4 Ways for Brokers to Support Their Local Communities

Mercedes Santiago, Marketing Coordinator at MoxiWorks  |  March 24, 2020

 

Ways for Brokers to Support Their Local Communities

 

It’s a time of global uncertainty, due to COVID-19, the epidemic that has disrupted the world. We’ve seen the anxiety-inducing statistics on job uncertainty, food scarcity, deaths, and more. The combination of it all is showing us the true magnitude of the current state of our world. While we’re not sure of what’s to come for certain, we know as a community we must jump in and help where we can.

 

“The greatness of a community is most accurately measured by the compassionate actions of its members.”
– Coretta Scott King

 

Real estate brokers are an integral part of their communities and experts in the residents, businesses, and structures that make a neighborhood ‘home.’ As such, brokers and their agents are poised to be great community leaders and supporters during this time. We’ve put together a list of recommendations and want to hear from you as well!

 

1. Support local restaurants

Seattle streets are much quieter these days for obvious reasons, with one of them being the empty tables in restaurants — a trend fast occurring across the country. We know we can’t dine-in, but don’t forget that many restaurants are offering take out, and it’s essential to their survival. Support your community by ordering takeout.

Fun idea: Virtually cater for your agents! Let all agents order lunch on you for company moral! Share your support on social media to encourage others to follow in your footsteps! Not only can you promote positivity and camaraderie amongst your company, you continue to support your market’s economy.

 

2. Check in with your neighbors

These times are difficult for many, physically and mentally. You could be struggling personally to care for  someone who’s been infected with COVID-19. Or, perhaps you’ve upended your day-to-day routine and are now working from home. Especially difficult, maybe you’re self-isolating due to a pre-existing condition and feel uncertain about your safety. While we shouldn’t be physically close to each other, with technology we have the ability to all stay connected. Even from miles away, what you post online has the ability to shift someone’s mindset on the situation. Let’s keep content optimistic, light-hearted, and inspiring to keep our mental states up high.

Fun idea: check-in with your partner businesses like mortgage lenders, moving companies, or home repair persons and share each other’s stories.

 

3. Reach out to nonprofits

Many nonprofits around your city are constantly providing shelter, food, and support for members of your community — even during pandemics that close other public places. Call around to local nonprofits and decide who needs what most. In our current situation, these groups are running out of food to distribute. Feeding our community and staying healthy is important for us to move past this.

 

4. Help seniors who are most at risk

It’s a fact that older people and people with pre-existing health conditions are most vulnerable to COVID-19. There are multiple things we can do to keep this group of people healthy and safe.

  • Grab groceries for those who are at risk or those that are shut-in. Drop the groceries off at their door to keep your distance.
  • Facetime self-quarantined individuals to keep them socialized and less lonely
  • No tech? Start a letter-writing campaign to individuals in nursing facilities who can’t visit their friends and loved-ones face to face currently.

 

Now is the time to think outside your office walls and see how you can help your community.

Together we can accomplish so much more than we can alone.

Posted on March 24, 2020 at 1:56 pm
June Laves | Category: MoxiWorks, News, Productivity, Real Estate Marketing, Sphere Marketing | Tagged , , , , , , ,

Understand more. Fear less: Real Estate and the Coronavirus

Understand More - Fear Less - York Baur

 

Real estate leaders, what do we do now?

It’s a wave we have to ride out, but we don’t have to do it alone. Every industry is being driven into mass-tech-adoption at a rapid speed due to social distancing and isolation. Real estate is no exception, but the key difference is we’re already able to handle this.

I had the pleasure of wrapping up the LeadingRE Annual Conference in Las Vegas last week with a presentation on why every real estate brokerage is a tech-enabled brokerage — a claim that some companies are trying to use as differentiation and value-position to compete for talent. But honestly, do you have a cell phone, perhaps you’re even reading this article on your phone right now? You, as a human, are tech-enabled and therefore so is your business.

LeadingRE 2020 - York Baur presents on tech-enabled brokerages

And if you’re tech-enabled, you’re also a virtual brokerage. Perhaps you won’t want to operate as a virtual brokerage forever, but you are capable of pivoting temporarily to best serve your agents and their clients. Fear in the face of disruption can cause us to fall back into old habits, ruts of non-productivity, or drive us to seek control in the minutia around us.

 

“Nothing in life is to be feared, it is only to be understood.
Now is the time to understand more so that we may fear less.”
– Marie Curie

 
A strong woman with wise words, Marie Curie’s quote can remind us that by focusing on the truth we will get through this and recover. As I always say, data tells the truth and data sets you free. In this article, I want to focus on a quick look at our industry’s economic history, what industry leaders need to be doing right now, and my 3 B’s for the time-being: Be Optimistic, Be Supportive, Be Productive.

