By Jessie Trapp, Marketing Coordinator
It’s May. The sun’s out, summer’s right around the corner, and after a bustling spring, the beach is most definitely calling your name. While this time of year tends to bring with it a major slump in business for many industries, real estate is quite the opposite – the busy season is just ramping up.
Warm weather drives communities to get out and about, creating endless opportunities for you to engage with your sphere and strengthen relationships. With a few seasonal tweaks to your already killer marketing plan, you’ll be generating leads and boosting your reputation before you know it.
Here are a few must-haves for your summer marketing plan this year:
1. Pop-By Gifts
Never heard of a Pop-By Gift? Well, now you have! They’re essentially small gifts that you can leave on client’s doorstep. They should be low-cost but serve as a nice reminder that you’re there if they find themselves ready to buy or sell a home.
Get out, enjoy the sun and pay your clients a visit. Check out this Pinterest page for a dose of Pop-By Gift inspiration!
2. Referral drive
According to a study by Nielson, people are 4 times more likely to buy a product or service when referred by a friend. To take advantage of this buying tendency, consider running a campaign centered around referrals to encourage your clients to talk about you and your biz while they’re out enjoying the season with family and friends.
Pro tip: Make a flashy presentation using MoxiPresent with an introduction video, info about why they should work with you, and all the deets about your business. Post it on social media to make it super easy for clients to share it with others!
Do you love to barbecue? Obsessed with playing badminton at the park? Whatever your summer activity of choice is, make it a small event for your business and invite clients to join in on the fun.
Pro tip: Make sure to invite clients that you’ve worked with before who are willing to brag about you to your other prospects. First-hand reviews tend to be the most powerful!
4. Play ball
Well, you don’t actually have to play it, but you should at least watch it! Pro baseball games are a great excuse to treat clients to a night out without completely breaking the bank. Not to mention that they tend to be pretty long, giving you plenty of time to get the scoop on what’s happening in your clients’ worlds and search for opportunities to help them out.
5. Summer photo contest
While you’re busy chugging away at generating engagement and converting leads, live vicariously through your clients by getting a glimpse into their summer vacations. Host a contest on social media for the coolest/funkiest house your followers can find during their travels. Have them post it (and tag you in it, of course) and reward the winner with a pair of tickets to a local event. Not only does this spread the word about you and your business, but it gives them a fun outdoor activity for their vacation.
6. Summer themed swag
Who doesn’t love some free swag? Take advantage of days at the beach or park to pass out branded water bottles, personal fans, sunscreen, or koozies. Whatever it is, take the opportunity to spread the word about your brand while your community is out and about.
Pro tip: Consider including an invite for a coffee date with you along with your swag. Even if they simply want to hear your take on the current state of the market, it creates an opportunity to talk real estate, make a new connection, and grow your sphere. You never know what kind of lucrative opportunity it could turn into!
7. Go mobile
With people constantly on the go this season, make sure your reaching them in ways that will follow them wherever they go. Sending out neighborhood snapshots via email and advertising your listings and services on social media is a great way to make sure you stay top-of-mind, regardless of what your clients are up to.
8. Hit the major holidays
With holidays like the Fourth of July, Labor Day, and the back to school push in your future, make sure you have fun content lined up to make the most of it! Consider incorporating holiday themed content into your email campaigns and themed cookies at your open houses. Celebrating alongside your clients will only boost your reputation and give them a positive association with your business.
9. Follow the weather
Do you notice an extra hot day coming up? Send your clients a list of local indoor activities to help them escape the heat. These lists could include:
- Favorite ice cream spots
- Current movies playing at the local theater
- New pop-up shops to check out
- Indoor concerts
10. Think local
School’s out for the summer, and clients will be on the prowl for activates to keep their kids busy. Instead of feeling the need to look for activities in the local paper, do the work for them and give them a weekly activity update on your social media!
By Maddie Jostol, Senior Marketing Manager
Timing is everything. 75% of sellers and 68% of buyers end up working with the first agent they get in touch with (NAR). So, unless you’re already in flow with someone, it’s unlikely you’ll win their business. And that’s out of pure lack of visibility. You weren’t their first. It’s no longer good enough to be able to be found, but instead, you need to be actively communicating with your sphere of influence (SOI) in order to stay top-of-mind. This way, the next time one of your contacts is even toying with the idea of making a move, you’re the first one they’ll call, and you’ll be there to help before they even consider working with another agent.
