By Tiana Baur, Marketing Manager
Let’s talk MoxiMarketing and Facebook Audience Network. What they are, what they do, and why they matter to your business.
MoxiMarketing, the ever-growing marketing arm of the MoxiCloud, includes digital marketing tools for agents at no added cost to our client brokerage. The heart of MoxiMarketing is Promote, an integrated advertising tool that makes marketing simple for busy agents. Promote has various options for both agents, and at the brokerage level.
Promote for agents
Promote gives agents the ability to engage in easy-to-use digital marketing via their existing MoxiWorks account. This leading advertising tool enables agents to promote their listings or their business, in three easy steps, typically taking less than five minutes to complete.
Essentially, we wanted to take the pain out of online advertising for real estate agents, so we built a tool that lives within the technology they use every single day – a ‘one stop shop’ for their advertising needs if you will. They can create eye-catching ads in mere minutes to promote things like open houses, just listed, just sold, and more.
Promote for brokerages
We know that brokerages are constantly looking for new, innovative ways to support their agents, specifically their listings. Promote for brokerages now has a co-marketing tool for brokerages to boost their recruiting and retention efforts, without adding more work on for their services members.
With co-marketing, brokerages can spread their brand further. They simply select a budget and parameters, and cover part of the ad cost for their agents’ listings. For example, they can pick up the tab for 20% of the spend on all listing ads. Every time one of their agents opts to promote their new listing, they then cover 20% of the cost. Brokerages can choose to set one listing ad per agent for the month or for a set duration. They’ll soon even be able to select certain offices, price points, or specific agents to whom you’d like to extend more support. Basically, the power stays with them!
Plus, coming soon are Automated Listing Ads, which lets you automate all of your brokerages ads, pick your own price, and increase your brand awareness in just a few steps. Automated Listing Ads give your brokerage the ability to promote your business, brand, and of course, your listings independently from your agents – quickly, easily, and all without extra staff time.
Facebook Audience Network
This is the latest addition to Promote. The Facebook Audience Network is exactly what it sounds like, a giant network of hundreds of websites that ads push to. Here’s a short list of some of the websites included:
- Men’s Health
- Business Insider
- Food Network
- New York Post
- Fox News
- TV Guide
- CBS News
- New York Times
- Vice News
- Golf Digest
- Huffington Post
Now when an agent or brokerage uses Promote, the ads automatically go to Facebook, Instagram, and the Facebook Audience Network, expanding their reach, getting more eyes on their brand and listings, and of course, wowing more clients along the way.
Interested in getting this powerful tool for your agents and/or your brokerage? Fill out the form on this page (which takes less than a minute!) and we’ll be in touch shortly after.