How Facebook changed real estate marketing for better or worse

By Tiana Baur

Facebook is definitely not everyone’s favorite topic right now, especially when it comes to politics. That may not be our scene, but the Book has affected the real estate industry fairly heavily as well. It has changed the way we look at digital marketing and the way brokerages and agents alike view social media as a business tool.

In our industry, there are now specific tasks that are expected. Creating a business page and implementing property ads to your marketing campaigns are now the status quo. If you’re not doing them, you’re falling behind, and if you don’t at least update your page 2-4 times a week, you’re not doing nearly enough.

It has also become one of the hot topics to write about – every update, newsfeed changes, ad creation, features, etc. There are millions of blogs and articles giving tips of how to use the channel to its fullest (we have quite a few in our repertoire as well). It’s all due to the fact that Facebook has become the ultimate channel across all forms of social media – it’s where the world hangs out… or at least 2 billion people do. Therefore, it’s where all your prospects and clients are hanging out. So, whether we like it or not, the Book is still king, and therefore is a channel no one can ignore. Not the agents, or the brokerages, or even companies like Moxi. We’re all slaves to the Facebook Machine.

It’s also why we completely transformed our Moxi Marketing suite. Although agents know they need to be active on it, they don’t necessarily know where to start, or how to effectively advertise their listings or themselves. With over two billion active people on Facebook, we felt it was important, no, vital for agents to showcase themselves and their business on the channel in every way possible. Plus, we also wanted to take some of the pain out of Facebook, so agents can spend more time focusing on their precious spheres.

Our Facebook Ad tools, Advertise Your Listings and Advertise Your Services, are some of our absolute favorites. We’re especially excited about Advertise Your Services, the latest installment of the Moxi Marketing suite, since it has all the juicy goodness that is Advertise Your Listings, only this time it’s for agents’ personal brand and business. Like previously done in Advertise Your Listing, you can link to your personal Facebook Business Page, and if you don’t have one you can still use it. Even if you have no personal profile, even if you never ever want to have to type facebook.com into your navigation bar, you can use Advertise Your Services (and Advertise Your Listing). Talk about leveraging the Book with very little effort!

We try to not only focus on trends, but what we’re hearing from our clients. That’s why Moxi Marketing was created and why we’re rooting it on and celebrating its successes. If we can put just a few more hours back into an agent’s week – we’re happy. At Moxi, we’re only as good as our tools and we stand by calling them the best-in-class. Try these time-saving tools out today – won’t regret it.

Posted on March 23, 2018 at 3:54 pm
Tam Nguyen | Category: MoxiWorks, Productivity, Tips and Tricks | Tagged , , , , , , , ,

The number one reason why realtors need to advertise on Facebook

save time advertising on facebookBy Maddie Jostol

If you aren’t already, get on Facebook now. Agent ads are what is going to drive your business and doing so on the largest social media platform is key. We understand it seems like a time consuming and overwhelming undertaking, but it doesn’t have to be. Use the right tools that help you work smarter, not harder.

The number one reason you need to advertise on Facebook: exposure. This may seem obvious, but its importance is often overlooked. Growing your sphere is the number one way you’ll be able to sustain and grow your real estate business in such a competitive market. What role do Facebook ads play? To put it simply, you’re getting your personal brand in front of a massive, targeted audience, with the click of a button.

Facebook not only has a huge pool of people, with 1.15 billion daily users, but it’s also the perfect platform for real estate. Facebook is visual, but informative. What’s that mean? Content that is successful on Facebook is eye-catching, yet informative, meaning a beautiful picture of a home (with some information and details on the listing available) does really well on Facebook. Consumers don’t only appreciate it, but they now expect digital marketing to be a part of an agents’ offering. Agent ads on Facebook are a simple way to impress your clients with the ability to show them how many eyes you got on their listings.

We recently expanded our Moxi Marketing suite, adding Advertise Your Services, which allows agents to promote themselves and their business quickly and easily. You just log into your MoxiWorks account, follow three guided steps, and voila! You can have promotions up and running in five minutes.

One concern we commonly hear from agents is that they know they need digital marketing, but they don’t want social media ads linked to their personal account. Use a system like Advertise Your Services, which doesn’t require your personal Facebook account to be linked. In fact, you can run agent ads without having a Facebook account at all.

Promote both yourself and what you do. Agent ads promoting both the service the agent offers and their success (active listings, recently sold listings), demonstrate that agents’ expertise. Gain exposure by marketing yourself – get in front of potential clients and make your name known in your area. Then, each time you win a new listing, boost it on Facebook. Not only will this win over your clients as they’ll be able to see the effort you’re putting in to market their home, but it will also generate leads for you as an active and successful agent.

Here’s the key: don’t wait. Get your marketing ramped up now. Gaining exposure through agent ads is a vital piece of ramping up for the busy season. You want your name to be well-known in your area as those listings start rolling in.

Posted on March 6, 2018 at 5:47 pm
Tam Nguyen | Category: Productivity | Tagged , , , , , ,

Get Sh*t Done with Moxi Marketing

advertise your services displayThe Moxi Marketing suite has evolved just in time for the ramp-up to busy season. With Advertise Your Listing, Moxi Insights, and Moxi Publish, now comes a new update so agents can advertise themselves 24/7. With over two billion active people on Facebook, we felt it was important, no, vital for agents to showcase themselves and their business on the channel in every way possible. If you do the math, that two billion is over a third of the entire population of the world. Not only that, but 95.8% of social media marketers say the ever-growing channel delivers the best ROI of them all. So, it’s easy for you to see where our zeal for this update comes from.

Now you can advertise more than just your listings. You can advertise yourself.

Advertise Your Services is the latest installment of the Moxi Marketing suite and it has all the juicy goodness that is Advertise Your Listings, only this time it’s for agents’ personal brand and business. Like previously done on our Facebook Ads, you can link to your personal Facebook Business Page, and if you don’t have one you can still use it! Even if you have no personal profile, even if you never ever want to have to type facebook.com into your navigation bar, you can use Advertise Your Services (and Advertise Your Listing). There is literally no barrier to entry on this.

Win more listings, promote your brand, and most importantly: spend less time doing it.

Business is slow right now. There’s not a ton of inventory and everyone is gearing up for new listings come Spring. What if you could press a button and get more listings than ever before? Now you can. Advertise Your Services puts yourself and your brand out there to the world in less than five minutes, in only a few short steps. That’s it. We handle every ounce of the heavy lifting.

Show your competition who’s boss.

Your resolutions are calling and it’s the season to get that shit done. Your goals this year are higher than last (and if they’re not, they should be). The only ways to reach these new goals are to try things you never have and be more productive while you do it. Advertise Your Listings checks both these boxes, and is one more thing you’re doing that your competition likely isn’t.

Get the lead with Facebook Ads, win the listing with public data.

When these new leads come in from Advertise Your Services, you can add some super-charged magic fairy dust onto them with Moxi Insights – another key aspect to Moxi Marketing. Insights is an easy way to impress your prospects and clients, making you stand out far above the rest. With unique public data pulled into your CRM, you’ll know everything you need to in order to win the listing. In fact, here’s 100 ways to impress everyone with Moxi Insights.

The newest tool in Moxi Marketing is now at your footsteps.

No matter which products you use from MoxiWorks, your brokerage has access to all of Moxi Marketing, which means you have access to Advertise Your Services! If it’s not turned on for your company, contact your Account Manager and if you’re an agent, you can go here.

Find out more about Advertise Your Services and the rest of the Moxi Marketing suite here.

Posted on March 1, 2018 at 3:27 pm
Tam Nguyen | Category: Productivity, Tips and Tricks | Tagged , , , , ,