Growing and nurturing your sphere of influence is a key tactic to business growth in today’s competitive landscape. Focusing on driving repeat and referral business could make all the difference in reaching your income goals and growing your business. A typical REALTOR receives 12% of their business from repeat clients, and 17% through referrals (NAR). Agents who do not make the effort to market to their sphere of influence are likely leaving money on the table. Growing and maintaining your personal database is a high-quality source of business that shouldn’t be overlooked.
Tips for reaching your sphere of influence
The art of long-term nurturing can feel daunting, but it doesn’t have to be as all-consuming as it may seem. The key is to apply a combination of timely, personal touchpoints with set-it-and-forget-it marketing programs. In order to effectively stay top-of-mind with your sphere of influence, the first step is to get a system in place that will support all of your marketing and sales activities. Embrace a system, whatever that system is. Any technology tool is only effective if you actually use it. If you’re just getting ramped up with MoxiEngage, here are some resources for getting started.
An easy set-it-and-forget-it marketing method that is a no-brainer for agents is to sign your contacts up for automated market snapshots. If you’re a MoxiEngage user, you know this as Neighborhood News. This type of automated marketing keeps you in flow with your contact database in a relevant, useful way, without you having to do a thing. When consumers receive market snapshots of their local market with your face on it, they’ll be reminded of who their real estate expert is and be appreciative of the high-value report that keeps them in touch with what’s happing in their own neck of the woods.
For more personal touchpoints, leverage data to keep tabs on everyone in your sphere of influence and build stronger relationships. Typical agents have hundreds of contacts in their database, so keeping up with what’s happening in everyone’s lives isn’t quite realistic. Insights, for example, is the predictive analytics tool available to MoxiEngage users that augments an agent’s database with public records data so they can get to know everyone in their sphere of influence better, faster. Most importantly, it pings you when someone in your sphere is likely to list so you can prioritize who you follow up with. When you have hundreds of people to stay in flow with, it’s vital that you find a way to prioritize who you should reach out to, check in on, and follow up with today in order to win more business tomorrow.
Special dates are another a great excuse to reach out to your old clients and contacts. Holidays and annual reminders are a great set-it-and-forget-it tactic, while reaching out to congratulate them on personal special dates such as house-versaries, birthdays, and anniversaries reminds them that they’re a priority.
To closing and beyond with your sphere of influence
Closing a sale is only the beginning. Once you delight your clients with outstanding service, you want to stay in touch with them long after the sale, remaining their go-to real estate expert so that next time they’re thinking of buying or selling a home (or they’re talking to a friend who is), you’re the one who comes to mind. Get a system in place, along with scalable marketing tactics, that enables you to effectively keep track of everyone in your sphere of influence, so you can grow that influence, and in turn, grow your real estate business.
By Bryn Yasui, Customer Support Specialist at MoxiWorks
Most people don’t realize that an agent needs to wear multiple hats every day in their position. You are your own accountant, a superior negotiator, and an expert salesperson all within one role. Selling homes is an ambitious feat to take on with so many responsibilities to be successful at the end of the day. One driving component of the real estate industry will never lose its value — connectivity. A successful real estate agent thrives off of strong customer relations.
Every agent has their own sphere of influence that stretches its branches further and further, growing their network. With those agent spheres of influence, how can you not only nurture and expand your agent sphere but take it to the next level while saving precious time and money? We’ve got you covered.
A new way to connect with agent spheres.
At MoxiWorks, we are continuously ideating ways to improve our agents’ business in the most cost effective and timely way possible. Before an agent even begins to show listings and make sales, they are reaching out to all of their contacts for any potential homebuyers — an extremely time-consuming task that most agents can’t afford to fit into their hectic schedules. We would like to introduce Publish to you if you aren’t already utilizing the enormous potential it has to offer.
With Publish, you can not only preserve those connections but increase them faster than ever. The good news is that users of MoxiPresent already have access to Publish in their MoxiWorks account. You are literally only a few clicks away from being at the forefront of expanding your agent sphere like never before.
The power of Publish.
