By Jessie Trapp, Marketing Coordinator
Looking for another way to gain a competitive edge? Always. Thanks to our latest integration, users of Buyside and MoxiPresent will have the capability to impress clients, appear tech savvy, transact more often, and one-up competition every step of the way.
The award-winning presentation builder, MoxiPresent, is already helping agents across the country do 43% more transactions per year. And now, we’re combining our superpowers with Buyside to do something no one else in the industry is doing – adding innovative Buyer Market Analysis report functionality to a powerhouse presentation builder.
Here are five ways our deepened integration with our certified partner, Buyside, will rock your real estate world:
1. Create on-the-fly Buyer Market Analysis reports.
Gone are the days of copying & pasting Buyer Market Analysis (BMA) reports into your listing presentations. This new integration allows you to include a powerful, real-time BMA report directly in your MoxiPresent presentation the moment you have a seller interested in your services.
2. Facilitate meaningful discussions.
Buyer Market Analysis reports allow you to answer two major questions each and every one of your sellers has:
- What is my home worth?
- Are you confident you’ll be able to find buyers for it?
With the data provided in these reports, you’ll be able to have meaningful discussions surrounding these questions with your clients during listing presentations using up-to-date, local data.
3. Introduce your clients to qualified buyers.
Don’t just tell your clients you have buyers interested in their listing, show them. Go above and beyond by handing your clients a list of unique, qualified buyers actively looking for a home like theirs in the area.
4. Illustrate the demand.
Ease any worries your sellers have about factors such as transaction speed and price with the help of the a clear, easily digestible buyer heat map. This will illustrate where the buyer demand is concentrated in their area in relation to their home and add context to any related estimations you provide them with.
5. Demonstrate the power behind you and your brokerage.
Sending potential clients these BMA reports will demonstrate the abundance of potential buyers that are actively engaging with your brokerage. Having this confidence as they begin working with you will ease many of the fears associated with selling a home, particularly for first-time sellers.
6. Offer something competing agents can’t.
The average person knows approximately ten real estate agents. Chances you become the agent they choose to work with after sending an informational, data-driven report enabled by this integration are high. The more pain-free and simple you’re able to paint the picture of selling a home, the more clients will feel inclined to work with you!
There are countless benefits that come with being part of an open platform, including the ability to grow and innovate over time. This deepened integration with Buyside is a perfect example of how partnering with other best-of-breed vendors allows us to set the bar high and keep our clients competitive in the long-run, regardless of what changes come our way.
Want to see more on our Buyside + MoxiPresent integration? Checkout the video below!
By Tiana Baur
When it comes to presentations, you have to put your best foot forward. Every other agent out there (more or less) are doing them digitally too, so in order to stand out, you have to do more. Chances are your presentation tool (such as Moxi Present) auto-generates them based off the MLS number you plug in and voila, a perfect presentation with no editing needed. While that’s already a powerful tool, some customization is important in making you stand out above the rest.
We’ve got you covered with tips on seller, buyer, open house, and all other presentation types. Try these to stand out:
1. Staging approach
Do you stage every home you list? Do you partner with a staging company? Do you have your photographer work closely with your staging expert to showcase the listing in its best light? Make sure you put your staging methodology, so your prospects/clients can get the whole picture.
2. Marketing strategy
Lay it all out there. Show them stats on the reach and results you’ve gotten on previous marketing efforts for other clients. You can even show them the auto-sent reports they’ll receive when you use Advertise Your Listing.
3. Listing photos
If you’ve done it before you can do it again. Show your expertise and earn credibility by showing recent listings you’ve sold. Chances are if they like the photos from the past listing, they’ll get excited to see the ones you get done for them.
4. Pricing strategy
Even though you’ll likely be explaining the reasons behind your suggested listing price, it’s good to put a few into the presentation as well, so when they are flipping through it after the fact they can refer back to them.