 

 

Going Virtual Brings Us Together

On a ship over rough water, a captain can’t stay silent. At no point during this situation is it possible for brokers to over-communicate with their agents. No one has all the answers but talking it through always helps build confidence and trust.

Everyone is leaning into video communication. We still get to see each other’s smiling faces while preserving our goal of safety. Brokers, leaders, reach out to your sphere with one-on-one video calls. It’s 2020, we’re all capable of having a video chat, and it bridges one more gap that a standard phone call can’t provide. We’re telling agents to keep in contact with their clients, their sphere, their community. Practice what you preach, right? Call your agents, call your staff, call your partners.

Remote work employees have been facing the hurdle of building camaraderie without physical closeness in the workplace for years. At MoxiWorks, we have moxians and partners across the country bridging the gap. Now, we all have gotten a taste of that world — sitting in your house trying to have a meeting as the dog howls at a bird or your children forget their inside voices.  The silver lining is this gives us all an opportunity to be sympathetic and supportive of each other.

We’re living this at MoxiWorks for several weeks now, with the entire company working remotely without any service interruption. We have the obvious advantage of being a technology company which helps, but we face the same cultural challenges that you. That’s why I’m saying that over-communication is so important. It’s human nature to fill in a void with the worst possible scenario and without communication, that’s exactly what your stakeholders will do. Don’t let there be a communication void – fill it with honest, transparent, supportive but optimistic communication. It’s not about having all the answers because none of us have them right now, it’s about being present as a leader.

 

Real Estate’s Response in Bear Markets

While the United States hasn’t entered a bear market due to viral outbreak before, it can be comforting to look at how we’ve bounced back from drops in the past. The good news? Event-driven drops (like our current situation around COVID-19) in the market are typically acute and recover much faster than structural drops (think 2007 Great Recession).

Goldman Sachs sent out a report on looking at severe declines, length in a down market, and time to recover/stabilize.real estate and coronavirus - goldman sachs graph

Make no mistake, this is an unprecedented time in history for everyone, but this is a storm we can weather in the real estate industry. MoxiWorks is proud to work with the strongest partners and clients, companies that survived through the housing bubble bursting and are going to pivot, survive and thrive again.

 

Real Estate Leaders, here’s what we do.

With that said, this isn’t a time to sit still. This is the time to link arms and lift each other up. In our MoxiWorks Town Hall we held virtually this week, I told all of our moxians: Be Optimistic, Be Supportive, and Be Productive. I’ll give you that very same advice.

  • Be optimistic that local markets will bounce back, that your pipeline clients will still be ready when bans and restrictions lift. Be optimistic that your agents are solvent and with time, will help your business flourish again.
  • Be supportive of each other, we are all humans in this together. Everyone needs time to reflect, to understand, to acclimate — but the speed we are moving at is going to be fast, so we need to help each other. This is a great time for fostering collaboration.
  • Be productive no matter what. Give yourself a few seconds to catch your breath, then get back to work. Work on your sphere, evaluate your data, clean up your business and keep moving forward. We’ve got this. We’ve got moxie.

 

Competition, new players, technology — every disruptor you’ve faced before has trained you for this whether you knew it or not. Don’t let fear bring you to a crushing halt. Business has always been about inertia: an object in motion stays in motion. Like Marie Curie said, now is the time to learn more so we can fear less.

 

Let’s do this together,

York Baur

CEO, MoxiWorks


P.S. On that note, at Moxi we’re going to go above-and-beyond to bring continued content for our clients and the industry. We’re kicking this content release off with a guide on how to host an ‘open house’ virtually using our MoxiPresent / M Present product. Check it out.

Hosting a virtual open house with MoxiPresent
Watch Now

 

 

 

Header image credit: Austin Neill

Posted on March 23, 2020 at 9:49 am
June Laves | Category: MoxiWorks, News, Productivity, Tips and Tricks, Working at Moxi | Tagged , , , , , ,

#ICYMI: September 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

September 2019 Real Estate newsIn case you hadn’t noticed by all of the pumpkins and Halloween decorations that suddenly appeared under the cover of darkness… it is officially fall! Three cheers for all of the pumpkin flavored everything we’re going to eat and drink over the next few months and for the fact that we no longer need to be concerned over being seen in our bathing suits. Really, what’s not to like about sweater weather?

