iTourMedia is our latest and greatest partner, bringing automated social video distribution to our open platform. iTour lets agents create and edit videos, and through their partnership with Facebook, makes it easy for agents to reach their target audience.
Social media has been a key part of marketing for brokerages and agents as of late, but it can be really time consuming. Some brokerages have dedicated staff to help their agents with social, others hire assistants to do the tedious work.
Mike McHenry, VP of Channels and Partnerships at Moxi Works said, "iTour Media is another great Moxi partner that's taking advantage of our open platform. An agent can easily promote their listings on Facebook and their other social media accounts fully managed by the iTour team. It's a simple button click to start and the "boost" really works for agent branding and property promotion."
Now with the help of iTourMedia, agents can create visually compelling short videos and push them straight to Facebook all with one app. Why video? 80% of the worlds Internet traffic will be video by 2019 (Cisco, 2015). Besides, it’s the beautiful photos and videos that agents curate that often sell homes.
Knowing what days and times to post can be tricky. iTourMedia’s optimized social schedule allows you to push and boost posts based on the most optimal time of day, meaning more bang for your buck.
There are a variety of plans iTour offers brokerages and agents. For example, their Social Connextions Managed Services gets you experienced social content editors that setup social accounts and manage targeted posting on behalf of an agent. They’ll setup up to 3 social Connextions (Facebook, Instagram, Twitter, Pinterest, YouTube or LinkedIn) and link all social Connextions to Hootsuite for easy combined posting.
iTour even has a Social Audit available where you can receive an action plan to make sure you have optimized your social set-up. If you aren’t there yet, have them set up your Facebook page with a custom branded banner and optimal business configuration. Whether you’re a social media junkie or just starting to dip your toes in the water, iTour holds your hand while you jump in.
Social advertising via Facebook is based on the agent or brokerage’s Facebook Ad account.
iTour grants access to analytics through their app, but they are also accessible through Facebook accounts.
Watch the iTourMedia tour:
iTour will be integrated with Moxi Present, giving agents the ability to add the iTour home tour in their presentations. If you haven’t jumped on the social media bandwagon, do so before it’s too late! While you’re waiting, your competition is growing their following and readership.