At no additional cost, Publish can help agents, brokers, and office managers increase their relevance with little to no effort required. The good news is users of MoxiPresent and MoxiEngage already have this feature at their fingertips. We have integrated the capabilities of Publish in your CMA tool, MoxiPresent, and your CRM, MoxiEngage to make it as user-friendly, modern, and dynamic for your business.
Deliver engaging 360-degree virtual tours via Matterport and MoxiPresent to dazzle potential buyers. Make lasting impressions to synchronized members of your agent sphere in MoxiEngage with regularly automated personalized messages. Hyper-localize your community with invites to house showings, social mingles, or client appreciation events in the area. Publish is the secret advantage tool that instantly turns agents into master marketers.
Like staying in touch with a friend, regular communication is the name of the game for real estate success. Say goodbye to spending hours sending individual holiday wishes, greeting cards, and newsletters to clients. Through Publish, you can modify the way you reach out to clients and potential leads while saving your valuable time.
“Publish was at the inception pretty pure: give brokerages a way to push that content out to agents and for agents to push it out to their contacts. We wanted to automate it so it was easier for them,” said Jillian Igarashi, Director of Project Management.
Ways to stay connected with agent spheres.
Say you are an agent part of a multi-state brokerage who is selling listings for another neighborhood you’re not acquainted with. This new program also gives office managers and admin who know those specific areas better than anyone else the ability to tailor and contribute their local knowledge to boost your sales.
Although Publish gives power to office admin and brokers in your business endeavors, it doesn’t have to be that way. We understand that real estate agents are their own bosses and they still have that authority with Publish.
“The sky’s the limit and whatever the brokerage wants to push out to the agents, they now can. They can access a consumer database they weren’t able to before,” Igarashi said. “Consumer database was very private before but now office managers and brokerages can create and offer their own values, brand, knowledge, contacts, campaigns to the agents and they have the choice of saying yes or no to it.”
What differentiates Publish from other online automated marketing tools out there is the interactive experience that follows from a typical email. With our other powerful programs meshed into Publish, you can go above and beyond with the way you communicate to your agent sphere.
Want to see for yourself how beneficial Publish could be for your brokerage today? Contact your Account Manager at your brokerage for more information or visit our blog to find out more information on Publish.
By Maddie Jostol, Senior Marketing Manager
Your database of contacts is only as good as the data you put in. It is absolutely vital for real estate agents to keep their database up-to-date, complete, and well segmented in order to get full value out of it. Segmentation enables you to group your contacts based on requirements that fit your sales process. Reach the right people, with the right message, at the right time.
In MoxiEngage, for example, we call them Groups. Associate your contacts with certain groups so that you can effectively filter your database, include groups in marketing campaigns, or reach out to certain segments.
Below are four efficient ways to organize clients contacts in order to keep your database neat and tidy and reap all of its benefits.
1. How you know them
Have a bunch of contacts from your son’s years of playing select soccer? Or from the charity auction you help plan every year? Or maybe from that sewing class you go to occasionally? Whatever it is, consider grouping contacts based on how you know them. Not only will this jog your memory and help you keep track of the hundreds of people in your sphere, but it will also enable you to plan events that gather these like-minded people together, since most of them will know each other as well.
When you group people based on common interests, you can keep them engaged in ways that matter to them. Group together your dog lovers, your baseball fanatics, and those who like to fish. This way, you can send them tailored content that is relevant to them and their lives. When you go to host meet-ups or local events, you’ll know exactly who to invite, by reaching out to your groups with relevant interests.
3. Likeliness to buy
If you want a more fluid system, organize client contacts based on where they are in your sales funnel. Most agents already have a system in place, whether it’s a 1-2-3, A-B-C, or hot-warm-cold system. The key here is that you have to be committed to keeping your database updated and squeaky clean. This type of system only works if you keep these groups updated, so you’re sending the right people the right information. Nobody wants to receive a “have you considered selling?” email from an agent they just purchased a house with.
4. Past clients
This is your starting lineup. These are the people who are in your camp. They’re your biggest fans, who you should take particularly good care of. When you purchase a table at a charity event and can invite six people – this is the group you go to first. Or, when you host a community event, you add these people to the Facebook event invite because you know they’ll get everyone else excited about it. When you need new testimonials for your website, these are the people who are more than willing to take a few minutes to talk about their experience working with you.