Like the pumpkin spiced latte you’re holding in your hand, things have become a little hot in our industry and not in a good way. News of exits, lawsuits, and bad news seem to have poured in over the past month and, in case you missed it, here are those top five September 2019 real estate news stories to know:

1. Maëlle Gavet and Jason Post set to leave Compass

So, good news and bad news. Bad news is that Inman announced that Compass’ COO, Maëlle Gavet, and VP of Communications, Jason Post, are leaving the company. Post is leaving after nine months to go to Google and Gavet is leaving after almost two years, although we’re not sure where she’ll land.

The good news is that after researching Maëlle we’ve decided she’s the absolute bee’s knees and as women in tech writing this article, let us just say, we are BIG fans!

2. CAR hosted their REimagine! event in LA

CAR (California Association of REALTORS®) recently held their REimagine! event in the city of angels. For those that don’t know about this insanely awesome event, here’s the lowdown:

“REimagine! Los Angeles is where learning takes center stage, insta-worthy experiences are around every corner, and networking magic happens inside and outside the conference doors. Collaborate, get empowered, and dare to be bold with industry leaders who are ready to push you out of your comfort zone. It’s time to take it to the next level.”

We had a great time at this event, and none other than our superstar VP of Business Development and Product Evangelism, Georgia Perez, spoke at it! Check out more on that here.

3. RISMedia CEO Exchange: all about rehumanizing technology

Our friends over at RISMedia held their annual CEO Exchange, which we are always honored to be a part of. This year’s theme was all about rehumanizing data and technology in our industry. While other industries have gone the way of automation, and while our industry is always trying to progress and become more productive, we by no means have to dehumanize ourselves in the process. We imagine we’ll be seeing this topic quite a bit more in the coming weeks, months, and even years.

For those of you interested in this topic, this short article is well worth the read.

4. Wayfair stepping up home furnishing model

Well, this one is exciting for anyone and everyone who hates having to design the interior of their living spaces, or just hates having decision fatigue altogether. According to Inman, “Wayfair announced Wednesday that it has begun selling curated collections of furnishings for entire rooms, which the company believes will appeal to everyone from property managers to short-term rental owners.” And for anyone wondering, this isn’t confined to homes, they also have curated sets for dog parks.

Wayfair, you the real MVP.

5. IBM sues Zillow

To keep this one super short and sweet, here’s what you need to know via Inman: “IBM is suing real estate tech giant Zillow over seven charges of patent infringement related to a host of computer processes that Zillow uses to run its website. The lawsuit, filed Tuesday in the U.S. District Court for the Central District of California, alleges that Zillow essentially built its business on the back of IBM’s inventions.”

Thank you for reading and stay tuned for another #ICYMI in October!

P.S. Speaking of women in tech, have a listen to our brand-new podcast episode featuring the amazing ladies of WomenUP! via REAL with MoxiWorks! This one is definitely worth listening to from beginning to the very, very end!

Posted on September 30, 2019 at 12:07 pm
Tiana Baur | Category: News | Tagged , ,

#ICYMI: August 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

amazon's echo: august 2019 real estate newsPumpkin-spiced lattes, pumpkin pie, pumpkin patches, really all things orange colored and pumpkin flavored are right around the corner. That’s right, summer is coming to an end! I know we sound excited and that might sound weird to some people, but we live in Seattle and were literally born in the rain so give us a break.

So, August was scorching hot when it came to random, weird news stories and, as always, we’re here to tell you about it! In case you missed it, here are the top five August 2019 real estate news stories to know:

 

1. iOi Summit in our hometown

The NAR iOi Summit happened last week in our very own backyard (well, downtown Seattle), and we had SUCH a great time! Curbio won the iOi Summit Pitch Battle, the food was unusually amazing for a conference, and our fearless leader and CEO, York Baur spoke on an interesting new topic: how agents and brokerages can drive more transactions, grow their business, and ultimately, grow the entire economy! Checkout a little snippet here.

 

2. Kanye West’s Affordable Housing Under Scrutiny

So, yeah… this is a very real headline, we promise we didn’t fabricate it. Here’s the lowdown via NAR: “West broke ground last month for an affordable housing community in Calabasas, Calif. But state authorities are reportedly threatening to demolish the village if West doesn’t bring it into compliance with construction permits by Sept. 13.” Honestly, it’s really incredible seeing someone as high profile as Kanye West use his fame for good. The need for affordable housing has skyrocketed and if he wants to get involved, we are here for it.

However, the jury is still out on his architecture design skills. Apparently, these homes are described as “igloos,” “beehives,” and Star Wars dome-like structures. West has about 30 days left to make the homes compliant with city requirements. Fingers crossed they can sort it out in time.

