#ICYMI: May 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

may 2019 real estate news

The May madness has quickly come and gone and we’re full speed ahead into the busy season. A lot happened in May. We said goodbye to Game of Thrones, hello to Pikachu, and started working on our summer bodies – but what happened in real estate? We have the scoop!

In case you missed it, here are the top five May 2019 real estate news stories to know:

1. “RE/MAX and Redfin end exclusive partnership after 2 months”

Like a summer romance, the partnership between RE/MAX and Redfin has ended almost as quickly as it started. What happened to this budding relationship, you ask? Redfin introduced a new tool that allows people without buyer’s agents to place offers online on Redfin-listed homes in Boston.

According to Inman, the RE/MAX CEO had this to say about it: “Given Redfin’s recent announcement regarding a program that would encourage buyers not to use agents on listings where the seller is represented by Redfin, we cannot continue with an official, corporate-level relationship at this time.” We’re with him on this one.

2. “CENTURY 21 Scheetz First-to-Market in Indiana to Offer Affordable Healthcare to Its Relentless Sales Professionals”

RISMedia recently published a Century 21 announcement that stated, “CENTURY 21 Scheetz has announced that it is offering affordable healthcare plans to help its 350-plus relentless sales professionals.” The plan was built specifically for real estate agents which includes 24/7/365 care, reduced healthcare costs by up to 50%, coverage for physician visits, and more.

Mic drop.

3. “Airbnb will hand over data on 17K listings to New York City officials”

Airbnb and the Big Apple aren’t exactly getting along. In the aftermath of a subpoena that NYC issued back in February, Airbnb has finally agreed to give New York City officials data on 17,000 listings. According to Inman, “city officials specifically wanted information on Airbnb stays that lasted less than 30 days and involved entire apartments — a type of booking that is actually illegal in New York. The city also wanted data on certain Airbnb listings for private and shared rooms.”

To be continued.

4. “NAR Moves to Dismiss ‘Baseless’ Lawsuit, Hopes to Consolidate All Cases”

So, here’s the scoop: Allegedly, NAR conspired to inflate commissions by requiring all real estate agents to “make a blanket, non-negotiable offer of buyer broker compensation when listing a property on a Multiple Listing Service (MLS),” which also happens to violate federal antitrust laws. Queue lawsuit. NAR filed a motion to dismiss said lawsuit saying it was baseless and that the other side of the aisle didn’t know how real estate works. TBD on how this all plays out in court.

Read more about it here.

5. “The Amazon Effect: Prices Up, Listings Down Near Its New HQ2 in Virginia”

As pretty much every single person predicted and no one doubted, the real estate market has rapidly changed where Amazon is launching their new headquarters in Arlington, Virginia. In fact, home sales in this town have jumped 50% compared with the previous year, according to a recent realtor.com® report.

As Seattle natives, we know all too well about the “Amazon Effect.” Our advice to Arlingtoners is: get really comfortable with being in your car or on public transit and queue up those podcasts and audiobooks – you’re going to need them.

Thanks for reading and stay tuned for another #ICYMI next month!

P.S. If you’re into podcasts (and if you’re not, you should be) we have our very own! The latest episode of the REAL with MoxiWorks podcast featuring Greg Scott, VP of Branch Services at Long & Foster Real Estate, is out now. Have a listen!

Posted on May 31, 2019 at 8:52 am
Tiana Baur | Category: News | Tagged , , , , , ,

eXp Realty News: The Great Migration

By Tiana Baur, Marketing Manager

eXp Realty news: the great migrationIt’s been a hot minute since we last talked about eXp Realty news. Since we left this topic, it’s as if nothing and everything has changed all at once. The problems and pain points in the industry are still largely the same, but the drive and focus around them have narrowed and brokerages across the nations largely “get it.” Instead of having the urge to shake people into realizing they’re going to be forgotten in a technology-driven world, it’s like all of a sudden, we can have a normal, civilized conversations about it.

What is eXp & what’s their deal?

To recap: eXp Realty is a new kind of real estate brokerage. At eXp, there are no desk fees, no royalty fees, and agents get to keep somewhere around 80-100% of their commissions. What’s more is they offer every single agent the opportunity to buy into the business and become a shareholder.

eXp Realty is growing – and fast. The company increased the number of agents and brokers by 171 percent to 6,511 agents in 2017, compared to their 2,401 agents in 2016.

