1. Turn Conference-Room Sales Meetings into Interactive Webinars
- Schedule and host a live webinar during the normal meeting time for consistency.
- Change presenters/speakers and share your screen just like an in-person presentations
- Use online tools or webinar software features to have participants ‘raise their hand’ to ask a question, answer a poll, take a vote and more. This way you can replicate the interactive portions of your meeting.
2. Buyer Networking
“During our meetings, we take a moment for agents to share info about a buyer they’re working with in hopes that another agent may have something soon-to-be-listed.”
- Create a special chat room using Yammer or Facebook Groups to share your information.
- Think of it like posting a personal ad in the classifieds – “buyer seeking lake-front 4bed4bath, but willing to compromise. Call me 555-5555.”
3. Pocket-Listings and Listings Coming Soon
“Our company dedicates a short portion of our sales meetings for agents to share information about their listings that haven’t gone live on the MLS (Multiple Listing Service) yet.”
- With firm guidelines in place to protect your agents and their clients around local and national regulations, your agents could also use a forum or chat style webpage to share the info (remember, no identifying addresses or features, just beds/baths/zip code/estimated readiness.)
4. Manager-Agent Performance Reviews
- Managers and agents can use 1-to-1 video conferencing!
- A key part of a confidential conversation is being able to read and interpret each other’s body language. These non-verbal cues prevent misinterpretation and confusion.
- At the end of the call, if you have paperwork to sign, consider using an e-signature service to sign and receive a document.
- Does your brokerage have a mentorship program in place? Keep them communicating and collaborating virtually.
- Organize video calls with members of the group to have regular, consistent check-ins.
- Encourage mentors to include their mentees on calls to clients, partners, or prospects.
- Have mentors and mentees hold each other accountable throughout the week to achieve weekly goals.
- Now is an awesome opportunity to promote learning.
- Build out a video library of pre-recorded webinars, how-to videos, and other resources on your ‘HUB’ (an intranet or resource website for your agents to access from anywhere).
- Consider getting a group of agents together to complete online NAR (National Association of Realtors) certifications together.
7. IT Assistance
“We employ a Help Desk to assist agents with their devices, sometimes troubleshooting needs to be done in person. How do we manage?”
- Video chat saves the day again!
- Participants can share their screens and your IT guru can guide them through the problem.
8. Partner Events
“What about brokerage partner services like mortgage lenders, title, and insurance — how can they engage with my agents if they can’t hold events in the office?”
- Try out a “Bring-Your-Own-Lunch & Learn.”
- Schedule a video conference around lunch and invite your agents to listen while they eat at home.
9. Water Cooler Talk and Camaraderie
“My company’s culture depends a lot on the ability for agents to socialize in the space. We have coffee and snacks, comfy lounge areas, places for people to have good conversations.”
- You may not be able to replicate the snacks and coffee, but you can encourage agents to take part in a group discussion using social media.
- Facebook groups are a great platform for internal conversation threads that can be easily shared with other members of your company.
- Set the group to private and invite your agents and staff to join! (This also cuts down on too many company-wide e-mails).
10. Charity and Community Action
“This is normally a time where my brokerage gives back to the community with a day of service. What can I do now?”
- A trending event that different local communities are organizing are car parades. Individuals decorate their cars or make signs and then drive together in a ‘parade’ and wave to others outside their homes. Teachers parade past student’s houses, friends parade and cheer past clinics and hospitals.
- Get clients involved too! Organize a drive-by tour of homes or neighborhoods.
- Partner with a local organization that needs monetary donations and invite your agents to donate online.