A complete email marketing system to keep your agent’s pipelines full.
We’re stoked to introduce our newest Moxi Cloud partner, HomeActions! We’ve partnered with HomeActions to provide an easy email marketing solution to our client brokerages. Not only is their tool intuitive, it instantly turns agent’s email marketing efforts into a goldmine.
What is HomeActions Email Marketing?
HomeActions is an e-Relationship platform that starts out as an e-newsletter but ends up as a flawless conversation starter and lead-gen system with the help of their amazing content and tools.
The Ultimate Email Marketing Database
HomeActions helps your agents consolidate their contacts and create their very own exclusive marketing database.
HomeActions provides extensive metrics for their e-newsletters. See when someone opens the newsletter, clicks a link and get immediate feedback as readers respond to how well they liked a given article.
Knowing who is engaging with what content makes it easy to know who to direct your marketing efforts at and who you should pick up the phone and call asap.
In-Demand Content & Widgets
HomeActions delivers content and articles your readers will love that triggers predictive behavior. They drive traffic to an agent’s CMA request page and even works with TrendGraphix reports!
Neighborhood 360 is their newest feature. Recipients can get the “Inside Scoop” on any neighborhood they wish. Home value estimates, cost of living data, demographics, lifestyle data, school info, nearby sold properties, and so much more. This widget covers 150 million street addresses and neighborhoods!
HomeActions is integrated into the Moxi Cloud and streamlines an agent’s day-to-day with their Moxi Engage CRM.
Think of HomeActions as the frosting and cherry on top of Engage. It gives the agent the ability to upload their exclusive HomeActions database into their email in the correct format to connect to MoxiWorks tools. That means their CRM and email marketing efforts just got a whole lot sweeter.
By Maddie Jostol, Marketing Manager
There are a few common pain points for brokerages throughout the industry: they’re having trouble keeping their tech stack updated, agents are experiencing tool fatigue, and it’s becoming increasingly difficult to recruit and retain agents. Brokers are being challenged to think ahead, putting systems in place that will ensure their relevancy and competitiveness in the future. Change is hard in any situation, but it’s particularly challenging when the future is uncertain.
New technology is being developed rapidly, making the vetting and onboarding of new tools daunting. Yet, maintaining a winning tech stack is how you’re going to recruit and keep the best performing team of agents.
Integration is vital to a brokerage’s ability to future-proof its business. If you’re able to plug and play tools and services as needed, without completely starting over or losing data, you gain the ability to easily change along with the market. When brokerages have an open platform, they’re able to do this, because their data lives in the cloud and tools can be swapped out on an as-needed basis.
What is an open platform? It’s the system that connects all of your brokerage technology solutions. All of your tech tools and services live in the Moxi Cloud, where they integrate and share data. Flexibility will be vital to your success moving forward. The market is transforming so quickly, we have to be adaptive to changes in client expectations and available technology.
When you have an open platform in place, this data integration makes it easy to plug and play different tools as needed, offering flexibility as your business grows. It’s not only about the ability to plug and play, but the speed as well. With a sophisticated open platform, new tools and services can be up and running in no time. For example, we have an entire partner program filled with 40+ technology solutions that are integrated with the Moxi Cloud. Brokerages can pick and choose which ones they want and it’s as easy as flipping a switch. It removes the burden of managing manual integrations and messy databases. Instead, everything is already there and available and it’s up to the brokerage to identify which tools work best for their business. Additionally, agents are looking to work for brokerages that offer holistic, simple solutions where they can find everything they need quickly and easily.
In February, Leading Real Estate Companies of the World announced our partnership – if you haven’t heard, they launched the LeadingRE Cloud, powered by MoxiWorks. The LeadingRE Cloud offers LeadingRE brokerages the opportunity to benefit from cloud technology no matter their in-house technology solutions.
Our partnership with LeadingRE was born out of innovation. Both organizations strive to progress the real estate industry forward, enabling brokerages to remain competitive in a quickly advancing industry. Offering the LeadingRE Cloud as a member benefit, LeadingRE has truly shown its commitment to technology and we’re ecstatic to be a part of it.
