By Maddie Jostol, Senior Marketing Manager
There seems to be a real estate leads shortage happening. You either have a steady flow of real estate leads but they’re converting at a painfully low rate, or your conversion rates are OK, but your agents are thirsty for more leads.
There are a few things happening here. Everybody is still upset that Zillow “took” their leads and there’s hesitation to adapt to a changing landscape that consumers are demanding. On top of that, we consistently see a low rate of lead follow up by agents. Rather than focusing so heavily on the competition, look critically at your current sources of business and consider systematic ways to not only drive more leads, but to convert them at a higher rate as well. As for the low or slow follow-up by agents, our opinion is not that they aren’t trying, but that they’re overwhelmed. Agents live incredibly busy, on-the-go lives, and lead nurturing requires time and attention that they frankly don’t have.
Here’s the problem: In the United States, the annual volume of real estate “leads” are increasing at a much, much higher rate than annual existing home sales. If increasingly more people are really looking to buy or sell, then why aren’t there more transactions? The term lead is used loosely and has become very vague, and what we often forget is that a lead is just the starting point. A client doesn’t go from lead straight to client – there is a lot that needs to happen in between. Leads need love.
Meanwhile, everyone is looking for a silver bullet. In real estate, you’re inundated with the latest fads that all promise to solve all of your business woes. It’s becoming increasingly difficult to navigate a landscape where there are truly helpful methods, tools, and tricks, but woven through are quick fixes and shiny objects.
Let’s take it back to basics because it’s quite simple, really. If you take more care in your leads by properly nurturing them under your brokerage brand, build trust and value and in the mind of the consumer, and qualify that lead so you know when they’re ready to talk to a real estate agent and move forward with a transaction, your agents will save time and convert at a higher rate, your brokerage business will save money, and your clients will have a better end-to-end experience.
It’s time to switch your mindset from quantity to quality. Does that mean that volume doesn’t matter? Of course not. It just means that quality should come first. Nobody wants to be treated like a lead. We all know the real estate industry is built on relationships, and that should remain at the core of your lead generation strategy. The key is to understand where your leads are in their journey. It’s likely that most of your leads aren’t truly considering a transaction and aren’t ready to talk to an agent. This can be frustrating, but rather than discarding them as low quality leads, what if we use it to our advantage? If we take a longer-term approach and guide those cold leads through their natural journey, providing value and serving as a resource along the way, we’ll be right there when they are warmed up and ready to transact.
The catch is, proper nurturing takes time, which, as we discussed, is a resource that most real estate agents have very little of. There’s the disconnect. Connect those dots with a proven system that fits into your existing process but takes the heavy lifting off your and your agents’ plates. By outsourcing that piece of the puzzle, home buyers and sellers are only introduced to one of your agents when they’re actually ready to engage with one, setting your agents up for success. This will enable you to maintain focus on the human element of buying and selling a home by nurturing leads in a systematic way without it being a burden to your staff or agents. It will lend a better customer experience, teeing your agents up for success, and enabling your agents to do what they do best.
By Tiana Baur, Marketing Manager
The word “iconic” is defined by Merriam-Webster as: “widely recognized and well-established” or “widely known and acknowledged especially for distinctive excellence.” Based off the fact that over 130,000 agents nationwide use MoxiPresent (a powerful tool for creating any real estate presentation) and on average, agents who use it enjoy 43% more business, it’s safe to say this presentation tool is iconic.
But if you’re skeptical and those jaw-dropping statistics aren’t enough to wow you, then we’re going to show you exactly why this tool is so loved and used industry-wide. And it all centers around the fact that this tool can be used for real estate presentations in an infinite number of ways, with ease.
For starters, here are 16 different ways to use this insanely awesome real estate presentation tool, known as MoxiPresent:
This one is obvious, but of course, it makes the list! A vital component to any real estate presentation tool.
The look and feel of a house is just as important as the neighborhood it lives in. Help your clients explore their potential new neighborhood and life in a creative way.
Similar to above, but for those clients and prospects that are trying to get a feel for their new town, city, or neighborhood, it’s a great way to help clients already feel at home!
Your open house deserves a dedicated presentation, don’t you think? MoxiPresent makes it super easy with eye-catching layouts and easily added interactive content like video, gifs, and more.
A “given,” but nonetheless, just as important!
