By Maddie Jostol, Senior Marketing Manager
The most important thing you can do for your business is to nurture your sphere of influence to grow repeat and referral business. This is hands down the best source of business in real estate, and it’s right there at your fingertips. Rather than letting those valuable contacts in your database go to waste, it’s in your best interest to stay in touch with them and remain top-of-mind as their go-to real estate expert.
To solidify a strong, lasting relationship with your clients, give them memorable closing gifts. Below are a few trendy ways agents can continue to deliver an outstanding experience that clients will be sure to tell their friends and neighbors about, even after the sale.
Real estate closing gifts: Subscription-based service
Everything is now subscription-based. You can order everything from groceries to razors through a subscription because convenience is everything.
Consider subscription-based closing gifts for your clients to offer a personal and lasting impression. A gift like this is easy to make personal, showing your client that you understand them and appreciate them. For example, you can tailor gifts for the heath nuts, the dog lovers, the wine connoisseurs, the bookworms, and the world travelers.
The beauty of this type of gift is that it is quite literally the gift that keeps on giving. These ongoing touchpoints keep you top-of-mind long after the sale and remind your clients how much you enjoyed working with them and how much you’d love to work with their friends, family, and neighbors. Recurring gifts are a set-it-and-forget-it way to keep in touch, rather than continually thinking of and organizing seasonal gifts.
Keep in mind that these don’t have to be monthly. If you don’t want it to cost you an arm and a leg, consider a service that will allow you to send a gift on a quarterly basis.
Help them with the move
Moving is stressful. No matter how much you prepare and organize, it still takes way longer than anticipated and is disruptive to your entire life.
Consider closing gifts that help ease the pain of moving or help your clients get settled into their new place. You’ve already helped your client find their dream home and easing the pain of moving will show that you’re willing to go above and beyond to make their transition enjoyable. Services such as MoveEasy, MooveGuru, and HomeDiary for inspiration. These are simple services with reasonable pricing that you can provide to your clients in order to continue the outstanding service you already provide. The thoughtfulness of these gifts goes a long way.
Experiences over stuff
Today, people tend to appreciate experiences more than materials things. When thinking of your next closing gift, consider an experience gift, especially for your millennial clients. Whether your clients are into wellness or the great outdoors, there are endless options for experience gifts that will leave a lasting impression. Giving your clients something they can enjoy with their family, spouse, or friends, is priceless.
Real estate closing gifts should be personal, useful, and fun. Consider these three trends next time you go to thank your client. The key is to be thoughtful, giving a gift that keeps you top of mind for years to come.