100 Ways to Use Moxi Insights

Moxi Insights is a prospect tool sitting in your CRM that instantly supplies you with helpful information and prompts agents when to take action. With the help of this aggregated data, it’s easy to know when people are getting ready to sell and how to best conquer your precious sphere.

We’ve even made a list of 100 ways to use public data to better market to your sphere! Here’s a sneak peek at the first 20:

100 ways to use moxi insights1. Send investment opportunities to investors.
2. Invite all your sports fans to a night out at the ballpark. Buy ’em a ticket, a beer and a hotdog.
3. Send all the highly-likely-to-sell people your “How to list your home” guide. Moxi Insights lets you know when someone is highly-likely-to-sell.
4. Send about to be empty nesters your “Downsizing tips from the pros” guide. Moxi Insights informs you when people are probably thinking of downsizing.
5. Send invitations to the local gallery walk night to all the art fans. Do a meetup with them. Offer to buy them a glass of vino.
6. Got a boat and a bunch of boating fans? Invite them to a meet up on the lake. Have everyone tie up together and do a barbeque on your boat.
7. Quickly and easily learn more info about the internet leads you receive.
8. Learn the interests of your client or almost-client to buy them the perfect “thank you”, “happy birthday”, or closing gift.
9. Got a bunch of literature fans? Invite ’em to a local bookstore with a cafe and offer to buy ’em coffee and a scone.
10. If anyone has a Moxi Insights badge, send an unsolicited CMA, a handwritten note, text or Facebook message them for a coffee date just to chat and catch up. Spend extra time with them – not necessarily talking about anything on the Insights report, but reconnecting with them at the perfect time.
11. Save some money by taking them to a minor-league game (which are typically very fun and engaging BTW).
12. Invite them to join your team for charitable runs, walks, etc. 
13. Do they have children? Get them tickets to the state fair
14. A weekend of free dog boarding at a reputable place
15. Invite car lovers to a car show/new car unveiling
16. If they’re into a healthly lifestyle, get them a free month at the local gym
17. Host an outdoor movie night for those film lovers
18. Those that enjoy international travel, get them a customized passport holder with their name on it and your logo
19. Impress your seller by incorporating information from Moxi Insights to impress your seller on how you’re going to market their home to your sphere
20. Better relate to ALL of your clients with new found information you wouldn’t necessarily know otherwise

Download the full eBook here & find out 100 ways to segment, market, and master your sphere!

Posted on September 11, 2017 at 6:22 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , ,

Enhance Your Database to Enhance Your Engagement

win more listings with public records data

Win more client listings.

Now that I have your attention, here is a simple fact: you already have everything you need to win more client listings – immediately. How you are using it, however, is the question.

The key to winning more listings lies in your current database of contacts. Seriously. Here is how to do it.

1.) Get Contacts in the CRM

Yes, you hate it, I get it. However, unless you do this you will never be able to make the magic happen (more on this later.) Collect all your notepads, napkins, people on your phone, and your pirate treasure map, and get them into your CRM.

 

Key contact info that matters most:

  1. First Name
  2. Last Name
  3. Email Address or Phone
  4. Address (if available)

Don’t want to do this yourself? Hire a hungry college student from the local community college then – just get them into the system (mandatory to make the magic happen.)

2.) Categorize Your Contacts

Break up your contacts into three groups over, say, over the course of a 10-year period:

  1. “New” Known for 0 – 3 years
  2. “Establish” Known for 4 – 6 years
  3. “Need to Verify” Known for 7+ years

Now that you have people in these buckets, chances are they likely have some things in common with one another. Some are ready to upgrade to a bigger home, downgrade their home, etc. These are good things.

Now, here comes the magic.

3.) Hit the Button: The Moxi Insights Button

Yes, there is a catch, but a worthy one. To see the magic, you need the wand – enter Moxi Insights.

Moxi Insights helps you to win more client listings by showing you 30+ indicators that can signal a person’s likeliness to list.