With MoxiPresent you can also easily create dynamic buyer tour presentations that guide clients along a curated buyer tour, enabling them to rate and comment on properties along the way, offering agents immediate feedback that won’t be forgotten once you hit the coffee shop!
Airserver your presentation on to the home’s TV at an open house. This will not only show how tech-savvy you are, but it will keep passer byers at the open house that much longer.
Agents can create a market report for specific areas, kind of like our Neighborhood News features in MoxiEngage if you’ve heard of that, to serve up super hyper-local content. It’s a great way to take a snapshot and send it to folks in that area.
Calculate actual commute times
Thanks to our integration with Inrix, the Drive Time feature of MoxiPresent allows agents to visually demonstrate any commute-related questions clients may have, as well as highlight speedy routes as major selling points during listing presentations.
MoxiPresent allows agents to easily make on-brand listing flyers with a few simple clicks. With listing data already available, agents simply select what to include and choose from a variety of eye-catching templates.
So, all of the great types of presentations we’ve listed so far can all be used in your online advertising efforts. How about if you’re trying to advertise an open house or a new listing, try linking the ad to your perfectly curated online presentation!? This is a great way to get some new leads and new buyers through the door. Don’t forget, if you need to update your presentations and already have it included in an ad campaign, it’s no issue. If you need to update it, the link stays live!
All reviews, all day long
Compile every single review you have – we’re talking written and video – into a presentation you can easily send along to those interested. Better yet, send it to your friends so they can help you network!
Make it your intro
Finding ways to differentiate yourself, your brand, your bio, etc. are hurdles every real estate agent must face. Instead of a traditional bio, create a mini “get to know me!” presentation. Include your work experience, some fun facts, your amazing client testimonials, and a little video introducing yourself.
Put it on your postcards
Similar to our recommendation on online advertising, you can also create a custom link through Bitly or another source and track clicks to your listing presentations. This will help you see the ROI on your print materials and give your presentations one more outlet for having time to shine.
“Link in bio”
Update the link in your social media profiles to your latest open house or listing presentation so you’re constantly driving clicks and traffic!
Curate some case studies
Want to have an online magazine of sorts that shows all of your success studies? Show off your amazing track record and previous listings while showcasing your commitment with beautifully staged listing photos, videos, and more.
By Jessie Trapp, Marketing Coordinator
You know the golden rule “don’t judge a book by its cover?” By the looks of it, the world of real estate definitely missed that memo. The culture surrounding buying and selling homes closely resembles that of Beverly Hills, and with 51 percent of buyers purchasing a home that they found online, it’s up to you to give your listing the Botox, image, and runway-approved style that will get it sold in record time and at the highest price possible, starting with your real estate listing photos!
Here are our top tips for producing eye-catching real estate listing photos:
Hire a pro.
Yes, smartphone cameras are getting better (shout out to portrait mode) and suddenly we’re all ready to start charging for our snaps, but that doesn’t mean you should use your phone to capture the images you’re depending on to get your listings sold.
Think about it – your listing images will show up in places like the MLS, Zillow, Facebook, your brokerage’s website, listing flyers – the list could go on & on! They need to scream quality. Find a few go-to photographers in your area that you know have mastered the important factors like angles and lighting, and that you can count on to consistently produce beautiful images.
The quickest way to make a buyer want to smash their head into a pillow? Post listing pics of corners and rooms without adding anything to illustrate the layout and flow of a home.
Drone footage is the perfect way to capture the beauty of your listing in its entirety, from top to bottom. Use the flexibility that a drone offers to give your clients a clear picture of what the acreage looks like, how the property is laid out, and how other major highlights play into the desirability of the property. Painting a clear picture of the home for buyers will help it sell faster – a whole 68% faster compared to those with standard pics according to RISMedia. But again, consider hiring a pro for this one – operating a drone is MUCH easier said than done!
Stage the listing.
There’s no greater crime when it comes to staging than doing it the same way for each listing you put on the market. Every listing is unique and needs to be staged with the specific style, theme, and décor that complements the space the most and helps your clients envision its potential. In fact, 83% of buyers’ agents surveyed said that staging a home made it easier for buyers to visualize the property as their future home (NAR).
Not only does it paint a pretty picture of the home but staging also makes a difference when it comes to the dollar signs. 22% of sellers agents reported an increase of 1-5 percent of the dollar value offered by buyers when a home is staged, in comparison to similar homes that aren’t.
Whether you’re working with a brand-new house or more of a fixer upper in need of some major love and care, hiring a professional stager who can turn a clean house into a masterpiece is non-negotiable.