By Tiana Baur
In case you hadn’t heard, we have a new partner! VoicePad builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country, so you can see why we wanted them on the Moxi Cloud open platform.
Like the Moxi Cloud, VoicePad is able to build a custom solution from their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity (and frankly, makes day-to-day life a little less stressful).
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
On our end, we also had quite a bit to say about why we’re so excited about this particular partnership, but we’ll just give you the highlight. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
VoicePad has a lot to offer, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the Moxi Cloud open platform with the rest of their unique ecosystem! For more info on each of these offerings, see below.
Tools and Services available on VoicePad:
Real Estate mobile lead generation…at its best!
Put your brand in their hand. Your brand is one of the most powerful tools you have.
Mobile-friendly, buffer-free property tours with bilingual narration.
Your property videos are automatically created and updated from your listing data.
Meet “Eve.” She narrates your tours, handles your property inquiries and routes calls to the right people.
Listing data updates and triggers auto-posts to your Facebook, Twitter and Google+ accounts.
Search + Share via text.
Innovative website accessibility solutions.
Position your mortgage offering within your curbside lead-gen. Smart.
VoicePad counts what you don’t, such as text and call property inquiry analytics. Better insights = Better decisions.
Many tools…One data source.
“Eve” handles rental inquiries by phone that you can’t. She’s bilingual and works 24/7.
1. Choose Design. 2. Hit Print. 3. That’s it.
By Marc Chouaniere, VP of Marketing, MoxiWorks
It’s no accident that three of the largest and most successful regional real estate brokerages in the U.S. use MoxiWorks – which we extend to help 55 other independent brokerages as well. We pride ourselves on providing best-in-class tools and services to our clients, but what does that mean? Best-in-Class is a set of superior solutions (an entire toolbox) for a given market vs Best-of Breed which is a single tool (a hammer).
While I’m still learning about the intricacies of the real estate industry (I come from a fairly diverse software background), I am very familiar with best-in-class or best-of-breed technology solutions. Best-in-class simply means; Your product or service is what your customers revere as superior and the standard by which all others aspire to. You are the highest level of quality, the benchmark of top performance, the best of the best. Often you are the first to innovate and continually lead in your respective category. I was fortunate to have had worked at Microsoft early in my career to engrain a solid sense of high standards in building and maintaining best-in-class discipline in product execution and team leadership. However, small companies can also quickly catapult themselves to best-of-breed, as is the case with my recent experience at Icertis in the enterprise contract management space. Getting to this level takes deep focus and commitment but staying at the top can be equally as challenging. MoxiWorks was built by agents and brokers that live and breathe real estate every day to deliver one thing; best-in-class.
How we became best-in-class
Best-of-class can be achieved in many ways. At MoxiWorks, our recipe for success comes from a deep connection to real estate (being born out of Windermere), a passion for improving the experience for our agent and broker customers, and a focus on thinking about what’s the next innovation we can bring to our products. This, coupled with a leadership team that hires and nurtures the best talent with the insight to know how to shape the right course or to get out of the way when people need the freedom to push the boundaries of convention. Additionally, we think about the whole market. We align with select partners that benefit the entire ecosystem since we know that no company that is best-in-class can be a solution island.
It’s also several other unique things, like the wonderful depth of collaboration we have. I sit right next to the support desk and hear every day how we can evolve and become better. On my other side I have the development team, who regularly bounces ideas off my team to gain a perspective on how customers might receive a new feature or a change to a current product. Having the entire team under one roof is so valuable when needing to be extremely agile to create the best solutions in the market.
As with my joining MoxiWorks, we have recently been bringing different people onboard with diverse experiences to think outside the box and learn how other industries have brought innovation to their business.
What “best-in-class” means for your agents
Due to constantly having to change out old technology for new technology, agents now have major tool fatigue. Because of this they are ultra-sensitive to new tools, so they need to be thoughtfully integrated in a way that doesn’t take a lot of time or effort (or another password to remember) on their part. When it comes to technology, a brokerage’s value proposition needs to be centered around helping them grow their business and making their lives easier, putting more time and money back in their pockets. Therefore, picking the best tools and services for the type of business that your agents do and the style of your unique brokerage, while minimizing the hassle factor, is essential.