I can see the eye roll now (I am secretly watching you) and the exasperated reaction… I know, it is like I am Billy Mays trying to tell you about the ShamWow. However, here’s the difference: Moxi Insights really does works.

Some of the potential listing indicators we include for determining client readiness:

  • Family demographics like number of children and their ages
  • Educational history
  • Personal interest categories such as vehicles, charitable work, sports, fashion
  • Financial health and stability

Clients Want Trust in an Agent

Fact: 70% of consumers want to work with and do repeat business with the first agent they meet future. If you can connect on a personal level with those clients and others like them, the probability of you winning their listing(s) increase exponentially. Knowing what matters to clients, who they are, and relatability is key to earning their trust.

Become a More Effective Marketer and Grow Client Relations

Moxi Insights can be leveraged in a variety of ways for you to show marketing savvy and grow relationships with clients. Here are five examples of how to become a more effective real estate marketer and grow cleitn relations that you can try using in your own market.

1.) The Birthday

If you have a Moxi Insights subscription, you have instant access to a contact’s birth date. Send them a birthday greeting, say, a $25 gift card for Loop & Tie to have them pick from a range of client-gifting options to remember their special day. Simple acts like this are both personalized and memorable. Well played, you.

2.) The Investor

With Moxi Insights, one of the things you can get client exposure into is financial stability. Insights can help you to identify contacts (or five) that have some promising indicators of pursuing rental or investment properties. Send these folks relevant information about properties in their area that appear to be in line with their financial portfolios. Keeping top-of-mind is crucial and shows sincerity.

3.) The Tailgate

Football season is right around the corner! Use Moxi Insights to find all the sports fans in your database and throw a Week 1 tailgate or BBQ to usher in the return of the football season. Not only does this give you a chance to connect with people you already know, but it also gives you a chance to meet friends of your clients (aka new leads). Make it an open invite and network with new folks during the festivities.

4.) Time to Upgrade

Maybe you sold Bob (we will call him Bob) and his wife their first starter home several years ago. A cute couple like that, chances are good their family has grown, and they might be in the market to upgrade. Moxi Insights incorporates countless ways to show that Bob is ready for that new house:

  • Number of children in the house hold
  • Estimate ranges
  • A new baby on the way

Public records data and in-product badges help you to easily see that, yes, Bob is indeed ready to upgrade to a new home. Now you can cater your listing presentation for relevant homes ahead of engaging with Bob. Now, not only do you show personal interest, but you also look sophisticated and in-tune with their needs.

5.) The Downgrade

Now, let’s take a look at Debby. You sold Debby a home 10+ years ago. At the time, Debby had two teenagers heading off to college. Moxi Insights can show you where those kids are now. With the kids out of the nest, Debby and her husband are ready for the next chapter: retirement and a downgrade. Another opportunity to get ahead of the competition and flex your client prowess.

Are you ready to start winning more listings and beat out the competition? Click here to learn more about Moxi Insights

Posted on August 31, 2017 at 7:09 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , ,

Intuit QuickBooks: Our Newest Moxi Cloud Open Platform Partner

Quickbooks Self Employed for Real Estate Agents We have a new company to add to our best-in-class tools and services list! This time, the goal in mind is to help agents retain more of their hard-earned cash. QuickBooks Self-Employed puts the power back into the independent contractor’s pockets!

QuickBooks Self-Employed helps freelancers and independent contractors stay prepped for tax time––from separating business and personal expenses, to identifying Schedule C deductions. York Baur, CEO of Moxi Works said, “Moxi Works is all about helping brokerages and their agents make their business more profitable. Intuits QuickBooks Self-Employed is proven to save agents thousands of dollars on taxes, so this partnership will put a lot of money back into agents’ pockets.”

