By Maddie Jostol, Senior Marketing Manager
The most important thing you can do for your business is to nurture your sphere of influence to grow repeat and referral business. This is hands down the best source of business in real estate, and it’s right there at your fingertips. Rather than letting those valuable contacts in your database go to waste, it’s in your best interest to stay in touch with them and remain top-of-mind as their go-to real estate expert.
To solidify a strong, lasting relationship with your clients, give them memorable closing gifts. Below are a few trendy ways agents can continue to deliver an outstanding experience that clients will be sure to tell their friends and neighbors about, even after the sale.
Real estate closing gifts: Subscription-based service
Everything is now subscription-based. You can order everything from groceries to razors through a subscription because convenience is everything.
Consider subscription-based closing gifts for your clients to offer a personal and lasting impression. A gift like this is easy to make personal, showing your client that you understand them and appreciate them. For example, you can tailor gifts for the heath nuts, the dog lovers, the wine connoisseurs, the bookworms, and the world travelers.
The beauty of this type of gift is that it is quite literally the gift that keeps on giving. These ongoing touchpoints keep you top-of-mind long after the sale and remind your clients how much you enjoyed working with them and how much you’d love to work with their friends, family, and neighbors. Recurring gifts are a set-it-and-forget-it way to keep in touch, rather than continually thinking of and organizing seasonal gifts.
Keep in mind that these don’t have to be monthly. If you don’t want it to cost you an arm and a leg, consider a service that will allow you to send a gift on a quarterly basis.
Help them with the move
Moving is stressful. No matter how much you prepare and organize, it still takes way longer than anticipated and is disruptive to your entire life.
Consider closing gifts that help ease the pain of moving or help your clients get settled into their new place. You’ve already helped your client find their dream home and easing the pain of moving will show that you’re willing to go above and beyond to make their transition enjoyable. Services such as MoveEasy, MooveGuru, and HomeDiary for inspiration. These are simple services with reasonable pricing that you can provide to your clients in order to continue the outstanding service you already provide. The thoughtfulness of these gifts goes a long way.
Experiences over stuff
Today, people tend to appreciate experiences more than materials things. When thinking of your next closing gift, consider an experience gift, especially for your millennial clients. Whether your clients are into wellness or the great outdoors, there are endless options for experience gifts that will leave a lasting impression. Giving your clients something they can enjoy with their family, spouse, or friends, is priceless.
Real estate closing gifts should be personal, useful, and fun. Consider these three trends next time you go to thank your client. The key is to be thoughtful, giving a gift that keeps you top of mind for years to come.
Curate, customize, and delight your clients with the help of Knack.
And the Moxi Cloud just keeps growing. Now with gifting services from KNACKSHOPS.COM available! We’re stoked to announce Knack as a preferred brokerage solution, giving agents more ability to customize their client gifts.
One of the reasons the Moxi Cloud is growing at such a fast rate (40+ tools and services!) is because we encourage our brokerage clients to integrate the existing tools and services they already know and love. Part owner and client of MoxiWorks, Windermere Real Estate, is the brokerage that brought Knack to our attention, and we’re very thankful they did!
Knack is a modern gift-giving solution for agents who wants to give thoughtful gifts but can’t take time out of their already busy-as-can-be schedule to find them. Knack carefully curates artisan products that tell a story, then allows agents to combine items in a way that is meaningful to them. Gifts are hand-packed, and each gift includes a custom booklet that tells the story of each item in the gift, making the experience enjoyable and unique. Shoppers may choose from already made gift sets, customize those to their liking, or choose from over 1,000 products on the site to curate their own unique gift set.
“We’re excited to add Knack to the cloud. Giving gifts and in doing so, staying in touch with your sphere is crucial for agents. Knack is special in that it allows the agent to customize a gift set or build one from scratch, and have it delivered in beautiful packaging to their clients. We want brokerages and agents to have choice, and this helps to accomplish that,” said Kylah Searing, Director of Moxi Cloud Partnerships and Integrations at MoxiWorks. “It was great having the introduction to Knack come from Windermere. Since they already use and love this service, it made the decision to add them to the cloud an easy one.”
This integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember. The gifts are easily curated and if agents need help with inspiration, they can speak to an expert concierge.
We also love Knack for their giving back mentality. Knack partners with merchants who support a wide range of causes and donates a percentage of their sales to philanthropic causes as well. For instance, with Windermere, agents can give and give back: Knack donates five percent of each purchase made by a Windermere agent to the much-admired Windermere Foundation. Our Moxi Fund was actually born from the Windermere Foundation, so we love working with like-minded companies.
If your brokerage is interested in adding Knack as a brokerage solution, please contact your dedicated Account Manager and they’ll get the ball rolling.
We’d love to formally announce our newest partner, Loop & Tie, making sphere marketing through Moxi Works tools even easier for our agents.
Sending closing gifts is a seemingly small, but quintessential aspect to any deal done with clients, and later on, can be a reminder that their agent still cares and are thinking of them. Everyone likes presents, but more importantly, everyone likes to be thought of. We have partnered with Loop & Tie to provide an easy and effective way for agents to build and maintain these integral client relationships.
“This partnership allows Moxi Works to save agents, even more, time and provides them with more tools to grow and maintain their long-term relationships. We love what Loop & Tie is doing,” said Mike McHenry, VP of Channels & Partnerships. The positive feedback from agents is what made this an easy decision. Sara Rodell, CEO at Loop & Tie says, “Using Loop & Tie for gifts is like taking your clients shopping. Clients get to select what they want, and agents don’t have to stress about what to buy.”
Loop & Tie lets you send gifts from curated selections. Simply choose a price point and let your client pick from the gifts. This way your client gets what they want and they never see the pricing – win, win! Loop & Tie has a variety of unique products in numerous categories, including Home, Bath, Travel, Lifestyle, Food & Drink, and Accessories.
At Moxi Works, we also know that there is never enough time or days in a week for those in the real estate world. It is the entire reason we are in this business: to save brokerages and agents, precious time and money. The best part of this? No training required!
• Clicking a button leads you to the collections where you choose the level of gift to send
• Loop & Tie sends a gift email to the recipient, who then chooses the gift, where to send it, and a thank you note back
• All steps are brokerage-branded for a professional looking environment
• Moxi Works will show reminders to send gifts at logical points in the sales process
• Support is handled by Loop & Tie
Maintain long-term relationships and start impressing clients with these exciting closing gifts! Find out more about the importance of sphere and why it’s a quintessential part of your business: