By Tiana Baur
Staying in flow with your sphere is possibly the single most important piece of maintaining a successful real estate business and personal brand. How you choose to go about sphere marketing is what helps define your personal style, brand, and keeps people coming back for more (or doesn’t).
We’ve put together a list of 15 ways you can stay in flow and tackle sphere marketing. By no means is it necessary to start allocating all of your time and resources to do every one of these, but it is highly advised to incorporate at least five – that is if you haven’t already.
Are you on the gram? Do you post regularly? If you said yes to both of those, congratulations are in order because you are far ahead of your peers. Just don’t forget the 80/20 rule. 80% of your posts should be educational and entertaining, and only 20% should be promoting your business i.e. posting listing photos, just sold, open houses, etc.
2. Use Google Alerts
If you work in a city, chances are you have some pretty successful clients who are corporate big dogs. Set up Google Alerts (which are free) so you get an email every time certain words or names pop up in news. If they get a promotion or their company is in the news for something awesome, drop them a quick email congratulating them. Just go to google.com/alerts to set them up.
3. Neighborhood News
If you’re a Moxi Engage user, Neighborhood News is the perfect set it and forget it touch point. It sends automated market snapshots, personalized for each subscribed contact in an agent’s account. These monthly emails keep your sphere up-to-date on the market in their area.
4. Moxi Insights
Moxi Insights enables you to know your sphere better, faster. It is a prospect insights tool that instantly supplies you with access to extensive public data about contacts in your sphere. Here’s 100 ways to use Insights for your sphere marketing.
We really only advise you to try out snapchat for your client marketing if you’re mainly working with millennials. That said, if you are, this can be a great way to stay top of mind. Send a snap when you’re walking through a house you think they’d love or maybe you’re at Home Depot and they’re having a sale on holiday decorations. A quick snap is short and sweet.
If you aren’t already on Facebook, shame on you. If you are, are you posting enough? Once a week isn’t enough. Make sure you’re remaining active on all of your social channels, especially Facebook. It’s where the most people are – two BILLION people to be exact – and where you need to be posting your open house info, but more importantly what is going on in your life. This will help people establish a long-term connection with you.
7. Moxi Present
For those of you using Present, it’s not just for listings. Since they are infinitely customizable, you can make a presentation or nice slide deck around practically anything. Try making one about new, exciting things going in on your specialized area or their neck of the woods.
8. Be helpful
Everyone is busy. Everyone has a full inbox and too many balls in the air. Focus on what your clients need. Is it ideas for organizing their new home? Market news? Anything that lets them know you’re thinking of them and want to help is a good way to stay in touch.
Birthdays should be a regular touch point. With Moxi Engage you can use special dates stay in flow. If you can’t think of something to give them, send them a gift from Loop & Tie. It lets you send gifts from curated selections. Simply choose a price point and let your client pick from the amazing array of gifts. By selecting a private price level, your client gets what they want and they never see the pricing.
Just like birthdays, you can set house-iversaries as regular touch points. Celebrate the purchase that turned the house into their home every year.
11. Actual anniversaries
Spread the love. Whether it’s a 2 years, 10 years, or 36 years, sending flowers or a nice bottle of wine is the perfect touch for a couple that is celebrating their special day. Don’t underestimate the impression this will make.
12. Reconnect via direct mail
When it comes to your most important clients, reconnecting with direct mail is never a bad idea. Choose something relevant to them and their area.
13. Monthly E-News
E-Newsletters can be a really great touch point if you put in the time and effort to make them to be. Family-friendly events coming up, a new restaurant, etc., in your specialized neighborhood/area.
14. Do something nice – out of the blue.
A gift or card is nice on an anniversary or your birthday, but it’s even better when it’s unexpected, on a random day of a random week. Don’t get me wrong, it’s nice to send cards and gifts on anniversaries and birthdays and you should. However, a LOT of people are going to do that. A sure way to always be thought of fondly is to do something nice for them, just because.
15. Leave comments
Part of me felt like I didn’t need to put this on the list. The truth is, it’s not just enough to exist on social media. The entire point is to connect and participate. Comment on their posts (not every time, that would be creepy) when it’s something you can congratulate them on, relate to, or can add to the conversation.
Regardless of how much sphere marketing you’re already executing, it’s always good to set new goals, especially in a new year. Try adding one of these ways to stay in flow with your sphere in order to create longer, stronger relationships for more repeat and referral business.