Real estate leaders from across the country contributed to the tech company’s book bringing together a powerhouse of insights and advice
SEATTLE, (June 3, 2020) – Residential real estate software company, MoxiWorks, has published a new handbook for business leaders as they work toward recovery from the COVID-19 crisis and work to build more durable businesses to withstand any future crises.
GRIT UNLOCKED: The Handbook for Growing an Unstoppable Real Estate Business brings together 26 leading real estate industry voices with lessons on resiliency and endurance and insights into how their businesses are surviving and thriving in the face of a global pandemic.
“When the COVID-19 crisis began we felt the weight of the uncertainty for our communities, our industry and the country as a whole”, said MoxiWorks CEO, York Baur. “While we didn’t know much about what the result of this crisis would be (and still don’t), we did know that we were committed to helping and serving brokerages across the country. We brought industry leaders together to give them a place to collaborate through virtual roundtables, a five-week webinar series, podcasts and more discussing how to remain resilient and durable through this crisis. But that still didn’t feel like enough. This book is the culmination of our desire to help as many brokerages and their agents as we could by bringing this inspiring group of industry leaders together in one book.”
GRIT UNLOCKED features lessons from:
Stephanie Anton, Rob Amen, York Baur, Gino Blefari, Brian Boero, Paul Boomsma, Helen Hanna Casey, Adam Contos, Mike DelPrete, Jeff Detwiler, Matthew Ferrara, Dan Forsman, Matthew Gardner, DeAnn Golden, Ryan Gorman, Chris Gunn, Hoby Hanna, OB Jacobi, Larry Kendall, Julie Kozich, Steve Murray, Georgia Perez, Michael Saunders, Greg Scott, Eric Thompson, and Bill Yaman
An excerpt from the Foreword authored by Matthew Ferrara, Philosopher:
Contained in this guide are leadership insights from an industry that has weathered decades of business cycles — from economic booms and financial busts to industry-wide technology transformations. These organizations have navigated national crises like September 11 and international monetary meltdowns every other decade. They have initiated and directed an endless stream of innovative experimentation. Through it all, one thing has remained consistent: A deep and abiding commitment to stick with it, to see it through.
The result has been one of the most resilient, flexible, creative and adaptive industries in the global economy; one which has made change its middle name and problem-solving its daily habit. An industry that has, in some sense, been practicing its whole life for today’s troubles and stands ready to tackle it head on. Not a single person hesitated when asked to contribute to this guide, even during a global pandemic. That’s what we do, was the common sentiment. Whatever it takes, for friends and competitors alike. To stay in the game, in the best of times or the worst. Sharing our best ideas creates a stronger foundation for everyone.
Baur added, “we are beyond grateful that each of these leaders were able to share their insights and expertise to help inspire brokerages across the country. Our industry is strong and will bounce back and we look forward to seeing how the industry evolves over the coming months.”
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves more than 260 brokerages and 340,000 agents nationwide accounting for more than 13% of U.S. real estate transactions. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. Find more information at moxiworks.com.
MoxiWorks – Let’s sell more homes together
For more information on this topic and other press inquiries at MoxiWorks, please contact Jordan Barrish at firstname.lastname@example.org.
*This press release was originally published on PR Newswire.
Good Investments Prepare You for Disruption
Hoby Hanna, President of Howard Hanna Real Estate Services, brings his passion and insights to the REAL with MoxiWorks podcast discussing how we can turn fear into action. This episode highlights the value of investing in your technology stack to be prepared for any sort of disruption (not just COVID-19), and why it’s important to streamline processes in a legacy industry and at a legacy company.
Jeff Detwiler, President & Chief Executive Officer of The Long & Foster Companies joins York Baur, CEO of MoxiWorks for Episode 12 of REAL with MoxiWorks. The two discuss advice for leaders during times of crisis, how to adapt your communication, and how we can all learn from this moving forward. Jeff shares his thoughts on how to help your agents (and you) avoid fatigue as we work through what he has designated the three phases of this crisis – the deterioration, trough and recovery phases. Jeff gives leaders advice on how to take care of themselves and shares why it’s critical that we keep our agents working both for your business and the economy as a whole.
Mercedes Santiago, Marketing Coordinator at MoxiWorks | March 24, 2020
It’s a time of global uncertainty, due to COVID-19, the epidemic that has disrupted the world. We’ve seen the anxiety-inducing statistics on job uncertainty, food scarcity, deaths, and more. The combination of it all is showing us the true magnitude of the current state of our world. While we’re not sure of what’s to come for certain, we know as a community we must jump in and help where we can.