Make sure that your photography inventory contains a wide variety of shots. We’ve all seen those listings that include one single image of the front of the home – that isn’t enough to inspire prospects to reach out. Make sure you find ways to mix it up, make your real estate pics interesting and produce content that keeps your audience engaged. Close-ups, portraits, landscapes – you’ll want to have them all!
The bottom line? When it comes to listing a home on the market, leave the real estate listing photos to the pros and focus on the bigger picture. Put your time and effort into what only you can do – building relationships!
By Maddie Jostol, Senior Marketing Manager
Repeat and referral business is the heart of your business, which means every real estate agent should be thinking about how they can keep clients coming back time and time again. Referrals convert at a significantly higher rate than cold purchased leads, so nurturing everyone in your database over the long run will generate business continually, capturing opportunities with past clients and their friends and family.
Here’s the reality: it takes work to keep in touch with clients over the years that go by in between transactions. It’s a combination of automation, following a methodology, and utilizing systems that enable real estate agents to foster a client base that continually brings in business. Because, not taking advantage of your existing client base is like leaving money on the table. Here are a few tips to keep your clients coming back.
1. Start early.
What not to do: close a transaction successfully with happy clients, wish them well, and then ping them a year or two later because you realized you should probably keep in touch. Instead, plant the seed early. While you’re working with them, be sure to mention all the ways you’ll be able to support them throughout the transactions and after. Then, immediately following the transaction, start those activities so that they’re well received rather than coming out of the blue.
2. Be their go-to expert.
The second someone considers moving, they won’t even consider who they’re going to work with because you’re already they’re go-to real estate expert –– you have been for years. How do you make this happen? Be consultative in your sales process, and in your touchpoints after the sale. Programs like automated market snapshots are a great way to stay relevant and be seen as an expert so that when someone hears “real estate” you’re the one who pops into their head.
3. Automate, automate, automate.
For those regular, repetitive tasks, automate as much as you can. Those automated market snapshots that we just mentioned are a great example. It’s a simple way to keep your clients in touch with their market, with a subtle reminder that you’re there if they have any questions. In addition, set up email drip campaigns to keep your clients engaged by delivering tailored content at the right time with set-it-and-forget-it systems.
4. But, don’t be robotic.
People want to work with people. So, while automation should be a key strategy, make sure you don’t rely solely on automated programs. Sprinkle in personalized touchpoints every once in a while, such as a handwritten card for their house-versary, a congratulatory note on a life achievement, or a quick email recognizing that the home next door just sold, and you wish them well with the new neighbors.
5. Take advantage of special dates.
Speaking of handwritten notes, special dates are a great excuse to reach out to your clients to stay in touch and keep them coming back. It’s a relevant, thoughtful reason to let them know you care, even long after the transaction is complete. During the sales process, take note of any special dates your clients mention such as birthdays or anniversaries. Log special dates in a system that reminds you of these dates and records your touchpoints (your CRM should do this).
6. Use a proven sales methodology.
Following a sales methodology is a simple, effective way to run your real estate business. Methodologies like Ninja help agents follow a proven process to grow their business. Good sales methodologies guide you to generate repeat business through effective management of long-term sales cycles. Plus, when you follow a proven method, you have access to training and resources to support your business and improve over time, rather than creating a process from scratch.
7. The best CRM is one that you use.
Leverage a CRM to help manage your sphere of influence effectively. Again, keeping track of the hundreds of people in your contact database takes time and effort. Relieve that burden a bit by using a system that helps you manage that work, reminding you who to reach out to and tracking your relationship and activity with each contact. No, it’s not enough just to have a CRM. You actually have to use it. And when you do, we think you’ll be excited about the results you see.
8. Ask them to refer their friends.
When you not only work with them, but you also work with their friends, colleagues, neighbors, and in-laws, it solidifies you even further as their go-to person when anyone mentions real estate. Plus, those referrals will refer their friends, who will hopefully refer their friends, and the trend continues. Now that’s how you grow a killer sphere of influence.
9. Stay relevant.
Stay relevant in the lives of your past clients by publishing content that is useful and engaging to them. A blog on your agent website is a great way to do this. Not sure where to start? Here are some easy blog topic ideas for real estate agents.