Best-in-class helps you accomplish this. Because we have a strict vetting process, you can rest assured that the Moxi Cloud tools and services are truly best-in-class and choosing amongst them will minimize the need for changing them out in the future, making tool fatigue a thing of the past.
This is all thanks to MoxiWorks having an Open Platform which allows technology and service companies to integrate and share data. Without an Open Platform you would lose a system that makes it easy to find and know when to use the various best-in-class tools and services provided, SSO (single-sign-on), and the data sharing that eliminates the need for data reentry.
Best-in-class doesn’t just mean superior tools for your agents, it means an entire ecosystem seamlessly working together, driving your agents’ success and making their day-to-day life more efficient and rewarding.
Curate, customize, and delight your clients with the help of Knack.
And the Moxi Cloud just keeps growing. Now with gifting services from KNACKSHOPS.COM available! We’re stoked to announce Knack as a preferred brokerage solution, giving agents more ability to customize their client gifts.
One of the reasons the Moxi Cloud is growing at such a fast rate (40+ tools and services!) is because we encourage our brokerage clients to integrate the existing tools and services they already know and love. Part owner and client of MoxiWorks, Windermere Real Estate, is the brokerage that brought Knack to our attention, and we’re very thankful they did!
Knack is a modern gift-giving solution for agents who wants to give thoughtful gifts but can’t take time out of their already busy-as-can-be schedule to find them. Knack carefully curates artisan products that tell a story, then allows agents to combine items in a way that is meaningful to them. Gifts are hand-packed, and each gift includes a custom booklet that tells the story of each item in the gift, making the experience enjoyable and unique. Shoppers may choose from already made gift sets, customize those to their liking, or choose from over 1,000 products on the site to curate their own unique gift set.
“We’re excited to add Knack to the cloud. Giving gifts and in doing so, staying in touch with your sphere is crucial for agents. Knack is special in that it allows the agent to customize a gift set or build one from scratch, and have it delivered in beautiful packaging to their clients. We want brokerages and agents to have choice, and this helps to accomplish that,” said Kylah Searing, Director of Moxi Cloud Partnerships and Integrations at MoxiWorks. “It was great having the introduction to Knack come from Windermere. Since they already use and love this service, it made the decision to add them to the cloud an easy one.”
This integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember. The gifts are easily curated and if agents need help with inspiration, they can speak to an expert concierge.
We also love Knack for their giving back mentality. Knack partners with merchants who support a wide range of causes and donates a percentage of their sales to philanthropic causes as well. For instance, with Windermere, agents can give and give back: Knack donates five percent of each purchase made by a Windermere agent to the much-admired Windermere Foundation. Our Moxi Fund was actually born from the Windermere Foundation, so we love working with like-minded companies.
If your brokerage is interested in adding Knack as a brokerage solution, please contact your dedicated Account Manager and they’ll get the ball rolling.
By Tiana Baur
Finding the right solution can be tough. Sometimes it feels utterly impossible when you’ve tried tool after tool for your brokerage, only to find that yet again it wasn’t the right fit. The issue is, one solution for one brokerage does not make for the perfect solution at another brokerage. Every business is so unique that a one size fits all approach is begging to crumble and leave your brokerage feeling more fatigue than increased productivity. Getting any flashbacks? There’s a way around it.
We don’t want to be your only brokerage solution. We want to help you build it.
We were founded by a brokerage after years of them feeling the same desperation for the right tools, so we understand where you’re coming from and how detrimental it can be to your business. It’s also why we want to help you find the perfect solution for your brokerage, not tell you what it needs to be. The Moxi Cloud, our open platform, has over 40 tools and services that you can pick and choose from to build the power strip your brokerage has always craved. Think of it as the foundation to build your dream scenario.
Plug-in, plug-out. With an open platform it’s as easy as plugging your new printer in and unplugging your old one.