What’s the latest eXp Realty news?

If you thought eXp Realty was just a phase, you thought wrong. In 2018, eXp more than DOUBLED their agent count, going from 6,511 in 2017, to ending 2018 with over 15,500 agents. Not only that, but their revenue jumped 220% (no, that’s not a typo). The record-hitting number was $500.1 million. We should note that their net loss, however, remained steady at $22.4 million. By the end of 2018, eXp had closed 74,678 residential transactions, up 195 percent year-over-year.

So yeah, you could say eXp Realty is doing something right, or a lot of somethings right – but that doesn’t mean they haven’t attracted some haters along the way. Gary Keller said some things about their tech, specifically that it has antiquated feel, and I quote, “It’s old game technology. That’s their digital cloud-based platform. Old gaming technology. All you have to do is go look at your Sony PlayStation, or your Xbox, and then go look at that — it’s like you’re looking at Donkey Kong or Pac-Man technology.”

While any successful business (or any successful person for that matter) attracts haters, they typically attract plenty more lovers, as is the case with eXp. Agents are straight up flocking to the brokerage faster than snowbirds flock to Palm Springs or Florida. What does this mean for traditional brokerages now? Surely everyone sees eXp Realty is here to stay, so what are the steps needed to not only compete, but to thrive in a time where new-age brokerages are winning?

How traditional brokerages can compete.

Happy agents don’t leave their brokerage. Frustrated agents do. Agents are leaving their brokerages because they have issues that are going unsolved or a general lack of support that they’re searching for elsewhere. The best way to combat brokerages like eXp is to support your agents in ways that you have been hesitant to in the past.

Here are some ideas to start with:

Brand Support

Your brokerage’s brand is everything. It’s how the communities you serve know you, it’s the face of your company, and the reason repeat and referral business is such a big part of your brokerage’s revenue. But agents are the ones out there culminating and nurturing that brand, so helping them build their personal brand will only reinforce the brand your brokerage has built.

Remember: your agents picked your brand for a reason. They are not trying to run from it, they are simply trying to grow their own business (they are independent contractors after all), so limiting brand scalability is a major no-no. If an agent wants to start a podcast, support it. If an agent wants their own logo, support it. It’s these little gives that will keep them there.

Listing Support

How about supporting the one thing that’s most important to an agent’s business? Listing support is an up and coming strategy, so getting in early will differentiate you from the competition. Try co-marketing with Promote – you pay for part of the ad spend on their listing and an agent can choose to add more monetary power behind it. Your agents see you’re supporting them, which is a major win. In addition, with co-marketing, there are no minimums and you select your own budget for however much or little you’d like to spend.

Connectivity

Agents need to have one place they can go to for everything. They need to be able to connect multiple MLSs to their tools, integrate their website, have a solid reporting dashboard, connect their CRM, CMA, intranet, client data, and more all in one place. If you’re not providing your agents with a solid tech stack to grow and scale their business, then that’s the first place you need to start. A solid tech stack that is built on an open platform is really the bare minimum when it comes to agent recruiting and retention. The more delicate matters like culture, a welcoming atmosphere, and helping agents find unlimited opportunities, are next.

Posted on May 7, 2019 at 9:09 am
Tiana Baur | Category: News | Tagged , , ,

#ICYMI: April 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

April 2019 Real Estate NewsDid someone say busy season?! This time each year, it feels like everyone’s at the starting line, impatiently waiting for the start gun to go off. Phones will be ringing off the hook and listings upon listings are about to hit the market. Let’s all enjoy the last moment of peace and tranquility, finish our last-minute checklists, and of course, catch up in the latest goings on in our favorite industry!

In case you missed it, here are the top five April 2019 real estate news stories to know:

1. “Breaking: Zillow sues Compass over poached employees, intellectual property”

Zillow is suing Compass (multiple lawsuits) over them allegedly poaching employees to steal intellectual property. According to Inman, the suits “argue that Compass lured away three Zillow employees who had signed contracts with non-disclosure and non-compete clauses. Compass specifically wanted such employees in order to get access to Zillow’s trade secrets, the suits state, and it has made a habit of ‘unlawful poaching’ of employees.”

You can read the full saga here. TBD on how all this will end up.