Keeping in touch with your past clients is a vital piece to growing your repeat and referral business. When you have a well-organized, up-to-date database, your life as a real estate agent becomes infinitely more simple. Your marketing efforts go further and you see more engagement from your sphere of influence. After all, your sphere is the future of your business, so make sure you show it some care.
By Jessie Trapp, Marketing Coordinator
Ah, fall. The time of the year when it suddenly becomes socially acceptable (if not encouraged) to drink pumpkin spiced lattes with virtually every meal as we all helplessly watch our timelines get taken over by “throwing leaves” pics.
Aside from the pumpkin overload and sweater weather, fall also brings tons of new opportunities to engage with your sphere. Here are a few fall inspired ideas to kick-start your sphere marketing this season!
Treat or treat. Leave out the tricks and go straight for the treats. Hosting an open house? Better serve up some pumpkin pies or leaf-shaped cookies to spice it up. We could pretend that we’re all talented enough at baking to pull this one off on our own, but we’re not, so here’s a Pinterest page for some quality fall dessert inspiration.
Provide the swag. Fall sports are in full swing, which means that parents are dropping some serious cash on new gear for their kids. Consider taking the edge off by sponsoring a children’s sports team and buying them some swag (sweatshirts, water bottles, after-game snacks, etc.) Take it a step further and purchase branded blankets for the parents who spend countless chilly fall nights sitting in the bleachers. It’s a great opportunity to grow your sphere while creating a positive association with your brand from the get-go.
Give the ugly pumpkins some love. People get strangely into pumpkins this time of year, so why not have some fun with it? Host a competition for who can find the funkiest looking pumpkin. Have them send you pictures and feature the winner on your social media! Not only is something fun and different, but it’s an excuse to drive engagement that goes both ways.
Do some good. Take on the cold weather by hosting your own event to collect warm coats, hats, and gloves for those in need. It’s a great way to give back to your community while also engaging with your sphere in a positive way. Don’t forget to spread the word about your event on your blog, social media and monthly newsletter!
Up your photography game. With fall comes beautiful landscapes and an abundance of vibrant colors. Highlight the season by hiring a local high school photographer to capture some fresh Insta-worthy images. It’s a great way to mix up your content with a seasonal vibe that your audience will love, without breaking the bank.
Share the DIYs. The world of DIY (Do it Yourself) goes absolutely bonkers during this time of year. If you try any DIY costume or decoration making, document it on your social media – even if it turns out to be a comedic DIY fail. Keep your eyes out for any sharable home decorating how-to articles that your clients will love!
Life isn’t like a crystal ball where you instantly see all of the answers. It’s more like a magic eight ball that we’re all constantly shaking until we get the answer we’re hoping will appear. Frankly, it’s kind of like how we’re always reaching out to our spheres, hoping someone will stick their hand up and say they’re ready to buy or list their home with us. It takes endless amounts of effort and can grow discouraging rather quickly.
But, what if there was a way you could at least get pointed in the right direction? Something to tell you when someone in your sphere is getting ready to move for a variety of life reasons. Well, it exists. It’s called Moxi Insights and here’s what it will tell you:
Below are a variety of client milestones that will appear as badges in your Moxi Engage CRM when you have a Moxi Insights subscription, next to anyone and everyone that they apply to. How? Moxi Engage has the technology to pull in loads of public data and make it digestible for users that opt into Moxi Insights. It’s basically information we could all go out and research or pay for and eventually find, since it is public, but it would take days, weeks, months, even years to gather it all up. Moxi Insights does it for your entire sphere within minutes.
Let’s go over the milestones:
Starting a Family
Baby on the way? Chances are, people are looking to either get their first home, or might be looking to upgrade if they have more little ones than rooms. When one of the hundreds of people in your sphere are growing their family (that has to be quite a few people in one year’s time, right?), you’ll see it right in your CRM. That’s right – you’ll see a bright colored badge next to every person this applies to. Use it as an opportunity to reach out, check in, and remind them you got their back.