What’s great about an open platform is you don’t have to toss out all of your tools. Chances are, you like at least one of your tools and you’ve invested precious time and money into it. When you use the Moxi Cloud as your foundation, you can bring over the existing tools you know and love to retain your investment. And if a tool your eyeballing isn’t in our list of 40+ tools and services, we’ll add it to the Moxi Cloud for you! We’ll plug it in.
We don’t force you to do anything that isn’t in the spirit of making your brokerage the best it can be.
A lot of real estate platforms might say that you HAVE to use their websites in order to get their other tools. Not with the Moxi Cloud. And shame on those that force you to do otherwise. We have a website tool too, (and we will probably try to sell you on it because what kind of business would we be if we didn’t?!) but if you have one that your agents love and already know how to use, then maybe you should keep it! In that case, you’re probably looking for a new CRM or interactive presentation tool and maybe you are also in need of a transaction management tool or gifting service – and we can totally help you with that.
The options are endless. But it starts with you.
Change can be scary and bad. It can also be really, really good. MoxiWorks hasn’t gotten to over 60 brokerage clients, over 110,000 agents, and powering the LeadingRE Cloud without doing something right. We genuinely want to help. We want to make your brokerage everything you envision it to be. All we need is a place to start.
Curious what your brokerage solution could look like? Check out the variety of tools and services we have on our open platform and instead of daydreaming about the possibilities, pick up the phone (contact below) and call us! We’re happy to help. Always.
On the heels of our latest exciting announcement that MoxiWorks is powering LeadingRE’s new initiative, the LeadingRE Cloud, we’re now thrilled to welcome a new best-in-class tool the Moxi Cloud: Sisu – an accountability software solution for real estate agents.
Like MoxiWorks, Sisu isn’t just another tech company, its real estate roots run deep. Sisu began a few years ago when a team of real estate agents in Salt Lake City leveraged a system of disciplined tracking and analysis of agent activities to more than double their sales numbers. Recognizing the power of the system they had created, Sisu Founder and CEO, Brian Charlesworth, developed the system of accountability into full-fledged software that gamifies and visualizes the data to increase the top line revenue of agents.
Sisu is built to track sales performance and coach agents to success through powerful data. This data needs to be connected to contacts within a CRM, so agents can use it to grow their relationships. Enter Moxi Engage. The partnership between Sisu and Moxi creates a single point of entry and collaboration between the services. This way the data will be more clean, accurate, and easy to maintain.
Here’s how it works:
Visualize what is achievable
Sisu’s accountability software solution “doubles production with intuitive performance tracking, monitoring, leaderboards, and dashboards, and eliminates duplicate entry with real-time, real estate CRM data sharing.” According to Sisu, real estate agents that consistently track and know their daily sales activities and KPI’s increase sales by at LEAST 100%. As we like to say, the numbers will set you free.
See more, sell more
Sisu also has a mobile app that provides a competitive edge with contact, and appointment tracking and viewing, conversion ratio calculation, pipeline overview, and real-time GCI reporting. This means agents are constantly in the know and reminded of there they stand the steps they need to take to increase their bottom line.
Accountability through visibility
With a simple to use interface, and robust and dynamic sales performance dashboards, Sisu enforces accountability, which we all know is a key aspect when it comes to adoption. It displays real-time scoreboards and leaderboards throughout your brokerage and on your real estate agent’s phones, accelerating competition, creating a fun sales environment, and producing outstanding results.
Motivate, play, win
Inspire increased levels of team performance with a seamlessly linked, online community of peers while empowering them to track, analyze, compare, and filter their leaderboards to measure results. Sisu makes selling competitive, visual, fun and more importantly, highly productive.
With the sales competition in place, agents will be motivated to go out and drive results. With the data stored in the Moxi Cloud and across other brokerage plug and play tools and services solutions, they’ll have all the data they need to be effective. They’ll be able to track down expired listings and previous clients, and the software will automagically log all of their efforts and update the scoreboard.
We’ve said over and over again how powerful data is to your brokerage and your agents. Data is now the most sought-after and powerful commodity in the world. If you’re not using your brokerage data to the fullest, you’re missing out on higher productivity and of course, more profit.