10. Share helpful content on social media.
Publish those great blogs as well as other content relevant to homeowners in your local market on social media. It’s a great way to stay in front of that audience with engaging, sharable content. Grow your presence in your clients’ newsfeeds to remind them you’re there to help.
As a real estate agent, you’re a pro at building and maintaining relationships, which is the heart of repeat and referral business. Keep your clients coming back with these simple tips for managing ongoing engagement with your sphere of influence.
By Jessie Trapp, Marketing Coordinator
Coffee snob or not, I bet you’d admit there isn’t really that much fundamentally different between the offering of your favorite local coffee shop and that of the Starbucks around the corner. You can count on them both having coffee, tea, a selection of cookies, and maybe even a croissant or two. So, what is it that makes you favor the local shop day in and day out? Odds are, it’s the customer experience it provides you with from the moment you arrive until the second you leave.
The barista at the local shop knows your name, the chairs are comfy, your favorite band is playing through the speakers and the coffee mugs fit in your hand just right. Sure, you could go to a Starbucks and leave with a (debatably) comparable cup of coffee, but you won’t get the warm fuzzy feeling that the local shop provides – that sense of connection that we’re all searching for in the crowded consumer space we’re faced with today.
We’d argue that your real estate listing presentations serve as your first major chance to set yourself apart from the generic “Starbucks” of the real estate world. This requires that you not only show sellers what services you offer (as any agent can do that), but that you give them a glimpse into what the entire home selling experience will look like with you from start to finish, warm fuzzy feeling and all.
Here are our top tips for creating real estate listing presentations that will give you an edge and convince sellers to list with you time and time again:
1. Start from scratch. No two clients are alike. Each has their own wants, needs, and dreams, making it essential that you tailor your listing presentations to them accordingly. Instead of using the same presentation outline over and over again, start fresh. Sure, it’s probably efficient to add in a few of your pre-made slides that are relevant cross-clients, however striving to build the majority of your presentations from scratch will force you to do so with your specific clients in mind.
2. Snap a pic of the home. If the house hasn’t been listed on the MLS in the past few years, it’s your time to shine. Hire your go-to professional photographer to grab a snap of their home ahead of time. Not only will including it in your presentation add a nice personal touch, but it’s also an opportunity for you to give your prospects a glimpse into the high-quality resources you’ll utilize to sell their home.
3. Add rich media. Record a video for your clients detailing what you love about their listing and why you’re so excited to work with them. Pop it into your listing presentation before sending it/presenting it to them to give them a personalized experience from the very moment they open the prez.
4. Don’t use real estate lingo. The real estate industry tends to use a lot of acronyms – CMA, FSBO, MLS, FMV – the list could go on and on. Chances are, the majority of the population has no clue what these mean, which makes using them a great way to make your clients feel more like they’re sitting in a chemistry lecture rather than a listing presentation. Avoid this industry jargon in your presentations and instead use common language that even someone completely new to the world of real estate will understand, at least at first.
5. Know the home. Find out as much as you possibly can about the property prior to giving a listing presentation. This should include info such as:
- The square footage of the home
- Total acreage
- The room and bathroom totals
- Any notable history about the home
- The most popular restaurants/parks nearby
6. Do your research. Familiarize yourself with the market. Consider going beyond the data and physically visiting a few of the comparable properties in the area to better prepare yourself to answer any related questions your clients may have.
Make the best first impression.
7. Show up early. The best way to make a bad first impression is by showing up to the presentation appearing frazzled and rushed. Instead, show up at least 15 minutes early and wait in your car. This will give you time to breathe, gather your thoughts, give yourself a pep talk, and enter the house feeling ready to win business.
8. Dress like a winner. Love it or hate it, your personal brand and how you present yourself is closely correlated to your ability to win listings. Dress professionally, modern, and maybe even add a little flare such as bright dress socks or fun earrings to help you stand out.
9. Smile. You might be nervous, and your mind might be going in a million different directions, but do your best not to show it. Smile so you come across as calm and accessible.
10. Project confidence. Even if you’re asked a question that totally catches you off guard, don’t let it hinder your ability to appear confident.
11. Be honest. Sometimes when you’re put on the spot, it can be tempting to sugarcoat things in order to please or impress the people sitting across from you. This usually doesn’t end well, so make sure to be honest and upfront about everything. Share the good and the bad, and be productive with your advice.
12. Be positive. Don’t talk poorly about your fellow agents. Keep it positive, and you’ll likely receive the same respect in return.
13. Use the right title. Don’t refer to yourself as a Salesman, as the first thing clients will think of is their local car dealership. Instead, refer to yourself as a trusted consultant. This will imply that you are there to assist, guide, and inform them.
14. Ask questions. Sellers want to feel heard by you. Come with a list of thoughtful questions to ask them in order to demonstrate that you truly care about their personal wants and needs.
15. Let them ask questions. Instead of breezing through your presentation, pause and give them chances to interject and ask questions throughout.
16. Bring the value from the get-go. Arrive at the meeting with a list of low-cost repairs that will quickly increase the value of the home. These suggestions might include:
- Painting over small flaws in the current paint
- Replacing any outdated light fixtures
- Cleaning out any cluttered areas
- Staging the main living areas
17. Be informative, not aggressive. We’ve all experienced a sales agent so pushy that we left the interaction no longer wanting to purchase a product or service simply because of that negative experience. Be helpful, kind, and informative, but don’t lay on the pressure. Let your work and preparedness speak for itself to win clients over.
18. Illustrate your qualifications. Love it or hate it, prospects care about your reputation so be sure to show up prepared with visuals that demonstrate it. From testimonials, to awards that you’ve won at your brokerage, make sure to let clients know you’re the real deal.
19. Prepare for objections. If you’ve done real estate listing presentations before, you know things don’t always go as planned. There’s no way to know exactly what sellers are going to ask, and what kind of information they’re going to want to know from you. This is where the importance of having a reliable real estate CMA tool comes into play. Make sure your tool is one that allows you to respond to questions and objections on-the-fly and provides your clients with reliable data.
20. Give them a process overview. Particularly for clients who have never sold a home before, the entire process can be confusing and a bit daunting. Make a list complete with an overview of what the experience will look like, and what kinds of strategies you like to use. Having a general idea of what to expect can quickly calm the nerves of sellers.
21. Give them an overview of your business. Do you often volunteer within the local community? Does your business sponsor the high school soccer team? Share it all with your clients, as every bit of good counts for something.
22. Bring a leave-behind. Bring along a few quality brochures or a printout version of the presentation to leave behind.
Post real estate listing presentations.
23. Follow up. Send them a handwritten note immediately after your presentation thanking them for meeting with you.
24. Gift. Including a small gift with your note definitely couldn’t do any harm, but be thoughtful about it. Do they have a dog? Get them a fancy dog biscuit. Are they total foodies? Get them a gift card to the newest local bakery.
25. Wait. While it can be tempting to call prospects the next morning after a presentation, sit tight and give them some more time to mull things over – but not too much time, as you want to stay top-of-mind. Consider checking in with them two days after the presentation to achieve both.
Real estate listing presentations are your time to shine. Looking for a best-of-breed CMA tool to help you make the most of it? We have a recommendation. Already using MoxiPresent? Learn how to make the most of it.
By Jessie Trapp, Marketing Coordinator
We’ve all been there – you share a post on Facebook one day and it generates tons of likes, comments, and shares, yet the very next day your next update gets zero engagement across the board. It’s incredibly confusing and frustrating, so much so that it can be tempting to throw in the towel altogether. So, how do we standardize and, better yet, GROW the amount of engagement we generate on the channel?
There are several factors that play into how Facebook ranks your content and, in turn, how much engagement your posts generate. Here are a few of the major guidelines you should be aware of:
Real Estate Facebook Best Practices 2019: Engagement types.
The Facebook algorithm sorts every action your posts receive into two different buckets: active engagement and passive engagement.
Active engagement: A person engages with a post in a way that others can see. This includes commenting on posts, sharing posts, and reacting to posts. This kind of engagement is great if your goal is to increase your post’s reach and overall engagement.
Passive engagement: A person engages with a post, but not in a way that can necessarily be seen by others. This includes clicking on links, watching videos, and hovering over/previewing content. This is good if your goal is to have people simply consume your content or to drive people to your website by clicking on the links in your posts.
We aren’t the only ones who keep tabs on how many likes, comments and shares a post gets, Facebook does too. Specifically, it focuses on how many times followers actively engage with your posts. The more your posts receive this kind of engagement, the more Facebook assumes the content is interesting and valuable, and the higher the posts will be ranked. The higher your posts are ranked, the more exposure they’ll gain among your followers, their followers, and their followers’ followers.
How to increase your levels of active engagement.
In order to generate higher levels of active engagement among your followers, think of your Facebook page as one giant storybook. The more pictures, videos and images there are, the easier it is for viewers to follow along with the story, leading them to be more likely to engage with it. This is why Facebook favors visual content as opposed to other kinds of content such as simple status updates and links.
A few more variables to keep in mind:
Authenticity. Although Facebook likes engagement, it doesn’t want any old engagement – it wants it to be authentic and organic. Facebook is smart and can recognize when content asks people to engage in a spam-like, misleading way and quickly bumps it down in its lineup. This includes activities such as repeating posts, click baiting, and like baiting, so keep things real and avoid these poor practices.
Keep it simple. According to Hubspot, 88 percent of people use Facebook on mobile devices. If you want to encourage followers to engage with your content, you need to make it easy for them to consume. In addition to using visuals, keep the copy in your posts short and sweet.
Know when to post. Facebook bases its News Feed off of an algorithm that recognizes the time of day that you post, which contributes to where the algorithm places your content. Utilize the insights Facebook provides to gauge when your followers are the most active and post accordingly.
Invest in Facebook ads. Strategizing around this algorithm can only take you so far. Facebook is so crowded these days that leveraging Facebook ads is essential in order to develop any kind of significant following on the channel. Find a tool that allows you to put your ads on autopilot so it doesn’t become a tedious task on your to-do list.
Hope you enjoyed more Facebook best practices 2019! Click here to review part 1.
Need more tips on making the most of your real estate marketing? We’re here to help.
By Tiana Baur, Marketing Manager
Motivation is hard to build in insolation. Only the extremely driven and ambitious people are able to perfect it and keep the fire burning over long periods of time. In reality, most of us don’t feel motivated all of the time and you know what? That’s OK. Motivation, like other feelings, comes in ebbs and flows and because of that, we need to act when we’re feeling it.
The keys to staying motivated when it comes to your real estate goals.
I could really go on and on about the importance of setting and writing down goals, but you already know that – that’s the easy part. The hard part is actually achieving them and taking the million steps to get there. Remember, Rome wasn’t built in a day. Neither was Amazon, Starbucks, or the empire that is Fredrik Eklund. So, without further ado, here are a handful of tips to keep you on the path to success when it comes to achieving your real estate goals.
1. Make sure they’re YOUR goals.
It’s hard to stay motivated regardless, but it will be downright impossible to achieve goals that you don’t want deep down. Make sure you are the one in control of where your business life is leading. At the end of the day it’s up to you to see it through, so don’t let others force you into goals that don’t align with your own.
2. Let go of what you can’t control.
Whether it’s a tough-to-handle coworker, particularly frustrating client, or home inspection gone wrong, don’t let these get to you and affect your daily life. As humans, we only have so much brainpower and only so much energy to care about things. If you’re putting all of that brainpower and energy into mulling over things again and again in your head, how is that helping you achieve your real estate goals? What energy are you taking away from your productivity and putting towards something you have no control over? Not only is this an unhealthy business practice, but it’s an unhealthy life practice.
Sometimes all we can do is try our very best and move on. That’s the important piece: moving forward despite obstacles. If you haven’t read this particular book, it dives deep into this topic, and I very much recommend it.
3. Reward yourself (within reason) for progress made.
I had this roommate in college. She used to do something that I thought to be pretty silly while studying, but looking back on it, maybe she was onto something. As a student of the sciences, she had tons of reading material and studying to get through. The textbooks were massive and to reward herself for finishing a page, she’d put a skittle or M&M at the bottom of it. See I told you, strange, right? But it worked for her.
Now, I’m not saying you play with candy at work, but I am saying rewarding yourself is an important piece to motivation. Here are some ideas that come to mind:
– Treat yourself to your favorite restaurant when you’re 25%, 50%, and 75% towards your GCI goal
– Win a new client? Go buy yourself that extra sugary drink from Starbucks that you normally feel guilty about
– After a big home closing, take a day off to rest and reset
4. It’s about bite-sized chunks.
You can’t keep envisioning all of the work you have to do in order to achieve your goal, it will drive you insane. Or, to the Valley of Despair, which is very much a real thing. Essentially, the Valley of Despair is where you find yourself once you realize all of the work, blood, sweat, and tears that it will take to achieve your goal – it’s the bottom of an inverted bell curve. You can also think of it as your fork in the road: either keep going or quit now.
