By Tiana Baur
Moxi Works recently conducted a case study on our popular presentation and CMA product. Why? Well, we were curious to see how agents performed when they used the product vs. how they performed when they didn’t. To do this, we chose Windermere Real Estate agents in Western Washington as the sample for the case study. There are roughly 2,700 Windermere agents in the Western Washington region. We looked at their agent activity for the 2016 calendar year and found some seriously insane results. But before we reveal them, you deserve some background info first.
Who is Windermere?
Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,000 agents in 11 Western states. Founded in 1972, Windermere has been family owned and operated since. They are based in Seattle, Washington and are heavily involved in the communities their offices are in. You can learn more about Windermere and what they’re all about here.
What is Moxi Present?
Moxi Present is a tool that allows agents to easily create seller, buyer, and open house presentations. They are MLS-connected, updated to the minute and every property can be shown with the actual driving commute time to any location. This presentation and CMA tool also allows agents to include video and other rich media right into their presentation and enables agents to create listing flyers in a snap.
What did we find out?
Seller agents who used Moxi Present averaged 6.4 sales in the 2016 year, while those that didn’t only averaged 4.17 sales, meaning that seller agents using Moxi Present had 53% more listing sales.
Buyer agents that used Moxi Present averaged 5.71 sales, while those who didn’t averaged 4.30 sales, helping those that took advantage of the tool average 34% more buyer-side transactions.
When adding those numbers up, that’s 12.08 sides for agents who used Moxi Present and only 8.42 for those who did not. Windermere agents who used Moxi Present enjoyed 43% MORE business in 2016! We probably don’t need to point out the fact that this is a huge change to an agent’s bottom line.
As you can probably guess, we were elated when we figured out the results. We are founded on the goal to make agents more productive and brokerages more profitable. The numbers from this case study speak for themselves. Agents that use Moxi Present, a tool their brokerage provides for them, do more business than those that don’t.