What does graduation mean? You guessed it – downsizing! When the little ones leave the nest, the nest wants to get smaller. Write them and remind them that you’re around when they feel they’re ready to sell said nest – especially because selling a home with that many memories in it can be tough. Tell them you’re there for them and, if they confirm their kids are leaving for college, send the kid a graduation present. It might go farther than you think! Aka that kid might use you as their agent when they’re ready to get into homeownership.
Living “Below Their Means”
Plot twist: not a client milestone per say, but something you should know nonetheless. When someone is living well below their means it could be because they’ve been saving up to purchase that dream home or they’re looking at getting a vacation home or cabin somewhere. Don’t miss out on the opportunity to help them move locally, but also get that referral fee if they buy out of city or out of state.
Throw down the magic eight ball and stop driving yourself crazy over guessing when people may or may not be looking to move. Real estate is based off many life events and knowing when someone in your sphere is going through one can make all the difference in the world. Not only will it look like you genuinely care and are keeping up with them, it also places you at the top-of-mind peak at the most opportune time.
Find out more about this insane tool here.
By Maddie Jostol, Marketing Manager
With new marketing tools hitting the market daily, it’s up to you to navigate the changing market, putting in place a marketing strategy that works for you. There are so many marketing trends buzzing – Snapchat, live video, search engine optimization, hyper-local, drones, and more. Drones? Yes, drones. In fact, it’s estimated that by 2020, the real estate industry will account for approximately 22% of commercial drone use (source). That’s right, crazy things are happening. Regardless of what’s trendy at the moment, we’ve outlined the do’s and don’ts of agent marketing to help guide your strategy.
1. Use video
It’s all about video right now, and video isn’t going anywhere. It’s become the easiest way for consumers to consume content and gives marketers the opportunity to engage with their audience on an entirely new level. As an agent, video is a major opportunity for you. With the outstanding quality of smartphone cameras and the simple online tools offered inexpensively, it’s easy for anyone to create video content without high production costs or know-how.
Use video to add variation to your website, to engage with followers on social media, to showcase your expertise of the local area, to make your CMAs more engaging, and to thank your clients. The possibilities are endless.
2. Make it personal
This is where you will stand out from the crowd. What makes you an outstanding agent in a sea of good agents is providing your clients with a personalized, exceptional experience. Begin this experience with your marketing. Your CMAs should be personally tailored, your follow-up with leads should be specific to their request, and your communications should be personalized. Think about ways in which you can add a personal touch to your existing process. Consider adding a welcome video to your presentations, sending a meaningful closing gift, and leveraging your tech tools to remember when clients’ house-versaries are so you can send a card.
3. Appeal to millennials
Millennials are now the largest group of home buyers in the US. While this doesn’t mean you should shift your strategy solely to attracting a millennial audience, it does mean you should keep your eyes peeled for trending strategies that appeal to those 37 and younger. Keep in mind millennials currently make up about 36% of home buyers, and 65% of those are first-time home buyers (NAR). Think about what resources you offer for first-time home buyers and how you could better attract them through sharable content and events.
1. Forget about old clients
Remember: your past clients are your core source for repeat and referral business. These are the keepers of the highest quality leads. Making sure they’re taken care of should be a primary strategy. While it’s easy to close a transaction, thank the clients, and move onto the next, that’s where many agents go wrong. It’s vital that you keep in touch with those clients in the long-run, staying top of mind so that whenever real estate is mentioned, you’re their go-to expert. Yes, this can be time-consuming, so our recommendation is to find ways to automate these touchpoints. Subscribe them to newsletters so you remain relevant, make sure they follow you on social media so you appear on their feeds, and thoroughly thank them for any referrals they send your way.
2. Think social media is overrated
Social media is still an important component of your digital marketing strategy. Instagram is a key platform for people to consume visual content. It’s gaining popularity, meaning Facebook isn’t the only platform you should be focused on anymore. Instagram is a great place for you to share pictures of your listings, walk-though videos, testimonials from happy clients, and day-in-the-life snapshots of being a real estate agent. Facebook is a great place for you to share blogs and other content from your website, and promote new listings by advertising them and sharing reports with clients.
3. Manually track your leads
Rely on a CRM. Now more than ever, we are expected to be on top of our game at all times, knowing exactly where we left off with every lead and client. Let a CRM do the heavy lifting. Save yourself time and effort so you can focus on the things that really matter.
