By Maddie Jostol, Marketing Manager
Our friends over at Flipt are doing some big things. They’re revamping lead generation for real estate, giving agents a unique advantage.
What does this mean for you? You should have your eyes on predictive analytics. It’s making big waves in real estate, particularly as it relates to lead generation. The vast majority of homeowners end up working with the first agent who contacts them. So, how do you get to someone first? That’s where the power of data comes in.
Flipt leverages predictive analytics to identify potential buyers and sellers, then strategically markets to them, generating high-quality leads. They have a network of carefully vetted advertising partners, including the likes of The Wall Street Journal, The New York Times, CNN, Spotify, and many more. The power of identifying buyers and sellers before they’ve taken any action. It enables agents to be the first to contact a prospect in the very early stages of their home buying or selling journey.
Homeowners value responsiveness, an expectation that Flipt allows agents to deliver on. Agents can claim their zip codes, which automatically launches locally targeted campaigns for you, reaching motivated sellers and prompting them to speak with an agent (you!). Ads are only shown to verified homeowners in your selected zip codes, ensuring your marketing dollars are spent wisely. Since Flipt is a MoxiWorks partner, those leads are immediately routed into your Moxi Engage account for easy follow-up and tracking.
We obviously love having Flipt as a partner, but even more than that, we love seeing the results agents have seen from using their service. Recently, Flipt took a closer look at The Keys Company, the largest independently-owned real estate company in Florida. With the goal of increasing transaction volume while decreasing marketing costs, they made recommended Flipt to their agents. Quickly, they saw high adoption and tracked the results.
They found that Flipt helped to strategically grow agents’ pipelines. The leads they received were nurtured, and filled the agents’ pipelines, becoming listings in the following weeks and months. Agents and Managing Brokers throughout the company immediately reported positive results. Several noted they saw an immediate impact on their business and many attributed successful sales to having used Flipt. After 12 months, Keys attributed $920,000 in profit to using Flipt. Download the full case study here.
If you’re an agent interested in trying out Flipt, click here.
By Tiana Baur
The Facebook community has more people in it than the population of China. The sheer amount of people on the social network make it hard to ignore – even for our industry. When compared to other small businesses, 79% of real estate businesses have Facebook accounts. Which to be honest, is a pretty surprising number if you ask us.
And yet, most are making mistakes – so much so in fact, that there many articles being published about the common social media mistakes real estate agents make. Like focusing on the amount of likes they have or treating their page like some sort of brochure.
The reality is, agents no longer need to keep trying so hard. There are certain things you can’t know without having the proper experience, but no one should expect agents to become social media gurus overnight – especially since others are spending their entire careers doing so. The new best way to take full advantage of social media is to take a step back and let the pros do it for you. Period.
The #1 way to reap the benefits of Facebook is to use tools that do the heavy lifting for you. It might sound obvious, but so many agents try to be the social media maven for their own business and end up dropping the ball or making a plethora of common mistakes that are narrated out in the articles we mentioned above. There are companies that have entire teams dedicated to helping agents get the most out of social media channels, especially Facebook. It’s time to use them. Here are our favorite tools to use right now:
1. Flipt – Predicative Real Estate Ads
Flipt connects home sellers to top real estate professionals on the web and mobile by using housing and social data. They are predictive real estate display ads to empty nesters, people moving into retirement and homeowners going through life-changing events. Flipt lets you claim your zip codes and within a few minutes launches your locally targeted campaign with their easy-to-use ad builder. Within 24 hours your ads are online, where motivated sellers click and request your information from your free Flipt landing page.
2. Advertise Your Listing – Attention Grabbing Ads in Five Minutes or Less
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing with ease, built directly into the Moxi Engage CRM. The best part? Agents do not need a Facebook Page to run ads. Not only that, but it sends reports directly to their clients with the click of a button. Advertise Your Listing helps agents show clients that they are willing to go the extra mile for them, and keep up with the competition by improving their marketing strategy.
3. Offrs – Get Your Own Territory
Agents want… no they need leads. At Offrs, they identify over 70% of the homes that will sell in the coming year using predictive analytics. They conduct an in-depth analysis of the data that then predicts when people will sell. This data is then presented to the agent via their “Territory.” Each agent chooses a Territory which includes details on every property or property owner, including mailing address, email, phone number, and a predictive seller score that is updated each month based on thousands of data points.
There are more and more tools coming out every day, especially when it comes to social media and Facebook ads, but it’s important to pick one that you can depend on to get the job done. We’ve carefully vetted all of these tools and can guarantee they do exactly what they promise. Using tools like these are the very best way to get what you can out of the largest social media network in the world.