By Maddie Jostol
The market is heating up, and agents are getting busier, which means you need to take the necessary actions to make sure your marketing efforts go as far as they possibly can. Sphere selling is the key to success in today’s market because it grows an agent’s business on repeat and referral business. Everyone is thirsty for leads and the competition is so hot that relying solely on purchased leads just doesn’t cut it. You see, it’s all about human connection. We always recommend you use technology to your advantage, so you can automate the busy work and open up more time to build real, human connections.
1. Showcase your personal brand
As far as we’re concerned, there is nothing wrong with showing your personality as long as things remain professional. In fact, it will work to your advantage and make your marketing efforts more effective. Your personal brand is how you present yourself to the world – this should include your unique personality, style, and values.
People want to work with people. The reason homeowners work with a real estate agent is to have someone to guide them through the stresses of the home selling or buying process. As you write content, create ads, and go about your typical marketing activities, don’t forget to make sure your personal brand is shining through.
2. Make it personal
When it comes to social media, don’t just actively post, but truly engage with your audience. Many of us focus so much on just posting regularly, that we forget that social media is a two-way street. Putting content out there is certainly important, but make that content go further by engaging with those who react to it.
When you respond to inquiries via social media, email, or other channels, respond with care. Even if the request doesn’t directly earn business, being nice and offering a quick, personal reply, uplifts your brand’s reputation.
3. Make it in-person
Don’t get us wrong, digital marketing has never been more important. However, there is still something particularly special about gathering people. Particularly if you work in a small community, try hosting an event (think: pancake breakfast or wine tasting). You can make it a community gathering or a charity benefit, but the idea is that you’re bringing people together. It’s the perfect opportunity for you to get back in touch with old prospects or clients and for you to showcase your commitment to the local community.
4. Keep in touch
The better your sphere knows you, the more effective your marketing efforts are going to be. Think about it this way: if you’ve had light, relative touchpoints with someone in your sphere over the past year, it creates familiarity, which means they’ll be much more responsive to your marketing efforts. It builds brand recognition and loyalty, meaning those people are much more likely to comment on your posts, forward your content, and share your information. This expands your sphere of influence, and in turn, means your marketing efforts get more bang for your buck.