Real Estate Data Standards: What They Mean & Why They Matter

By Cass Herrin, Director of Data Services at MoxiWorks

real estate data standardsOne of the most exciting and least understood developments in real estate over the last five years has been the increasing pace at which the Real Estate Standards Organization (RESO) has driven the adoption of data standards across the industry.

What are real estate data standards?

As you probably know, technology vendors and brokers receive “feeds” from MLS organizations and those feeds supply listing information to the technology products used by brokers. These MLS feeds provide all the information available to brokers about a listing. Historically, writing software to handle these feeds has been complex and time consuming. Adding a new MLS to a product could often take many months. RESO’s push for the adoption Data Standards is making that process much easier.

An example might help: the most common piece of data provided by all MLS organizations is the MLS Number. At one point, a few years ago, we identified nearly 30 different ways this single field was named in the feeds we used. For a software company dealing with MLS Listing information, that meant the code needed to be written to account for each of those ways. It also required that new code be written anytime a new MLS was added to a product.

Multiply that scenario times the 150 data points an average feed provides and you get some idea of how inefficient and error prone that process could be.

With the increasing adoption of RESO Data Standards across the industry, brokers and vendors like MoxiWorks can bring a new MLS to market much faster and more importantly, devote more time to building new, innovative products.

In the past, the complexity of MLS data and the rules that govern it dissuaded companies from entering the real estate technology space. Standards lower the barrier for entry into this market and increase competition, which should result in brokers having access to a growing variety of innovative products. Essentially, if you want a better world, you should definitely be in support of standardization.

Is that all?

Not quite. While standards are an extremely important step forward in increasing innovation and driving down costs, the complexity of the MLS rules that govern feeds and the way data may displayed also hinders innovation.

We would like to see the industry standardize not only the types of data provided, but also the rules around how feeds are provided and how data may be displayed.

We recognize that protecting broker’s listing data is the responsibility of the MLS. The origins of MoxiWorks are as the technology department for a large brokerage. We are still owned by three brokers. We have always understood the important role that the MLS plays in this industry.

But we also know very well that MLS data licensing and display rules slow down innovation across the industry.

A final example: If the same broker or vendor has both a back-office tool and IDX sites, is it really necessary to have two separate feeds, one for each product? Or even worse, is it really necessary to have two feeds for every customer using those products in that market? Surely data duplication carries more risk for inaccuracy and error than a single feed with rules that support multiple applications? Complicated feed rules make for software that is more complicated to build and maintain. More time spent doing this means less time focused on improving existing products or building new ones.

Like creating standards, this won’t be easy work, but we already see many progressive MLS that are providing models for how to streamline this process. Through the efforts of CMLS and NAR the display of Sold Listings on IDX sites is nearly ubiquitous. Certainly, that can serve as an inspiration to do more!

What these real estate data standards mean for brokerages

We believe all of this will support the ultimate goal of making sure that brokers have control of their own data and where that data can be sent. Historically, MLS have been focused on making sure that a listing doesn’t end up somewhere unintended – a valid concern, but we are in a different era now, one where there are so many different advertising platforms and productivity tools available to brokerages.

That choice should be in the hands of the broker. The broker’s choice on where listings are distributed is something all of us; brokers, vendors and MLS organizations, should work to support. Solid Data Standards and simplified, consistent MLS rules can help make that possible.

Posted on April 4, 2019 at 1:35 pm
Tiana Baur | Category: Open Platform | Tagged , , , ,

Welcome to the MoxiCloud, ActivePipe!

ActivePipe is one of the latest and greatest partners to join the MoxiCloud open platform. They simplify email marketing and automate communications. From a brokerage or office level, email drip-campaigns that seamlessly integrate property data can be created and then deployed on behalf of all your agents, in minutes. ActivePipe then uses behavioral driven analytics to tell these agents exactly who is looking to buy or sell a home, based on how their contacts interact with a campaign’s content.

