Last month we announced our newest Moxi Cloud partner and the latest tool available to our clients: reeazily! We’re beyond excited to add them to the Moxi Cloud. What do they do? reeazily is a cloud-based solution that makes transaction accounting and agent billing easy. Through its intuitive interface and strategic integrations (more on this later), the technology eliminates duplicate entry and streamlines processing deals. Basically, it’s the ultimate back-office solution for brokerages!
A little bit of background on reaazily: In 2005, reeazily developed a SaaS solution for real estate franchise membership management, billing, and reporting, which serviced a network of 160 offices. In 2016 they launched broker.EZ, a full brokerage back-office solution built on the same platform. The brokerage back office solution, broker.EZ™, integrates with QuickBooks Online for accounting and DocuSign for transaction management, which are already partnered with the Moxi Cloud.
Workflow Made “EaZy”
Large brokerages and organizations can manage membership and transactions through a central portal providing oversight and compliance. Their fully prorated billing system integrates with QuickBooks to provide a complete accounting solution – we’re in love!
Keep your office running like never before. This extension of region.ez™ can support affiliated offices or serve as a standalone service for individual brokerages. Their plans allow you to streamline billings and automate commission deductions.
Reeazily will integrate and leverage data from the Moxi Cloud, streamlining day-to-day processes. Their brokerage back office solution, broker.ez™.
Why do we love them?
In a world of few and far between options for brokerage back-office tools (not to mention many of the ones out there are outdated) reeazily is a shining beacon of hope and awesomeness. They not only understand the industry extremely well, but they have committed to building a true and viable back-office solution. They have an amazing product with amazing people that stand behind it.
Interested in getting reeazily for your brokerage? Simply contact your dedicated MoxiWorks Account Manager. For more information on this new Moxi Cloud partnership, please go here.
A complete email marketing system to keep your agent’s pipelines full.
We’re stoked to introduce our newest Moxi Cloud partner, HomeActions! We’ve partnered with HomeActions to provide an easy email marketing solution to our client brokerages. Not only is their tool intuitive, it instantly turns agent’s email marketing efforts into a goldmine.
What is HomeActions Email Marketing?
HomeActions is an e-Relationship platform that starts out as an e-newsletter but ends up as a flawless conversation starter and lead-gen system with the help of their amazing content and tools.
The Ultimate Email Marketing Database
HomeActions helps your agents consolidate their contacts and create their very own exclusive marketing database.
HomeActions provides extensive metrics for their e-newsletters. See when someone opens the newsletter, clicks a link and get immediate feedback as readers respond to how well they liked a given article.
Knowing who is engaging with what content makes it easy to know who to direct your marketing efforts at and who you should pick up the phone and call asap.
In-Demand Content & Widgets
HomeActions delivers content and articles your readers will love that triggers predictive behavior. They drive traffic to an agent’s CMA request page and even works with TrendGraphix reports!
Neighborhood 360 is their newest feature. Recipients can get the “Inside Scoop” on any neighborhood they wish. Home value estimates, cost of living data, demographics, lifestyle data, school info, nearby sold properties, and so much more. This widget covers 150 million street addresses and neighborhoods!
HomeActions is integrated into the Moxi Cloud and streamlines an agent’s day-to-day with their Moxi Engage CRM.
Think of HomeActions as the frosting and cherry on top of Engage. It gives the agent the ability to upload their exclusive HomeActions database into their email in the correct format to connect to MoxiWorks tools. That means their CRM and email marketing efforts just got a whole lot sweeter.
By Maddie Jostol, Marketing Manager
Our friends over at Flipt are doing some big things. They’re revamping lead generation for real estate, giving agents a unique advantage.
What does this mean for you? You should have your eyes on predictive analytics. It’s making big waves in real estate, particularly as it relates to lead generation. The vast majority of homeowners end up working with the first agent who contacts them. So, how do you get to someone first? That’s where the power of data comes in.
