By Maddie Jostol, Senior Marketing Manager
In the world of real estate, flyers can be a necessary evil. They take time to create, maintain, and distribute, and it’s tough to set yours apart from the rest. After all, it’s just a flyer. How do you make them stand out? How can you make sure creating them isn’t a huge time-suck? How can you clearly and concisely communicate exactly what a potential buyer wants to see?
Here are a few tips for creating attention-grabbing real estate flyers that will drive business:
Put your best brand forward.
Your brokerage gives you credibility and trustworthiness in the eyes of consumers. Before they know you, all they know (most likely) is the brand you represent. Use this to your advantage and leverage your brokerage’s brand to establish yourself as a trusted expert in the eyes of someone who has only seen a flyer. Let your brokerage brand shine through those real estate flyers, giving them a level of professionalism.
Use content you already have.
Use your existing CMA content for the flyer. Save yourself some time and use what you already have so that you don’t duplicate work for yourself. You likely already have all of the property data, images, comparable properties, and supporting information available in a presentation, so let the technology do the heavy lifting and convert it into a flyer directly from your CMA tool. If you use MoxiPresent, you can create a beautiful, ready-to-use flyer from a presentation literally with the click of a button. This also ensures your brokerage branding is there and formatting is a breeze, all you need to do is select a template and it’ll auto-create your flyer.
Focus on the information they really care about.
Sure, there’s the basic ‘must have’ info that will always be there. After all, anyone is going to expect to see general property stats on a listing flyer. When it comes to the extras, though, make sure you tailor them towards your likely buyer. Consider the neighborhood, size of house, property characteristics, and unique features. Then, think about who is most likely to purchase the house. What are they looking for? What are their non-negotiables? When they pick up a real estate flyer, what is going to stand out and make them want to take action? Promote the features that make the property unique and focus on the things that will appeal to the ideal buyer of that specific home.
Real estate flyers should be beautifully branded, professional, and informative. Use your CMA tool to your advantage and save time by leveraging property data and images already available. Create flyers that are visually appealing, showcase the brand behind you, highlight what’s really important, and make it easy for eager buyers to contact you. Oh, and don’t forget to let your personal brand and personality shine through as well.