Keep these do’s and don’ts in mind as you craft a marketing strategy that fits your business. While successful tactics vary by agent, there are some fundamentals that are universal. The life of a real estate agent is a busy one, so make sure your marketing efforts are truly impactful on your business.
By Jessie Trapp, Marketing Coordinator
Saying that client relationships are tricky is an understatement, everyone knows that. For you as an agent, relationships are more than just tricky – they are the foundation of your career, so keeping them strong and healthy is essential to your success.
If you’ve ever been one to miss an important event, an anniversary for example, it’s likely safe to say that you’ve found out (the hard way) the important role that timing plays in building said client relationships. Mediocre efforts to maintain them and get the timing right will cause you to fall short, meaning that you must go above and beyond to stay top-of-mind and wow your clients, constantly. Don’t stress – we’ve got you covered.
Enter: Moxi Insights. It gives you all the information about your clients that you need to do the right things at the right time, every time. Read on for ways to utilize these insights in order to maintain long term engagement with your sphere, and keep the business rolling in.
Do they have a pet?
We all have them – the clients that constantly talk about their dog, show you pictures of their dog, and refer to their dog as their “kid.” Those clients make the world a better place, so make them feel appreciated by sending them a BarkBox once a year to spoil their pup and acknowledge them in a personal way. Make sure to include a personalized note in it so they know it’s from you!
Do they have a special occasion coming up?
Sending clients cards to celebrate birthdays, graduations and anniversaries are great, but you don’t want them to end up in piles along with the rest of their forgotten mail. This means you need to put that extra bit of effort to exceed their expectations and make your efforts unforgettable. If you are sending a card, make it pop. If you are sending them a gift, make it personal. Either way, make sure to send it ahead of time!
It’s almost Fall already?
Keeping up with which holidays are celebrated by which clients can add stress to an already stressful attempt to maintain relationships. This is just one of many reasons why celebrating seasons can be a safer and more enjoyable alternative. If summer is approaching, send them a card that contains a schedule of nearby outdoor movies. If it’s winter that’s looming, send them a list of places to go for the best cup of hot cocoa. Not only will it show them you are thinking about them, but it will keep you top of mind year-round. Consider downloading one of these apps to stay up-to-date with potential events and activities to send their way.
Do they need a bit of (guide)ance?
You want to be your client’s go-to consultant, so why not provide them with guides they need to get them through sticky times in their life? It will be a fun project for you, and the insights provided by Moxi Insights will help you feel confident that you are providing them the information when they need it most. For example, if they have kids that are graduating, send them your “Guide to Downsizing.”
Do they have kids?
If you’ve spent time around kids you’ve probably noticed two things. One – they are pretty ease to please. Two – if they think you’re cool, they will let everyone on the planet know. Giving clients tickets to go to the local state fair or out to a movie with their families will likely be something they won’t forget and provides an easy way to become a familiar name.
Building client relationships is sort of like learning how to run. Its awkward and confusing at first, but over time it gets easier and you never want to stop – at least that’s what runners say. Anyway, it’s something that will take work, but will become what you depend on to build a strong business over time. There’s no better time than the present to get started!
By Jessie Trapp, Marketing Coordinator
Sphere growth is the bread and butter of your real estate business, as it’s an integral part of keeping business constant and expanding your reach via word of mouth. As we have discussed, keeping your CRM database clean and organized is necessary in order to fully utilize the connections you have and successfully turn them into leads. The process of getting the contact information to put into your database in the first place can be a whole separate hurdle to tackle though, as efforts to stand out can easily get lost among the efforts of every single other real estate agent trying to do the exact same thing. It’s incredibly annoying and slightly discouraging – we know.
Rest assured, you’ve got this, all you have to do is bring your a-game to the table. Along with your strong online marketing strategy, get your hands dirty and go the extra mile to think outside of the box and make a lasting impression. To get you started, we have compiled a few unique and corky ideas to further grow your sphere and become the first name that clients think of the second they decide it’s time to buy or sell.
Forget me (not).
Full disclosure – I can’t take credit for this idea as it was something I saw years ago, but it’s simply too good not to share. Go to the store and snag packs of “forget-me-not” flower seeds. You can even order personalized seed packs if you’re in the mood to really get fancy. Attach your business cards to the seeds and spread them around your neighbor’s doorsteps. Not only will this spread your name, but it will ensure they won’t “forget about you.” Get it? Genius, I know. The point is that regardless of how cheesy it may be, the cleverness and effort will be impossible to forget, resulting in a win for you.