2. “’Off the rails’ real estate promo video ‘missed the mark,’ goes viral”

Things got a little too spicy (and extremely controversial) for a recent real estate video gone viral. A Sydney-based brokerage thought it would be a good idea in this day and age to produce a luxury real estate promo video featuring models dancing on tables, scandalously going through the listed property (yes, even the bedroom). In a not so shocking plot twist, it was not a good idea. Some viewers even noticed that the women making out with the man in the house was not the same women in the wedding photos.

Pro tip: next time you want to spice things up in your listing videos, stick to the curtains.

3. “Lone Wolf is buying zipLogix”

Lone Wolf isn’t so lonely anymore with a recent addition to their wolfpack, whose name is zipLogix. This news shouldn’t come as a major shock since the consolidation of real estate tech will only grow as investment, especially private equity, continues to pour into the mix.

4. “Keller Williams iBuyer program Keller Offers to debut in May”

According to Inman News, Keller Williams is “launching its own all-cash, online homebuying program next month in Texas, and plans to expand that program to as many as eight metro areas by the end of the year.” In other words, the iBuyer craze is growing more and more intense, now with Keller Williams, Zillow, and Opendoor all competing.

5. “Long & Foster opens new moving company”

It’s a professional residential moving company, it’s called Tailored Move, and it’s the newest baby of Long & Foster Companies. RISMedia states that, “Tailored Move offers local, long-distance, and international moving services with competitive rates and a service-based approach. Clients are provided with a guaranteed flat-rate quote, rather than hourly estimates on moving services, so they know what they can expect to pay before their move occurs. In addition, Tailored Move gives each client $20,000 full-value replacement coverage of their belongings, at no additional cost.”

PLUS, Tailored Move will offer cleaning, staging, decluttering, packing, storage and unpacking services. This news deserves a thousand thumbs up.

Thanks for reading and stay tuned for another #ICYMI next month!

P.S. If you’re reading this, today is the LAST day to use our discount code for Revolar Instinct safety devices! We were tired of hearing stories about agents feeling unsafe, attacked or even worse. That’s why we partnered with Revolar to give any and all agents across the country 45% off Revolar Instinct safety devices with code “moxiworks” at checkout.

Disclaimer: MoxiWorks is not making a dime off of this, we just want you to feel safer!

Posted on April 30, 2019 at 9:29 am
Tiana Baur | Category: News | Tagged ,

A Brutally Honest Look at Real Estate Safety

By Tiana Baur, Marketing Manager

real estate safetyYou know that feeling? The feeling where your skin is practically crawling, and your hair is standing up on the back your neck. The feeling of being scared for your life. The feeling where you know the decisions you make in that very moment could have dire implications.

I’ve felt that way before, and chances are if you’re reading this, you have too.

Real Talk on Real Estate Safety

It seems real estate safety issues are only just stepping into the spotlight, although the industry has been plagued with it for years. Whether it’s sending your spouse every single address of the homes you’re showing that day, getting copies of licenses before giving home tours, or making sure you’re not the one walking down the stairs first, agents have tried to come up with ways to protect themselves. However, they can’t do it alone and unfortunately, given all of the recent headlines, it is just not enough anymore.

Safety Cannot Be Built in Isolation

We recently announced a partnership with wearable safety tech company, Revolar, to provide awareness around one of the life-saving options out there that agents should be aware of, and to give a more affordable option as well. Through the end of April, anyone in the real estate industry can get a Revolar Instinct device for 45% off using code “moxiworks” at checkout. These devices are not just a panic button, they provide a new level of safety and security in day-to-day life. With a three-click, easy-to-use system, they’re able to not only inform emergency services, but have the ability to let your loved ones, teammates, and anyone else that you’re where you should be and you’re safe. It creates an entire network of people that are now looking out for you and looking out for each other in a way they couldn’t before.

No, wearing a safety button won’t make someone not attack you. It won’t give you magic fighting skills. But wearing a Revolar device will contact help and give you a fighting chance. It will provide your location to your loved ones, so if you can’t send for help, they can. It will give you peace of mind, and it will give you strength and help you feel less alone when you feel it the most.