 

3. AgentNEO Rolls Out Alexa Skills for Brokerages

Déjà vu? Earlier this summer we noted the announcement of Realogy’s Agent X, an Amazon Alexa voice assistant for real estate agents. Now, we’re recognizing the fact that Amazon is literally taking over the world growing deeper into the real estate space, with the first large brokerage deploying a voice skill on Amazon’s echo. According to Inman, AgentNEO is “a voice-activated internet (VAI) software company for real estate agents. It helps them create branded apps so customers can ask Alexa about home valuations, finding listings and booking showings. The agent is permanently linked to the user’s device.”

And now they’ve announced a brokerage option as well, which means any franchise or independent brokerage with more than 20 agents can play the game. May the odds be ever in your favor.

 

4. In Race for Tech Talent, Compass Swoops in After Uber Lays off 400

Okay first of all, Uber… ouch. Second of all… very misleading headline. Hard to know if Compass actually hired anyone from Uber (or if anyone from Uber took them up on it), but regardless, this all boils down to a Tweet. There, you’re welcome. #SlowNewsWeek

 

5. The U.S. Is Going Green: The Top 10 States With LEED-Certified Residential Homes

Saved the best for last! Can we get a “whoop, whoop!” for eco-friendly living? According to RISMedia, green homes (aka LEED-certified homes or Leadership in Energy and Environmental Design certified homes) have “increased by 19 percent since 2017, currently at a historic high. Over 400,000 units in the U.S. and almost 500,000 single-family, multifamily and affordable housing properties are certified.”

 

The top 10 states with these homes are California, Texas, New York, Washington, Colorado, New Jersey, Ohio, Oregon, Maryland and Georgia. Read more about this topic here.

Thank you for reading our snapshot of August 2019 real estate news and stay tuned for another #ICYMI in September! In the meantime, catch up on the latest industry trends and talk via our AMAZING podcast, REAL with MoxiWorks! If you haven’t started tuning into that, you’re definitely missing out.

Posted on August 30, 2019 at 6:47 am
Tiana Baur | Category: News | Tagged , ,

#ICYMI: July 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

july 2019 real estate newsThere are officially only five months left in 2019. Woah. Every time we write another #ICYMI, we feel like we blinked, and it became a new month! So far this year we’ve seen tons of positive and growth within our industry. It’s definitely an exciting time to be a part of it! Are you keeping up with everything that’s been happening?

In case you missed it, here are the top five July 2019 real estate news stories to know:

1. Women moving into real estate leadership roles

RISMedia recently wrote that, “Women are taking on leadership positions at a steadier pace than ever before, according to the Pew Research Center.” Also saying that, “Majority female leadership in real estate is becoming more commonplace, as exemplified by a recent leadership restructuring at Title Alliance, a family of full-service title insurance and escrow agencies.”

We can add to this narrative even further with our own recent announcement: adding two powerful women leaders to our Business Development Team.

2. Amazon moves into the real estate industry

So, yeah, this happened. Here’s the breakdown from REALTOR Magazine: “Home buyers who select a real estate agent through Amazon’s new homebuying program can receive thousands of dollars’ worth of free smart-home tech and home service credits for move-in day. Amazon has partnered with Realogy to launch a new program called TurnKey in 15 cities.”

Are we super surprised? Honestly, no, it was bound to happen eventually. Is it really THAT big of news? Yes and no. We’ll let you and their stock price be the judge.

3. Realogy sues Compass

According to Inman, “Realogy, the nation’s largest real estate holding company, filed a lawsuit Wednesday in the Supreme Court of New York against the well-funded upstart real estate brokerage Compass over ‘unfair business practices and illegal schemes to gain market share at all costs.’”

Inman also pointed out that this isn’t the first lawsuit against Compass. Zillow, Zephyr Real Estate, and Modern Spaces, all have previously filed lawsuits against them. Oh, and this isn’t the first lawsuit filed against them by Realogy either. Yikes.

4. Inman Connect Las Vegas

Last week, many of us in the industry gathered in the scorching inferno that was Las Vegas to attend Inman Connect 2019. We learned that agent marketing right now is all about video, video, and more video. Also, that Amazon is taking over, and you might as well jump on the bandwagon (hint, hint: create your own Alexa flash briefing to get ahead of the trend and wow your clients/sphere/consumers in general). We learned that despite the number of vendors serving real estate, there are still many exciting new vendors popping up on the scene (thanks, Vendor Alley!). We also learned to stay indoors.