“The greatness of a community is most accurately measured by the compassionate actions of its members.”
– Coretta Scott King
Real estate brokers are an integral part of their communities and experts in the residents, businesses, and structures that make a neighborhood ‘home.’ As such, brokers and their agents are poised to be great community leaders and supporters during this time. We’ve put together a list of recommendations and want to hear from you as well!
1. Support local restaurants
Seattle streets are much quieter these days for obvious reasons, with one of them being the empty tables in restaurants — a trend fast occurring across the country. We know we can’t dine-in, but don’t forget that many restaurants are offering take out, and it’s essential to their survival. Support your community by ordering takeout.
Fun idea: Virtually cater for your agents! Let all agents order lunch on you for company moral! Share your support on social media to encourage others to follow in your footsteps! Not only can you promote positivity and camaraderie amongst your company, you continue to support your market’s economy.
2. Check in with your neighbors
These times are difficult for many, physically and mentally. You could be struggling personally to care for someone who’s been infected with COVID-19. Or, perhaps you’ve upended your day-to-day routine and are now working from home. Especially difficult, maybe you’re self-isolating due to a pre-existing condition and feel uncertain about your safety. While we shouldn’t be physically close to each other, with technology we have the ability to all stay connected. Even from miles away, what you post online has the ability to shift someone’s mindset on the situation. Let’s keep content optimistic, light-hearted, and inspiring to keep our mental states up high.
Fun idea: check-in with your partner businesses like mortgage lenders, moving companies, or home repair persons and share each other’s stories.
3. Reach out to nonprofits
Many nonprofits around your city are constantly providing shelter, food, and support for members of your community — even during pandemics that close other public places. Call around to local nonprofits and decide who needs what most. In our current situation, these groups are running out of food to distribute. Feeding our community and staying healthy is important for us to move past this.
4. Help seniors who are most at risk
It’s a fact that older people and people with pre-existing health conditions are most vulnerable to COVID-19. There are multiple things we can do to keep this group of people healthy and safe.
- Grab groceries for those who are at risk or those that are shut-in. Drop the groceries off at their door to keep your distance.
- Facetime self-quarantined individuals to keep them socialized and less lonely
- No tech? Start a letter-writing campaign to individuals in nursing facilities who can’t visit their friends and loved-ones face to face currently.
Now is the time to think outside your office walls and see how you can help your community.
Together we can accomplish so much more than we can alone.
Real estate leaders, what do we do now?
It’s a wave we have to ride out, but we don’t have to do it alone. Every industry is being driven into mass-tech-adoption at a rapid speed due to social distancing and isolation. Real estate is no exception, but the key difference is we’re already able to handle this.
I had the pleasure of wrapping up the LeadingRE Annual Conference in Las Vegas last week with a presentation on why every real estate brokerage is a tech-enabled brokerage — a claim that some companies are trying to use as differentiation and value-position to compete for talent. But honestly, do you have a cell phone, perhaps you’re even reading this article on your phone right now? You, as a human, are tech-enabled and therefore so is your business.
And if you’re tech-enabled, you’re also a virtual brokerage. Perhaps you won’t want to operate as a virtual brokerage forever, but you are capable of pivoting temporarily to best serve your agents and their clients. Fear in the face of disruption can cause us to fall back into old habits, ruts of non-productivity, or drive us to seek control in the minutia around us.
“Nothing in life is to be feared, it is only to be understood.
Now is the time to understand more so that we may fear less.”
– Marie Curie
A strong woman with wise words, Marie Curie’s quote can remind us that by focusing on the truth we will get through this and recover. As I always say, data tells the truth and data sets you free. In this article, I want to focus on a quick look at our industry’s economic history, what industry leaders need to be doing right now, and my 3 B’s for the time-being: Be Optimistic, Be Supportive, Be Productive.
Going Virtual Brings Us Together
On a ship over rough water, a captain can’t stay silent. At no point during this situation is it possible for brokers to over-communicate with their agents. No one has all the answers but talking it through always helps build confidence and trust.
Everyone is leaning into video communication. We still get to see each other’s smiling faces while preserving our goal of safety. Brokers, leaders, reach out to your sphere with one-on-one video calls. It’s 2020, we’re all capable of having a video chat, and it bridges one more gap that a standard phone call can’t provide. We’re telling agents to keep in contact with their clients, their sphere, their community. Practice what you preach, right? Call your agents, call your staff, call your partners.
