We have a new company to add to our best-in-class tools and services list! This time, the goal in mind is to help agents retain more of their hard-earned cash. QuickBooks Self-Employed puts the power back into the independent contractor’s pockets!
QuickBooks Self-Employed helps freelancers and independent contractors stay prepped for tax time––from separating business and personal expenses, to identifying Schedule C deductions. York Baur, CEO of Moxi Works said, “Moxi Works is all about helping brokerages and their agents make their business more profitable. Intuits QuickBooks Self-Employed is proven to save agents thousands of dollars on taxes, so this partnership will put a lot of money back into agents’ pockets.”
According to Intuit, 77% of all real estate agents don’t feel extremely confident about managing their finances. Today, agents are burdened by a variety of pain points, such as:
- Taxes: Quarterly and annual tax obligations
- Time: It’s the only thing agent’s control, and they want to save as much of it as possible, while using it wisely
- Thought Leaders: Agents are becoming more digitally savvy & are looking for brokers who are just as updated
- Cash flow: Inconsistent income but consistent expenses
- Visibility: Agents want an easy solution to know how much they really made after each sale
- Growth: Agents straddle the line between consumer & small business
QuickBooks Self-Employed includes a variety of exciting and extremely useful features, including Money Insights, Mileage Tracker, Receipt Snap, and Auto Expense. Here’s what they look like:
Money insights organizes accounts to show the agent’s income and expenses. This connects all accounts to organize the agent’s business finances in one place. QuickBooks Self-Employed automatically tracks and categorizes transactions as they come in. Agents can instantly see a complete picture of their business finances so they can plan for what’s next.
Mileage tracker automatically tracks mileage and allows users easy categorization — creating an increase in potential mileage deductions. Agents’ mileage will be automatically tracked and trips can be categorized as business or personal with a swipe. QuickBooks Self-Employed automatically tracks their mileage whenever they begin driving. Every mile they log increases their potential yearly mileage deductions.
Receipt snap allows users to snap a photo of a receipt from the Self-Employed mobile phone app and automatically create a transaction with the receipt attached. If a transaction already exists, receipt snap will automatically attach the receipt to the transaction. Receipt data is auto-extracted and an expense transaction is created for the user. No more sifting through piles of receipts!
Auto-categorization learns how agents runs their business, recommends categories, and allows users to accept transactions with a swipe. Agents can download all of their expenses, and with a swipe can accept them into their books. QuickBooks Self-Employed learns from past actions and automatically recommends categories. Transactions are organized based on IRS categories to save users extra work.
As it stands, 50% of agents save their receipts or use a spreadsheet to track expenses, leading to manual errors and loss of deductions as well as savings. We all know an agent that saves receipts in an old shoe box. The most shocking statistic is that 16% don’t track their expenses at all.
QuickBooks Self-Employed aims to eliminate these pain points, allowing agents to run their finances properly, while saving them precious time and money. Want to try it out? Click here.
We’d like to announce our new e-Magazine, built specifically for agents.
We wanted to find a way to give agents a set of monthly tools and information that helps them become more productive, more tech-savvy agents, without having to spend a lot of time to do so. Because we know they are short for time as it is. That’s why Mile 62 is made with agents in mind, period.
This e-Magazine, or real estate agent’s toolbox, will be distributed digitally on a monthly basis. Click, cruise, resume day. Your one-way ticket to being a trusted advisor!
What’s in it
Here’s what you can expect from the real estate agent’s toolbox, Mile 62:
Actionable tools and tips to increase productivity on topics such as,
- Social Media
- Marketing to your Sphere
- Client Gifting
Resources such as training videos and webinars
- Sign up for them live or watch them pre-recorded
- Watch videos in the magazine without having to click to a new tab
- Stay in the know
- Have topics always tucked away in your back pocket that you can use to showcase yourself as a trusted advisor
Expected Outcome: More knowledge, more time.
This not only helps agents be more successful with their own business, but it helps office managers stay in tune with the agent’s needs, wants, and hot discussion topics. It prepares them for the future of their brokerage and the future of the industry as a whole.
Why Mile 62?