Buyer/Open House Presentations
5. Neighborhood Info
It’s fun for people to picture themselves in a given place. Showcase some favorite restaurants, parks, and activities in the neighborhood they’re looking to buy.
6. School district
Where their kids will be going to school is sometimes the deciding factor in the home buying process. Put some stats and links to the school district’s website so they know you’re thinking about it too.
7. Negotiation stats: “on average, I win 80% of offer negotiations”
You might not have exact numbers but give your prospects and clients an idea of your negotiation skills.
It doesn’t matter what kind of presentation you’re creating, you must use video somewhere in it. It can be of the property, of yourself, your past clients, the neighborhood of the subject property – whatever you see fit.
9. Catch eyes with short testimonials
A MUST. While a video testimonial is ideal, some short quotes along WITH video will provide added value and set the tone for the video they’re about to watch. Plus if they’re scanning and don’t have time for the video, the quotes will be easy to digest.
10. Supply online and high-end printed version
Having a digital and a printed copy covers all the bases. Maybe they like to take notes while you’re there presenting to them via the digital copy. Maybe they like to take notes after the fact with their spouse on something more tangible. Provide both to make sure they have what they need.
11. Quantify: “My listings, on average, sell within 20 days”
Similar to negotiation, it’s important to quantify your general real estate skills. How long are your listings typically on the market? What’s your satisfaction rating? What percentage of your sphere are repeat and referral clients? Extremely powerful, extremely necessary.
12. Local market data
You want to set expectations right away. If the market has slowed a bit, explain the time on market may be a week or so longer than your average. If there’s super low inventory, tell them patience will be key in finding the right home for said client. Show this in local market data from your provider.
13. Ask questions
At the end of the day, it’s all about them. Show how committed you are by asking them questions and maybe even throwing in a questionnaire or survey into your presentation.
14. The power of your brokerage
Your presentation is probably already brokerage branded, but it doesn’t hurt to add a little more information about the brokerage you’re with. A united front is always a good idea.
15. Personal brand
It’s important to show a strong personal brand with your brokerage brand. Think of your brokerage as the cake and your personal brand as the frosting. It adds some flavor and sets you apart from other agents out there.
It might seem like a no brainer, but make sure all the fonts and colors match throughout. If you upload any content or screenshots, try to make sure they fit style-wise. It will help you look more professional and put together.
We hope these tips will help your prospects turn into listings and buyers during this busy season. If you’re looking for more tips and tricks on your presentation tool, visit our support site.
43?! No way. That number may come as a shock to some, but we can prove it.
Moxi Present is an industry-leading CMA and presentation tool with a very high adoption rate. It’s a tool that allows agents to easily create seller, buyer, and open house presentations. They are MLS-connected, updated to the minute and every property can be shown with the actual driving commute time to any location. This CMA tool also allows agents to include video and other rich media right into their presentation and enables agents to create listing flyers in a snap.
We were curious what results agents were seeing from using it, so we conducted an analysis. We used Windermere Real Estate agents in Western Washington as the sample for the case study. There are roughly 2,700 Windermere agents in the Western Washington region. We looked at their agent activity for the 2016 calendar and here’s what we found:
Seller agents who used Moxi Present averaged 6.4 sales in the 2016 year, while those that didn’t only averaged 4.17 sales, meaning that seller agents using Moxi Present had 53% more listing sales.
Buyer agents that used Moxi Present averaged 5.71 sales, while those who didn’t averaged 4.30 sales, helping those that took advantage of the tool average 34% more buyer-side transactions.
When adding those numbers up, that’s 12.08 sides for agents who used Moxi Present and only 8.42 for those who did not. Windermere agents who used Moxi Present enjoyed 43% MORE business in 2016! We probably don’t need to point out the fact that this is a huge change to an agent’s bottom line.
York Baur, CEO of Moxi Works said, “This is the power of Moxi Present. The agents that embrace technology and the tools their brokerages are providing them, are the ones that are winning. The numbers don’t lie.”