Here’s a closer look at what ActivePipe has to offer your real estate business:

ActivePipe

 

 

SEND: build and deploy beautiful, professional and mobile responsive emails in minutes.
Take the hard work out of communicating with an agent’s database with:

  • An easy-to-use drag and drop editor
  • Instant blog and video incorporation
  • Detailed reporting that tracks how contacts interact with properties
  • Newsletters that showcase listings with maximum impact

 

 

 

 

 

ActivePipe

 

AUTO: your agents can build emails which keep them front of mind by delivering automated customer journeys. These nurture contacts and build trust so your agents are the first person they call when the time comes to transact.

  • A simple drag and drop editor
  • CRM and Property Feed integration
  • Blog and video incorporation
  • Local property reports
  • Sends automatic, personalized reminders to contacts
  • Predictive data analytics to identify active buyers and sellers
  • Customer lifecycle programs that help build more meaningful relationships

 

 

 

ActivePipe

 

ENTERPRISE: build emails in minutes, automate customer journeys and use interactive call-to-action pages to identify a client’s next move.

  • An easy-to-use drag and drop editor
  • CRM and Property Feed integration
  • Blog and video incorporation
  • Profile an entire database with data discovery surveys
  • Instantly generate more appraisals
  • Predictive data analytics which identify active buyers and sellers
  • Uncover buying or selling intent with advanced behavioral driven profiling
  • Customer lifetime nurture programs that create more meaningful relationships
  • Promote other products and services using call-to-action pages

 

 

 

We’re so excited to have ActivePipe on the MoxiCloud and you should be too! If you’re an existing MoxiWorks customer and would like to add ActivePipe to your tech stack, simply contact your MoxiWorks Account Manager and they’ll get you set up!

Posted on March 25, 2019 at 4:05 pm
Tiana Baur | Category: Moxi Partners, Open Platform | Tagged ,

MoxiWorks CEO Has Some Words About Compass Buying Contactually

By York Baur, CEO of MoxiWorks

 

MoxiWorks

Remember when Booj was acquired and you lost your CRM?

Déjà vu.

If you haven’t heard the news pouring out today, Compass has announced that they’re acquiring Contactually, a major player in the real estate CRM space. You might recall my Open Letter from last summer, in which I challenged and questioned Compass’ assertions about their technology. I’m not surprised by today’s news – it’s proof that Compass struggles to build technology, specifically a CRM, in spite of having 175 engineers on staff. However, it’s important to discuss the implications many brokerages are now being forced to face.

  1. Your technology is now controlled by the competition aka Compass. You will not continue to get everything you need from them as your tech provider. And maybe nothing. More on this below.
  2. Compass can and probably will cancel your contract. Compass doesn’t want their competition using their technology either. In fact, today Compass revealed they “are evaluating long-term support services beyond 2019.”
  3. You’re probably thinking of changing your technology that you have from Contactually. After all, you still need to compete.

Compass is a closed platform, not an open platform.

Inman reported that, “The main difference between the two CRMs going forward will be on the integration end… Compass’ CRM will be the only one allowed to integrate with Compass’ current tech stack, including its Collections and Marketing Center programs.”

Aka, they have a closed platform. When you choose to switch tools, or those tools fall into enemy hands, that means you can’t connect the technology your agents love, you lose your current investments, your hands are tied for any tech you’re interested in down the road, and most important of all: you lose all of your data.

With an open platform you get all this flexibility and more, and crucially, your data is retained regardless of the tool changes you make. Finally, an open platform helps you compete in the real estate technology war, including against Compass.

You won’t be getting the attention you deserve.

Their plan is to have a “small team of engineers continue to work on Contactually’s current offering for brokerages outside Compass, while the bulk of work will be on powering and enhancing Compass’ CRM.”

Chances are when something in your CRM or connected tech stack breaks, it’ll be bottom of the priority list – and that’s even if it makes the list. You are now automatically less important (whether they admit it or not). You deserve more, your agents deserve more, and at the end of the day, your clients deserve more since this will have a trickle-down effect as well. If you don’t believe us, remember that Compass did this exact thing last summer.