The thing is, whether you’ve taken self-defense classes or not, it’s a lot harder to be brave and bold and to remember what you’ve learned in that fight or flight moment. You might not be able to pick up the phone or dial 911, but you will be able to hit a button two or three times, and help could be just a few minutes away.

Continuing the Safety Dialogue

I’ve read some comments out there saying that this won’t work if you’re being attacked and that the only way to protect yourself is to carry a taser or something similar. Not everyone feels comfortable doing that though, and really, most weapons people carry around end up getting used on themselves because they’re not properly trained.

Revolar is a powerful, safe solution. It’s something anyone and everyone can use. You, your teammates, your children, your grandparents – they all can use this to call for help and possibly even save their lives. It’s one of the best solutions available out there, and the heart of this partnership is built around something our VP of Marketing, Marc Chouaniere, said: “If even one agent is helped from using a Revolar device, it will be worth it.”

MoxiWorks is doing this to push the dialogue, to try to come up with viable solutions. We’re not making one penny off of this. I want to call out and thank RISMedia, Inman, and RE Technology for covering and continuing to cover this important topic. Truthfully, unless we, all of us in the industry, continue to push this narrative and try to find solutions for real estate safety, it’s not going to get better.

It’s not.

 

Posted on April 18, 2019 at 3:30 pm
Tiana Baur | Category: News, Tips and Tricks | Tagged , ,

2019 Swanepoel Mega 1000: Congrats to Our Clients!

The 2019 Swanepoel Mega 1000 just came out and we are thrilled to see so many of our amazing clients on it again this year! Of course, we couldn’t pass up an opportunity to give everyone a special shout out (and yes, we mean everyone).

Fun fact: 49 of our 72 clients made the list! 

2019 swanepoel mega 1000For those of you who may not be familiar with the 2019 Swanepoel Mega 1000, it’s the annual analysis of brokerages, franchisors and real estate holding companies that Swanepoel publishes. It’s a HUGE deal within our industry.

So, without further ado… here are our lovely clients that made the 2019 Swanepoel Mega 1000 in various categories, as well as the main Mega 1000 list:

For the Top 20 Franchisors category, four (20%) are our clients, including:
– Windermere Real Estate
– Realty ONE Group
– Howard Hanna Real Estate
– Crye-Leike

In the Top 20 Holding Companies category, seven (35%) are our clients, including:
– Windermere Real Estate Services
– HomeServices of America
– Realogy Holdings Corp
– Realty ONE Group
– Hanna Holdings
– William Raveis Real Estate
– @properties

In the top 150 of the Mega 1000, 19 (or 26%) of our 72 clients made the list, including:
1. NRT
2. HomeServices of America
3. Howard Hanna Real Estate
4. Realty ONE Group
5. The Agency
6. William Raveis Real Estate
7. @properties
8. Crye-Leike Realtors
9. Sereno Group
10. Watson Realty
11. Daniel Gale Sotheby’s Realty
12. Lyon Real Estate
13. Michael Saunders & Company
14. Realty Austin
15. J. Rockcliff Realtors
16. Zephyr Real Estate
17. Century 21 M&M and Associates
18. Bean Group

19. Gibson Sotheby’s Realty

And included in the Mega 1000 in total, 49 (or 68%) of our 72 clients made the list!
20. Better Homes & Gardens Rand Realty
21. Century 21 Scheetz
22. HomeCity Real Estate
23. Better Homes & Gardens Reliance Partners
24. RE/MAX of Boulder
25. Windermere Homes & Estates
26. Chase International Real Estate
27. Willis Allen Real Estate
28. McGuire Real Estate
29. J.B. Goodwin
30. Coldwell Banker Hallmark Realty
31. RE/MAX Metro
32. John Greene Enterprises
33. Realty ONE Group Complete
34. Keller Williams Sacramento
35. Berkshire Hathaway HS Verani Realty
36. Keller Williams Santa Rosa
37. Four Seasons Sotheby’s Realty
38. Jim Maloof
39. Kinlin Grover, Page Taft, & Randall Realtors
40. Coldwell Banker Kappel Gateway Realty
41. Phyllis Browning Company
42. Weidel Real Estate
43. Cressy & Everett
44. RE/MAX Direct
45. Terra Firma Global Partners
46. Intero Real Estate Services
47. Ascent Real Estate
48. Leading Edge Real Estate
49. David Lyng Real Estate

Congrats to all of these amazing brokerages and companies! It’s a pleasure to work with you as we continue to evolve the real estate industry together. We can’t wait to see what the future has in store for each and every one of you!