The way to push through is to ignore the momentous amount of work ahead and instead focus on what you have to do today, and maybe tomorrow, in order to push through and continue climbing. If you do that, your mindset will shift, and you’ll be able to continue chipping away at your real estate goals until you achieve them.
I sincerely hope these tips help, or if nothing else, allow you to think outside the box a little bit in what is going to help you stay motivated and keep going when the going gets tough. Your real estate goals may seem lofty at times, but they’re definitely achievable! If you’d like other tips for your real estate business, checkout our blog here.
By Jessie Trapp, Marketing Coordinator
Changes to the Facebook algorithm tend to throw users of all types through a loop: brands, businesses, friends, and nowadays, probably even the tech-savvy grandma.
You work hard to fine-tune your social media strategy to drive the highest performance possible for your posts, yet it can be tricky to keep up with the current best practices for the platform. Regardless of frequent algorithm changes, there are several key factors that play into how your content is ranked that seem to remain consistent.
Here are the Facebook best practices 2019 for optimizing your real estate business’ Facebook page and posts:
1. Video rules all.
What should come as no surprise to social media diehards is, video outperforms virtually all other forms of content, so it’s best to use it whenever possible. In fact, Facebook videos have been found to earn 135% more reach and generate 59% more engagement than posts with only a single, still image.
A few more video stats:
- Optimal Facebook video length is 3-4 minutes
- Facebook video shares grew by 100% over the last year
- People spend 3x more time watching Live video than pre-made video
- 85% of people watch Facebook videos without sound
Need some help making killer videos for your social media? Check out these video tools.
2. Short & sweet.
Finding the balance between making your post copy short yet valuable can be difficult. However, considering that 88% of Facebook users are accessing the platform on a mobile device, formatting your content to make it easy to consume on-the-go is worth the effort.
According to a study done by BuzzSumo, keeping your posts under 50 characters is ideal for optimal engagement.
Over the past few years, Facebook has been vocal about shifting its algorithm’s focus to personal engagement, meaning the more conversation your posts generate, the better they will perform.
A few conversation-generating content ideas:
• Share a personal story
• Ask for reviews & feedback
• Post jokes and memes that your audience will appreciate
• Share a real estate-related statistic
• Take a poll
4. Post often.
Many Facebook pros have differing opinions when it comes to the “magic number” of times you should post per day in order to have the biggest impact possible, but research shows that posting twice per day is a great starting point.
With two posts a day, you’ll begin driving the levels of impressions and engagement you’re striving for and gaining insights into your follower base, without risking too many unfollows due to over-posting.
5. Know when to post.
Not all audiences are alike, so make sure to get familiar with yours. Use analytics tools to get a read on what times & days your followers are likely to be on social media and post accordingly. Here’s an in-depth overview of the built-in Facebook insights tools, along with a rundown of how to use them.
As a general rule, it’s been found that weekends and evenings tend to be the best times to post, although most businesses also post content outside of those windows, depending on the content type and general habits in their industry.
6. Keep it genuine.
To keep us honest, the Facebook algorithm favors posts that naturally generate likes, comments, and shares because of the awesome content in them, not because you directly asked your followers to engage.
Facebook scans for posts that explicitly ask for engagement and will rank them lower in your follower’s feed meaning less reach and impact for your biz, so make sure to avoid this risky practice.
Regardless of the amount of time and effort you choose to allocate to your business’ Facebook account, your time is valuable and it’s important to be strategic about making the most of the time you put into it. By incorporating these best practices into your content strategy, you’ll be generating a bigger impact while keeping your work load to a minimum.
By Maddie Jostol, Senior Marketing Manager
It’s go-time. Yes, we’re talking about the real estate busy season. It’s the time of year when listings ramp up, and real estate agents buckle up for an increase in inventory, clients, and closed deals.
May, June, July, and August are the heaviest home-selling months in the US, accounting for 40 percent of an average year’s total volume of existing home sales, according to Housing Wire. For reference, November, December, January, and February are the slowest home-selling months, accounting for only 27 percent of an average year’s total existing home sales.
Remember that the busy season benefits both your buyer and seller clients. Buyers have more inventory to choose from, and sellers see a shorter time on market. An analysis of single family home and condo sales from 2011 through 2017 by ATTOM Data Solutions shows that not only do we see more home sales during those peak months of May through August, but sellers enjoy a premium as well, with increased median sales prices.
For many agents, the real estate busy season is a huge opportunity to drum up new business and exceed those sales goals. How will you ensure you make the most of it? Here’s your step-by-step guide to knocking it out of the park this summer.
