Automated listing ads are coming soon! Here’s why you should get excited (and exactly how to get started).
By Jessie Trapp, Marketing Coordinator
In a world where 46% of Americans check their smartphones before getting out of bed every morning, digital marketing is a key component to meeting your target audience where they are already spending their time: online. However, finding the time and resources to invest in creating digital ad campaigns for your listings is a roadblock being faced by many real estate pros looking to utilize this powerful form of marketing.
Agents don’t have the time to be knee-deep in the trenches of digital marketing because they’re too busy out in the field doing what only humans are capable of doing – building strong relationships. On the flip side, brokerages don’t have the time to support agents’ listings on an agent-by-agent basis, as they have powerhouse businesses to run. The compromise?
Automated listing ads.
With the next upgrade coming soon to Promote, you’ll be able to support your agent’s listings without any heavy lifting. This new ability, which will be provided at no additional cost to current MoxiWorks users, will allow you to enable automated ad campaigns for your agents’ listings with a few clicks and a simple, set-it-and-forget-it style workflow.
Taking your technology offering a step further and supporting your agents’ listings through automated ad campaigns will put your agents, and your brokerage, far ahead of the game.
Here’s why this upgrade will be so powerful for your business:
One. With automated listing ad campaigns, you’ll be able to set your budget and spend as little or as much as your heart desires, meaning you’ll always be in control of what you allocate towards them.
No contract. No minimum. The power lies 100% with you.
Two. Providing agents with these campaigns shows that you’re tech savvy and know the important role that digital marketing plays in their businesses.
Three. Providing this boost demonstrates that you’re invested in your agents and their success, so much so that you’ll even take on a portion of the marketing spend to prove it.
Four. Refreshed ads featuring all of your brokerages active listings will constantly be circulating and reaching the masses. That’s powerful marketing for your brand, let alone your agents’.
Five. More eyes on listings means shorter time from list to close, and more time for additional transactions.
Six. When your get the ball rolling on your agents’ ads, it allows them to see the immediate impact digital advertising has on their businesses and will encourage them to incorporate automated ads into their own marketing activities moving forward, a win for everyone.
So, there you have it. If you didn’t previously think of providing digital advertising services as a major value-add when it comes to recruiting, retention and adoption of technology – now you know, and it’s time to jump on this train, pronto.
Here’s exactly how to get started:
Step 1: Make sure you’re ready to hit the ground running.
None of this magic can happen if the feature isn’t turned on for your brokerage.
The MoxiMarketing advertising suite, which will soon include the automated listing ad function comes free to all current MoxiWorks customers, all you have to do is ask your designated Account Manager to turn it on.
Contact them now so you’ll be able to use this powerful tool the second it’s available.
Step 2: Open the automated listing ads builder
Once it’s released, you’ll be able to access the automated listing ads builder by opening the My Advertisements tab in your account holder’s MoxiWorks account.
Step 3: Create an ad campaign
Next, you’ll complete a list of parameters to create your campaign. These will include:
- The design (copy, colors, branding)
- The spend (overall budget, spend per ad)
- Choose whose listings you’d like to advertise (which agents, price points, offices, regions, organizations)
- Craft a personalized message to the agents you’re advertising for
Step 4: Mentally prepare for a brand explosion
And just like that, your beautiful brokerage branding will be painted across every listing ad placed on Facebook, Instagram, AND Facebook Audience Network as part of your new campaign.
This means that it will be seen in places such as:
- NFL Network
- New York Times
- Huffington Post
And many, many more.
Sit back, relax, and watch your brand recognition get a major boost in record time.
Step 5: Keep an eye on your campaigns
The ad reporting functionality built into the automated listing ads feature will make it easy for you to track ad performance and see firsthand the massive boost you’re giving your agent’s businesses. You’ll see it and want to do a celebratory dance, as you will officially be supporting your agents with a best-of-breed, innovative advertising experience.
Want to learn more about the MoxiMarketing suite? Here’s the rundown.