By Tiana Baur
It’s the first quarter of 2018, which means it’s time to #GetShitDone (did you know that’s MoxiWorks’ company motto?!). Right here and now is the time to check off all the items that will soar you into your most successful and self-fulfilling year yet. And let’s face it, the one thing on everyone’s mind in Q1, is getting listings lined up to sell in Q2. Everyone is working as diligently and quickly as humanly possible but working hard and working smart can be two very different things. Because of that, we’ve put together a list of the five steps you need to take that will pay more dividends this year than anything else.
One: Do something that makes you feel good about yourself at least once a week
Maybe it’s standing in front of the mirror each morning and giving yourself a pep talk. Maybe it’s getting your nails done to look more polished in front of your clients. Maybe it’s taking language lessons to broaden your prospect scope. Little things can make a world of difference and it’s important you feel good about yourself, because you are your business. Mental health is incredibly important, don’t let yourself slip to the bottom of the priority list.
Two: Know who you are targeting with Moxi Insights
If you don’t know who you’re targeting, you’re basically taking shots in the dark. Wouldn’t it be amazing if there was some magic tool out there that could tell you who would be likely to list soon? Well, there is! If you haven’t heard, we have a new tool called Moxi Insights that is part of our Moxi Marketing suite. It aggregates public data for your entire sphere and auto-updates it for you too. There are even badges that identify those in your sphere that are likely to list and the reasons why they are likely to list.
Check it out – you won’t regret it.
Three: Prepare for those pesky taxes with QuickBooks
The worst part about tax season is being a 1099 independent contractor. It makes everything ten times more complicated. Finding all the receipts from the entire year and trying to ballpark your mileage is enough to drive someone mad. And even then, it’s easy to forget all the other stuff you can deduct, so by the end of it, after pure exhaustion and frustration, you throw your hands up and say, “whatever.” Well, it’s time to take the stress out of your taxes!!! QuickBooks Self-Employed was created just for independent contractors like real estate agents. It simplifies everything and does most of the heavy lifting, PLUS it saves people an average of $4,340 on their taxes. What’s not to love? More on QuickBooks Self-Employed and try it for cheap here.
Four: Try something new
Einstein’s definition of insanity is doing the same thing over and over and expecting different results. If you’re not happy with your current results and the shape your business is in, it’s time to try something new. It can be scary and nerve-racking to take the first step, you’ll hit roadblocks and some things will go smoothly while others won’t. Whether it’s as simple as trying a new marketing method or hosting your first party, it’ll be worth it!
Five: Get as many eyes on your listing as possible with Advertise Your Listing
It’s a digital age and if you’re not advertising on Facebook, are you really getting the most optimal reach for your listing? The answer is no. But I do realize not everyone is a Facebook pro and not everyone has the time to create and analyze their Facebook Ads, let alone have enough time to even eat lunch. That’s why we created Advertise Your Listing. It’s all the Facebook goods and glory you need to show your clients (including automagically sent client reports *cough cough*) that you’re a marketing genius and you deserve their repeat business. Also, it only takes you five minutes to set up, and we do all the heavy lifting.
Find out more about Advertise Your Listing here.
If you do these five steps, we promise you your success will be much greater than if you hadn’t. Whether you do these because your resolutions are calling your name or you’re always looking for ways to grow, these will make you more productive and increase your repeat and referral business. Regardless of the reason, it’s a #GetShitDone kind of attitude that lights the fire within and turns the mediocre into real estate legends. What are you doing today to help yourself tomorrow?
By Tiana Baur
The year is coming to an end and it’s time for a moment of reflection. How close are you to hitting your goal this year and where were you this time last year? Are you guilty of setting lame, mediocre goals? There is a right way and a wrong way to set your business goals. Matthew Ferrara, real estate mogul, keynote speaker, and consultant, has some serious tips for how to go about and set your business goals. These best practices for goal-setting will help get you to where you envision yourself and your business to be, because when you care, you succeed.
First, take time to clarify your goals.
Matthew says, “Don’t start with a dollar figure. But, instead ask yourself, ‘What is the reward for all of your hard work?’ Maybe there are personal goals like saving for your retirement or putting your kids through college. Maybe it’s a professional goal such as being the best in your market place. Whatever those goals are, and they might change over time, you need to sit down and clarify those goals.” Focus on rewards first.
Next: What will it take to reach that goal?
This is where your numbers start to come in. How much revenue do you need to generate? What about in units? How many sellers/buyers does that mean? What’s the price point? Once you’d figured these out, you can find the system that helps make them a reality. As Matthew says, “The right system will go to work for you.”
The right system will…
- Take a look at historical data
- Analyze your current pipeline of contacts and prospects
- Give you a current status
- Help you build out a plan for success
You can expect some of the plans for success to include how many people you need to add to your sphere or actions the system can take care of for you like automated emailing or creating marketing tools. “The best systems don’t just organize your information. They need to activate them and help you work through that information using a process that is aimed at your goals.
Bring focus: Accountability starts with you
You need to be able to see your goal every single day. You need to see how the actions you’re making are generating the results necessary to reach the goal. Also, the technology you use should show other steps needed in order to attain said goal if you aren’t doing enough as is. This kind of information helps you with: Budgeting and planning, managing expenses, highlighting gaps in your projections, comparing current performance to previous time periods, and focus on tasks and goals.
- Goals are critical.
- Focus on the rewards then determine revenue necessary. Then take a look at the work required to generate the revenue.
- Connect your goals to your systems. Make sure your plan is driven by the right data that guides you step by step to the goal.
- Always be measuring progress. Make sure your system helps you keep an eye on your own progress, not just daily tasks.
If you’d like, you can watch the entire video below on how to set your business goals for 2018:
For those Moxi Engage users reading this, you can now review your previous years’ goals in Moxi Engage and compare and contrast how things are going in your business. This enables you to better choose your goals for the future.
If it’s financial guidance you’re seeking, we have a recorded webinar for you to watch here.
So, what are you waiting for? Hit the ground running in 2018 with goals and grit beside you! Trust us, your future self will thank you for doing this.