1. Stand out from the crowd.
This time of year is busy for you, but remember, it’s noisy for buyers and sellers as well. It’s vital that you stand out in a sea of real estate agents as the one that those home buyers and sellers want to work with. Stand out crowd by getting more eyes on your business, and remember that generating leads is only the beginning, but you need to make a strong first impression in order to seal the deal and start off on the right foot.
Here are a couple things to focus on in order to stand out:
• Response time (don’t forget, timing is everything)
• Market knowledge
• Personalized, thoughtful communications
2. Be the expert.
If there’s a niche market or customer you specialize in, capitalize on that opportunity during the busy season and seek out prospective clients within that niche. You’ll have a higher likelihood of winning their business because of your experience, and you’ll easily be able to wow them with your level of service. Think: first time home buyers, vacation homes, investors, specific neighborhoods, etc.
P.S. This is a great opportunity to build your reputation within that niche and generate referrals. When your clients feel you were able to deliver an outstanding, tailored experience, they’ll tell their friends who are in the same boat about you.
3. Bring your A-game.
When things get busy, in the heat of battle, it’s easy to let the little things slip. Leading agents retain a high level of professionalism, ensuring their business is marketed to be as outstanding as your service is.
As things ramp up, here are a few quick and easy ways to make sure you present your business in its best light:
• Up-to-date CMAs with live data
• Update your agent website with current market information (and an updated head shot while you’re at it)
• Create hyper-local marketing content
• Wow buyers with simple-to-use, interactive buyer-tours
4. Blow your clients away.
Once you’re underway with your clients, it’s time to offer a home buying or selling process in a way that will make them want to tell their friends. One easy way to blow your clients away is to show your clients just how many people you’re getting their listing in front of. When you advertise their listing using Promote, you’ll get their listing in front of a massive audience in just three simple steps. You can then either automate reports so that they’re emailed to your client directly, or you can deliver them personally. Either way, they’ll see that thousands of eyes have been on their listing, and they’ll see you as the digitally-savvy marketing superstar that you are.
With an increase in listings, it’s easy to get overwhelmed. Even though your to-do list will seem ever-growing, it’s important not to let your high level of customer service slip. Remember that with this increase in listings comes an increase in potential referrals once the dust settles.
By Tiana Baur, Marketing Manager
If you’re an real estate agent, chances are you’ve been on more home tours with potential buyers than you can count. Each time you embark on a tour, you have a list of all the homes you’d like to show. Maybe you have them all printed off so can take notes at a coffee shop once the tour is wrapped up, or maybe your home buyers have photographic memory and remember every little detail of every home… which is pretty unlikely.
The good news is, we have a solution for you! The great news is, it’s in your pocket already.
Putting the interactive-ness into buyer tours
Our interactive Comparative Market Analysis (CMA) tool, MoxiPresent, is one of our favorite tools (we know, you’re not supposed to pick favorites amongst your offspring, but we can’t help it!). MoxiPresent was the very first tool that MoxiWorks ever came out with. It’s received update after update, feature after feature, and today is one of the most sought after more-than-a-CMA tools on the market. And it just got even better with the addition of buyer tours.
MoxiPresent’s new buyer tour feature allows agents to quickly and easily create dynamic buyer tour presentations that guide clients along a curated buyer tour, enabling them to rate and comment on properties along the way, offering agents immediate feedback. Here are some of the highlights:
- Comes complete with a travel route. Plus, you can get directions directly from Google Maps for the most efficient routes.
- Ability for clients to rate and take notes on each listing. It’s impossible for clients to remember every tiny detail of things they loved (or hated) in each of the homes you saw. Often times the most recent are the freshest, so the homes early on in your tour might not get the attention they deserve. With buyer tour presentations, home buyers (and agents) can take notes in the presentation right from their phones as they’re walking through the homes!
- Agents will be notified via email for each property review and have the capability to respond back to a client’s review.
- Still includes all of the juicy goodness from the standard MoxiPresent presentations, so your clients have everything they need!
Buyer tour presentations are the new essential sidekick of every great home tour day with your clients. Your clients can put their first impressions in, and it allows you to have a true dialogue with your clients. What are you waiting for? See MoxiPresent buyer tours in action!
P.S. MoxiPresent is the only CMA that does buyer tours this way – talk about a competitive advantage for you and your team!