Space is 62 miles (100 km) away. At Moxi, we truly believe the sky’s the limit and we want to help agents get there and achieve the goals they set for themselves. Every day is a good day to be a step ahead of the competition and be more knowledgeable, tech-savvy agents, that can position oneself as the go-to advisor for both clients and entire sphere. View Mile 62 while in line at Starbucks or waiting for an open house to begin! There’s no bad time to read and digest the real estate agent’s toolbox.
What would you do to reach the sky? Without further ado: Here’s the first edition of Mile 62!
A customer database is the lifeblood of a real estate agent’s business. Within their contacts are all the buyers, sellers, and prospects they’ve worked with in the past and hope to work with in the future. A timely, but vital task is keeping that database up-to-date and organized in the most efficient fashion. There’s one way to ensure database success: marketing segmentation.
With that in mind, here are ten customer segmentation strategies:
Segmentation via Demographics
You can breakdown your contacts by any combination of age, gender, income, education, ethnicity, marital status, education, household (or business), size, length of residence, type of residence or even their profession/occupation.
1. Try breaking contacts up based off type of residence. Those with condos might be looking to upgrade to a house. Those with a starter home and kids are probably looking for something a bit bigger.
2. Don’t forget the importance of age. Segmenting your client database by age can be especially important when it comes to the kind of content you’re sharing with them. This will help you adjust the messaging of your email and communications. Your younger audiences expect video and high-end content. Your older audiences might appreciate a letter in the mail if they aren’t super active online.
3. Are some of your client’s kids just about to leave the nest? Send some downsizing tips to these clients. Did anyone just have a baby? Send them some homes with a little more space.
Segmentation via Psychographics
This refers to ‘personality and emotions’ based on behavior, linked to purchase choices, attitudes, lifestyle, hobbies (recreation, entertainment, vacations, and other non-work time pursuits), personality and leadership traits. If the demographics are the “who,” the psychographics are the “why.”
4. You can ID all your “investors” into a group and send them opportunities to invest in. Although this can sometimes fall into the “work” category, some investors like to do it on the side. They also might be retired and doing it on a part-time basis.
5. Segment based off hobbies. Got a boat and a bunch of boating fans? Invite them to a meet up on the lake. Have everyone tie up together and do a barbeque on your boat. This works for just about every hobby under the sun.
6. ID based on their job title. If you have powerful thought leaders and CEOs in your database, they’d probably like to hear what other thought leaders have to say as well.
Segmentation via Geography
Drill down with zip codes, neighborhoods, or counties.
7. This can be helpful especially for neighborhoods that each have a unique feel to them. People that live in the city typically find different information helpful than those that live in the suburbs. Send each neighborhood new restaurants, just listed homes and homes that sold that are similar to theirs.
8. Most real estate data is divided by zip code or area code. Segmenting via zip code can be extremely helpful for those that are heavy into statistics are market updates.
Segmentation via Life-Stages
There are probably four stages of life you can focus on when looking at home buyers and sellers. Early adulthood (20-35), midlife (35-50), mature adulthood (50-80), and late adulthood (80+). Here are a couple ways to segment based off those:
9. Early Adulthood – Most millennials want to buy a house, but many think there’s too big of a barrier to do so. Send them info on reasons why a house is in reach.
10. Mature Adulthood (50-80) – These people are typically looking to downsize or move South. Send them info of why it’s a good time to sell.
Checkout the other life stages and get inspired for more ways to segment by the stage of life your clients are in.
*BONUS: Segment depending on how long they’ve been a client (or haven’t). If you have referrals sitting in your database, chances are they’ve heard great things about you, but don’t really know you. Segment these into a list and show them what you’re all about.
Customer Data that Powers Marketing Segmentation
You might be thinking, “these are great ideas but how on earth will I be able to know all that information about all of my clients?” Moxi Insights is a great place to start. Moxi Insights is a newly released feature of our Moxi Engage CRM and is no doubt changing the game for sphere marketing with the h
elp of public data. Moxi Insights gives quick and organized client information to agents through their CRM, from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, drive certain cars, or if they’re a value shopper.
Customer data is an extremely powerful tool. Find out more about Moxi Insights and how to take advantage of this new tool to turn yourself into a marketing superstar with the click of a button.
What are you waiting for? Start segmenting your client database TODAY and start reaping the benefits TOMORROW (and every day after that)