Enhance Your Database to Enhance Your Engagement

win more listings with public records data

Win more client listings.

Now that I have your attention, here is a simple fact: you already have everything you need to win more client listings – immediately. How you are using it, however, is the question.

The key to winning more listings lies in your current database of contacts. Seriously. Here is how to do it.

1.) Get Contacts in the CRM

Yes, you hate it, I get it. However, unless you do this you will never be able to make the magic happen (more on this later.) Collect all your notepads, napkins, people on your phone, and your pirate treasure map, and get them into your CRM.

 

Key contact info that matters most:

  1. First Name
  2. Last Name
  3. Email Address or Phone
  4. Address (if available)

Don’t want to do this yourself? Hire a hungry college student from the local community college then – just get them into the system (mandatory to make the magic happen.)

2.) Categorize Your Contacts

Break up your contacts into three groups over, say, over the course of a 10-year period:

  1. “New” Known for 0 – 3 years
  2. “Establish” Known for 4 – 6 years
  3. “Need to Verify” Known for 7+ years

Now that you have people in these buckets, chances are they likely have some things in common with one another. Some are ready to upgrade to a bigger home, downgrade their home, etc. These are good things.

Now, here comes the magic.

3.) Hit the Button: The Moxi Insights Button

Yes, there is a catch, but a worthy one. To see the magic, you need the wand – enter Moxi Insights.

Moxi Insights helps you to win more client listings by showing you 30+ indicators that can signal a person’s likeliness to list.

I can see the eye roll now (I am secretly watching you) and the exasperated reaction… I know, it is like I am Billy Mays trying to tell you about the ShamWow. However, here’s the difference: Moxi Insights really does works.

Some of the potential listing indicators we include for determining client readiness:

  • Family demographics like number of children and their ages
  • Educational history
  • Personal interest categories such as vehicles, charitable work, sports, fashion
  • Financial health and stability

Clients Want Trust in an Agent

Fact: 70% of consumers want to work with and do repeat business with the first agent they meet future. If you can connect on a personal level with those clients and others like them, the probability of you winning their listing(s) increase exponentially. Knowing what matters to clients, who they are, and relatability is key to earning their trust.

Become a More Effective Marketer and Grow Client Relations

Moxi Insights can be leveraged in a variety of ways for you to show marketing savvy and grow relationships with clients. Here are five examples of how to become a more effective real estate marketer and grow cleitn relations that you can try using in your own market.

1.) The Birthday

If you have a Moxi Insights subscription, you have instant access to a contact’s birth date. Send them a birthday greeting, say, a $25 gift card for Loop & Tie to have them pick from a range of client-gifting options to remember their special day. Simple acts like this are both personalized and memorable. Well played, you.

2.) The Investor

With Moxi Insights, one of the things you can get client exposure into is financial stability. Insights can help you to identify contacts (or five) that have some promising indicators of pursuing rental or investment properties. Send these folks relevant information about properties in their area that appear to be in line with their financial portfolios. Keeping top-of-mind is crucial and shows sincerity.

3.) The Tailgate

Football season is right around the corner! Use Moxi Insights to find all the sports fans in your database and throw a Week 1 tailgate or BBQ to usher in the return of the football season. Not only does this give you a chance to connect with people you already know, but it also gives you a chance to meet friends of your clients (aka new leads). Make it an open invite and network with new folks during the festivities.

4.) Time to Upgrade

Maybe you sold Bob (we will call him Bob) and his wife their first starter home several years ago. A cute couple like that, chances are good their family has grown, and they might be in the market to upgrade. Moxi Insights incorporates countless ways to show that Bob is ready for that new house:

  • Number of children in the house hold
  • Estimate ranges
  • A new baby on the way

Public records data and in-product badges help you to easily see that, yes, Bob is indeed ready to upgrade to a new home. Now you can cater your listing presentation for relevant homes ahead of engaging with Bob. Now, not only do you show personal interest, but you also look sophisticated and in-tune with their needs.

5.) The Downgrade

Now, let’s take a look at Debby. You sold Debby a home 10+ years ago. At the time, Debby had two teenagers heading off to college. Moxi Insights can show you where those kids are now. With the kids out of the nest, Debby and her husband are ready for the next chapter: retirement and a downgrade. Another opportunity to get ahead of the competition and flex your client prowess.

Are you ready to start winning more listings and beat out the competition? Click here to learn more about Moxi Insights

Posted on August 31, 2017 at 7:09 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , ,

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