5. New ad calls out fakeness in home search

A new campaign from realtor.com® was just launched, making fun of Instagram-perfect homes and their unrealistic nature to many home buyers out there. According to REALTOR Magazine, realtor.com® said, “Our new campaign serves as a humorous reminder to not be discouraged by unattainable stereotypes, and that realtor.com® is here to help you find a real home that matters to you.”

We love the vibe! But to all the grammers out there: please don’t stop posting major mouth-watering real estate eye candy, our feeds wouldn’t be the same without it!

 

We hope you enjoyed our breakdown of July 2019 real estate news. As always, thanks for reading and stay tuned for another #ICYMI next month! In the meantime, catch up on the latest industry trends and talk via our podcast, REAL with MoxiWorks!

Posted on July 31, 2019 at 7:00 am
Tiana Baur | Category: News | Tagged , ,

#ICYMI: June 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

real estate pride monthJuly already?! Not to freak you out, but that means we’re now more than halfway through 2019.

In case you missed it, here are the top five June 2019 real estate news stories to know:

1. Real estate celebrates Pride Month

We just wrapped up Pride Month and this year, the real estate industry banded together to not only support LGBTQ Pride, but also to help fight for the Equality Act. For those that aren’t up to speed, the Equality Act would add gender identity and sexual orientation to the list of classes protected by the Civil Rights Act, including the Fair Housing Act, which makes it illegal to discriminate when offering housing services, such as sales, rental, mortgage lending, etc. (Inman)

Tons of brokerages, tech companies, and individuals also showed support via social media, special logos, and participating in their local cities’ pride parades. Here’s a closer look at some of the real estate companies that showed their Pride!

2. ‘Barndominiums’ are officially a thing? I dig it.

Yes, you read that right. Also, yes, they’re as amazing as they sound. Barndominiums are the latest and greatest trend in real estate and we are very much here for it. They’re barns (or other utility buildings) turned homes and their popularity has officially expanded outside of Texas. The appeal is largely that they’re typically low maintenance (is there really such thing as a low maintenance home, though, amiright?), energy efficient, and relatively inexpensive, especially for those living in remote areas.

If you go down a rabbit hole today looking at various Barndominiums and re-planning your future, we don’t blame you.

3. Andrew Flachner shares presentation that sparked massive buzz at recent events.

Andrew Flachner, Co-Founder and CEO of RealScout, recently delighted the industry with a presentation that showcased the patterns of market disruption. It focused on other industries and discussed a tipping point of sorts that unlocks “superpowers.” He recently shared it on Inman for the world to see.

Fun fact: we actually did a webinar with him several weeks ago on it. Check it out here.

4. Amazon’s Alexa is now a real estate assistant?

Well, we’ve made it everyone! We’re officially in the future. Say hello to Agent X by Realogy. Here’s the lowdown via RISMedia:
“With the Agent X assistant, affiliated agents with an Amazon Alexa device gain insight into their performance and schedule, with calendar and CRM integrations, as well as housing and industry news. In leveraging the tool, agents can cruise effectively through their to-dos, boosting productivity and saving time—and, are given the latest news in real estate, helping to inform their interactions.”

5. Mega smart city

Okay, we take that back. We’re *almost* in the future. Shocking no one, Canada is still very much one of the coolest places on Earth, having just announced a plan to make a smart community in Toronto.

According to Inman, “Sidewalk Labs, a subsidiary of Google’s parent company Alphabet, last released renderings and sketches of the project in August. At the time, the renderings showed innovations such as Google’s autonomous vehicles and heated pavement that could adjust to the seasons. But Monday’s proposal is vastly more detailed and runs more than 1,500 pages long.” They’re also supposed to include things like skyscrapers made entirely of “super wood,” adaptable buildings with flexible walls, and an entirely new transportation system. Woah.

As always, thanks for reading and stay tuned for another #ICYMI next month!

P.S. We’re feeling extra jolly this July, so we’re giving away FIVE series 4 Apple Watches! Find out more information on this Christmas in July promotion and how to enter here.

Posted on July 2, 2019 at 11:10 am
Tiana Baur | Category: News | Tagged ,

#ICYMI: May 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

may 2019 real estate news

The May madness has quickly come and gone and we’re full speed ahead into the busy season. A lot happened in May. We said goodbye to Game of Thrones, hello to Pikachu, and started working on our summer bodies – but what happened in real estate? We have the scoop!