 

So, here’s our not-so-shy pitch to you:

No brokerage would ever sell their technology to Compass.

There’s no scenario in which MoxiWorks would ever be sold to Compass, because we are owned by brokerages that compete with them.

Rock, meet paper.

Inman says that, “Contactually’s client base includes eight of the country’s top 20 brokerages, according to the company.” While that stat is noteworthy, I can’t help wondering what that actually means – how do they make brokerages better? After all, it’s about making agents more productive, which super charges your recruiting and retention.

MoxiWorks clientele consists of over 70 brokerages with 120,000 agents that represent 9% of all agents in the U.S. that account for 13% of transactions in the U.S. We mean it when we say we make agents more productive: 40% more productive in fact. If you look specifically at our CRM, MoxiEngage, agents do 54% more business on average.

50 Partner Companies + Over 100 Live Integrations

Over the past several years we’ve developed our MoxiCloud partner program to 50 best-in-class solutions that our brokerages clients can add to their tech stack. These partners include:

  • RealScout
  • Imprev
  • Buyside
  • MoveEasy
  • DocuSign
  • QuantumDigital
  •  + many more

RealScout, for instance, is a great example of the power of an open platform and the MoxiWorks partner program in general. RealScout has made great investments in integrating with us and continues to deliver for tens of thousands of agents using the MoxiCloud. Here’s what RealScout Co-Founder Andrew Flachner, had to say:

“I know first-hand how well the MoxiCloud has been working for our shared brokerage partners. A broker and an agent’s responsibility extend to guiding and managing their clients’ digital workflow. MoxiCloud makes this easy and reliable, and their excellent 3rd party integrations, including a robust one with RealScout, makes it simple to construct a true best-in-class offering.”

Take a glance at what this integration looks like here.

We don’t lose customers. And our clients don’t lose their agents.

We give every client of ours the same priority and voice at the table – we don’t leave them to fend for themselves. Every brokerage and agent using MoxiWorks tools gets the most updated version of our technology, and we add the majority of our new features for free, so a brokerage’s tech investment goes further, and they provide more value to their agents, for no extra cost. And our 98% satisfaction score proves it.

If you need further proof of the kind of brokerages our clients are vs. Compass, here’s a quick stat on their retention:

MoxiWorks

 

So, here’s my final question to you: If this isn’t enough to convince you why you need to be on an open platform, then what is it going to take?

 

 

 


 

 

Looking for a new CRM? MoxiEngage was built specifically for your agents. Here’s what it can do for your agents:

MoxiWorks

Posted on February 27, 2019 at 9:44 pm
Tiana Baur | Category: News, Open Platform | Tagged , , ,

REAL Trends 500: MoxiWorks Clients Make the Prominent List

MoxiWorksWe’re so excited to congratulate all of our clients that made the REAL Trends 500 list this year! For those that haven’t heard about it before, the REAL Trends 500 is “an independently verified compilation of the nation’s leading residential real estate companies. In 2017 the 500 largest residential real estate brokerage firms in the nation closed over 3.2 million residential sales transactions.”

Here’s a look at our clients that snagged a spot on the REAL Trends 500 list:

 

500 Largest Brokerages in the U.S. – Ranked by closed sales volume

In the Top 10, four (40%) are our clients, including:

– NRT LLC
– Hanna Holdings
– Pacific Union International
– William Raveis Real Estate, Mortgage, and Insurance

 

In the Top 100 category, 15 (15%) are our clients, including:

– @properties
– Ebby Halliday Real Estate, Inc.
– Crye-Leike Realtors
– Sereno Group
– Better Homes and Gardens Real Estate Rand Realty
– Paragon Real Estate Group
– Zephyr Real Estate
– Michael Saunders & Company
– Realty Austin
– Daniel Gale Sotheby’s International Realty
– Lyon Real Estate

 

In the Top 500, 24 (5%) of our clients made the list, including:

