By Jessie Trapp, Marketing Coordinator
Facebook is an essential part of any modern business’ content marketing strategy, everyone knows that – it’s why we created an entire product, Promote, dedicated to making advertising on it a breeze. However, there’s now another social media powerhouse that’s completely changing the advertising strategy, and you bet we’re stepping up our game to help you wow your clients on it too.
That runner up is the one and only, Instagram.
Before you write Instagram off as a channel solely utilized by millennials to flaunt their outfit of the day (OOTD) or post copious amounts of dog pics and inspirational quotes, think again.
According to Hootsuite, here are a few need-to-knows about the game changer that is Instagram:
- 500 million people use Instagram every day
- Over 80% of accounts on Instagram follow a business
- 71% of businesses use Instagram
- 99% of the top 100 brands are on Instagram
- Users like 4.2 billion posts per day
- 95 million posts per day
- 400 million stories per day
Clearly, this channel is a massive hub for content, and it’s time for you to get in on the action.
The latest MoxiMarketing update makes advertising on Instagram easy. In fact, if you’re already using the Promote tool to advertise on Facebook, you don’t have to change anything you’re doing in order to advertise on Instagram, we’ll take care of that for you.
You read that right – when you publish ads through Promote, you’ll now be advertising on both Facebook AND Instagram. And all you have to do is follow the same three simple steps that make Promote the prized child of your technology tools. In the less than five minutes that it takes to create an ad through Promote, you’ll be growing your sphere, generating leads, and winning more listings by publishing your ads across two of the largest audiences on the web, directly from your MoxiWorks account.
So now you’re ready to reach the Instagram audience with your killer ads. Here are a few quick reminders for making your ads as wow-worthy as possible:
Pretty pictures wanted.
Ads are visual, and the more visually appealing your images and videos are, the more likely they are to spark interest among their viewers. The more interest, the more likely they are to like, comment, share, and click on your ads.
It’s essential that your pictures are crisp, clear, and relevant. Need to brush up on your photography basics? We have what you need.
Many social media users use it while on the go, meaning you need to make your posts quick and easy to read. Make sure you’re only putting info in the ads that’s absolutely essential. No fluff, just the important stuff.
It’s been found that Instagram pics that feature faces get 38% more likes than those without. When promoting your real estate services, consider including a nice picture of you smiling to catch people’s
attention and put a face to your name.
Haven’t used Promote to ease your workflow and up your tech-savviness game? Yeah, you’re going to want to add that to this week’s to-do list. Get started here.
Giveaway alert! We’re running a Valentine’s Day special. For every ad you run through your MoxiWorks account, you’re entered to win a cruise for two to the Bahamas! Click here to enter to win.