In case you missed it, here are the top five May 2019 real estate news stories to know:

1. “RE/MAX and Redfin end exclusive partnership after 2 months”

Like a summer romance, the partnership between RE/MAX and Redfin has ended almost as quickly as it started. What happened to this budding relationship, you ask? Redfin introduced a new tool that allows people without buyer’s agents to place offers online on Redfin-listed homes in Boston.

According to Inman, the RE/MAX CEO had this to say about it: “Given Redfin’s recent announcement regarding a program that would encourage buyers not to use agents on listings where the seller is represented by Redfin, we cannot continue with an official, corporate-level relationship at this time.” We’re with him on this one.

2. “CENTURY 21 Scheetz First-to-Market in Indiana to Offer Affordable Healthcare to Its Relentless Sales Professionals”

RISMedia recently published a Century 21 announcement that stated, “CENTURY 21 Scheetz has announced that it is offering affordable healthcare plans to help its 350-plus relentless sales professionals.” The plan was built specifically for real estate agents which includes 24/7/365 care, reduced healthcare costs by up to 50%, coverage for physician visits, and more.

Mic drop.

3. “Airbnb will hand over data on 17K listings to New York City officials”

Airbnb and the Big Apple aren’t exactly getting along. In the aftermath of a subpoena that NYC issued back in February, Airbnb has finally agreed to give New York City officials data on 17,000 listings. According to Inman, “city officials specifically wanted information on Airbnb stays that lasted less than 30 days and involved entire apartments — a type of booking that is actually illegal in New York. The city also wanted data on certain Airbnb listings for private and shared rooms.”

To be continued.

4. “NAR Moves to Dismiss ‘Baseless’ Lawsuit, Hopes to Consolidate All Cases”

So, here’s the scoop: Allegedly, NAR conspired to inflate commissions by requiring all real estate agents to “make a blanket, non-negotiable offer of buyer broker compensation when listing a property on a Multiple Listing Service (MLS),” which also happens to violate federal antitrust laws. Queue lawsuit. NAR filed a motion to dismiss said lawsuit saying it was baseless and that the other side of the aisle didn’t know how real estate works. TBD on how this all plays out in court.

Read more about it here.

5. “The Amazon Effect: Prices Up, Listings Down Near Its New HQ2 in Virginia”

As pretty much every single person predicted and no one doubted, the real estate market has rapidly changed where Amazon is launching their new headquarters in Arlington, Virginia. In fact, home sales in this town have jumped 50% compared with the previous year, according to a recent realtor.com® report.

As Seattle natives, we know all too well about the “Amazon Effect.” Our advice to Arlingtoners is: get really comfortable with being in your car or on public transit and queue up those podcasts and audiobooks – you’re going to need them.

Thanks for reading and stay tuned for another #ICYMI next month!

P.S. If you’re into podcasts (and if you’re not, you should be) we have our very own! The latest episode of the REAL with MoxiWorks podcast featuring Greg Scott, VP of Branch Services at Long & Foster Real Estate, is out now. Have a listen!

Posted on May 31, 2019 at 8:52 am
Tiana Baur | Category: News | Tagged , , , , , ,

eXp Realty News: The Great Migration

By Tiana Baur, Marketing Manager

eXp Realty news: the great migrationIt’s been a hot minute since we last talked about eXp Realty news. Since we left this topic, it’s as if nothing and everything has changed all at once. The problems and pain points in the industry are still largely the same, but the drive and focus around them have narrowed and brokerages across the nations largely “get it.” Instead of having the urge to shake people into realizing they’re going to be forgotten in a technology-driven world, it’s like all of a sudden, we can have a normal, civilized conversations about it.

What is eXp & what’s their deal?

To recap: eXp Realty is a new kind of real estate brokerage. At eXp, there are no desk fees, no royalty fees, and agents get to keep somewhere around 80-100% of their commissions. What’s more is they offer every single agent the opportunity to buy into the business and become a shareholder.

eXp Realty is growing – and fast. The company increased the number of agents and brokers by 171 percent to 6,511 agents in 2017, compared to their 2,401 agents in 2016.

What’s the latest eXp Realty news?

If you thought eXp Realty was just a phase, you thought wrong. In 2018, eXp more than DOUBLED their agent count, going from 6,511 in 2017, to ending 2018 with over 15,500 agents. Not only that, but their revenue jumped 220% (no, that’s not a typo). The record-hitting number was $500.1 million. We should note that their net loss, however, remained steady at $22.4 million. By the end of 2018, eXp had closed 74,678 residential transactions, up 195 percent year-over-year.