Posted on April 16, 2019 at 3:49 pm
Tiana Baur | Category: News | Tagged , , , ,

Real Estate Agents: Stay Safe with Revolar Wearable Tech

By Maddie Jostol, Senior Marketing Manager 

Revolar wearable techThere are too many headlines about real estate agents feeling unsafe in their jobs. By the nature of the job, real estate agents are often alone, in unfamiliar areas, in public, and on-the-go. Unfortunately, there is a constant stream of stories of agents being targets of violence or harassment.

There are many steps you can take to ensure you’re safe while going about your daily grind, such as:

  • Taking self-defense lessons
  • The buddy system
  • Safety technology
  • Use your brokerage office for meetings with new clients
  • Only show properties before dark

When you’re going into a vacant home, when you’re in an unfamiliar neighborhood, when you’re meeting with somebody new, or when you’re walking alone at night. Whether the situation is perfectly safe or not, it’s important to have peace of mind.

Everything MoxiWorks does is powered by the drive to make real estate a prosperous business to be in, from integrating all of a brokerage’s technology to reduce hassle, to helping you agents manage their database and taking the pain out of Facebook advertising. MoxiWorks is committed to making real estate agents more successful, and that means enabling you to do your everyday job with more ease. Feeling safe in your job and in your everyday life is not a perk, but a necessity.

So, we set out to find a way to help. Even though we aren’t experts in the field of physical safety, we knew those experts were out there and we knew there had to be something we could do. We partnered up with Revolar, an innovative safety device company, to help extend peace of mind to as many real estate agents across the U.S. as possible.

Through the end of April, you can get 45% off your Revolar Instinct purchase by using the promo code “moxiworks” at checkout.

Disclaimer: MoxiWorks is not making a dime off this partnership. It is not an affiliate marketing trap, or a perk for us, but truly an effort to give back to the community in which we operate, and it turns out Revolar wanted to do the same.

Revolar creates personal safety devices that connect you to emergency contacts with the click of a button. It’s a small piece of wearable technology syncs with your smartphone via Bluetooth technology. The simple 1-2-3 click alert system makes it easy to check in or request help in situations where you might not have the time to fish for your phone to call or text. The three types of alerts, each with a customizable message, is sent to your emergency contacts when you click the safety button. Whether it’s a check-in, an uneasy feeling, or an emergency, your designated contacts will receive your pre-set message via text, along with your GPS location so they can ensure you make it to your destination safely.

While we hope you never have to use it, we do hope that it gives you peace of mind and comfort as you go to work every day with the comfort of knowing you can reach someone for help if you need to. Take advantage of this promotion, stay safe, and know that MoxiWorks has your back.

Posted on April 11, 2019 at 3:50 pm
Tiana Baur | Category: MoxiWorks, News | Tagged , , ,

#ICYMI: March 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

March 2019 real estate news

March has quickly come to an end and listing season is coming in hot! We’re excited that Spring has finally sprung and can’t wait to see what Q2 has in store for the real estate industry. As always, we’ve boiled everything down that happened this month to the key stories you need to know to stay up-to-date with the goings on in our industry.

In case you missed it, here are the top five March 2019 real estate news stories to know:

1. “Coldwell Banker Announces ‘Project North Star’ Rebrand—Its First in 40 Years”

After four decades, Coldwell Banker hit the makeover button and got an entirely new look. According to RISMedia, “The announcement was made at the brokerage’s convention, the Generation Blue Experience, on Monday, where the company debuted a fresh logo, which combines the ‘C’ and ‘B’ intersection with a star—evocative of its 113-year history, reliability and steadfast vision, now all the more critical in an evolving industry. The beloved blue coloring, Pantone 280, remains the same.”

Kudos to CB for embarking on a new journey with an innovative new look! You can check out some of the new branding (and a surprisingly exciting video) here.

2. “New Windermere campaign highlights agents who go the extra mile — sometimes literally”

So, this is one deserves a spot in the top five March 2019 real estate news stories to know for one blatantly obvious reason: Windermere is showcasing the awesomeness of their agents. “The new campaign’s tagline is ‘All in, for you’ and features the real-life stories of Windermere agents who have gone the extra mile. The campaign includes TV, print, digital marketing, outdoor ads and partnerships with media companies. TV ads begin airing in the Seattle market today,” wrote Inman News.