There’s never a bad time for skincare.
What earns the respect and attention of people in your community more than you showing that you care about their hydration and skincare? I’m talking about sunscreen and water. Get your logo and name put on mini tubes of sunscreen and water bottles. A website like this will do the trick. Great, the weather forecast is heating up! Sounds like the perfect time to head down to the local park or swimming pool and make your neighbors’ days with your new swag. Not only will they see your name every time they use the product, but they will also have a positive association with you from the get-go because it shows you care about them. Aw.
Get out the hotdogs.
Or veggie dogs, whatever suits your fancy. Who doesn’t love a good summer barbeque? Invite friends, family, neighbors, and your local grocers to join you for a get-together. Know any aspiring rock stars? Invite them to put on a show. People love to work with fun people, it’s just a fact. Showing off your personality will not only help market your personal brand, but it will also serve as a major networking opportunity. If you really want to make the most of it, cover the napkins, beverages, and cups in your logo. Shall I say it again? Exposure, exposer, exposure. If you still aren’t sold, think of it as an excuse to be surrounded by dogs – you’re welcome.
Regardless of if you actually bring these ideas to life (although you totally should), the point is that getting your creative juices flowing can be fun and help your sphere growth throughout the year. You want that, we want that for you – let’s make it happen. And once you get all of those new contacts into your system, let us know, we can help you with that too.
By Maddie Jostol, Marketing Manager
As a real estate agent, you need to be able to reach out to the right people at the right time, because when it comes to winning listings, it’s all about timing. People tend to work with the agent who contacts them first. In fact, 74% of recent sellers contacted only one agent before finding the right agent they worked with to sell their home (NAR). So, how can you ensure you’re there right when they need you?
In this article, we are going to hit you with the facts and offer up some ideas for how you can make sure you win more listings by reaching out at the perfect time.
First of all, you need to master the art of staying in flow with your sphere. This stands true not just after the sale, but in the long-term. According to NAR, in 2017, sellers had typically lived in their home for 10 years before selling. That’s 10 years that you need to stay top-of-mind with your clients in order to win that repeat business.
Manually keeping track of clients over the years is time consuming and inconsistent. There’s an art to staying in flow with your sphere without costing you a ton of time. Here are a few ways to easily keep in touch with everyone in your sphere:
- Newsletters – Set it and forget it. Put your marketing touches on autopilot by leveraging automated newsletters. Your sphere will receive valuable reminders that you’re their real estate expert, without you having to invest a ton of time.
- Social Media – Social media is a great way to stay relevant in the minds of your sphere. Publish helpful, valuable, and engaging content to the masses, and they’ll surely remember you when it comes time to buy or sell. Here are some tips for which social media sites to focus your efforts on.
- Events – Regularly host events that will bring together people in your sphere. Include those you haven’t talked to in years along with those you communicate with regularly. It builds a sense of community and helps you stay relevant in the minds of past clients.
- Special Dates – House-versaries, birthdays, anniversaries, etc. Use these special dates as a reason to reach out once a year.
Keeping in touch is not only the key to winning repeat business, but it’s essential in winning referral business as well. In 2017, the typical seller has recommended their agent twice since selling their home and 33% of sellers recommended their agent three or more times since selling their home (NAR).
Predictive analytics is gaining popularity in real estate, and rightfully so. Using data to gain predictive insights can enable agents to anticipate who might be gearing up to buy or sell a home. Applying this to your sphere selling methodology means using data to get to know your sphere better. Moxi Insights, for example, auto-fills your Moxi Engage CRM with public data, giving you consumer insights for everyone in your sphere. It then notifies you when someone in your sphere is likely to buy or sell. This type of functionality gives you a leg-up because you can be more strategic about when you reach out to your contacts to check in. It’s like having insider knowledge that allows you to be right on time.
Remember, 89% of buyers say they would use their agent again or recommend their agent to people they know (NAR). Don’t let those listings pass you by. Use timing to your advantage and keep in touch with your sphere so that you’re always there when they or someone they know need you.