So yeah, you could say eXp Realty is doing something right, or a lot of somethings right – but that doesn’t mean they haven’t attracted some haters along the way. Gary Keller said some things about their tech, specifically that it has antiquated feel, and I quote, “It’s old game technology. That’s their digital cloud-based platform. Old gaming technology. All you have to do is go look at your Sony PlayStation, or your Xbox, and then go look at that — it’s like you’re looking at Donkey Kong or Pac-Man technology.”

While any successful business (or any successful person for that matter) attracts haters, they typically attract plenty more lovers, as is the case with eXp. Agents are straight up flocking to the brokerage faster than snowbirds flock to Palm Springs or Florida. What does this mean for traditional brokerages now? Surely everyone sees eXp Realty is here to stay, so what are the steps needed to not only compete, but to thrive in a time where new-age brokerages are winning?

How traditional brokerages can compete.

Happy agents don’t leave their brokerage. Frustrated agents do. Agents are leaving their brokerages because they have issues that are going unsolved or a general lack of support that they’re searching for elsewhere. The best way to combat brokerages like eXp is to support your agents in ways that you have been hesitant to in the past.

Here are some ideas to start with:

Brand Support

Your brokerage’s brand is everything. It’s how the communities you serve know you, it’s the face of your company, and the reason repeat and referral business is such a big part of your brokerage’s revenue. But agents are the ones out there culminating and nurturing that brand, so helping them build their personal brand will only reinforce the brand your brokerage has built.

Remember: your agents picked your brand for a reason. They are not trying to run from it, they are simply trying to grow their own business (they are independent contractors after all), so limiting brand scalability is a major no-no. If an agent wants to start a podcast, support it. If an agent wants their own logo, support it. It’s these little gives that will keep them there.

Listing Support

How about supporting the one thing that’s most important to an agent’s business? Listing support is an up and coming strategy, so getting in early will differentiate you from the competition. Try co-marketing with Promote – you pay for part of the ad spend on their listing and an agent can choose to add more monetary power behind it. Your agents see you’re supporting them, which is a major win. In addition, with co-marketing, there are no minimums and you select your own budget for however much or little you’d like to spend.

Connectivity

Agents need to have one place they can go to for everything. They need to be able to connect multiple MLSs to their tools, integrate their website, have a solid reporting dashboard, connect their CRM, CMA, intranet, client data, and more all in one place. If you’re not providing your agents with a solid tech stack to grow and scale their business, then that’s the first place you need to start. A solid tech stack that is built on an open platform is really the bare minimum when it comes to agent recruiting and retention. The more delicate matters like culture, a welcoming atmosphere, and helping agents find unlimited opportunities, are next.

Posted on May 7, 2019 at 9:09 am
Tiana Baur | Category: News | Tagged , , ,

#ICYMI: April 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

April 2019 Real Estate NewsDid someone say busy season?! This time each year, it feels like everyone’s at the starting line, impatiently waiting for the start gun to go off. Phones will be ringing off the hook and listings upon listings are about to hit the market. Let’s all enjoy the last moment of peace and tranquility, finish our last-minute checklists, and of course, catch up in the latest goings on in our favorite industry!

In case you missed it, here are the top five April 2019 real estate news stories to know:

1. “Breaking: Zillow sues Compass over poached employees, intellectual property”

Zillow is suing Compass (multiple lawsuits) over them allegedly poaching employees to steal intellectual property. According to Inman, the suits “argue that Compass lured away three Zillow employees who had signed contracts with non-disclosure and non-compete clauses. Compass specifically wanted such employees in order to get access to Zillow’s trade secrets, the suits state, and it has made a habit of ‘unlawful poaching’ of employees.”

You can read the full saga here. TBD on how all this will end up.

2. “’Off the rails’ real estate promo video ‘missed the mark,’ goes viral”

Things got a little too spicy (and extremely controversial) for a recent real estate video gone viral. A Sydney-based brokerage thought it would be a good idea in this day and age to produce a luxury real estate promo video featuring models dancing on tables, scandalously going through the listed property (yes, even the bedroom). In a not so shocking plot twist, it was not a good idea. Some viewers even noticed that the women making out with the man in the house was not the same women in the wedding photos.

Pro tip: next time you want to spice things up in your listing videos, stick to the curtains.

3. “Lone Wolf is buying zipLogix”

Lone Wolf isn’t so lonely anymore with a recent addition to their wolfpack, whose name is zipLogix. This news shouldn’t come as a major shock since the consolidation of real estate tech will only grow as investment, especially private equity, continues to pour into the mix.