Remote work employees have been facing the hurdle of building camaraderie without physical closeness in the workplace for years. At MoxiWorks, we have moxians and partners across the country bridging the gap. Now, we all have gotten a taste of that world — sitting in your house trying to have a meeting as the dog howls at a bird or your children forget their inside voices. The silver lining is this gives us all an opportunity to be sympathetic and supportive of each other.
We’re living this at MoxiWorks for several weeks now, with the entire company working remotely without any service interruption. We have the obvious advantage of being a technology company which helps, but we face the same cultural challenges that you. That’s why I’m saying that over-communication is so important. It’s human nature to fill in a void with the worst possible scenario and without communication, that’s exactly what your stakeholders will do. Don’t let there be a communication void – fill it with honest, transparent, supportive but optimistic communication. It’s not about having all the answers because none of us have them right now, it’s about being present as a leader.
Real Estate’s Response in Bear Markets
While the United States hasn’t entered a bear market due to viral outbreak before, it can be comforting to look at how we’ve bounced back from drops in the past. The good news? Event-driven drops (like our current situation around COVID-19) in the market are typically acute and recover much faster than structural drops (think 2007 Great Recession).
Goldman Sachs sent out a report on looking at severe declines, length in a down market, and time to recover/stabilize.
Make no mistake, this is an unprecedented time in history for everyone, but this is a storm we can weather in the real estate industry. MoxiWorks is proud to work with the strongest partners and clients, companies that survived through the housing bubble bursting and are going to pivot, survive and thrive again.
Real Estate Leaders, here’s what we do.
With that said, this isn’t a time to sit still. This is the time to link arms and lift each other up. In our MoxiWorks Town Hall we held virtually this week, I told all of our moxians: Be Optimistic, Be Supportive, and Be Productive. I’ll give you that very same advice.
- Be optimistic that local markets will bounce back, that your pipeline clients will still be ready when bans and restrictions lift. Be optimistic that your agents are solvent and with time, will help your business flourish again.
- Be supportive of each other, we are all humans in this together. Everyone needs time to reflect, to understand, to acclimate — but the speed we are moving at is going to be fast, so we need to help each other. This is a great time for fostering collaboration.
- Be productive no matter what. Give yourself a few seconds to catch your breath, then get back to work. Work on your sphere, evaluate your data, clean up your business and keep moving forward. We’ve got this. We’ve got moxie.
Competition, new players, technology — every disruptor you’ve faced before has trained you for this whether you knew it or not. Don’t let fear bring you to a crushing halt. Business has always been about inertia: an object in motion stays in motion. Like Marie Curie said, now is the time to learn more so we can fear less.
Let’s do this together,
P.S. On that note, at Moxi we’re going to go above-and-beyond to bring continued content for our clients and the industry. We’re kicking this content release off with a guide on how to host an ‘open house’ virtually using our MoxiPresent / M Present product. Check it out.
Software solutions for real estate brokerages abound. As you look at your options, initial price and implementation are likely top of mind. But these factors only tell part of the story — you’ll want to understand your total cost of ownership (TCO) before you decide on the right solution for your business. Be sure to get answers to questions in these six critical areas before you sign on.
6 Big Questions to Ask Every Real Estate Technology Vendor About TCO.
6 Big Questions to Ask Every Real Estate Technology Vendor About
- Will this software grow with my company’s goals?
- Does the software come with usage limitations, and how do the limitations work?
- How easy is the software to use?
- What should we plan for in terms of in-house maintenance requirements?
- What kind of technical support will we need in order to use the software every day?
- How secure is our data, and what happens in the case of a disaster or downtime where we can’t access our software?
1. Will this software grow with my company’s goals?
Now that Software as a Service (SaaS) dominates in most industries, you are less likely to run into a purchase becoming outdated. However, does the software provider know their future intentions? Or, does this product seem like a quick-fix, a bandage, for your existing problem?
What questions should you ask about the “expected lifetime” of the software?
- Is this a new product, or has it been on the market for quite some time?
- What new products does the vendor have in the pipeline that might replace the one you are considering?
- How long do they plan to support the existing product?
2. Does the software come with usage limitations, and how do the limitations work?
If you don’t plan ahead there can come a point in your average daily usage that you find a limitation in the software. What does “typical” usage look like, and what are the costs if we exceed usage limitations?
