The Facebook community has more people in it than the population of China. The sheer amount of people on the social network make it hard to ignore – even for our industry. When compared to other small businesses, 79% of real estate businesses have Facebook accounts. Which to be honest, is a pretty surprising number if you ask us.
And yet, most are making mistakes – so much so in fact, that there many articles being published about the common social media mistakes real estate agents make. Like focusing on the amount of likes they have or treating their page like some sort of brochure.
The reality is, agents no longer need to keep trying so hard. There are certain things you can’t know without having the proper experience, but no one should expect agents to become social media gurus overnight – especially since others are spending their entire careers doing so. The new best way to take full advantage of social media is to take a step back and let the pros do it for you. Period.
The #1 way to reap the benefits of Facebook is to use tools that do the heavy lifting for you. It might sound obvious, but so many agents try to be the social media maven for their own business and end up dropping the ball or making a plethora of common mistakes that are narrated out in the articles we mentioned above. There are companies that have entire teams dedicated to helping agents get the most out of social media channels, especially Facebook. It’s time to use them. Here are our favorite tools to use right now:
1. Flipt – Predicative Real Estate Ads
Flipt connects home sellers to top real estate professionals on the web and mobile by using housing and social data. They are predictive real estate display ads to empty nesters, people moving into retirement and homeowners going through life-changing events. Flipt lets you claim your zip codes and within a few minutes launches your locally targeted campaign with their easy-to-use ad builder. Within 24 hours your ads are online, where motivated sellers click and request your information from your free Flipt landing page.
2. Advertise Your Listing – Attention Grabbing Ads in Five Minutes or Less
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing with ease, built directly into the Moxi Engage CRM. The best part? Agents do not need a Facebook Page to run ads. Not only that, but it sends reports directly to their clients with the click of a button. Advertise Your Listing helps agents show clients that they are willing to go the extra mile for them, and keep up with the competition by improving their marketing strategy.
3. Offrs – Get Your Own Territory
Agents want… no they need leads. At Offrs, they identify over 70% of the homes that will sell in the coming year using predictive analytics. They conduct an in-depth analysis of the data that then predicts when people will sell. This data is then presented to the agent via their “Territory.” Each agent chooses a Territory which includes details on every property or property owner, including mailing address, email, phone number, and a predictive seller score that is updated each month based on thousands of data points.
There are more and more tools coming out every day, especially when it comes to social media and Facebook ads, but it’s important to pick one that you can depend on to get the job done. We’ve carefully vetted all of these tools and can guarantee they do exactly what they promise. Using tools like these are the very best way to get what you can out of the largest social media network in the world.
With 1.94 billion active users on Facebook, it’s not hard to believe that 93% of buying decisions are influenced by social media. Facebook is only growing, which means more and more clients and leads will take action from things they see on their feeds. In fact, five new profiles are created every single minute. But how familiar are you with Facebook Ads or Facebook in general? Do you have a Facebook Business Page or have you stuck with your personal profile? How do you take advantage of the largest social network in the entire world?
Social media advertising has become a major player in real estate marketing, especially given how visual of an industry it is. Since the system was built for digital marketers, a significant number of agents find social media marketing intimidating and cumbersome, and therefore never get around to trying it. Although they are expected to be doing great and consistent social media marketing, rarely do they find time in their busy days to do so.
The other problem is that although many agents want to run ads, they can’t do so because ads can only be created from a Facebook business page, not a profile. Real estate is emotional. And very personal. People feel fear and excitement all at once when making such a large transaction. That’s why many agents use their personal profiles as opposed to pages for their business and why many brokerages advise their agents to do just that.
So, although smart agents desperately want to get in the Facebook Ads game, there’s a large barrier to entry and even when they have the time and gather the information needed, they might not feel like a Facebook Page is in the best interest of their clients.
This needed to be fixed. That’s why Moxi Works stepped in.
Advertise Your Listing Allows Agents to Create Facebook Ads in Under Five Minutes
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing with ease. The best part? Agents do not need a Facebook Page to run ads. Agents can keep their personal profiles to stay on that intimate level with clients or never have to create a profile at all. Agents can start reaching more of the 1.94 billion people on Facebook and impress their clients at the same time starting today!
Not only that, but Advertise Your Listing sends reports directly to their clients with the click of a button. These reports help in showcasing agents as the trusted advisors they are and doesn’t take up more hours of their day.
Find out more about Advertise Your Listing, other products, and the Moxi Work’s open platform known as the Moxi Cloud.
Advertise Your Listing Allows Agents to Create Facebook Ads in Under Five Minutes
Social media advertising has become a major player in real estate marketing. With over 1.94 billion active users on Facebook, it’s a channel that consumers expect agents to capitalize on.
The problem is, there’s a big barrier to entry. Since the system was built for digital marketers, a significant number of agents find it intimidating and cumbersome, and therefore never get around to trying it. And although they are expected to be doing great and consistent social media marketing, rarely do they find time in their busy days to do so. That’s why Moxi Works stepped in.
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing in under five minutes. Not only that, but it sends reports directly to their clients with the click of a button.
Greg Sundberg, VP of Marketing, said, “It’s important to be a digital savvy agent to compete and win business. Facebook is an obvious choice for us to help agents to do that. We believe this is the absolute easiest way to advertise online.”
By simplifying the ad creation process, we are able to offer an easier, better way for agents to delve into Facebook ads. “We have high quality brokers as our clients and they get a disproportionate share of listings, but in an ever-competitive environment it’s critical that they demonstrate value to their sellers. Advertise Your Listing helps them do that, while also being a big agent convenience,” said York Baur, CEO of Moxi Works. “The Moxi Cloud already has all of the info we need – listing info, brokerage info and brand, agent info, photos and a landing page, all of which are automatically created in the Moxi Cloud – so literally with the click of a button and a credit card, an agent can deliver value back to their seller.”
Homeowners want to know that you’re taking a competitive approach and actively reaching new prospects. Advertise Your Listing helps agents show clients that they are willing to go the extra mile for them, and can be another reason for referral and repeat business.
Here’s the thing. We know that many professionals are hesitant to use their personal Facebook profile, we would be too. That’s why we made sure they wouldn’t need to. Any agent can use Advertise Your Listing, regardless if they have a Facebook account or not. So now, there’s nothing standing in their way!
Advertise Your Listing is set to launch next month, July 2017.
Find out more about Advertise Your Listing, other products, and the Moxi Work’s open platform known as the Moxi Cloud, here & watch the video below!