As we head into the cooler months of the year, it’s a great time to take a look at what you’re doing in your marketing strategy. This is the perfect time to not only reevaluate and potentially invest in some new marketing approaches but also to choose some options that help you stay top-of-mind for your clients. It’s the “not-so-off-season” of planning and staying active and visible on social media is an important part of that.

One of the easiest ways to incorporate social media into your marketing strategy is to make sure you’re using a Facebook business page (and using it properly). Some agents might not want an official business page and instead, opt for the seemingly easier private group. There are a few reasons why that’s not the best way to go, and definitely not the best move for your digital marketing.

So today, I’m here to make a case for the Facebook business page, and why it should be at the top of your list (if it’s not already there).

Stay relevant

The first and most significant benefit of creating a Facebook business page is visibility. Business pages are public, and while connected to your personal account for access, you don’t have to share your private, personal profile to successfully run the page. This allows a clean break from your personal life to your professional life online. In fact, one of the first things you should do when you set up your page is to invite your current Facebook friends. This is a great way to let people know you have a dedicated business space. We are all about that healthy work-life balance!

Here are some other things you should do once you’ve set up your page:

1. Set your industry. When you select your business industry as “real estate,” your posts are more likely to get increased visibility on timelines thanks to Facebook’s algorithms. In fact, you’ll get the most visibility with people who are more likely to be in the market to buy or sell a home.
2. Set your location. By setting the location of your page (typically in the city where your brokerage’s office is located), customers can “check-in” to your business location. This is shared with their friends, and your office may come up as a recommended location. People visiting the area are even more likely to see your business pop up on their screen. This is a huge opportunity that you just can’t get with only a personal Facebook page.
3. Post a welcome message to let people know who you are. Before you start setting up automatic ads or sharing listings, make sure you add a little to your “about me” section and make a post introducing yourself! It’s a business page, and yes you want to avoid being overly personal, but people still want to know who you are. Adding some personality to the page helps new and existing clients relate to you more, and makes them more likely to reach out when they’re ready to jump into the market.

All about the data

Within the page insights, you can see actions, views, likes, reach, new followers, video views, and so much more. The data is invaluable and critical to helping you shape your content and engage with prospects and current clients. Personal pages and even private groups don’t offer analytics like these. If you’re looking to track your social media success and performance, you’ll want to see these analytics.

Promote yourself

Paid ads are another value that business pages bring that you can’t use on your personal page or private group. Ads allow you to creatively target buyers or sellers in your area based on Facebook’s audience insights. Shares and engagement on regular, organic posts are great but targeted paid ads ensure your content, like lead ads, listing ads, and more, is delivered directly to the intended audience. Your Facebook business page will also function seamlessly with MoxiPromote to help you quickly and easily create high-performing ads for your listings, open houses, agent services, and more.

There are so many benefits to creating a Facebook business page and using it to its full advantage. You can use your page to advertise your new listings, promote yourself and your brand, and connect with your current, past, and hopefully future clients. In this social world, it’s important now, more than ever, to have a dedicated digital space to nurture and grow your sphere.

Now, all of this isn’t to say that all Facebook private groups are bad. Maybe a group of your past satisfied clients would be fun for staying connected and sharing more personal stories or new listings on a smaller scale. However, if you’re looking for the most effective and efficient way to boost your business and grow your online presence, a Facebook business page is the way to go.

Get started on your Facebook Page today and start building trusting relationships, sharing expert advice, and engaging with your audience.