June 7, 2020 | Mercedes Santiago, Marketing Coordinator
The world is filled with agents. And while you know how valuable you can be to your clients, they might need further convincing. A blog is a great way for you to stand out among your peers. An agent blog is your space on the internet to show your clients who you are, and how you’ll benefit them. But here’s the catch: The world is also filled with blogs.
So, how do you make your blog stand out from the rest? We’ve got some tips to help you differentiate yourself from the rest, winning that client! They’ll thank you for your real estate expertise, your fantastic communication skills, and your stunning, content-filled blog.
Find your style
Your blog is the space to express who you are to clients and prospective clients. Some might think you are just helping clients buy or sell a home, but you know an agent-client relationship goes much beyond that. They are searching for an excellent agent, a friend, someone with expertise and attention to detail. After all, you are the one who plays a key part in determining what their future will look like.
Take a hard look at what makes you unique, and let that be expressed in your blog.
Take a look at the two agents’ work-spaces above. These two agents are both excellent in their field, however, have stark style differences. The fun part is, both agents will create eye catching and unique blogs with the things that make them, them! Their blogs will attract like-minded clients that will turn into lasting relationships beyond a purchase. And those relationships will create referrals and repeat business, growing your business for years to come!
Write, write, write!
Having a beautiful blog is great, but using it is even more important. You don’t want your prospective clients to click on your blog in attempt to see what you’re about, and all they find is a “Welcome to my blog!” post written three years ago. The tumbleweeds will roll across your blog and the homebuyer will click out fast. Create a realistic and manageable posting schedule for yourself, and stick to it.
Set aside a chunk of time to plan out multiple blog posts, so you don’t get in a writer’s slump searching for topics. If you’re posting once a week, try 30 minutes on the 1st of the month, and jot down 4-5 blog post ideas for the whole month. It’s that easy!
Now, when your prospective client enters your blog on your agent website, they’ll see a reliable and consistent agent who’s ready to take on the hunt for their future home.
Your blog is your tool
You’ve put work into your blog, and it’s your tool to use. You made this blog for your future and clients, so share it with them! Guide them towards a specific blog post you think they’d just love, or direct them to your testimonial page if they’re considering whether you’re the agent for them.
Not only will they love the engaging content, they’ll recognize your local expertise. It’s a win-win!
Your readers will doze off reading your blog if you dozed off writing it. Get excited about what you’re writing about and it’ll make a lasting impression. Need a little inspiration? One of our past blog posts has ideas for you to write about… (see how I casually used our own blog as my tool?) You can find those blog ideas right here! Remember, blogs will benefit your business if you put a little time and energy into it. Not sure where to start? Here are some tips on how to start a real estate blog. Now you have no excuses! Hop on your laptop, go into your agent website, create your blog, and get to writing.