According to Intuit, 77% of all real estate agents don’t feel extremely confident about managing their finances. Today, agents are burdened by a variety of pain points, such as:

  • Taxes: Quarterly and annual tax obligations
  • Time: It’s the only thing agent’s control, and they want to save as much of it as possible, while using it wisely
  • Thought Leaders: Agents are becoming more digitally savvy & are looking for brokers who are just as updated
  • Cash flow: Inconsistent income but consistent expenses
  • Visibility: Agents want an easy solution to know how much they really made after each sale
  • Growth: Agents straddle the line between consumer & small business

QuickBooks Self-Employed includes a variety of exciting and extremely useful features, including Money Insights, Mileage Tracker, Receipt Snap, and Auto Expense. Here’s what they look like:

Money Insights

Money insights organizes accounts to show the agent’s income and expenses. This connects all accounts to organize the agent’s business finances in one place. QuickBooks Self-Employed automatically tracks and categorizes transactions as they come in. Agents can instantly see a complete picture of their business finances so they can plan for what’s next.

Mileage Tracker

Mileage tracker automatically tracks mileage and allows users easy categorization — creating an increase in potential mileage deductions. Agents’ mileage will be automatically tracked and trips can be categorized as business or personal with a swipe. QuickBooks Self-Employed automatically tracks their mileage whenever they begin driving. Every mile they log increases their potential yearly mileage deductions.

Receipt Snap

Receipt snap allows users to snap a photo of a receipt from the Self-Employed mobile phone app and automatically create a transaction with the receipt attached. If a transaction already exists, receipt snap will automatically attach the receipt to the transaction. Receipt data is auto-extracted and an expense transaction is created for the user. No more sifting through piles of receipts!

Auto Expense

Auto-categorization learns how agents runs their business, recommends categories, and allows users to accept transactions with a swipe. Agents can download all of their expenses, and with a swipe can accept them into their books. QuickBooks Self-Employed learns from past actions and automatically recommends categories. Transactions are organized based on IRS categories to save users extra work.

As it stands, 50% of agents save their receipts or use a spreadsheet to track expenses, leading to manual errors and loss of deductions as well as savings. We all know an agent that saves receipts in an old shoe box. The most shocking statistic is that 16% don’t track their expenses at all.

QuickBooks Self-Employed aims to eliminate these pain points, allowing agents to run their finances properly, while saving them precious time and money. Want to try it out? Click here.

Posted on August 21, 2017 at 5:51 pm
Tam Nguyen | Category: Integration, Tips and Tricks | Tagged , , , , ,

Easy to Set Up Websites for Real Estate Agents

idx websites - moxi agent websitesThe home buying journey begins when someone takes a minute out of their day to conduct an online search. In fact, 90% of home buyers search online during the process, according to the National Association of Realtors. People are busy and they want to know every detail of a home before they take the time to go see it. That means agents need a mobile-friendly website that allows consumers to easily and efficiently get the information they need.

IDX websites are the new standard when it comes to real estate websites. If a website doesn’t have IDX, it’s more or less worthless. It sounds extreme, but it’s true. IDX search is the peanut butter to the website jelly.

What are IDX websites?

IDX stands for “Internet Data Exchange,” which simply allows agents and brokers to show MLS listings on their websites – a real estate website must. A key part of Moxi Works productivity is the integration with your MLS. Now with over 200 MLSs, we have a dedicated team that works with MLSs to ensure we have the most up-to-date listing data. We believe agents deserve and need an easy to use website, no matter the level or extent of their tech savviness.

Your Website – Easy as One, Two, Three

In our never-ending efforts to make agent’s lives easier, we created a website tool – Moxi Works Agent Websites – that makes it easy to drag and drop just about anything, anywhere on your site. Not only is it easy to set up, but it also has these key features:

1. Responsive Design

These agent websites are easy to navigate, look great, and work seamlessly on all sized screens. That means whether your future clients are looking on their iPhones, iPads, laptops, Androids, etc., your site will always look flawless.

2. Custom Pages

Custom pages allow agents to give their website a unique twist. Agents want to differentiate themselves & showcase their expertise. Show your in-depth knowledge of a specific neighborhood or area in your city, cater to the typical lifestyle of your clients with new restaurants, sporting events, school districts, and more. The options are endless and you can build out your pages however you’d like them to be.