One last fun fact: over half-a-million Moxi Present presentations have been created to date. That’s a LOT of presentations. Find out more at moxiworks.com and download the case study here to see exactly what we found!
Prefer to see than read? Catch this video below.
We’re excited to announce that we’ve made some updates to Moxi Present, the presentation builder designed specifically for real estate agents. Moxi Present is unique in that it’s completely customizable and is integrated with the MLS, pulling property data directly into an agent’s presentation. It can be used to create any type of presentation, from CMAs, buyer presentations and open house presentations, to neighborhood tours and more.
This tool consistently earns high adoption rates, which is why making it available for all agents within client brokerages is of high importance to us. As of mid-December, we’ll be sun-setting the TouchCMA iPad app. Why? Because the web-based version of Moxi Present is completely responsive and even better. We’ve found it has a better user experience and better integrates with the other Moxi tools.
Don’t worry… the presentation builder you know and love isn’t going anywhere. In fact, it’s only improving.
If you currently have the app, it won’t be disrupted for the foreseeable future. The iPad app will still be available, but will no longer be updated or supported. Come December, the iPad app will no longer be available in the app store. This will inhibit any new downloads or updates, but will have no effect on existing installs.
For agents who currently use Moxi Present, they’ll still have the same Moxi Present tool, but only the web app version will be supported in the future. The tool is entirely responsive and can still be accessed on an iPad, but instead of having to download it through the App Store, agents can simply log in online.
A few months ago, we officially changed the name of TouchCMA to Moxi Present. The product didn’t change, it just started coming in better packaging. Now, we’re streamlining the tool even further. In order to continue the necessary support and updates, it makes the most sense to focus on continuing to optimize the web-based app to be used by agents on any device.
It’s no secret that we’re committed to integration. These are just a few steps we’re taking to simplify and enhance the user experience for agents – making them more productive and successful.
While the idea behind Zestimates® seemed awesome for homeowners, it’s entirely frustrating for agents and often ends up disappointing their clients with inaccurate pricing forecasts. Even though Zestimates know a home’s approximate size and location, there are many factors they don’t take into account. That is why homeowners need to hire a real estate agent that can be their trusted advisor through every step of the home selling process, because Zestimate accuracy doesn’t cut it.
Zestimate Accuracy Backlash
What happens when Zestimates are seen without proper context or guidance? A lawsuit. While this is the first lawsuit of this kind, we are not surprised to see it come to light. It states that, “Homeowners, realty agents and appraisers have been critical for years about the valuation tool, citing estimates that too often are far off the mark — sometimes 20 percent or 30 percent too low or too high — and misleading to consumers. Zillow itself acknowledges errors.” That’s why we empower agents on our platform to be true consultants.
“The idea of an AVM (automated valuation model), an algorithm, that determines the price of a house is flawed from the very beginning,” said York Baur, CEO of Moxi Works. “There’s no such thing as standard housing product. If I buy a car, it comes off an assembly line, and they’re all the same. But every piece of property is different.”
Baur went on to say that, “Zillow has been very clever to give consumers a ballpark idea of what their house is worth, but it’s just that: A teaser to get them onto the website. So, why would anyone leave the most financially and emotionally charged transaction in someone’s life to a computer? You wouldn’t. Like with any large investment decision, you would seek professional advice, and that’s what realtors give you.”
Our CMA presentation tool, Moxi Present, encapsulates the relevant information about a house and enables a professional agent to consult and advise their client with accurate information, and information that can give true context to a Zestimate. “A realtor using modern tools like Moxi Present, has access to a wealth of data beyond what some computer algorithm is using and in particular can access things that no algorithm can,” said Baur. He means things like the details of a home’s interior or the exact character of a given neighborhood, which only an agent, a human, can speak to.
The importance of using a trusted advisor cannot be overlooked. As we all well know, this is one of the most important and personal transactions in someone’s life, and it needs to be treated accordingly. If you were to get a surgery, would you consult a professional first?