Brokerage success is dependent on two groups of individuals: your managers and agents. What are you doing to help ensure their success and your brokerage?
If you struggle with this, you’re not alone. The key to brokerage success can be summarized in two words: employee engagement. No really. By providing managers and agents with an engagement plan that includes coaching, communication, and tools training, it will result in real results:
- Increase agent satisfaction and retention
- Stronger manager/agent relationship
- Faster learning of brokerage technology tools
- Higher profits
Measure brokerage success through employee engagement
For us, brokerage success is measured by this engagement. We recognize the challenges brokers face with providing technology for their agents. We see it across the many brokerages we talk with every day. Things like unopened emails or agents who don’t take training. Not to mention a wide spectrum of agents; everything from new agents to top producers, who all have their own habits and preferences. Add it all up and you can see why most technology in most brokerages has low adoption and use.
A brokerage success platform for everyone at your company
Moxi Works is an entire platform with many integrated tools and services. In order to maximize agent use across this platform, we have developed comprehensive methods for engaging all stakeholders including managers, agents, trainers and support staff. It’s a program we’ve developed to help our 50 brokerage clients achieve phenomenal adoption and use rates. Moxi Engage enjoys over 50% use and over 5.5 million sphere contacts. And Moxi Present has over 70% use.
We get these kinds of numbers by making sure everyone at a brokerage understands why they should use the tools, what the tools deliver and how to use them. We do this with materials that are easy to digest and deliver in offices. We rely far less on email and far more on video. We help new brokerages understand the process at the beginning, and we build smart project plans tailored to each brokerage.
Sounds good, right? How do you start the process? The good news for you is we’ve encapsulated our methods into an “Engagement Cookbook.” We use this at the start with new brokerages to implement the full process. It lays out our partnership, content, communication flow, timing, the early steps to take, and finishes with ongoing engagement. Feel free to use it at your brokerage.
As someone who owns or manages a residential real estate brokerage you know the challenges of creating success for your
agents. Success means different things to each agent. They have different life and financial goals and are on different paths to meeting those goals. One agent may need help with listing presentations, while another needs to find better work and life balance. This individuality means the only way to help them is with personalized communication. That’s where it gets hard for you to scale.
The Challenge for Managers
Sure, some of your agents pay for a professional coach, but most don’t. Or they try one and don’t renew their contract. This means the ball is in your court to help them do the right things at the right times. It’s up to you to provide some coaching to give them ideas, feedback and most importantly, accountability.
For most managers this is challenging. Providing accountability in a timely way means meeting regularly with your agents. In a typical office with 20-50 agents the only way to accomplish this is with tools and processes that make it easy for both the agent and the manager.
The Moxi Engage™ Manager Dashboard is the tool designed specifically to help managers coach their agents. It allows managers to review activities and transactions, their percent to financial goal, and perhaps most importantly, jot down and save some meeting notes. This helps managers remind agents about what was talked about last time, providing
The most successful offices with Moxi Engage are the ones coaching their agents and utilizing the Manager Dashboard. The benefits are numerous when you have well-coached agents. Successful agents:
- Feed off themselves and give each other inspiration
- Often mentor new agents very effectively
- The offices are more fun and you retain more agents
- Agents naturally draw other successful agents to your brokerage
“Coaching Your Agents to Success” is a free eBook written by Moxi Works. It’s packed with useful tips for coaching agents, and these don’t require a manager dashboard. Any manager can use them.