By Tiana Baur, Content Marketing Manager
Recently, we announced one of our newest members of the MoxiCloud: HomeKeepr. HomeKeepr is a full suite of fully branded home maintenance and management tools that is redefining how real estate agents drive value for clients and engage with their communities. Real estate agents use HomeKeepr’s mobile apps and website widgets to unlock the power of their network by connecting clients with their most trusted home service pro relationships — everyone from landscapers to lenders. They’ve joined the MoxiCloud to help agents stay in touch with and remain valuable to past and prospective home-buying clients, generating more repeat and referral business.
Real Referrals by Real People
HomeKeepr is the only tool where homeowners can discover home service pros powered entirely by real referrals from real people they know and trust – their real estate agent! Homeowners can confidently search for professionals knowing their home will be in the care of someone who’s earned their reputation. Say goodbye to hours and hours spent searching and reading reviews!
Your own Mobile App
Upload your own personal directory of trustworthy home service pros to a fully branded mobile app that clients will rely upon to manage their homes for years after a sale. But the HomeKeepr app is much more than that.
It’s also a fully digital representation of the home. Homeowners upload pictures of appliance ID tags and within 24 hours find a full library of user manuals and warranty documents. Upload pictures of receipts and they’ll have at their fingertips a transaction log of every dollar they’ve spent on your home. The best part is that all of it is branded to the agent.
Stay in Touch
HomeKeepr keeps real estate agents in touch with clients long after a transaction through custom-branded blog posts and valuable home maintenance tips. The HomeKeepr branded blogs can be easily shared on all social platforms.
Widgets for your Website
HomeKeepr Widgets are a white-label solutions that turn your website into a destination for clients to return to for years after a sale. With just a couple of lines of code, agents can embed these widgets to create Home Pro Search and Homeowner Blog pages on their own website.
The new integration with MoxiWorks, will allow agents to invite their clients to utilize HomeKeepr while the agent is working within their MoxiWorks account. Invited homeowners or prospective buyers will also receive agent-branded home maintenance tips and blog posts educating the homeowner on all things important for successful homeownership.
We’re thrilled to have HomeKeepr aboard! If you’re interested in getting this new tool added to your brokerage, simply contact your MoxiWorks Account Manager or if you’re new to MoxiWorks, you can contact us here.
By Tiana Baur, Content Marketing Manager
Being a part time real estate agent definitely has its pros and cons, but there are specific factors that may or may not persuade you to choose part-time over full-time. After all, throwing your whole self into something will often give you the better results, rather than trying to squeeze it into your already busy schedule. That being said, you have to start somewhere!
Here are five things to know as you start your journey as a part time real estate agent:
1. Keeping in touch with your sphere is even more important.
Since you don’t have time for farming and working leads, staying top of mind for those people you already know and talk to is essential. They’ll be your bread and butter for your real estate business. Make time for coffee/lunches and make sure to interact with them on social media, at the gym, your kid’s soccer practices, auctions, etc., etc.
2. Create a schedule and stick to it.
As a part time real estate agent, you have fewer hours to get things done than your colleagues, so making the MOST of that time is key. Being part time in anything means you have to be more purposeful about the hours you have in a day that are dedicated to that part of your life, and real estate is no different. In order to stay sane, try sticking to a very specific schedule. Pick three days a week you can show homes. Reserve two mornings for coffee meetings with past clients. Plan an hour or two each week for marketing. Whatever you do, make sure it works with your schedule so you can stay consistent with it and don’t burn out.
3. Collaboration is a necessary evil.
Since it’s not your primary business, you may have to share your commission with others. If you know you don’t have the time, pass the prospect or client along to a colleague you trust. It’s not ideal, but it’s better than only giving it partial attention and getting a less-than-desirable review that will live on the internet forever. Plus, let’s be honest, getting that referral fee is still a pretty nice pay day if this is just your side hustle.
4. Say goodbye to time off.
As with anything, having multiple jobs means less time off. However, in the world of real estate, this is true for pretty much everyone. Real estate has no “weekends,” so keep that in mind when you decide to take the plunge.
5. Plan on transitioning to full time.
Real estate isn’t really meant to be a part time gig – at least not by today’s standards, especially when you consider consumer expectations and how competitive being an agent is. Chances are you’re trying on the glass slipper to see if this new career is a perfect fit. If you love it and think it’s for you, plan on transitioning to it full time because you’ll: A. Be able to grow your business faster, B. Build a solid brand that keeps you top of mind, and C. Make more money.
Visit the MoxiWorks blog for more tips & tricks!
By Tiana Baur, Content Marketing Manager
Time to stop being afraid of change and start bringing in buckets of cash. More than ever before, a brokerage’s choice in their technology can significantly impact their profits. Technology can be the one thing standing between a brokerage’s success and survival, and severe failure.
There are obviously many steps to successfully switching brokerage CRMs, but we’ve boiled it down to ten. These are the most important steps in making the decision to switch and who to switch to:
1. Interview stakeholders and agents
Who in your company is going to be in on this process? Who has the final say? Who is actually going to use it? Hint: your agents are! That’s why it’s so important to set expectations and understand proprieties before going out and looking at products.
2. Define your goals
Based on the feedback you received from stakeholders and your agents, you can now define your goals. Make sure they’re clear and concise. Are you just looking for a shiny object? Chances are you’re looking for something that will have a tangible impact on your bottom line, as well as recruiting and retention efforts.
The fun part! Time to see what’s out there. Find out which options fit your brokerage model, what sets them apart, how their reviews are, and what industry influencers are saying about them. See if they have testimonials on their site to see what their clients have to say, watch videos, etc.
4. Assemble and analyze options
Not all CRMs are created equal. You need to identify the pros and cons because the cons tend to outweigh the pros in many scenarios. What CRM works for one brokerage, might not for yours; it’s not a one size fits all approach. Create a grid (or some way to visualize) and decide which ones you’d like to see in action.
5. Chat with vendors
Talk to the companies behind the products. Ask the right questions. Do they have data to back up their claims? What does their support look like? Will they serve as a partner to your brokerage? How often do they update their CRM? Do they integrate with your other tools? All these questions and more are essential to picking out the right diamond in the rough.
6. See it in action
Schedule demos and see what the CRM looks like and how it will work for your agents. See if it is intuitive enough for your agent audience and if they have the add-ons you’re looking for, whether that’s email marketing, just listed/just sold announcements, market data, etc. A good CRM will be more than just a CRM.
7. Do more research
Is training available? What does onboarding look like? Are they certified by any notable organizations? Think about the entire process from signing the dotted line to actually getting your agents to use it, to ensure you’ll see a solid ROI.
8. The integration factor
Chances are, you have a lot more tech tools being used at your brokerage than just a CRM. Make absolutely sure that your next CRM will integrate with your existing technology tools and share data, so it doesn’t end up making agents’ lives more complicated.
9. Get some feedback
Remember those stakeholders and users we were mentioning at the beginning? Show them what you’ve found and gauge how they feel about the options on the table. Show some agents a demo. Remember, a shiny object that agents won’t actually use is going to put you right back in the same situation you’re in now. Don’t want to have to switch brokerage CRMs again in 2019? Get some solid internal reactions.
10. Make your decision
If you’ve made it this far, you likely won’t regret this decision. Often brokerages regret their technology decisions because they didn’t ask all of the necessary questions and they didn’t clarify ambiguity. Which means if you have, when you put that pen to paper, you’ll be popping bottles rather than crossing your fingers.
Want to get some more advice on switching brokerage CRMs? Chat with someone from our extremely knowledgeable (and extremely friendly!) Business Development Team.
By Jessie Trapp, Marketing Coordinator
Agent adoption of brokerage tech is one of the major obstacles facing virtually every brokerage out there, it’s just part of the industry we’re in. You work hard to carefully choose and curate the perfect tech stack for your brokerage, so I personally would understand if a lack of adoption stings a little – or a whole freaking lot. Don’t let your confidence take a hit from it, as it likely has nothing to do with you, or your quality of choice.
Every agent has their own system and methods for completing their tasks, making it completely understandable for them to be hesitant about starting from scratch with new tools. In today’s world, it’s one of the biggest ways that you can leverage your data, so it’s important not to give up on it. The more your agents utilize your tech, the better it is for everyone.
Here are three steps to consider taking in order to increase agent adoption rates and get your agents hooked on your tech:
1. Choose easy to use tech.
If your technology is extremely confusing, hard to use, and doesn’t offer onboarding and training support – run. Once agents get comfortable with the tech they use, it can take a whole lot to convince them that it’s worth it to make a switch. Once they do decide to make the move, you want it to be easy-as-pie for them to adopt your tech.
That means it’s important that you choose technology that is connected. And yes, we’re talking about an open-platform! The more your tech tools talk to each other and share data, the more value there will be for you and your agents, and the less work it will require in order to get it. That will be a major plus in the minds of your agents, as efficiency and productivity are the keys to being successful at what they do. Also, make sure that your tech provider has an amazing support team – you want your agents to have access to the assistance they need, when they need it the most. If agents are finding understanding your tech to be a road block preventing them from reaching the productivity levels they are used to, they will have no problem dropping it, and understandably so.
2. Host educational training events.
Agents are busy, which is why you need to make sure it’s ridiculously easy for them to get training. Hosting events is a great opportunity for you to get your agents in a room together and give them the info they need to succeed with your tech. Bribery will likely be necessary, but it will be worth it in the long run. Whether it takes buying them cookies or offering up a raffle for tickets to the ball game, we’d suggest that you provide some kind of incentive to at least get them in the door.
Once they arrive, make it interesting. The last thing you want is for them to be trapped in a room for an hour, bored out of their minds, wishing they had never showed up in the first place – we’ve all been there. Create an exciting and interactive experience that gets them involved and allows them to interact with the product. We’ve seen trivia and jeopardy games among the many creative activities our awesome clients have whipped-up to make the training process more enjoyable and, dare I say, fun.
Use these events as an opportunity to explain why your tech is so valuable to their sphere of influence, their data, and to the health of their work-life balance. Don’t just focus on the “how,” focus on the “why” too! Building value in the minds of your agents is essential in order for them to see the benefits that it will bring to them, therefore increasing the likelihood that they actually invest the time into adopting it.
3. Provide incentives.
In addition to the bribery previously mentioned to encourage agent attendance to your training events, you will also need some more of it to make sure that they consistently use your tech. As you know, adopting the tech in the first place is the first hurdle to tackle, but making sure that agents are continuing to keep up with the training and taking advantage of any shiny new features is another goal that can be tough to accomplish.
Reward agents who are using not only one feature of your tech stack, but all of the tools that it has to offer. Interview those agents about how it has impacted their professional lives and send it out to the other agents in your office. It’s one thing for you to tell your agents that your tech will better their lives, but it will be so much more impactful when they hear it directly from one of their own!
Last month we announced our newest Moxi Cloud partner and the latest tool available to our clients: reeazily! We’re beyond excited to add them to the Moxi Cloud. What do they do? reeazily is a cloud-based solution that makes transaction accounting and agent billing easy. Through its intuitive interface and strategic integrations (more on this later), the technology eliminates duplicate entry and streamlines processing deals. Basically, it’s the ultimate back-office solution for brokerages!
A little bit of background on reaazily: In 2005, reeazily developed a SaaS solution for real estate franchise membership management, billing, and reporting, which serviced a network of 160 offices. In 2016 they launched broker.EZ, a full brokerage back-office solution built on the same platform. The brokerage back office solution, broker.EZ™, integrates with QuickBooks Online for accounting and DocuSign for transaction management, which are already partnered with the Moxi Cloud.
Workflow Made “EaZy”
Large brokerages and organizations can manage membership and transactions through a central portal providing oversight and compliance. Their fully prorated billing system integrates with QuickBooks to provide a complete accounting solution – we’re in love!