– Windermere Homes & Estates
– Kinlin Grover, Page Taft & Randall Realtors
– Intero Real Estate Services – East Bay
– Chase International Real Estate
– Willis Allen Real Estate
– Intero Real Estate Services – So Cal
– Podley Properties
– Phyllis Browning Company
– Coldwell Banker Kappel Gateway Realty

 

500 Largest Brokerages in the U.S. – Ranked by closed transaction sides

In the Top 10, two (20%) are our clients, including:

– Hanna Holdings
– Crye-Leike Realtors

 

In the Top 100 category, nine (9%) are our clients, including:

– William Raveis Real Estate
– Ebby Halliday
– @properties
– Pacific Union International
– Lyon Real Estate
– Realty Austin
– Better Homes and Gardens Real Estate Rand Realty

 

In the Top 500, 18 (4%) of our clients made the list, including:

– Daniel Gale Sotheby’s International Realty
– Kinlin Grover, Page Taft & Randall Realtors
– Better Homes and Gardens Real Estate Reliance Partners
– Sereno Group
– Windermere Homes & Estates
– Chase International Real Estate
– Four Seasons Sotheby’s International Realty
– RE/MAX Select
– john greene Realtor

Congrats to all of these amazing companies! It’s a pleasure to work with you and evolve real estate technology together. We can’t wait to see what the future has in store for each and every one of you!

Posted on February 7, 2019 at 4:34 pm
Tiana Baur | Category: Open Platform | Tagged ,

Your 2019 Real Estate Resolution: Get Your Head in the Cloud

By Kylah Searing, Director of MoxiCloud Partnerships & Integrations

moxiworksIt’s common to hear someone say, “get your head out of the clouds,” but here at MoxiWorks, we want everyone to get their heads IN the cloud! We’re not daydreaming anymore, the MoxiCloud is the real deal and I’m sitting on cloud nine reflecting on all that’s been accomplished and what’s in store for 2019. Too much cloud? Oh, just you wait!

When we started our MoxiCloud Partner Program a few years ago, we knew there was great potential and worked hard to find partners willing to join that shared our common vision. That vision? To create a ubiquitous data platform across all of real estate.

Being a software company, we first handedly know the pain points of onboarding a client. Not only do we need a lot of data just related to the brokerage, but we also need their MLS data. Anyone who’s had to secure MLS data for their application understands the complexity there. Just jumping through the hoops to secure it is one thing, but then digesting the different formats is a whole other ball game. So, why not take the pain out of all of that? The MoxiCloud was designed to help both our brokerages and vendors!

Why life is better in the MoxiCloud

Brokerages don’t need to spend time creating feeds or files of agent roster data or gather logos/colors, etc. They just point people to the MoxiCloud! The MoxiCloud is predictable which makes it attractive to the vendors. No more dealing with MLS data or brokerage data in different formats… it’s consistent and streamlines everything. For instance, one specific partner would typically estimate onboarding around three months, but after integrating with the MoxiCloud was able to shorten it to two weeks and even created hundreds of demo agent accounts in 24 hours to run a pilot! That is the power of the MoxiCloud.

Over the last few years of running this program we have acquired 40 partners who are actively leveraging the MoxiCloud in some form or fashion! I’m sure you’re saying to yourself, “40? That’s it? But others are claiming 200+ integrations!” Right, but one-way “integrations” at the agent level don’t count in our book! Are those “integrations” able to reduce onboarding time, get vendors to revenue quicker, access brokerage logos and colors, access brokerage listings, agent’s consumer data, and transaction data? I think not! Most other API’s out there can provide one data set, which is great, but it still requires someone to go out and find all the other necessary data. It’s also doing next to nothing to enrich that data and make it available to others.