3. Lead Capture

Just like an agent’s sphere, leads are an integral part to a real estate business. There are multiple ways a new visitor to an agent’s site can connect with the agent, & when they do, they show up in Moxi Engage as a new lead.

And guess what? Our very own moxiworks.com is built on the exact same tool as our agent websites. That’s right. We practice what we preach.

Below is a short video of how easy Moxi Works Agent Websites are to set up! Watch us build a custom page:

 

 
Posted on August 9, 2017 at 4:41 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , ,

Using Neighborhood Recaps for Lead Generation

As a real estate agent, you’re always looking for lead generation tips that produce high-quality leads while remaining cost-effective. Staying relevant and reaching new audiences can be challenging. It’s easy to get caught up using the same methods, even if they aren’t working for you. So, why not mix it up and try something new?

Try this: Put together a thorough neighborhood recap and promote it via your go-to channels.

 

Listing Averages

 

Create a neighborhood recap of the transactions in a given area over the past quarter or year to date. The best part? This can all be done quickly and easily for those agents using Moxi Present. All you need to do is create a new presentation, fill in the parameters, and the MLS data will auto-fill. Select a handful of home sales that happened within your chosen area and timeframe to give a market snapshot, comparing properties and showing trends. This ease is what makes neighborhood recaps possible as an efficient lead generation source.

Check out this neighborhood recap presentation to get an idea of what you could include for your local area.

 

Price & Size

 

Be strategic about the area you choose as this recap positions you as an expert. Homeowners appreciate the feeling that their realtor knows their aimed neighborhood like the back of their hand. It’s a token of comfort in a taxing process.

Once you’ve created a robust neighborhood recap, it’s time to promote it through multiple channels for lead generation. The presentation can serve as its own landing page using Moxi Present, or you can post it to a blog post. Then drive traffic to it through social media (both organic and paid), paid search ads, and email marketing. Different agents prefer different channels, so select which ones work for you and your audience. Find where your strengths are and where you generate leads most effectively, and leverage those channels with the valuable piece of content you’ve created. If you like more traditional marketing methods, you could also choose a local printer to print a handful of presentations onto fine paper and mail out hard copies.

If someone looking for a home in an area sees your neighborhood recap online, finds it valuable, and learns from it, you instantly become a trusted advisor. You are then someone who can guide them through a thoughtful, educated decision making process because you’ve already proven that you have the know-how and expertise that they need.

It’s a perfect scenario: they’ve been thinking about making a move, are entering a new stage in life, or have been chatting with their spouse about moving, you present the information they need to move the conversation forward. Who should they contact if they want more information? You, of course. So, you meet up with them to discuss the market, the neighborhood, and ultimately, the opportunity for you to find them their dream home.

Posted on July 18, 2017 at 5:20 pm
Tam Nguyen | Category: Moxi Works, Tips and Tricks | Tagged , , , , , ,

Announcing Mile 62: The Real Estate Agent’s Toolbox

Real Estate & Technology Insights

We’d like to announce our new e-Magazine, built specifically for agents.

 

We wanted to find a way to give agents a set of monthly tools and information that helps them become more productive, more tech-savvy agents, without having to spend a lot of time to do so. Because we know they are short for time as it is. That’s why Mile 62 is made with agents in mind, period.

This e-Magazine, or real estate agent’s toolbox, will be distributed digitally on a monthly basis. Click, cruise, resume day. Your one-way ticket to being a trusted advisor! 

 

 

 

 

What’s in it

Here’s what you can expect from the real estate agent’s toolbox, Mile 62:

Actionable tools and tips to increase productivity on topics such as,

  • Social Media
  • Advertising
  • Marketing to your Sphere
  • Client Gifting
  • Etc.Learn about Facebook advertising best practices

Resources such as training videos and webinars

  • Sign up for them live or watch them pre-recorded
  • Watch videos in the magazine without having to click to a new tab

Industry Happenings

  • Stay in the know
  • Have topics always tucked away in your back pocket that you can use to showcase yourself as a trusted advisor Tips & Tricks

 

 

Expected Outcome: More knowledge, more time.