Keep your office running like never before. This extension of region.ez™ can support affiliated offices or serve as a standalone service for individual brokerages. Their plans allow you to streamline billings and automate commission deductions.
Reeazily will integrate and leverage data from the Moxi Cloud, streamlining day-to-day processes. Their brokerage back office solution, broker.ez™.
Why do we love them?
In a world of few and far between options for brokerage back-office tools (not to mention many of the ones out there are outdated) reeazily is a shining beacon of hope and awesomeness. They not only understand the industry extremely well, but they have committed to building a true and viable back-office solution. They have an amazing product with amazing people that stand behind it.
Interested in getting reeazily for your brokerage? Simply contact your dedicated MoxiWorks Account Manager. For more information on this new Moxi Cloud partnership, please go here.
A complete email marketing system to keep your agent’s pipelines full.
We’re stoked to introduce our newest Moxi Cloud partner, HomeActions! We’ve partnered with HomeActions to provide an easy email marketing solution to our client brokerages. Not only is their tool intuitive, it instantly turns agent’s email marketing efforts into a goldmine.
What is HomeActions Email Marketing?
HomeActions is an e-Relationship platform that starts out as an e-newsletter but ends up as a flawless conversation starter and lead-gen system with the help of their amazing content and tools.
The Ultimate Email Marketing Database
HomeActions helps your agents consolidate their contacts and create their very own exclusive marketing database.
HomeActions provides extensive metrics for their e-newsletters. See when someone opens the newsletter, clicks a link and get immediate feedback as readers respond to how well they liked a given article.
Knowing who is engaging with what content makes it easy to know who to direct your marketing efforts at and who you should pick up the phone and call asap.
In-Demand Content & Widgets
HomeActions delivers content and articles your readers will love that triggers predictive behavior. They drive traffic to an agent’s CMA request page and even works with TrendGraphix reports!
Neighborhood 360 is their newest feature. Recipients can get the “Inside Scoop” on any neighborhood they wish. Home value estimates, cost of living data, demographics, lifestyle data, school info, nearby sold properties, and so much more. This widget covers 150 million street addresses and neighborhoods!
HomeActions is integrated into the Moxi Cloud and streamlines an agent’s day-to-day with their Moxi Engage CRM.
Think of HomeActions as the frosting and cherry on top of Engage. It gives the agent the ability to upload their exclusive HomeActions database into their email in the correct format to connect to MoxiWorks tools. That means their CRM and email marketing efforts just got a whole lot sweeter.
By Maddie Jostol, Senior Marketing Manager
There are a few common pain points for brokerages throughout the industry: they’re having trouble keeping their tech stack updated, agents are experiencing tool fatigue, and it’s becoming increasingly difficult to recruit and retain agents. Brokers are being challenged to think ahead, putting systems in place that will ensure their relevancy and competitiveness in the future. Change is hard in any situation, but it’s particularly challenging when the future is uncertain.
New technology is being developed rapidly, making the vetting and onboarding of new tools daunting. Yet, maintaining a winning tech stack is how you’re going to recruit and keep the best performing team of agents.
Integration is vital to a brokerage’s ability to future-proof its business. If you’re able to plug and play tools and services as needed, without completely starting over or losing data, you gain the ability to easily change along with the market. When brokerages have an open platform, they’re able to do this, because their data lives in the cloud and tools can be swapped out on an as-needed basis.
What is an open platform? It’s the system that connects all of your brokerage technology solutions. All of your tech tools and services live in the MoxiCloud, where they integrate and share data. Flexibility will be vital to your success moving forward. The market is transforming so quickly, we have to be adaptive to changes in client expectations and available technology.