Flipt leverages predictive analytics to identify potential buyers and sellers, then strategically markets to them, generating high-quality leads. They have a network of carefully vetted advertising partners, including the likes of The Wall Street Journal, The New York Times, CNN, Spotify, and many more. The power of identifying buyers and sellers before they’ve taken any action. It enables agents to be the first to contact a prospect in the very early stages of their home buying or selling journey.
Homeowners value responsiveness, an expectation that Flipt allows agents to deliver on. Agents can claim their zip codes, which automatically launches locally targeted campaigns for you, reaching motivated sellers and prompting them to speak with an agent (you!). Ads are only shown to verified homeowners in your selected zip codes, ensuring your marketing dollars are spent wisely. Since Flipt is a MoxiWorks partner, those leads are immediately routed into your Moxi Engage account for easy follow-up and tracking.
We obviously love having Flipt as a partner, but even more than that, we love seeing the results agents have seen from using their service. Recently, Flipt took a closer look at The Keys Company, the largest independently-owned real estate company in Florida. With the goal of increasing transaction volume while decreasing marketing costs, they made recommended Flipt to their agents. Quickly, they saw high adoption and tracked the results.
They found that Flipt helped to strategically grow agents’ pipelines. The leads they received were nurtured, and filled the agents’ pipelines, becoming listings in the following weeks and months. Agents and Managing Brokers throughout the company immediately reported positive results. Several noted they saw an immediate impact on their business and many attributed successful sales to having used Flipt. After 12 months, Keys attributed $920,000 in profit to using Flipt. Download the full case study here.
If you’re an agent interested in trying out Flipt, click here.
By Tiana Baur
In case you hadn’t heard, we have a new partner! VoicePad builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country, so you can see why we wanted them on the Moxi Cloud open platform.
Like the Moxi Cloud, VoicePad is able to build a custom solution from their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity (and frankly, makes day-to-day life a little less stressful).
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
On our end, we also had quite a bit to say about why we’re so excited about this particular partnership, but we’ll just give you the highlight. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
VoicePad has a lot to offer, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the Moxi Cloud open platform with the rest of their unique ecosystem! For more info on each of these offerings, see below.
Tools and Services available on VoicePad:
Real Estate mobile lead generation…at its best!
Put your brand in their hand. Your brand is one of the most powerful tools you have.
Mobile-friendly, buffer-free property tours with bilingual narration.
Your property videos are automatically created and updated from your listing data.
Meet “Eve.” She narrates your tours, handles your property inquiries and routes calls to the right people.
Listing data updates and triggers auto-posts to your Facebook, Twitter and Google+ accounts.
Search + Share via text.
Innovative website accessibility solutions.
Position your mortgage offering within your curbside lead-gen. Smart.
VoicePad counts what you don’t, such as text and call property inquiry analytics. Better insights = Better decisions.
Many tools…One data source.
“Eve” handles rental inquiries by phone that you can’t. She’s bilingual and works 24/7.
1. Choose Design. 2. Hit Print. 3. That’s it.
On the heels of our latest exciting announcement that MoxiWorks is powering LeadingRE’s new initiative, the LeadingRE Cloud, we’re now thrilled to welcome a new best-in-class tool the Moxi Cloud: Sisu – an accountability software solution for real estate agents.
Like MoxiWorks, Sisu isn’t just another tech company, its real estate roots run deep. Sisu began a few years ago when a team of real estate agents in Salt Lake City leveraged a system of disciplined tracking and analysis of agent activities to more than double their sales numbers. Recognizing the power of the system they had created, Sisu Founder and CEO, Brian Charlesworth, developed the system of accountability into full-fledged software that gamifies and visualizes the data to increase the top line revenue of agents.
Sisu is built to track sales performance and coach agents to success through powerful data. This data needs to be connected to contacts within a CRM, so agents can use it to grow their relationships. Enter Moxi Engage. The partnership between Sisu and Moxi creates a single point of entry and collaboration between the services. This way the data will be more clean, accurate, and easy to maintain.
