By Sophia Stilwell, Customer Support Specialist at MoxiWorks
Brokerage culture: it’s a phrase we all hear but do we really know what it is or how to create the best brokerage culture around? In order to cultivate the best brokerage culture possible, we need to know what it is and how to create it because great culture is what agents are looking for when hunting for that perfect fit. Without a great brokerage culture, agents have little reason to stick around and stay loyal to their brokerages. After all, who wants to work somewhere they don’t feel appreciated by?
What is brokerage culture?
If you look it up, you will probably read some article telling you how it’s the environment at a certain brokerage, but really, it’s much more than that! Brokerage culture is the personality of all those who work there! It’s the bloodline that ties the brokerage to its agents and it’s what keeps top agents who have so many other recruiting offers to choose from where they are. It’s your motto, your ethics, and your values.
How do you create the strongest brokerage culture?
Brokerage culture starts with the owner, someone who had a dream and made it happen. Think of them as the head of a family. Of course, to be a parent, you need kids, or in our case agents, who the parents help to be better and accomplish their goals. Brokerage owners hire agents to help them grow their family and as they do, they grow and cultivate that unique brokerage culture. This is why it’s so important to not only have a strong brokerage culture to begin with – good values, strong goals, and supportive and respectful work environment – but to also make sure that the agents being brought in are just as driven to uphold and improve that culture.
Getting to know an agent in an interview is a great way to learn if they will be a good fit for the brokerage culture you are trying to attain. Asking questions such as, “What are you looking for in your next job?” and “How do you motivate yourself to be successful?” and “What are your goals in your career?” can all be a great way to learn if the candidate is a good fit for your brokerage.
Finding the perfect agents is a great first step in achieving world-class brokerage culture, but you can’t stop there, after all, a parent’s job isn’t done when they take the baby home from the hospital. Introducing your agents to a strong brokerage culture right away is a key to letting them know they made the right choice! Little things like giving out New Agent Starter Packs helps get agents excited about their new brokerage. These Starter Packs can include all the helpful things like Wi-Fi and MoxiWorks passwords, brokerage swag, and anything else you would like to include to help them get started on the right foot!
Employing your brokerage culture and helping it to grow is a full-time job. You have to work at it to ensure you have the best in town and going that extra step can make all the difference. Now that you have hand-picked the perfect agents, you’ll want to make sure that you and they are upholding the culture you have worked to achieve. Things like brokerage manifestos, measuring employee engagement, or even having a moment of silence for your competitors who your agent beat for a listing can make a big difference in the eyes of agents and give them more incentive to stay and help your brokerage grow.
Find out more tips for recruiting and retention at your brokerage here.