Over 50% of our partners are actively enriching the MoxiCloud by passing data into it. By doing this, the data is automatically available to everyone else who is using the data. Imagine this: An agent who is using MoxiEngage CRM gets a new lead from their agent website (hosted by one of our many amazing web partners). It’s automatically populated into the MoxiCloud and into their MoxiEngage CRM account. This lead turns into a new listing and because their transaction management provider and marketing provides are also in the MoxiCloud can automatically generate a transaction room and send the just listed marketing (and the agent didn’t have to do anything). When the listing is pending the client automatically receives an invite to a moving concierge service and signs up. The information on that sign up is populated into MoxiEngage automatically so the agent can be in the know. After closing the transaction, the agent has quick access to gifting services to send a thank you – phew! Get the picture? With everyone contributing to the cloud we can save the agent so much time by reducing all the redundant data entry they are used to.

The value of the MoxiCloud for brokerages

It’s not just the vendors who value in this equation. Many of our brokerage clients are using the MoxiCloud themselves to access their own data in a more streamlined way and even using it for custom development and streamlining their own processes to help their agents. Woah, right?

If you thought this was all a ploy to get people to use our Moxi products (MoxiEngage, MoxiPresent, etc.) you couldn’t be more wrong. We believe our products can stand on their own merit, but we also know they’re stronger with the MoxiCloud and we want others to be stronger with the MoxiCloud too (yes, we want others to succeed). Last year we worked with two of our partners who needed to share data. We built the attributes necessary so one partner could enrich the cloud with their data and the other partner could access it. None of it is being leveraged by any Moxi products… it’s just data sharing in the cloud!

Looking to the future: Your 2019 Real Estate Resolution

As we hit the ground running in 2019, I do hope everyone will get their heads in the cloud and share in our vision. The MoxiCloud and our partner program have come so far in the last few years and I love that we have so much support from all our brokerages and partners! If you’ve stayed with me this far and your brain has exploded into a mushroom cloud from all this cloud talk and you’re thinking “I need to get my head in that MoxiCloud,” don’t hesitate to reach out! You can contact me here.

Posted on January 22, 2019 at 3:42 pm
Tiana Baur | Category: Moxi Partners, Open Platform | Tagged , ,

All About MoxiCloud’s Newest Partner: HomeKeepr

By Tiana Baur, Content Marketing Manager

MoxiWorksHomeKeepr: the best place to find locally recommended home service pros

Recently, we announced one of our newest members of the MoxiCloud: HomeKeepr. HomeKeepr is a full suite of fully branded home maintenance and management tools that is redefining how real estate agents drive value for clients and engage with their communities. Real estate agents use HomeKeepr’s mobile apps and website widgets to unlock the power of their network by connecting clients with their most trusted home service pro relationships — everyone from landscapers to lenders. They’ve joined the MoxiCloud to help agents stay in touch with and remain valuable to past and prospective home-buying clients, generating more repeat and referral business.

Real Referrals by Real People

HomeKeepr is the only tool where homeowners can discover home service pros powered entirely by real referrals from real people they know and trust – their real estate agent! Homeowners can confidently search for professionals knowing their home will be in the care of someone who’s earned their reputation. Say goodbye to hours and hours spent searching and reading reviews!

Your own Mobile App

Upload your own personal directory of trustworthy home service pros to a fully branded mobile app that clients will rely upon to manage their homes for years after a sale. But the HomeKeepr app is much more than that.

It’s also a fully digital representation of the home. Homeowners upload pictures of appliance ID tags and within 24 hours find a full library of user manuals and warranty documents. Upload pictures of receipts and they’ll have at their fingertips a transaction log of every dollar they’ve spent on your home. The best part is that all of it is branded to the agent.

Stay in Touch

HomeKeepr keeps real estate agents in touch with clients long after a transaction through custom-branded blog posts and valuable home maintenance tips. The HomeKeepr branded blogs can be easily shared on all social platforms.

Widgets for your Website

HomeKeepr Widgets are a white-label solutions that turn your website into a destination for clients to return to for years after a sale. With just a couple of lines of code, agents can embed these widgets to create Home Pro Search and Homeowner Blog pages on their own website.