When you have an open platform in place, this data integration makes it easy to plug and play different tools as needed, offering flexibility as your business grows. It’s not only about the ability to plug and play, but the speed as well. With a sophisticated open platform, new tools and services can be up and running in no time. For example, we have an entire partner program filled with 40+ technology solutions that are integrated with the MoxiCloud. Brokerages can pick and choose which ones they want and it’s as easy as flipping a switch. It removes the burden of managing manual integrations and messy databases. Instead, everything is already there and available and it’s up to the brokerage to identify which tools work best for their business. Additionally, agents are looking to work for brokerages that offer holistic, simple solutions where they can find everything they need quickly and easily.
In February, Leading Real Estate Companies of the World announced our partnership – if you haven’t heard, they launched the LeadingRE Cloud, powered by MoxiWorks. The LeadingRE Cloud offers LeadingRE brokerages the opportunity to benefit from cloud technology no matter their in-house technology solutions.
Our partnership with LeadingRE was born out of innovation. Both organizations strive to progress the real estate industry forward, enabling brokerages to remain competitive in a quickly advancing industry. Offering the LeadingRE Cloud as a member benefit, LeadingRE has truly shown its commitment to technology and we’re ecstatic to be a part of it.
By Tiana Baur
In case you hadn’t heard, we have a new partner! VoicePad builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country, so you can see why we wanted them on the Moxi Cloud open platform.
Like the Moxi Cloud, VoicePad is able to build a custom solution from their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity (and frankly, makes day-to-day life a little less stressful).
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
On our end, we also had quite a bit to say about why we’re so excited about this particular partnership, but we’ll just give you the highlight. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
VoicePad has a lot to offer, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the Moxi Cloud open platform with the rest of their unique ecosystem! For more info on each of these offerings, see below.
Tools and Services available on VoicePad:
Real Estate mobile lead generation…at its best!
Put your brand in their hand. Your brand is one of the most powerful tools you have.
Mobile-friendly, buffer-free property tours with bilingual narration.
Your property videos are automatically created and updated from your listing data.
Meet “Eve.” She narrates your tours, handles your property inquiries and routes calls to the right people.
Listing data updates and triggers auto-posts to your Facebook, Twitter and Google+ accounts.
Search + Share via text.
Innovative website accessibility solutions.
Position your mortgage offering within your curbside lead-gen. Smart.
VoicePad counts what you don’t, such as text and call property inquiry analytics. Better insights = Better decisions.
Many tools…One data source.
“Eve” handles rental inquiries by phone that you can’t. She’s bilingual and works 24/7.
1. Choose Design. 2. Hit Print. 3. That’s it.
By Marc Chouaniere, VP of Marketing, MoxiWorks
It’s no accident that three of the largest and most successful regional real estate brokerages in the U.S. use MoxiWorks – which we extend to help 72 other independent brokerages as well. We pride ourselves on providing best-in-class tools and services to our clients, but what does that mean? Best-in-Class is a set of superior solutions (an entire toolbox) for a given market vs Best-of Breed which is a single tool (a hammer).
While I’m still learning about the intricacies of the real estate industry (I come from a fairly diverse software background), I am very familiar with best-in-class or best-of-breed technology solutions. Best-in-class simply means; Your product or service is what your customers revere as superior and the standard by which all others aspire to. You are the highest level of quality, the benchmark of top performance, the best of the best. Often you are the first to innovate and continually lead in your respective category. I was fortunate to have had worked at Microsoft early in my career to engrain a solid sense of high standards in building and maintaining best-in-class discipline in product execution and team leadership. However, small companies can also quickly catapult themselves to best-of-breed, as is the case with my recent experience at Icertis in the enterprise contract management space. Getting to this level takes deep focus and commitment but staying at the top can be equally as challenging. MoxiWorks was built by agents and brokers that live and breathe real estate every day to deliver one thing; best-in-class.
How we became best-in-class
Best-of-class can be achieved in many ways. At MoxiWorks, our recipe for success comes from a deep connection to real estate (being born out of Windermere), a passion for improving the experience for our agent and broker customers, and a focus on thinking about what’s the next innovation we can bring to our products. This, coupled with a leadership team that hires and nurtures the best talent with the insight to know how to shape the right course or to get out of the way when people need the freedom to push the boundaries of convention. Additionally, we think about the whole market. We align with select partners that benefit the entire ecosystem since we know that no company that is best-in-class can be a solution island.
