Announcing Mile 62: The Real Estate Agent’s Toolbox

Real Estate & Technology Insights

We’d like to announce our new e-Magazine, built specifically for agents.

 

We wanted to find a way to give agents a set of monthly tools and information that helps them become more productive, more tech-savvy agents, without having to spend a lot of time to do so. Because we know they are short for time as it is. That’s why Mile 62 is made with agents in mind, period.

This e-Magazine, or real estate agent’s toolbox, will be distributed digitally on a monthly basis. Click, cruise, resume day. Your one-way ticket to being a trusted advisor! 

 

 

 

 

What’s in it

Here’s what you can expect from the real estate agent’s toolbox, Mile 62:

Actionable tools and tips to increase productivity on topics such as,

  • Social Media
  • Advertising
  • Marketing to your Sphere
  • Client Gifting
  • Etc.Learn about Facebook advertising best practices

Resources such as training videos and webinars

  • Sign up for them live or watch them pre-recorded
  • Watch videos in the magazine without having to click to a new tab

Industry Happenings

  • Stay in the know
  • Have topics always tucked away in your back pocket that you can use to showcase yourself as a trusted advisor Tips & Tricks

 

 

Expected Outcome: More knowledge, more time.

 

This not only helps agents be more successful with their own business, but it helps office managers stay in tune with the agent’s needs, wants, and hot discussion topics. It prepares them for the future of their brokerage and the future of the industry as a whole.

Why Mile 62?

 

Space is 62 miles (100 km) away. At Moxi, we truly believe the sky’s the limit and we want to help agents get there and achieve the goals they set for themselves. Every day is a good day to be a step ahead of the competition and be more knowledgeable, tech-savvy agents, that can position oneself as the go-to advisor for both clients and entire sphere. View Mile 62 while in line at Starbucks or waiting for an open house to begin! There’s no bad time to read and digest the real estate agent’s toolbox. 

What would you do to reach the sky? Without further ado: Here’s the first edition of Mile 62!

 

Posted on July 12, 2017 at 6:04 pm
Tam Nguyen | Category: Sphere Marketing, Tips and Tricks | Tagged , , , , , ,

Ten Segmentation Strategies for Your Client Database

Best Practices for Customer Segmentation

A customer database is the lifeblood of a real estate agent’s business. Within their contacts are all the buyers, sellers, and prospects they’ve worked with in the past and hope to work with in the future. A timely, but vital task is keeping that database up-to-date and organized in the most efficient fashion. There’s one way to ensure database success: marketing segmentation.

With that in mind, here are ten customer segmentation strategies:

Segmentation via Demographics

You can breakdown your contacts by any combination of age, gender, income, education, ethnicity, marital status, education, household (or business), size, length of residence, type of residence or even their profession/occupation.

1. Try breaking contacts up based off type of residence. Those with condos might be looking to upgrade to a house. Those with a starter home and kids are probably looking for something a bit bigger.

2. Don’t forget the importance of age. Segmenting your client database by age can be especially important when it comes to the kind of content you’re sharing with them. This will help you adjust the messaging of your email and communications. Your younger audiences expect video and high-end content. Your older audiences might appreciate a letter in the mail if they aren’t super active online.

3. Are some of your client’s kids just about to leave the nest? Send some downsizing tips to these clients. Did anyone just have a baby? Send them some homes with a little more space.

Segmentation via Psychographics

This refers to ‘personality and emotions’ based on behavior, linked to purchase choices, attitudes, lifestyle, hobbies (recreation, entertainment, vacations, and other non-work time pursuits), personality and leadership traits. If the demographics are the “who,” the psychographics are the “why.”

4. You can ID all your “investors” into a group and send them opportunities to invest in. Although this can sometimes fall into the “work” category, some investors like to do it on the side. They also might be retired and doing it on a part-time basis.

5. Segment based off hobbies. Got a boat and a bunch of boating fans? Invite them to a meet up on the lake. Have everyone tie up together and do a barbeque on your boat. This works for just about every hobby under the sun.

6. ID based on their job title. If you have powerful thought leaders and CEOs in your database, they’d probably like to hear what other thought leaders have to say as well.

Segmentation via Geography

Drill down with zip codes, neighborhoods, or counties.

7. This can be helpful especially for neighborhoods that each have a unique feel to them. People that live in the city typically find different information helpful than those that live in the suburbs. Send each neighborhood new restaurants, just listed homes and homes that sold that are similar to theirs.

8. Most real estate data is divided by zip code or area code. Segmenting via zip code can be extremely helpful for those that are heavy into statistics are market updates.

Segmentation via Life-Stages

There are probably four stages of life you can focus on when looking at home buyers and sellers. Early adulthood (20-35), midlife (35-50), mature adulthood (50-80), and late adulthood (80+). Here are a couple ways to segment based off those:

9. Early Adulthood – Most millennials want to buy a house, but many think there’s too big of a barrier to do so. Send them info on reasons why a house is in reach.

10. Mature Adulthood (50-80) – These people are typically looking to downsize or move South. Send them info of why it’s a good time to sell.

Checkout the other life stages and get inspired for more ways to segment by the stage of life your clients are in.

*BONUS: Segment depending on how long they’ve been a client (or haven’t). If you have referrals sitting in your database, chances are they’ve heard great things about you, but don’t really know you. Segment these into a list and show them what you’re all about.

Customer Data that Powers Marketing Segmentation

Moxi InsightsYou might be thinking, “these are great ideas but how on earth will I be able to know all that information about all of my clients?” Moxi Insights is a great place to start. Moxi Insights is a newly released feature of our Moxi Engage CRM and is no doubt changing the game for sphere marketing with the h
elp of public data. Moxi Insights gives quick and organized client information to agents through their CRM, from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, drive certain cars, or if they’re a value shopper.

Customer data is an extremely powerful tool. Find out more about Moxi Insights and how to take advantage of this new tool to turn yourself into a marketing superstar with the click of a button.

What are you waiting for? Start segmenting your client database TODAY and start reaping the benefits TOMORROW (and every day after that)

Posted on June 29, 2017 at 3:48 pm
Tam Nguyen | Category: Sphere Marketing | Tagged , , , , , ,