4. “Keller Williams iBuyer program Keller Offers to debut in May”

According to Inman News, Keller Williams is “launching its own all-cash, online homebuying program next month in Texas, and plans to expand that program to as many as eight metro areas by the end of the year.” In other words, the iBuyer craze is growing more and more intense, now with Keller Williams, Zillow, and Opendoor all competing.

5. “Long & Foster opens new moving company”

It’s a professional residential moving company, it’s called Tailored Move, and it’s the newest baby of Long & Foster Companies. RISMedia states that, “Tailored Move offers local, long-distance, and international moving services with competitive rates and a service-based approach. Clients are provided with a guaranteed flat-rate quote, rather than hourly estimates on moving services, so they know what they can expect to pay before their move occurs. In addition, Tailored Move gives each client $20,000 full-value replacement coverage of their belongings, at no additional cost.”

PLUS, Tailored Move will offer cleaning, staging, decluttering, packing, storage and unpacking services. This news deserves a thousand thumbs up.

Thanks for reading and stay tuned for another #ICYMI next month!

P.S. If you’re reading this, today is the LAST day to use our discount code for Revolar Instinct safety devices! We were tired of hearing stories about agents feeling unsafe, attacked or even worse. That’s why we partnered with Revolar to give any and all agents across the country 45% off Revolar Instinct safety devices with code “moxiworks” at checkout.

Disclaimer: MoxiWorks is not making a dime off of this, we just want you to feel safer!

Posted on April 30, 2019 at 9:29 am
Tiana Baur | Category: News | Tagged ,

A Brutally Honest Look at Real Estate Safety

By Tiana Baur, Marketing Manager

real estate safetyYou know that feeling? The feeling where your skin is practically crawling, and your hair is standing up on the back your neck. The feeling of being scared for your life. The feeling where you know the decisions you make in that very moment could have dire implications.

I’ve felt that way before, and chances are if you’re reading this, you have too.

Real Talk on Real Estate Safety

It seems real estate safety issues are only just stepping into the spotlight, although the industry has been plagued with it for years. Whether it’s sending your spouse every single address of the homes you’re showing that day, getting copies of licenses before giving home tours, or making sure you’re not the one walking down the stairs first, agents have tried to come up with ways to protect themselves. However, they can’t do it alone and unfortunately, given all of the recent headlines, it is just not enough anymore.

Safety Cannot Be Built in Isolation

We recently announced a partnership with wearable safety tech company, Revolar, to provide awareness around one of the life-saving options out there that agents should be aware of, and to give a more affordable option as well. Through the end of April, anyone in the real estate industry can get a Revolar Instinct device for 45% off using code “moxiworks” at checkout. These devices are not just a panic button, they provide a new level of safety and security in day-to-day life. With a three-click, easy-to-use system, they’re able to not only inform emergency services, but have the ability to let your loved ones, teammates, and anyone else that you’re where you should be and you’re safe. It creates an entire network of people that are now looking out for you and looking out for each other in a way they couldn’t before.

No, wearing a safety button won’t make someone not attack you. It won’t give you magic fighting skills. But wearing a Revolar device will contact help and give you a fighting chance. It will provide your location to your loved ones, so if you can’t send for help, they can. It will give you peace of mind, and it will give you strength and help you feel less alone when you feel it the most.

The thing is, whether you’ve taken self-defense classes or not, it’s a lot harder to be brave and bold and to remember what you’ve learned in that fight or flight moment. You might not be able to pick up the phone or dial 911, but you will be able to hit a button two or three times, and help could be just a few minutes away.

Continuing the Safety Dialogue

I’ve read some comments out there saying that this won’t work if you’re being attacked and that the only way to protect yourself is to carry a taser or something similar. Not everyone feels comfortable doing that though, and really, most weapons people carry around end up getting used on themselves because they’re not properly trained.

Revolar is a powerful, safe solution. It’s something anyone and everyone can use. You, your teammates, your children, your grandparents – they all can use this to call for help and possibly even save their lives. It’s one of the best solutions available out there, and the heart of this partnership is built around something our VP of Marketing, Marc Chouaniere, said: “If even one agent is helped from using a Revolar device, it will be worth it.”

MoxiWorks is doing this to push the dialogue, to try to come up with viable solutions. We’re not making one penny off of this. I want to call out and thank RISMedia, Inman, and RE Technology for covering and continuing to cover this important topic. Truthfully, unless we, all of us in the industry, continue to push this narrative and try to find solutions for real estate safety, it’s not going to get better.

It’s not.

 

Posted on April 18, 2019 at 3:30 pm
Tiana Baur | Category: News, Tips and Tricks | Tagged , ,