 

This not only helps agents be more successful with their own business, but it helps office managers stay in tune with the agent’s needs, wants, and hot discussion topics. It prepares them for the future of their brokerage and the future of the industry as a whole.

Why Mile 62?

 

Space is 62 miles (100 km) away. At Moxi, we truly believe the sky’s the limit and we want to help agents get there and achieve the goals they set for themselves. Every day is a good day to be a step ahead of the competition and be more knowledgeable, tech-savvy agents, that can position oneself as the go-to advisor for both clients and entire sphere. View Mile 62 while in line at Starbucks or waiting for an open house to begin! There’s no bad time to read and digest the real estate agent’s toolbox. 

What would you do to reach the sky? Without further ado: Here’s the first edition of Mile 62!

 

Posted on July 12, 2017 at 6:04 pm
Tam Nguyen | Category: Sphere Marketing, Tips and Tricks | Tagged , , , , , ,

Why You Should Use Open House Presentations Every. Single. Time.

Open house presentations are the new standard. Gone are the days when you could put out a plate of cookies, sit back, and reap the benefits. Markets are crazier than ever and the competition couldn’t be vaster. Stepping up your open house game will ensure success and help beat out the competition.

Here’s why you need to use open house presentations moving forward:

 

Better Chances of Converting

Open house presentations allow you to have a better chance of converting a buyer for your listing. How come? With automated marketing sending out your presentations to open house guests, you’re reminding them of the house they saw, and why they loved it.

Since home buying is the largest and most emotional purchase in a client’s lifetime, chances are they’re going to need constant cues and reassurance of why they should take the leap. Open house presentations remind them it’s there and allows them to fall in love with the home over and over again.

Check this page out for open house presentation samples so you can get an idea of what agents are providing to potential buyers.

Open House Presentation Sample

Lead Generation

There’s a new way to “Open House” and it involves killer lead generation, tying into buyer conversion. Spacio is a lead catcher tool that allows agents to host paperless open houses and turns them into powerful sales opportunities. They do this with a few simple strategies.

Spacio, a Moxi Cloud integrated tool for paperless open houses.

Simple and Paperless Lead Capture: A modern and inviting sign-in form collects visitor information and leaves them with an unforgettable first impression. Spacio verifies the accuracy of visitors’ contact information so agents can focus their efforts on the highest quality leads.

Follow Up: Spacio automatically sends a follow-up email to prospects after they sign in. Through our CMA tool, Moxi Present, the follow-up email can include agent’s customized interactive presentations for the listing. Spacio also gives agents access to all the open house leads in their Moxi Engage CRM.

Get Insights on Your Most Likely Customers: Spacio gathers social insights on visitors and surfaces the most likely customers based on the agent’s Ideal Customer Profile. Lead Quality Scores are based on the agent’s preferences and a variety of factors, including how visitors answer questions on the sign-in form and public data available on leads.

Learn more about Spacio and how they’re changing the game.

 

Millennials

If those aren’t good enough reasons to convince you why open house presentations are a must, then how about this. Millennials, who are now the largest generation buying homes, are a different animal. In fact, millennials represented 45% of all purchase loans in 2016.

They’re not the only ones that expect more from real estate agents these days either. With articles like this coming out all the time, it’s getting more and more vital for agents to have an indisputable value proposition. Older, tech savvy generations expect more now as well, and you can make your worth obvious with your expert open house. But still, don’t forget the cookies.

Posted on July 5, 2017 at 5:48 pm
Tam Nguyen | Category: Moxi Works, Tips and Tricks | Tagged , , , , , ,

10 Essential Mobile Tools for Real Estate Agents in 2015

Agents who are using the best in mobile technology and tools will always have a huge advantage compared to those agents who don’t. The best tools save time and make agents more productive. Here are 10 of my favorites. Let’s dive in.

1. Skyslope

Sign legal and transaction documents digitally from the local coffee shop or on vacation at the lake. Doesn’t get much better than that!

2. Mobile Printers

A lightweight and portable printer allows you to print documents in your car. Here are a few on Amazon.