Here’s how it works:
Visualize what is achievable
Sisu’s accountability software solution “doubles production with intuitive performance tracking, monitoring, leaderboards, and dashboards, and eliminates duplicate entry with real-time, real estate CRM data sharing.” According to Sisu, real estate agents that consistently track and know their daily sales activities and KPI’s increase sales by at LEAST 100%. As we like to say, the numbers will set you free.
See more, sell more
Sisu also has a mobile app that provides a competitive edge with contact, and appointment tracking and viewing, conversion ratio calculation, pipeline overview, and real-time GCI reporting. This means agents are constantly in the know and reminded of there they stand the steps they need to take to increase their bottom line.
Accountability through visibility
With a simple to use interface, and robust and dynamic sales performance dashboards, Sisu enforces accountability, which we all know is a key aspect when it comes to adoption. It displays real-time scoreboards and leaderboards throughout your brokerage and on your real estate agent’s phones, accelerating competition, creating a fun sales environment, and producing outstanding results.
Motivate, play, win
Inspire increased levels of team performance with a seamlessly linked, online community of peers while empowering them to track, analyze, compare, and filter their leaderboards to measure results. Sisu makes selling competitive, visual, fun and more importantly, highly productive.
With the sales competition in place, agents will be motivated to go out and drive results. With the data stored in the Moxi Cloud and across other brokerage plug and play tools and services solutions, they’ll have all the data they need to be effective. They’ll be able to track down expired listings and previous clients, and the software will automagically log all of their efforts and update the scoreboard.
We’ve said over and over again how powerful data is to your brokerage and your agents. Data is now the most sought-after and powerful commodity in the world. If you’re not using your brokerage data to the fullest, you’re missing out on higher productivity and of course, more profit.
We’re ecstatic to add another like-minded partner to our Moxi Cloud open platform that knows the importance of data. If you’re interested in adding Sisu to your brokerage power strip of tools and services, please contact your dedicated Moxi Account Manager and they’ll get you set up. Want to meet the brains behind Sisu? You can set that up here.
By Maddie Jostol
As an independent contractor, you’re running your own business – and you experience all of the perks and challenges that come with that. Tax season isn’t fun for anyone, but it’s particularly frustrating as a 1099 independent contractor.
We all experience the same thing year over year. Tax season arrives, and it’s all you can do to pull everything together to file, let alone do it in a way that will save you money. You work through the endless forms, attempting to find all of the information you need. You get to the part where you need to fill in your Schedule C deductions… and… nothing. Another year went by and you don’t have the necessary documentation to deduct most of your business expenses. “Oh well” you think to yourself, “it’s not worth the time anyway.”
Here’s the deal: real estate agents are losing serious cash by neglecting to take advantage of available deductions.
The truth is, it’s incredibly time consuming to track your expenses, mileage, and deductions all year-round. And guess what? It isn’t as difficult as it sounds if you start early in the year. Below are a few things you can do to help yourself survive tax season as an independent contractor.
1. Know what deductions you should be looking out for.
The first step is knowing what deductions are available to you – and there are more than you might think. Things like your home office or software subscriptions are deductible expenses that you shouldn’t let slip through the cracks. Know what you should be looking out for, so you can get a system in place to track them year-round.
For a comprehensive list of deductions and information about each, click here to download our Guide to Stress-Free Taxes for Agents.
2. Track your expenses as they happen.
Receipts are every independent contractor’s worst enemy. Paper or digital, they’re a pain to keep track of and they’re difficult to organize when it comes time to file those taxes.
Consider a simple personal accounting system like QuickBooks Self-Employed. This app lets you snap a pic of a receipt from directly within the app and it automatically categorizes and stores that receipt. It then matches the receipt with the expense when it comes through as a bank charge. When it comes time to file, all of those business expenses have been tracked, categorized for your Schedule C, and documented appropriately. You can officially say goodbye to that mismanaged shoebox of receipts.
Mileage tracking is one you definitely won’t want to miss. You’re always on the go. Some days it feels like you live in your car – you’re running errands before an open house, picking up signage, meeting with clients, and having coffee with prospective clients.