- How many users can I have per license?
- How many devices can run the software at the same time?
- Can we access the software from both the desktop and mobile?
- Is there a limit to the amount of data storage?
3. How easy is the software to use?
Questions about ease of use apply to many aspects of how your brokerage will implement a new solution and they are important to ask ahead of time. This will help you better frame how your staff and agents will continue to embrace it over time. Be sure to understand the nitty-gritty about customization, data migration, implementation, adoption, initial and ongoing training, and expected timelines for each of these pieces. These items could affect the actual cost of the software as well as the enthusiasm of your agents and administrative staff. You want happy, engaged team members who can readily put the new tools to work.
Here are the questions you should ask about the software’s ease of use:
- How easy is it to onboard?
- What is the average time it takes for new clients to implement and start using the software?
- What is the time investment for the initial training?
- How much ongoing training is included?
- How difficult is data migration?
- How long does data migration take?
4. What should we plan for in terms of in-house maintenance requirements?
When considering the total cost of ownership, you need to look at how you will handle the inevitable upgrades over time.
Questions you should ask regarding ongoing maintenance:
- Do we need to have a dedicated in-house maintenance person?
- How hard will it be to maintain our software?
- Do we pay more for software updates or bug patches?
- At what point would we need to upgrade our licenses?
5. What kind of technical support will we need in order to use the software every day?
Even with the most user-friendly software, glitches, frozen screens, and technical issues happen. And let’s face it — real estate agents exist all over the tech-savviness spectrum. You’ll want to understand what’s promised for basic support and troubleshooting and whether you’ll need to make an additional investment to assure broad-based usage.
Questions you should ask about support and troubleshooting:
- What type of support is offered with our license?
- Is there a time frame or a limited number of support hours we get with our package?
- What happens if an agent has trouble with the software? Are we charged per call?
- How easy is it to reach a support person? What hours is support available?
6. How secure is our data, and what happens in the case of a disaster or downtime where we can’t access our software?
What safeguards does the software vendor have in place to help you keep your business safe, secure, and operational through any situation? The real estate industry is fast becoming a high-risk target in identity theft and wire-fraud schemes. You want to ensure you’re aligning with partners that take security seriously.
Questions you should ask about security, disasters, and potential downtime:
- What kind of security is included with our licensing?
- Are automatic backups included?
- Do we need to purchase additional external or cloud storage?
- Will we need to hire an additional security service provider for our software?
- Will we be able to access our data during a natural disaster?
- Software downtime affects our efficiency and agent productivity; what assurances do we have about software connectivity?
Ask these questions about any real estate software solution you are seriously considering. You’ll get important answers, and you’ll also help the vendor you eventually choose support you more constructively. And when you ask the vendor about data responsibilities, support, troubleshooting, ease of use, maintenance, and expected lifetime, you can better estimate the TCO of your new software. If a vendor doesn’t have an answer, you may want to go with a provider who already has these processes — and more — covered.
Georgia Perez, VP of Business Development and Product Evangelism | Feb. 12, 2020
It’s no secret when considering a software purchase for your business, price is top of mind. If you’re going to spend money on a resource, it has to deliver a certain amount of value, making it worth the expense. But, did you know by only considering price and anticipated value you could be setting yourself up for unforeseen costs? A software investment should always be considered in terms of the total cost of ownership, or TCO.
The 411 on TCO
Gartner defines TCO as “a comprehensive assessment of information technology costs across enterprise boundaries over time.” Price only takes into account the one-time or recurring subscription fees. TCO includes additional expenses that may not initially be apparent. Simply put, TCO is the aggregate of all costs–either direct or indirect–related to buying, implementing, and managing a software solution over its entire lifecycle.
According to TechnologyAdvice, TCO should be the ultimate driving force behind your purchasing decisions. According to TechnologyAdvice, a TCO analysis is vital “because it determines your ROI. Without a TCO analysis, software can surprisingly cost a business upwards of 5-8x the original purchase price. This difference in expenses can significantly affect a business, its ROI, and overall success and/or livelihood.”
Being able to understand how much software is going to cost your business over the long term will ultimately enable you to make a more confident purchase decision and achieve the strongest ROI.
In this guide, we’ll walk you through the various factors to consider when contemplating a software investment and the components that should go into a TCO analysis.
