By Maddie Jostol
Homeowners now expect social media and digital marketing to be a part of an agent’s marketing plan. Yes, expect. We live in a digital world and with tools like social media, agents can up their marketing game and expose a listing to a massive audience with the click of a button. Digital marketing, particularly on Facebook, is now often a cornerstone to lead generation for real estate agents.
Here’s the deal: we understand that Facebook advertising can be a huge pain. It’s a tedious, time consuming process that feels like a burden to manage. The team here at MoxiWorks has become very familiar with the benefits and challenges of Facebook lead generation for agents with the launch of Advertise Your Listing, so we compiled a handful of tips to help you generate more leads on Facebook.
Reach the right people at the right time. When setting up your ad (through Facebook or through Advertise Your Listing), you have the option to select your audience, targeting specific groups of people. When it comes to real estate, geography and income are the two most important parameters. Select a geographic area where you’ll reach your indented audience – both those looking to purchase the home, and those who might share the post because it’s in their neighborhood. Similarly, selecting an income range will help to reach an audience applicable for the listed home.
2. Select imagery
Think about what your audience is looking for and display those features in the imagery. The more eye-catching the better. These ads will be seen as people scroll quickly through their Facebook feeds, so the imagery should speak for itself and prompt people to stop and learn more.
Deliver on and exceed client expectations by showing them the effort you’re putting in through reports. Offering reports display your effort and give your client something tangible to remind them of the level of service they’re receiving. You don’t need to show them how much you spent, just that you got thousands of eyes on their listing. The goal here is to win more listings down the road by marketing your current listings. When you impress your clients, you grow your repeat and referral business.
This one is for those of you who advertise under your personal Facebook account (which isn’t necessary when you use Advertise Your Listing). When people engage with your ad, keep that momentum going. When your ads get comments, like those comments or respond. Begin a dialogue and get your audience engaged.
The good news is that the frustration and time commitment that typically accompanies digital marketing doesn’t have to apply to you. Try using a system like Advertise Your Listing, which will do the heavy lifting for you. All you need to do is select your budget and adjust the auto-filled parameters as necessary. Automate these efforts and put your marketing on autopilot, so you can impress your clients and generate leads without the hassle.
Interested in taking your marketing efforts up a notch? Advertise Your Listing allows agents to advertise a listing on Facebook in just three easy steps, directly from their MoxiWorks account. Learn more about Advertise Your Listing here.