We’re ecstatic to add another like-minded partner to our Moxi Cloud open platform that knows the importance of data. If you’re interested in adding Sisu to your brokerage power strip of tools and services, please contact your dedicated Moxi Account Manager and they’ll get you set up. Want to meet the brains behind Sisu? You can set that up here.
By Maddie Jostol
As an independent contractor, you’re running your own business – and you experience all of the perks and challenges that come with that. Tax season isn’t fun for anyone, but it’s particularly frustrating as a 1099 independent contractor.
We all experience the same thing year over year. Tax season arrives, and it’s all you can do to pull everything together to file, let alone do it in a way that will save you money. You work through the endless forms, attempting to find all of the information you need. You get to the part where you need to fill in your Schedule C deductions… and… nothing. Another year went by and you don’t have the necessary documentation to deduct most of your business expenses. “Oh well” you think to yourself, “it’s not worth the time anyway.”
Here’s the deal: real estate agents are losing serious cash by neglecting to take advantage of available deductions.
The truth is, it’s incredibly time consuming to track your expenses, mileage, and deductions all year-round. And guess what? It isn’t as difficult as it sounds if you start early in the year. Below are a few things you can do to help yourself survive tax season as an independent contractor.
1. Know what deductions you should be looking out for.
The first step is knowing what deductions are available to you – and there are more than you might think. Things like your home office or software subscriptions are deductible expenses that you shouldn’t let slip through the cracks. Know what you should be looking out for, so you can get a system in place to track them year-round.
For a comprehensive list of deductions and information about each, click here to download our Guide to Stress-Free Taxes for Agents.
2. Track your expenses as they happen.
Receipts are every independent contractor’s worst enemy. Paper or digital, they’re a pain to keep track of and they’re difficult to organize when it comes time to file those taxes.
Consider a simple personal accounting system like QuickBooks Self-Employed. This app lets you snap a pic of a receipt from directly within the app and it automatically categorizes and stores that receipt. It then matches the receipt with the expense when it comes through as a bank charge. When it comes time to file, all of those business expenses have been tracked, categorized for your Schedule C, and documented appropriately. You can officially say goodbye to that mismanaged shoebox of receipts.
Mileage tracking is one you definitely won’t want to miss. You’re always on the go. Some days it feels like you live in your car – you’re running errands before an open house, picking up signage, meeting with clients, and having coffee with prospective clients.
When you have the QuickBooks Self-Employed app, it tracks your mileage every time you get in your car (seriously!). You can then go into your app, view your recent trips, and swipe left or swipe right to designate those trips as business or personal. Yes, it can be that easy (we didn’t believe it until we tried it either). Easier than a dating app, even.
3. Don’t do it alone.
Get a reliable system in place. As much as we’d like to do it all ourselves, the reality is it takes time and energy that we’d rather put into closing sales. At the same time, there are thousands of dollars to be saved by efficiently managing your business finances. When you get technology on your side, it takes away the weight and frustration of accounting and tax filing.
The best part of this is that you don’t need a complex, expensive system, you just need one that is designed for 1099 independent contractors. That’s the key. Use an accounting system that fits your unique needs as a realtor and helps you run your business more smoothly.
Want to give QuickBooks Self-Employed a try? We’re offering 50% off your first 12 months (that makes it just $5/month!). Click here to try it out!
By Tiana Baur
eXp Realty is an agent-owned cloud brokerage. It is quoted as one of the “most innovative real estate companies in the world” by Inman News. At eXp, there are no desk fees, no royalty fees, and agents get to keep somewhere around 80-100% of their commissions. What’s more is they offer every single agent the opportunity to buy into the business and become a shareholder. A “we’re in it together” mentality, surely leaning towards trying to make traditional brokerages look bad. Never heard of them? They’re kind of a big deal. They’re listing agents for properties like these, so you can bet their agents know what they’re doing.
And they’re probably plucking some of your agents (or trying to).
eXp Realty is growing – and fast. Currently in 46 states across the country, they are further proof that clouds are winning. The company increased the number of agents and brokers on the eXp Realty platform by 171 percent to 6,511 agents in 2017, compared to their 2,401 agents in 2016. A 171 percent increase year over year is impressive and it’s alarming. How are traditional brokerages meant to combat this?