The Integration

The new integration with MoxiWorks, will allow agents to invite their clients to utilize HomeKeepr while the agent is working within their MoxiWorks account. Invited homeowners or prospective buyers will also receive agent-branded home maintenance tips and blog posts educating the homeowner on all things important for successful homeownership.

We’re thrilled to have HomeKeepr aboard! If you’re interested in getting this new tool added to your brokerage, simply contact your MoxiWorks Account Manager or if you’re new to MoxiWorks, you can contact us here.

Posted on January 14, 2019 at 4:22 pm
Tiana Baur | Category: Integration, Open Platform | Tagged , ,

Top 5 Things to Know as a Part-Time Real Estate Agent

By Tiana Baur, Content Marketing Manager

MoxiWorksBeing a part time real estate agent definitely has its pros and cons, but there are specific factors that may or may not persuade you to choose part-time over full-time. After all, throwing your whole self into something will often give you the better results, rather than trying to squeeze it into your already busy schedule. That being said, you have to start somewhere!

Here are five things to know as you start your journey as a part time real estate agent:

1. Keeping in touch with your sphere is even more important.

Since you don’t have time for farming and working leads, staying top of mind for those people you already know and talk to is essential. They’ll be your bread and butter for your real estate business. Make time for coffee/lunches and make sure to interact with them on social media, at the gym, your kid’s soccer practices, auctions, etc., etc.

2. Create a schedule and stick to it.

As a part time real estate agent, you have fewer hours to get things done than your colleagues, so making the MOST of that time is key. Being part time in anything means you have to be more purposeful about the hours you have in a day that are dedicated to that part of your life, and real estate is no different. In order to stay sane, try sticking to a very specific schedule. Pick three days a week you can show homes. Reserve two mornings for coffee meetings with past clients. Plan an hour or two each week for marketing. Whatever you do, make sure it works with your schedule so you can stay consistent with it and don’t burn out.

3. Collaboration is a necessary evil.

Since it’s not your primary business, you may have to share your commission with others. If you know you don’t have the time, pass the prospect or client along to a colleague you trust. It’s not ideal, but it’s better than only giving it partial attention and getting a less-than-desirable review that will live on the internet forever. Plus, let’s be honest, getting that referral fee is still a pretty nice pay day if this is just your side hustle.

4. Say goodbye to time off.

As with anything, having multiple jobs means less time off. However, in the world of real estate, this is true for pretty much everyone. Real estate has no “weekends,” so keep that in mind when you decide to take the plunge.

5. Plan on transitioning to full time.

Real estate isn’t really meant to be a part time gig – at least not by today’s standards, especially when you consider consumer expectations and how competitive being an agent is. Chances are you’re trying on the glass slipper to see if this new career is a perfect fit. If you love it and think it’s for you, plan on transitioning to it full time because you’ll: A. Be able to grow your business faster, B. Build a solid brand that keeps you top of mind, and C. Make more money.

Visit the MoxiWorks blog for more tips & tricks! 

Posted on January 10, 2019 at 7:00 am
Tiana Baur | Category: Open Platform | Tagged , ,

10 Steps to Successfully Switching Brokerage CRMs

By Tiana Baur, Content Marketing Manager

brokeragr CRMsTime to stop being afraid of change and start bringing in buckets of cash. More than ever before, a brokerage’s choice in their technology can significantly impact their profits. Technology can be the one thing standing between a brokerage’s success and survival, and severe failure.

There are obviously many steps to successfully switching brokerage CRMs, but we’ve boiled it down to ten. These are the most important steps in making the decision to switch and who to switch to:

1. Interview stakeholders and agents

Who in your company is going to be in on this process? Who has the final say? Who is actually going to use it? Hint: your agents are! That’s why it’s so important to set expectations and understand proprieties before going out and looking at products.

2. Define your goals

Based on the feedback you received from stakeholders and your agents, you can now define your goals. Make sure they’re clear and concise. Are you just looking for a shiny object? Chances are you’re looking for something that will have a tangible impact on your bottom line, as well as recruiting and retention efforts.

