Sphere Marketing April 6, 2018

April Listings Bring May Closings: How to Get It Done

By Maddie Jostol

listings season blog header image

As the sun comes out, the listings ramp up. Things are about to get busy – are you ready? The housing market is hot, and it’s never been more important to ensure your business is competitive and streamlined.

“In winter, I plot and plan. In spring, I move.” – Henry Rollins

Here are a handful of things you can do right now to ensure the leads you start seeing end in a closed deal and a happy client.

Be responsive

We know you already know this one, but it’s always an important reminder. Considering ~70% of homeowners work with the first real estate agent who contacts them, now is the time of year when you need to make sure you’re on it. Keep your eye on the ball and make sure your follow-ups are timely and thoughtful. We highly suggest you lean on technology to help you with this as the life of a realtor can feel like there are too many moving parts to keep track of.

Be personal

When things get busy, it can be tough to remember the little things. Those little things will make all the difference, though. Don’t forget to remember your handwritten ‘thank you’ notes, your personal follow-ups, and your house-versary gifts for last year’s clients.

Your CRM is a great place to include notes for client-specific information. Also, use your CRM to help manage your work for you. Following your tasks and workflow will keep you on track, even as things get hectic, and will ensure you don’t miss a beat.

Be proactive

When you talk to clients and prospects, they can tell that you’re ‘on it’ because you’re in tune with their lives and you’re fully present in the conversations, which makes all the difference. Imagine calling up an old client, but before you did, you checked your CRM. You had data available estimating that they had teenagers in the home and might be looking to downsize. That reminds you, “oh yeah, I remember, they did have two kids.” When you call them up, you’re able to ask how the kids are doing and casually ask the client to remind you of what grade they’re in, teeing you up to get more insights into any home selling or buying plans. Before you know it, you’re back in flow with important members of your sphere.

Get a system in place that does this research for you. Moxi Insights, a tool within our Moxi Marketing suite (provided by your brokerage!) auto-fills your Moxi Engage account with public records data for all of your contacts. That means instant, valuable insights on all your contacts at your fingertips.

Agents also use Moxi Marketing for Facebook advertising – both to promote themselves to generate leads and to promote listings once they win them. This is key for keeping your marketing efforts on track throughout the year.

We have an exciting season ahead, where you’ll be able to dive in and close the deals that will help you reach your goals. Deliver the highest quality experience throughout the year, even when things get busy by using the right tools and making sure everything is taken care of. Want more information on Moxi Marketing tools? Check them out here.