It’s also several other unique things, like the wonderful depth of collaboration we have. I sit right next to the support desk and hear every day how we can evolve and become better. On my other side I have the development team, who regularly bounces ideas off my team to gain a perspective on how customers might receive a new feature or a change to a current product. Having the entire team under one roof is so valuable when needing to be extremely agile to create the best solutions in the market.
As with my joining MoxiWorks, we have recently been bringing different people onboard with diverse experiences to think outside the box and learn how other industries have brought innovation to their business.
What “best-in-class” means for your agents
Due to constantly having to change out old technology for new technology, agents now have major tool fatigue. Because of this they are ultra-sensitive to new tools, so they need to be thoughtfully integrated in a way that doesn’t take a lot of time or effort (or another password to remember) on their part. When it comes to technology, a brokerage’s value proposition needs to be centered around helping them grow their business and making their lives easier, putting more time and money back in their pockets. Therefore, picking the best tools and services for the type of business that your agents do and the style of your unique brokerage, while minimizing the hassle factor, is essential.
Best-in-class helps you accomplish this. Because we have a strict vetting process, you can rest assured that the Moxi Cloud tools and services are truly best-in-class and choosing amongst them will minimize the need for changing them out in the future, making tool fatigue a thing of the past.
This is all thanks to MoxiWorks having an Open Platform which allows technology and service companies to integrate and share data. Without an Open Platform you would lose a system that makes it easy to find and know when to use the various best-in-class tools and services provided, SSO (single-sign-on), and the data sharing that eliminates the need for data reentry.
Best-in-class doesn’t just mean superior tools for your agents, it means an entire ecosystem seamlessly working together, driving your agents’ success and making their day-to-day life more efficient and rewarding.
Curate, customize, and delight your clients with the help of Knack.
And the Moxi Cloud just keeps growing. Now with gifting services from KNACKSHOPS.COM available! We’re stoked to announce Knack as a preferred brokerage solution, giving agents more ability to customize their client gifts.
One of the reasons the Moxi Cloud is growing at such a fast rate (40+ tools and services!) is because we encourage our brokerage clients to integrate the existing tools and services they already know and love. Part owner and client of MoxiWorks, Windermere Real Estate, is the brokerage that brought Knack to our attention, and we’re very thankful they did!
Knack is a modern gift-giving solution for agents who wants to give thoughtful gifts but can’t take time out of their already busy-as-can-be schedule to find them. Knack carefully curates artisan products that tell a story, then allows agents to combine items in a way that is meaningful to them. Gifts are hand-packed, and each gift includes a custom booklet that tells the story of each item in the gift, making the experience enjoyable and unique. Shoppers may choose from already made gift sets, customize those to their liking, or choose from over 1,000 products on the site to curate their own unique gift set.
“We’re excited to add Knack to the cloud. Giving gifts and in doing so, staying in touch with your sphere is crucial for agents. Knack is special in that it allows the agent to customize a gift set or build one from scratch, and have it delivered in beautiful packaging to their clients. We want brokerages and agents to have choice, and this helps to accomplish that,” said Kylah Searing, Director of Moxi Cloud Partnerships and Integrations at MoxiWorks. “It was great having the introduction to Knack come from Windermere. Since they already use and love this service, it made the decision to add them to the cloud an easy one.”
This integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember. The gifts are easily curated and if agents need help with inspiration, they can speak to an expert concierge.
We also love Knack for their giving back mentality. Knack partners with merchants who support a wide range of causes and donates a percentage of their sales to philanthropic causes as well. For instance, with Windermere, agents can give and give back: Knack donates five percent of each purchase made by a Windermere agent to the much-admired Windermere Foundation. Our Moxi Fund was actually born from the Windermere Foundation, so we love working with like-minded companies.
If your brokerage is interested in adding Knack as a brokerage solution, please contact your dedicated Account Manager and they’ll get the ball rolling.