3. Research

The fun part! Time to see what’s out there. Find out which options fit your brokerage model, what sets them apart, how their reviews are, and what industry influencers are saying about them. See if they have testimonials on their site to see what their clients have to say, watch videos, etc.

4. Assemble and analyze options

Not all CRMs are created equal. You need to identify the pros and cons because the cons tend to outweigh the pros in many scenarios. What CRM works for one brokerage, might not for yours; it’s not a one size fits all approach. Create a grid (or some way to visualize) and decide which ones you’d like to see in action.

5. Chat with vendors

Talk to the companies behind the products. Ask the right questions. Do they have data to back up their claims? What does their support look like? Will they serve as a partner to your brokerage? How often do they update their CRM? Do they integrate with your other tools? All these questions and more are essential to picking out the right diamond in the rough.

6. See it in action

Schedule demos and see what the CRM looks like and how it will work for your agents. See if it is intuitive enough for your agent audience and if they have the add-ons you’re looking for, whether that’s email marketing, just listed/just sold announcements, market data, etc. A good CRM will be more than just a CRM.

7. Do more research

Is training available? What does onboarding look like? Are they certified by any notable organizations? Think about the entire process from signing the dotted line to actually getting your agents to use it, to ensure you’ll see a solid ROI.

8. The integration factor

Chances are, you have a lot more tech tools being used at your brokerage than just a CRM. Make absolutely sure that your next CRM will integrate with your existing technology tools and share data, so it doesn’t end up making agents’ lives more complicated.

9. Get some feedback

Remember those stakeholders and users we were mentioning at the beginning? Show them what you’ve found and gauge how they feel about the options on the table. Show some agents a demo. Remember, a shiny object that agents won’t actually use is going to put you right back in the same situation you’re in now. Don’t want to have to switch brokerage CRMs again in 2019? Get some solid internal reactions.

10. Make your decision

If you’ve made it this far, you likely won’t regret this decision. Often brokerages regret their technology decisions because they didn’t ask all of the necessary questions and they didn’t clarify ambiguity. Which means if you have, when you put that pen to paper, you’ll be popping bottles rather than crossing your fingers.

Want to get some more advice on switching brokerage CRMs? Chat with someone from our extremely knowledgeable (and extremely friendly!) Business Development Team.

Posted on November 20, 2018 at 4:01 pm
Tiana Baur | Category: Open Platform | Tagged , , ,

Increase Agent Adoption Rates by Following These 3 Steps

By Jessie Trapp, Marketing Coordinator 

3 steps to increase agent adoption ratesAgent adoption of brokerage tech is one of the major obstacles facing virtually every brokerage out there, it’s just part of the industry we’re in. You work hard to carefully choose and curate the perfect tech stack for your brokerage, so I personally would understand if a lack of adoption stings a little – or a whole freaking lot. Don’t let your confidence take a hit from it, as it likely has nothing to do with you, or your quality of choice.

Every agent has their own system and methods for completing their tasks, making it completely understandable for them to be hesitant about starting from scratch with new tools. In today’s world, it’s one of the biggest ways that you can leverage your data, so it’s important not to give up on it. The more your agents utilize your tech, the better it is for everyone.

Here are three steps to consider taking in order to increase agent adoption rates and get your agents hooked on your tech:

1. Choose easy to use tech.

If your technology is extremely confusing, hard to use, and doesn’t offer onboarding and training support – run. Once agents get comfortable with the tech they use, it can take a whole lot to convince them that it’s worth it to make a switch. Once they do decide to make the move, you want it to be easy-as-pie for them to adopt your tech.

That means it’s important that you choose technology that is connected. And yes, we’re talking about an open-platform! The more your tech tools talk to each other and share data, the more value there will be for you and your agents, and the less work it will require in order to get it. That will be a major plus in the minds of your agents, as efficiency and productivity are the keys to being successful at what they do. Also, make sure that your tech provider has an amazing support team – you want your agents to have access to the assistance they need, when they need it the most. If agents are finding understanding your tech to be a road block preventing them from reaching the productivity levels they are used to, they will have no problem dropping it, and understandably so.