3. Goodreader

Read virtually any type of digital document from anywhere on your iPad or iPhone. Goodreader allows you to read/edit documents, create annotations, markup and highlights. Described by Mashable as “the Swiss Army Knife of awesome” this is a great tool that you’ll use every day.

4. Cell Phone Hotspot

For an extra $20 a month on your cell phone bill you can have internet access on your laptop or tablet when you’re not near a WIFI signal via a hotspot. The ability to connect to your MLS wherever you happen to be is a huge advantage. Especially when your competitors have to wait to get back to their office to make updates to a client’s CMA. Talk to your cell phone provider for specifics.

5. 1Password app

There are hundreds of sites you use each month, which means hundreds of passwords to remember. You could use the same password for all of them but this isn’t secure. A better way is to use the 1Password app to keep track of your passwords. It’s ultra secure and works on smartphones, tablets and computers and supports Apple’s TouchID on iPhones. An essential tool for agents.

6. Mint.com

I love Mint.com and use it every day. Mint’s great for budgeting and keeping track of business receipts and expenses. It’s easy to setup and best of all it’s free.

7. Dropbox Pro

For $10 a month, you get 1TB of space, which is plenty of room to put all your transaction and client files and have access on the go wherever you are.

8. Smartphone Flashlight Feature

Agents are always crawling around dark basements and that handy flashlight app on your phone will save you a cobweb in the face. If your smartphone doesn’t have a flashlight feature, there are free apps that will enable it.

9. A Responsive Website

A responsive website simply means that your website looks great on mobile devices like phones and tablets. Did you know that today 1 in 4 real estate website visitors come from a mobile device? This is huge! Be sure to make sure that your IDX website is responsive. If it’s not easy to navigate on your phone it might be time to start looking around for a website that is.

10. TouchCMA

The ability to do live updates to comparables while standing in your seller’s kitchen during a presentation has serious WOW factor. Signup for a free 30 day trial and check it out for yourself.

Posted on February 20, 2015 at 9:53 am
Moxi Works | Category: Mobile Tools, Moxi Works, Tips and Tricks | Tagged

Smarter Real Estate Marketing with URL Shorteners

mouse-click

Ever wonder if people are clicking on what you share on Facebook? Or if blogging on Active Rain is helping your business, or just wasting your time?

These are some of the questions a URL shortener can help you answer. Instead of guessing whether your marketing is working, a URL shortener can help you better understand what works, and what doesn’t.

What are they? How do they work?

A URL shortened link enables you to see when people click on your marketing links that are on other websites. When someone clicks on your link that’s been shortened, the click is recorded and the user is quickly forwarded to the intended URL. The person who set up the shortened URL (you) can see where and when the link was clicked. This is really helpful for understanding your marketing efforts when you don’t have access to analytics.

Knowing this click data can help you begin to understand things like:

– The best time of day to share content on social media sites.
– Whether people are interacting with your marketing efforts.
– The types of headlines and content that seem to interest your followers most.

Let’s try it

If you have a Google account, head over to their URL shortener (or you can use Bitly). Next you’ll want to copy and paste a link from any website into the URL shortener.

url-shortener

Click on “Shorten URL” and you’ll see a new link appear.

shortened-url

This new link is what you’ll now use in your marketing efforts. Now when someone clicks that link you’ll know it.

Below is an example of what that might look like. Below you can see that at 1:49pm, 7 people clicked on our link. Pretty awesome!

content_google-url-shortener-analytics-720x346

An example

You send out your e-newsletter every month to 400 people. Using a URL shortener you learn that only three people clicked on your content.

Hmmm, that’s a bit low. Wonder why.

How can you improve?

Perhaps what you are sending isn’t relevant to your sphere. Perhaps your emails aren’t being opened.

Could you write a better subject line? Could you alter the types of content you’re including? Or should you work on something else that will be more impactful to your business?

The most important thing is that you don’t blindly do what “you’re supposed to.” Just because an agent on Active Rain “got the listing” doesn’t mean you will.