Words can’t describe how much we love this!! You can listen to some of the insane stories here.

MoxiWorks

3. “Realtor.com tests replacing its lead-gen with Opcity, angering brokers”

Not all the top news stories can be feel-good, right?! Unfortunately, when news broke that realtor.com is replacing its lead generation service, it sent many agents into pure, unadulterated, panic mode. It will instead be, “replaced with Opcity, a startup that was acquired by News Corp., the parent company of realtor.com’s operator Move Inc., last year for $210 million,” according to Inman News.

If this news were an emoji, it would be mixture of “grimacing” and our favorite: “face with steam from nose.

4. RealScout released a short film

RealScout hit us with a new video this week – have you seen it yet?! It’s all about the ongoing resource war and the impending doom leering over us all because of it. It discusses the “battle for consumer data deciding the future of the real estate industry” and asks, “can traditional real estate keep up?”

Spare a few minutes today to watch it – it’s well worth it.

5. “Unlikely allies: Redfin and RE/MAX are teaming up”

According to Inman News, “RE/MAX and Redfin announced a new partnership today that will give RE/MAX agents exclusive access to Redfin’s agent referral program — at a discounted rate — in 5,000 U.S. ZIP codes and throughout Canada, where Redfin recently launched its home search website.” That’s it.

 

Thanks for reading and stay tuned for another #ICYMI next month!

P.S. If you’re into podcasts (and if you’re not, you should be) we have our very own! Episode #3 of the REAL with MoxiWorks podcast featuring Chris Kelly, CEO of Ebby Halliday, is out now. Have a listen!

Posted on March 29, 2019 at 4:15 pm
Tiana Baur | Category: News | Tagged , ,

In Case You Missed It: February 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager 

 

MoxiWorks

It’s almost the end of Q1 already?! That’s okay, we’re happy winter is almost over – MoxiWorks HQ experienced a bit of a snowstorm. Aside from that, MANY notable things happened in our industry in February. As always, we’ve boiled it down to the key stories you need to know to stay up-to-date with the goings on in our industry.

In case you missed it, here are the top five February 2019 real estate news stories to know:

1. Compass acquired Contactually

So… this happened. Compass bought Contactually and it set off some anger (but also many congrats) in the industry – just checkout the comments. We’re not sure what else we can say that hasn’t already been said by our CEO.

2. There was a giant conference

LeadingRE held their annual conference in Las Vegas (is it just us or did Vegas become the event city of the universe?) and everyone had a blast. We even held a wine event and got to learn some major pointers from a notable sommelier. Want to see some pics from the LeadingRE conference? We got you.

3. Amazon backs out of HQ2 New York campus deal

Well, we can’t say we’re too surprised. According to Inman, “Amazon’s decision to abandon New York City came after, and in response to, fierce opposition from area politicians and some locals.” In December’s #ICYMI, we wrote about just that saying, “their new headquarters in NYC and D.C. are sparking fear and anxiety with residents. Why? They’re worried about being priced out of metro areas. If Seattle’s market history is any indication, the outlook is less than ideal.” Basically, those in the real estate industry are none too happy, but we bet there are some locals rejoicing.

4. Rich Barton, co-founder of Zillow steps back into the role of CEO

After a less than ideal earnings report came out, Zillow made the decision to give Spencer Rascoff the boot, replacing him with Rich Barton, the co-founder of the tech giant. According to Inman, Barton said, “We decided to rotate seats a bit, and Spencer will step out of day to day but continue as an indispensable advisor and overseer on our board of directors.” We should note that under Rascoff’s leadership, the company grew to more than 4,000 employees. But as we like to say at MoxiWorks, what got us here won’t get us there.

5. Keller Williams announces 3 new international markets

Keller Williams is making some serious money moves. They announced that they’re expanding to Chile and Ireland and will soon launch in Italy. Turns out that, “As of Nov. 19, 2018, Keller Williams expanded into six new regions with 31 market centers and a net gain of 1,812 agents in 2018. The company now has more than 7,400 agents operating outside of the United States and Canada.” Wow.