2. Host educational training events.

Agents are busy, which is why you need to make sure it’s ridiculously easy for them to get training. Hosting events is a great opportunity for you to get your agents in a room together and give them the info they need to succeed with your tech. Bribery will likely be necessary, but it will be worth it in the long run. Whether it takes buying them cookies or offering up a raffle for tickets to the ball game, we’d suggest that you provide some kind of incentive to at least get them in the door.

Once they arrive, make it interesting. The last thing you want is for them to be trapped in a room for an hour, bored out of their minds, wishing they had never showed up in the first place – we’ve all been there. Create an exciting and interactive experience that gets them involved and allows them to interact with the product. We’ve seen trivia and jeopardy games among the many creative activities our awesome clients have whipped-up to make the training process more enjoyable and, dare I say, fun.

Use these events as an opportunity to explain why your tech is so valuable to their sphere of influence, their data, and to the health of their work-life balance. Don’t just focus on the “how,” focus on the “why” too! Building value in the minds of your agents is essential in order for them to see the benefits that it will bring to them, therefore increasing the likelihood that they actually invest the time into adopting it.

3. Provide incentives.

In addition to the bribery previously mentioned to encourage agent attendance to your training events, you will also need some more of it to make sure that they consistently use your tech. As you know, adopting the tech in the first place is the first hurdle to tackle, but making sure that agents are continuing to keep up with the training and taking advantage of any shiny new features is another goal that can be tough to accomplish.

Reward agents who are using not only one feature of your tech stack, but all of the tools that it has to offer. Interview those agents about how it has impacted their professional lives and send it out to the other agents in your office. It’s one thing for you to tell your agents that your tech will better their lives, but it will be so much more impactful when they hear it directly from one of their own!

Posted on November 6, 2018 at 4:58 pm
Tiana Baur | Category: Open Platform, Productivity | Tagged , ,

Welcome to the cloud, reeazily!

reeazily back-office

Last month we announced our newest Moxi Cloud partner and the latest tool available to our clients: reeazily! We’re beyond excited to add them to the Moxi Cloud. What do they do? reeazily is a cloud-based solution that makes transaction accounting and agent billing easy. Through its intuitive interface and strategic integrations (more on this later), the technology eliminates duplicate entry and streamlines processing deals. Basically, it’s the ultimate back-office solution for brokerages!

A little bit of background on reaazily: In 2005, reeazily developed a SaaS solution for real estate franchise membership management, billing, and reporting, which serviced a network of 160 offices. In 2016 they launched broker.EZ, a full brokerage back-office solution built on the same platform. The brokerage back office solution, broker.EZ™, integrates with QuickBooks Online for accounting and DocuSign for transaction management, which are already partnered with the Moxi Cloud.

Workflow Made “EaZy”
Large brokerages and organizations can manage membership and transactions through a central portal providing oversight and compliance. Their fully prorated billing system integrates with QuickBooks to provide a complete accounting solution – we’re in love!

Brokerage Back-Office
Keep your office running like never before. This extension of region.ez™ can support affiliated offices or serve as a standalone service for individual brokerages. Their plans allow you to streamline billings and automate commission deductions.

MoxiWorks Integration
Reeazily will integrate and leverage data from the Moxi Cloud, streamlining day-to-day processes. Their brokerage back office solution, broker.ez™.

Why do we love them?
In a world of few and far between options for brokerage back-office tools (not to mention many of the ones out there are outdated) reeazily is a shining beacon of hope and awesomeness. They not only understand the industry extremely well, but they have committed to building a true and viable back-office solution. They have an amazing product with amazing people that stand behind it.

Interested in getting reeazily for your brokerage? Simply contact your dedicated MoxiWorks Account Manager. For more information on this new Moxi Cloud partnership, please go here.

Posted on October 4, 2018 at 3:40 pm
Tiana Baur | Category: Moxi Partners, Open Platform | Tagged , , , , ,