Trust the data, not anecdotal stories.

8 places you should use short URLs to get smarter about your marketing

1. Email Signatures

2. Websites

3. 3rd party sites like LinkedIn, Twitter, Facebook, Active Rain, Yelp, etc

4. Blog posts

5. E-newsletters

6. Web Advertising

7. CMAs

8. Print materials like listing flyers, postcards, door hangers, etc

Keep in mind that when using a URL shortener on print collateral it will be much harder to gauge effectiveness because people will still have to manually type in a URL for you to see any meaningful feedback. But let’s be honest, flyers disappearing from the yard sign isn’t exactly meaningful feedback either. For all you know the neighbor kids are taking your flyers to build paper airplanes.

So while not perfect, a URL shortener on a flyer or postcard can give you some feedback, and some feedback is better than zero feedback.

listing-flyer1

Double down on what works

URL shorteners aren’t a silver bullet by any means, but they are a tool that gives you some insight into your marketing where you didn’t have it before. Instead of blindly following “what works, maybe” use data to discover what actually works.

And when you figure that out, double down and forget the rest.

Posted on September 2, 2014 at 9:53 am
Moxi Works | Category: Moxi Works, Real Estate Marketing, Tips and Tricks

7 Easy Ways to Keep Your Pipeline Full

The most successful agents are the ones that keep their marketing efforts running at full throttle even when they get busy juggling multiple buyers and sellers. Here are 7 easy things you can do to help your marketing efforts and keep your pipeline full.

1. A Recap of Neighborhood Real Estate Trends

Create and send out neighborhood market presentations, like this. Your goal is to get potential sellers thinking about what their house might sell for. Email the presentation to your contacts who live in the neighborhood or post a link on social media sites like Facebook or Twitter.

Track Views with a URL Shortener

Want to track how many clicks and views your presentation gets? Use a URL shortener like Bitly or Google URL shortener to track each time someone clicks to view your presentation.

2. Respond to the Leads You’re Already Getting

According to research by the WAV group, 48% of buyer inquiries on sites like Zillow.com, Realtor.com and Trulia.com, are NEVER responded to, and the average response time to leads was over 15 hours!

Ouch…

“These numbers reveal a staggering failure of real estate professionals to serve the consumer. But this failure actually represents an important opportunity. If brokers and agents take steps to rectify this problem, and respond more effectively to consumers, they are opening the door to a great increase in revenue.” – Victor Lund, Parter at WAV Group

Agents often complain that leads from the portals aren’t “quality” and cite that as their excuse for not responding in a timely manner. But what does quality mean exactly? Someone that is pre-approved, knows the house they want and is ready to put in an offer?

Ha! Dream on.

A lead is simply a person who is interested in buying or selling in the future, and they’ve given you a job interview.

It’s your job to nurture them so when they are ready to transact, they choose you. Responding quickly makes a great first impression, and it’s really not that hard.

Step 1.

You get an email lead from Zillow. You have an email auto-responder set up that lets the person know that you’ll be in touch soon.

Here’s one you can use:

Hi there!

Thanks so much for reaching out. Right now I’m in a meeting with another client, but I’ll give you call in a few minutes as soon as I wrap things up here.

Talk to you soon,

Luke

P.S. Check out some of the nice things some of my past clients have said about working with me.

Step 2.

Pick up the phone and call, the sooner the better. If you’re pressed for time ask a few basic questions to qualify the lead and then ask for an appointment to meet if appropriate. The entire conversation should take less than 5 minutes.

Nice work, you’re doing better than 99% of your peers.

3. Follow Up with Clients Post Transaction

In an industry where a large percentage of your of business comes from word-of-mouth, it’s critically important to stay top of mind with your past clients.

If they had a great experience buying or selling their home they will refer you to their friends and family! Make it as easy as possible for them to remember the positive experience that they had. Set a reminder on your calendar to check in 1, 6, 12 and 24 months out.