When you have the QuickBooks Self-Employed app, it tracks your mileage every time you get in your car (seriously!). You can then go into your app, view your recent trips, and swipe left or swipe right to designate those trips as business or personal. Yes, it can be that easy (we didn’t believe it until we tried it either). Easier than a dating app, even.
3. Don’t do it alone.
Get a reliable system in place. As much as we’d like to do it all ourselves, the reality is it takes time and energy that we’d rather put into closing sales. At the same time, there are thousands of dollars to be saved by efficiently managing your business finances. When you get technology on your side, it takes away the weight and frustration of accounting and tax filing.
The best part of this is that you don’t need a complex, expensive system, you just need one that is designed for 1099 independent contractors. That’s the key. Use an accounting system that fits your unique needs as a realtor and helps you run your business more smoothly.
Want to give QuickBooks Self-Employed a try? We’re offering 50% off your first 12 months (that makes it just $5/month!). Click here to try it out!
By Maddie Jostol
Taxes are a pain. Real estate agents face unique challenges as independent contractors because you’re running your own small business. This makes taxes an even bigger pain.
It’s really common for agents to miss out on deductions because the tax filing process is so time consuming and frustrating. Especially when you file on a quarterly basis, the accounting responsibilities of running your small business start to take over. Have you ever thought about how much savings you’re missing out on because you didn’t take full advantage of the deductions available to you?
A few of the many deductions to look out for:
– Mileage tracking
– Business-related technology subscription fees
– Meals and entertainment when you meet with clients
– Home office (or desk fees)
We’re going to focus on mileage tracking because that seems to be a common one for agents to miss out on. We understand why… it’s a huge annoyance to write down your mileage and then remember what that trip was for later on. We all end up with endless images of our car dashboard on our phone. That’s not exactly what you want to see as you’re scrolling through photos of your niece’s soccer game last weekend. When it comes time to file your taxes, it isn’t even worth trying to sift through pictures and records of trips you took for business. That means you’re missing out on some hefty deductions, though.
The good news? There’s a better way. We came across QuickBooks Self-Employed a few months back and realized it’s the perfect tool for busy agents. It’s an accounting tool built specifically for independent contractors, so it tracks your mileage for you so you don’t miss out on any deductions. Tracking your mileage and filing your taxes has never been easier… trust us.
When you have QuickBooks Self-Employed downloaded on your smartphone, it will track your trip every time you drive (yes, it knows when you’re in the car). Go into your app, scan your recent trips, and simply swipe left for business or right for personal. QuickBooks Self-Employed will categorize those expenses accordingly, making tax filing a piece of cake.
It also tracks and categorizes your expenses, making filing Schedule C deductions easy, you can also snap a photo and file away receipts, and see a snapshot of your business finances at any time.
Want to try out QuickBooks Self-Employed? Users are finding an average of $4,340 in tax savings per year. Since they’re a partner of ours, we’re offering you 50% off your first year. Click here for more details and to get set up!
You can also find out more about QuickBooks Self-Employed below:
By Tiana Baur
Moxi Works has partnered with PadStyler to give agents another way to boost their selling potential by helping buyers visualize the home in a better light. As visual home staging experts, PadStyler truly is the quintessential addition to the home staging efforts agents are currently doing.
Sell the vision
PadStyler isn’t necessarily meant to be a home staging replacement – although it can be. It’s meant to help agents up the game of their listing with amazing virtual staging. Why is this so necessary? It’s often hard to envision what a home could look like with different furniture or even a remodel. PadStyler brings the buyers’ visions to life in more ways than one.
Virtual furniture replacement
PadStyler can transform poorly or outdated furnished properties into stunning homes, so buyers can get a more realistic idea of what it will be like when they call the house “home.” This is especially good when trying to give the home a modern feel to it, without having to update the actual house.
Kitchens might need a little updating and it could be a reason a home isn’t sold straight away, regardless of how amazing the in-home staging is. Some buyers just have a harder time then others when it comes to seeing what a house can be vs. what it is today. With PadStyler, buyers can visualize a beautiful renovated kitchen right in front of them. This goes for other rooms, paint color, flooring replacement – you name it.