 

There you have it! Thanks for reading and stay tuned for another #ICYMI!

 

P.S. If you’re into podcasts (and if you’re not, you should be) we have our very own! Episode #2 of the REAL with MoxiWorks podcast featuring Matthew Ferrara is out now. Have a listen!

Posted on February 28, 2019 at 5:44 pm
Tiana Baur | Category: News | Tagged , , ,

MoxiWorks CEO Has Some Words About Compass Buying Contactually

By York Baur, CEO of MoxiWorks

 

MoxiWorks

Remember when Booj was acquired and you lost your CRM?

Déjà vu.

If you haven’t heard the news pouring out today, Compass has announced that they’re acquiring Contactually, a major player in the real estate CRM space. You might recall my Open Letter from last summer, in which I challenged and questioned Compass’ assertions about their technology. I’m not surprised by today’s news – it’s proof that Compass struggles to build technology, specifically a CRM, in spite of having 175 engineers on staff. However, it’s important to discuss the implications many brokerages are now being forced to face.

  1. Your technology is now controlled by the competition aka Compass. You will not continue to get everything you need from them as your tech provider. And maybe nothing. More on this below.
  2. Compass can and probably will cancel your contract. Compass doesn’t want their competition using their technology either. In fact, today Compass revealed they “are evaluating long-term support services beyond 2019.”
  3. You’re probably thinking of changing your technology that you have from Contactually. After all, you still need to compete.

Compass is a closed platform, not an open platform.

Inman reported that, “The main difference between the two CRMs going forward will be on the integration end… Compass’ CRM will be the only one allowed to integrate with Compass’ current tech stack, including its Collections and Marketing Center programs.”

Aka, they have a closed platform. When you choose to switch tools, or those tools fall into enemy hands, that means you can’t connect the technology your agents love, you lose your current investments, your hands are tied for any tech you’re interested in down the road, and most important of all: you lose all of your data.

With an open platform you get all this flexibility and more, and crucially, your data is retained regardless of the tool changes you make. Finally, an open platform helps you compete in the real estate technology war, including against Compass.

You won’t be getting the attention you deserve.

Their plan is to have a “small team of engineers continue to work on Contactually’s current offering for brokerages outside Compass, while the bulk of work will be on powering and enhancing Compass’ CRM.”

Chances are when something in your CRM or connected tech stack breaks, it’ll be bottom of the priority list – and that’s even if it makes the list. You are now automatically less important (whether they admit it or not). You deserve more, your agents deserve more, and at the end of the day, your clients deserve more since this will have a trickle-down effect as well. If you don’t believe us, remember that Compass did this exact thing last summer.

 

So, here’s our not-so-shy pitch to you:

No brokerage would ever sell their technology to Compass.

There’s no scenario in which MoxiWorks would ever be sold to Compass, because we are owned by brokerages that compete with them.

Rock, meet paper.

Inman says that, “Contactually’s client base includes eight of the country’s top 20 brokerages, according to the company.” While that stat is noteworthy, I can’t help wondering what that actually means – how do they make brokerages better? After all, it’s about making agents more productive, which super charges your recruiting and retention.

MoxiWorks clientele consists of over 70 brokerages with 120,000 agents that represent 9% of all agents in the U.S. that account for 13% of transactions in the U.S. We mean it when we say we make agents more productive: 40% more productive in fact. If you look specifically at our CRM, MoxiEngage, agents do 54% more business on average.

50 Partner Companies + Over 100 Live Integrations

Over the past several years we’ve developed our MoxiCloud partner program to 50 best-in-class solutions that our brokerages clients can add to their tech stack. These partners include:

  • RealScout
  • Imprev
  • Buyside
  • MoveEasy
  • DocuSign
  • QuantumDigital
  •  + many more

RealScout, for instance, is a great example of the power of an open platform and the MoxiWorks partner program in general. RealScout has made great investments in integrating with us and continues to deliver for tens of thousands of agents using the MoxiCloud. Here’s what RealScout Co-Founder Andrew Flachner, had to say:

“I know first-hand how well the MoxiCloud has been working for our shared brokerage partners. A broker and an agent’s responsibility extend to guiding and managing their clients’ digital workflow. MoxiCloud makes this easy and reliable, and their excellent 3rd party integrations, including a robust one with RealScout, makes it simple to construct a true best-in-class offering.”