Pick 1 day a month and schedule 30 minutes to sit down and make contact with your past clients. An email/text/phone call/card doesn’t have to be huge and time consuming task. Something short and sweet is all that’s needed.

Hey Mark, just wanted to check in with you to see how the move went. Hope you’re loving your new place!

– Luke

To make the process even quicker pre-write several email templates for the emails that you know you’ll be sending over and over. That way all you have to do is copy and paste, change the names, personalize a bit and hit send. Really fast, really efficient.

Here are a couple examples of email templates you could pre-write:

– 1 month “How was the move?”
– 3 month “Checking in email”
– 12 month “Happy move in anniversary email”
– Birthday’s
– Client’s Anniversary

Batch ‘Em to Save Time

To save time, schedule 20-30 mins each month to write out all of your client check-in emails.

Because you’ve pre-written email templates, you can send out the 15 emails you need to send this month in about 10 minutes.

4. Like, Comment, & Retweet

Stay top of mind by interacting with people on social media sites. This isn’t the time to push the fact that you’re an agent, they probably know you are.

What you’re trying to do is keep building that relationship. People like other people who they can relate to. Get excited about the things that other people are excited about. Baby photos, sport team rants, vacation photos, engagements, new jobs, whatever.

Make a point to interact with 10-15 people a day. Do it all at once, first thing in the morning or after dinner in 5 minutes.

5. Engage with People on Twitter

You can use Twitter’s search to find people just like James who are talking and asking questions about real estate.

6. Fringe Questions

People are asking other types of questions online that are related to buying and selling a home, but are more on the fringe. Questions that are really important and factor into where they buy or when they sell. This is a perfect opportunity to offer up your expertise.

Questions about schools, crime, commute times, zoning, public transportation, development, etc. One great thing about responding to questions online is that your response can be found over and over by people who are searching on Google with similar questions. This is basically free marketing. Do it once and it lives on forever.

Here are a few sites you should check out to get started.

– The Nest
– HGTV
Quora
Yahoo Answers
Zillow Advice
Trulia
Yelp Answers

7. Start a Blog

The benefits of blogging can pay huge dividends. There are countless stories of businesses using blogging and content to pull in prospective customers with compelling content. I won’t go into all the reasons and tactics here. If you want to you can read about that here and here.

Every post you write has a chance to drive additional visitors to your website which leads to awareness and a thought leadership opportunity for you. It does take bit of work to get started but once you have 20-30 posts all driving 25-50 visitors to your website each month the traffic can really start to rack up.

Consider This

A couple is thinking about buying a home in 12 months. Besides square footage, a view and the number of bedrooms there are a TON of other things that they will consider. Factors like commute times, proximity to recreation, schools, property appreciation due to community improvements, restaurants, coffee, grocery stores or the potential for rental income.

Chances are close to 100% that they are going to be searching on Google for the answers to those questions. By blogging, your posts with answers to their questions can show up in search results, showcasing your expertise over and over again.

What should I blog about?

Write about real estate and the activities that people who are moving care about. A couple ideas to get you started.

– Schools
– Neighborhoods
– Restaurants
– Crime
– Zoning changes
– Guides for people who are moving to your city
– The best coffee shops, bars, food trucks
– Parks, hiking in Seattle
– Finding a Vet
– How to find a good electrician
– The pros and cons of buying a condo
– Renting vs buying
– Upcoming neighborhoods
– Do you really need 20% down
– How much home can you really afford?
– Simple/Easy/Cheap things you can do to increase the value of your home

It’s easy to get started

If you don’t have a blog yet check out one of these.

– WordPress.com
– Blogger.com
– Tumblr.com
– Squarespace.com

Be Consistent

Keeping your pipeline full doesn’t have to be time consuming or overly complex and these 7 tips will help you save time and make your marketing more automated. No these tips wont guarantee that you’ll always have people lined up who are ready to transact. But they’re a great start. Be consistent and keep at these every week and every month. The long-term effects will be more referrals and happy repeat clients.

Posted on June 30, 2014 at 3:19 pm
Moxi Works | Category: Moxi Works, Tips and Tricks