Bad roof, dry nasty grass, or poorly tended to plants? No worries, PadStyler ups curb appeal in a major way by showcasing the exterior property photos in the best light.
The best part about this new Moxi Cloud service, is that it is fully integrated in a way that makes it a piece of cake for agents using it. All initiated via their Photo Gallery and Listing Management, here is what it will look like:
If it wasn’t obvious already, we’re extremely excited about this addition to the Moxi Cloud! We love PadStyler because it works for agents that are not currently doing home staging of any kind, but also for those that are home staging hooked. It is the perfect addition to all home staging efforts.
Happy to have you, PadStyler!
By Tiana Baur
Moxi Works is happy to announce our newest member of the Moxi Cloud open platform! FloorPlanOnline’s HomeDiary, a homeowner management platform that includes a free 3D space planner! HomeDiary enables agents to help their clients better keep track of everything going on in their homes; items, activities, and spaces.
A digital record of their home
With HomeDiary, your clients can log projects, photos, improvements, and documents for easy reference. They can upload photos and manuals, tagging items for a permanent record. They can clip images or upload snapshots of products or ideas, keeping a digital scrapbook. Finally, HomeDiary allows your clients to room plan and visualize their space in 2D and 3D.
Visualize & plan spaces in 3D
Draw a room or a whole floor plan! Design, plan, and view spaces in 2D and 3D. Plan furniture layouts, explore remodeling ideas, play with paint color palettes, and plan patio and landscaping ideas.
Store inventory & maintenance records
Find critical home information when you need it. Log paint colors and finally throw away those old cans. Find old receipts and purchase information, save and record every improvement, and easily story maintenance activities.
Clip ideas & create reminders
Save images from the web and upload or snap photos of products and ideas. Save purchase ideas, store decorating ideas, organize wish list items, and create maintenance reminders. Sort, filter, easily find!
HomeDiary helps agents stay connected to their sphere throughout the whole homeownership lifecycle. Through the Moxi integration, HomeDiary not only provides marketing tools for the listing side of the transaction, such as hands-free, automated, single-property websites and the free use of the advanced 3D floor plan engine, but it also enables agents to stay relevant with their sphere as they live in their home with the included HomeDiary sponsorship (for an unlimited number of clients). The HomeDiary system is extremely affordable—priced at less than the daily cost of a cup of coffee. Find out more on homediary.com!
By Tiana Baur
We recently added another best-in-class tool to the Moxi Cloud! CallAction instantly responds, engages, and tracks all inbound leads for agents. With CallAction, agents never have to miss another call or email lead ever again.
CallAction is the only marketing automation service that can be used with your offline or online lead generation efforts to respond to inquiries from phone calls, emails and texts. Their powerful integrations bridge the gap between agents’ top of the funnel lead generation and their existing lead nurturing CRM systems for increased productivity.
Here is how it works:
Answer every call
Agents no longer need to worry about rushing to the phone or nervously watching a call come in during a meeting they can’t step out of. With CallAction, agents can ensure they keep ALL of their inbound leads engaged with automated responses through SMS and email.
Building agent databases
Every inbound call is saved to a secure cloud-hosted database and appended in real-time with caller information aggregated from the world’s largest consumer profile databases. It is also passed into Moxi Engage, so the leads go directly into their sales flow. From there, they can nurture the lead and show their new prospect why they are the best in the business.
Track every inbound call
Agents can instantly create a local or toll-free phone number for each of their marketing channels to automatically track every inbound call that is seamlessly routed to their phone.
“50% of buyers choose the vendor or service that responds first, according to the InsideSales.com 2014 Lead Response Report,” mentioned Mike McHenry, VP of Channels and Partnerships at MoxiWorks. “In a perfect world, every call is answered right away, the first time a lead calls an agent. But with CallAction, all missed calls are automatically responded to with CallAction’s SMS responses to guarantee the lead stays engaged. All the responses are fully customizable so the agent can keep their own voice and style.”
We’re super excited to have this company in the Moxi Cloud! When we say we only let the best-in-class tools and services into the Moxi Cloud, we mean it.