Artificial What? 4 Tips for Appealing to the Traditional Consumer

By Jessie Trapp, Marketing Coordinator 

traditional consumer header imageLet’s face it- the process of buying a home can be one giant migraine waiting to happen. From finding the right agent to closing the deal, the stressful decisions having to be made by buyers can often times overshadow the generally exciting event that it should be in one’s life. Although the notoriously tech-savvy millennials may appreciate your incorporation of technology, for the more traditional consumer who is not up to speed with the latest tech advances, facing them can be an experience that adds even more stress to this already exhausting process.

In order to help you, the agent, navigate the divide in capabilities and preferences, we are sharing a few tips that will likely make the process with the traditional consumer a more enjoyable and stress-free one from start to finish for both you, and your client.

Get back to the basics. The golden rule here – don’t assume that your clients can figure out how to use a program or website. To avoid anyone becoming overwhelmed, it would likely be worth your time to carefully walk more traditional clients through each program they will be using step-by-step. Don’t be afraid to ask them if they are familiar with certain systems at the beginning stage of your relationship, as clarifying this right from the start can help provide a smoother experience overall.

Put it all in one place. Remember, less is more. Instead of leaving it up to the client to navigate the web in search of information such as listings and drive time calculations, beat them to it and use a program like Moxi Present to create a one-stop shop for all the answers they are likely looking for.

Go the extra mile. Adding personalized elements to their buying experience will likely go far and make your clients all the more confident that you genuinely care about them finding the right home. Although listings often contain detailed information regarding the surrounding location, consider taking the time to set up dinners for clients near their top prospective homes to help them get more acquainted with the neighborhoods firsthand.

Visit the post office. Chances are, if you’re teaching a client how to google something they probably aren’t checking their email often enough for your marketing efforts to have a significant impact. Only 26% of real estate agents claim to use postal mail as a form of communication with clients, so what better way to set yourself apart then to get out your old stack of postcards? Send them notes while you’re working with them, as well as after you’ve closed a deal to celebrate events such as birthdays and house-iversaries. Have a blog? Send them paper copies of your posts every so often to keep them in the loop.

If you think about it, working with clients who aren’t familiar with technology can be a refreshing breath of fresh air. Technology allows us to operate on autopilot so much of the time, it’s likely healthy for all of us to have an opportunity to make things personal, show off our creative side, and take a little trip back to 1989.

Posted on July 10, 2018 at 3:25 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , , ,

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