Take a glance at what this integration looks like here.

We don’t lose customers. And our clients don’t lose their agents.

We give every client of ours the same priority and voice at the table – we don’t leave them to fend for themselves. Every brokerage and agent using MoxiWorks tools gets the most updated version of our technology, and we add the majority of our new features for free, so a brokerage’s tech investment goes further, and they provide more value to their agents, for no extra cost. And our 98% satisfaction score proves it.

If you need further proof of the kind of brokerages our clients are vs. Compass, here’s a quick stat on their retention:

MoxiWorks

 

So, here’s my final question to you: If this isn’t enough to convince you why you need to be on an open platform, then what is it going to take?

 

 

 


 

 

Looking for a new CRM? MoxiEngage was built specifically for your agents. Here’s what it can do for your agents:

MoxiWorks

Posted on February 27, 2019 at 9:44 pm
Tiana Baur | Category: News, Open Platform | Tagged , , ,

In Case You Missed It: January 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator and Tiana Baur, Marketing Manager

 

MoxiWorks

2019 started with a bang – and no we don’t just mean fireworks. 31 days in and there’s already more than enough new stories, headlines, and goings on in the industry to keep us preoccupied. But don’t worry, we’re sticking to the top five! Someone has to weed through the noise and we’re more than happy to do it.

Without further ado, here are the top five January 2019 real estate news stories to know ( in case you missed it):

1. Ex Keller Williams CEO writes an open letter

The Keller William’s OG, Gary Keller, announced he’s taking the throne back. The outgoing CEO, John Davis, however had some words and he did not like the speculation around his sudden departure – so he wrote an open letter. In this letter he clarifies that he resigned.

P.S. We’re totally into his open letter concept. You could even say this cool company we know might’ve even started the trend last year. #winkwink

2. Inman Connect NY is in full swing

Inman Connect – this month’s biggest event – is happening right now. Brokerage leaders, techies, real estate agents, and more are all getting their connections on in the Big Apple. Did we mention it’s located in Time Square? Not too shabby.

There’s one very important part of this annual trip that is getting extra attention this year: desserts. To all those attending this event, instead of taking your usual coffee/snack break, how about gelato or mini pies instead? Our mantra: Life’s uncertain, eat dessert first.

3. Swanepoel released its annual T3 Power 200

Swanepoel made a list and they checked it twice. Ron Peltier, the CEO of HomeServices of America got the win, making him “the most powerful and influential person in real estate.” T3 Sixty has eight different criteria when making the list, including, “the office leaders hold, their tenure, the size of the company they lead, its financial resources, their significance and impact on the industry, their company’s activities in the previous year, other activities outside their own company and their personal power and influence.” We’re proud to say many of our clients and partners (and even our CEO) made the list!

4. Major companies are making moves and impacting real estate in a big way

According to our friends at RISMedia, “Now, Google and Apple are hopping onboard the expansion train, promising new jobs outside the West Coast which could attract an influx of relocating talent, possibly putting a strain on the local housing markets.” Along with Amazon, Google (adding 7,000 jobs) and Apple (adding 100 jobs) also have their sights set on NYC. All eyes are on how this will continue to impact the housing markets over there.

5. Taylor Swift x real estate drama?

Taylor Swift found herself in the middle of a Douglas Elliman lawsuit with former real estate agent over her Manhattan townhouse. Long story short: Douglas Elliman claimed the agent was wrongfully left out of the deal. They did not win, instead, the case was thrown out by the judge. Swifties everywhere are hoping this inspires another “Bad Blood” original.

6. York Baur (MoxiWorks’ CEO) Jumped into a lake. In a cloud suit. In January.

Okay, so we may have lied. We’re sticking to six notable new stories this month, but only because our CEO did the POLAR PLUNGE. York jumped into some chilly waters to celebrate the fact that the Moxi Fund absolutely CRUSHED its fundraising goal, releasing more than $17,000 to the charities within our local Seattle community in 2018. Thank you to all of our employees, clients, vendors and partners who donated to the Fund and made this epic moment happen. A bet’s a bet!

There you have it! Thanks for reading and stay tuned for another #ICYMI!

Posted on January 31, 2019 at 5:04 pm
Tiana Baur | Category: News | Tagged , , ,