Time to get a cloud.
A cloud, or an “open platform” is what it takes to get on the same level as eXp and other cloud brokerages alike. An open platform uses the cloud to connect all of your brokerage systems. This means saying goodbye to tool fatigue and no freedom to change. With an open platform, you get to choose whichever tools you want and they work together – seamlessly, with one sign-in. What’s more is you can change the tools whenever you please, no pain involved. Think of it like a power strip where you can plug-and-play the tools and services you want, and unplug tools and services you aren’t happy with anymore. It’s simple, it’s the future, it’s what you need for your brokerage technology so you don’t end up with a bunch of tangled cords.
“Stop talking to me about clouds.”
You’re tired of hearing the term “cloud” and “brokerage platform,” we get it. While you’re annoyed with the technology industry and having to change and “disrupt” your brokerage, the rest of the world is wondering why the real estate industry is so incredibly far behind. Technology adoption in the industry has historically been depressingly slow, and there is no “tortoise and the hare” analogy that works here because the slow-to-adopt brokerages certainly have not won the race. In fact, many of them have shriveled up and died or are currently clinging on for dear life, losing their agents to cloud brokerages like Compass, eXp, and Keller Williams with the Keller Cloud.
“My brokerage is fine. It’s been fine the last 30 years and it will be fine the next 30.” Answer: We’ll look you up someday in the archaeology archives.
By Tiana Baur
To recap quite possibly the most significant announcement of 2017 for our industry, Softbank invested a whopping $450 million into the new, shiny tech brokerage: Compass. Emphasis on the brokerage, emphasis on that dollar amount since it’s the largest investment into real estate technology ever, from the world’s largest technology investment fund. They basically did a mic drop to cap off an already crazy real estate tech announcement year. Needless to say, our CEO had some words.
So, Compass is now valued at $2.2 billion. Casual pocket change, am I right? On a serious note though, they aren’t just planning and raising money, they are doing and achieving. That alone makes this all the scarier.
A few months ago, CEO Robert Reffkin announced a 2020 by 2020 plan. Which meant they are going to expand into 10 new markets in the U.S. by 2020, and grab 20 percent of the market share in the 20 largest U.S. cities. The cities they’re expanding to being Seattle, San Diego, Phoenix, Dallas, Austin, Houston, Atlanta, Charlotte, Philadelphia, and Chicago.
Only a couple exasperated brokerage breaths later, they announced they had ALREADY expanded to Chicago, rapidly growing from a team of 20 top tier agents they plucked from the competition. If that doesn’t make you want to vomit in your own shoes then I don’t know what will. This is real, and it’s terrifying for most brokerages out there.
How on earth do you compete with that?!
Chances are, you’re not going to get Softbank to invest millions upon millions into your brokerage. But that’s okay, because there is another way to survive and even become a stronger, more productive brokerage than you ever thought was possible.
The not-so-secret ingredient: an open platform. In fact, it’s not just an ingredient, it’s THE ingredient for brokerage success. Ever tried baking a cake without some type of flour? Pretty. Freaking. Awful. Think of an open platform as your brokerage’s flour. It provides the structure and strength, holding everything together, in one tasty package. You can add in nuts, chocolate chips, even peanut butter. The options are endless and it’s up to you to decide what is going to taste the best.
Take the Moxi Cloud open platform for example. We have over 40 tools and services – DocuSign, Imprev, Intuit, Buyside, Offrs, Flipt – to name a few. Our brokerage clients get to pick any and all they wish to, and all their data and tools and services are put together, working seamlessly with their roster, brokerage assets, CRM contacts, MLS data, and more.
Compass might be trying to make all their own software, but you don’t have to in order to provide your agents with the tools and services they’re craving. An open platform delivers higher flexibility, efficiency, and profitability to your brokerage and agents.
An open platform is the only way to future-proof your brokerage against the rapidly-evolving technology space. It’s the Compass killer. What are you waiting for? A Compass announcement in your neck of the woods?