Searching for Software: Two Common Mistakes
It’s imperative to properly perform a TCO analysis to find the ideal technology platform. But, before diving into what should be considered, let’s start with two common mistakes so you know what to avoid.
- Only Considering Hard Costs
The first mistake a potential buyer often makes is only considering “hard costs,” such as set-up fees, annual or monthly subscription costs, and anticipated upgrade charges. Software license and subscription costs often amount to less than 10% of the total initial purchase.
- Not Forecasting for Disruption
The second mistake is not forecasting for disruption. Any software platform you choose is going to disrupt what you are currently doing so it’s important to not only prepare for that disruption time but also be on the lookout for a product that is going to be the least disruptive and most worth the disruption.
Being aware of these common mistakes and making a conscious effort to avoid them will set you up for success. Now, let’s dive into the components that should go into your TCO evaluation.
The TCO Analysis Guidebook
When performing a TCO analysis, consider the various possible costs in five parts:
When assessing software vendors, it’s critical to understand how each of their cost structures differs so you can ensure your vendor of choice is best for your business. Not all of the costs mentioned below will necessarily apply to your software purchase or specific vendor, but it’s important to be informed of all possibilities to find the software that will deliver the strongest return on your investment.
1. Acquisition Costs
Acquisition costs can be defined as the cost of acquiring the hardware and/or software needed to use the platform of choice. Think of acquisition costs as the one-time, yearly, or monthly price of the software itself. The SaaS pricing model typically includes a fixed one-time fee along with a recurring fee that varies with usage.
2. Implementation Costs
Implementation costs are those costs associated with set up according to your unique business requirements. These include:
- Customization – Will you need the software to be customized in some way? That may require additional development costs. Take into consideration that some systems may be naturally more customizable than others and therefore more cost-effective.
- User licenses – Many cloud-based SaaS offerings charge you based on a per-user license model. (Hint: Inquire about a bulk discount if it’s a system that will be widely used in your organization.)
- Initial training – This can often be the biggest burden of the implementation costs. But, investing in training early on is a valuable way to ensure successful implementation and continued usage.
- Data migration – If you’re transitioning from an older system, does the new vendor charge to transfer data? Be sure to ask what that process looks like and how much it costs. (Tip: you can often take care of it yourself at a much lower rate).
3. Operating Costs
These are the costs associated with keeping the software platform successfully running as your business grows. They include:
- New user licenses – As your business grows you may need to purchase new software licenses down the road. Account for that potential in your TCO analysis.
- Ongoing training – Ongoing training may also be required for existing users as a software system is updated or as those users want to increase their familiarity with the platform.
- Upgrades – While not always the case, some vendors charge for version upgrades.
- Administrative costs – Does your software of choice come with free support? Or, does the vendor charge you for support credits? Be sure to understand what that cost could look like overtime.
4. People/Resource Costs
- Administrator/internal champion – Do you have someone in-house whose full-time job it will be to maintain, support, and promote the software? Or, will you need to hire a new employee to serve as the platform’s administrator?
- Consulting – Some vendors provide consulting services at no extra cost for a few weeks or months after launch. Capitalize on this. However, in some cases, you may feel that your vendor isn’t providing enough resources, and in that case, you may have the added cost of hiring a consultant.
5. Soft Costs
A key piece of TCO analysis is accounting for “soft costs.” These are often the most overlooked parts of an analysis as they’re not easily apparent. According to Gartner, these are the indirect costs of operation that often creep up outside a planned budget. “Soft costs are critical to the understanding of enterprise costs. They represent real expenses and ignoring soft costs will generally cause TCO strategies to fail.” Here are some soft costs to keep in mind:
- Potential downtime – With cloud-based offerings, downtime is rarer than it used to be, but it’s still very possible. Consider the costs associated with not having the software and how its absence would affect your team’s productivity.
- Migration costs – What happens if a better solution comes along that you feel compelled to leave your vendor of choice? Be sure to find out how difficult and costly it is to migrate away.
- Potential disaster – What happens if your vendor goes out of business? Maybe they get acquired and can no longer service your chosen solution. It’s important to think of your vendor as more than just a technology platform. Like you, they’re a business. Do they have a strong management team? Are they well-funded? You should be confident in the vendor’s long-term sustainability before signing on the dotted line.
So, before you make a purchase decision and invest in a software platform, put together your own analysis using some of these factors. Taking the extra time to do a TCO analysis will help you truly understand the impact of your investment, ensuring that it’s on track to deliver strong ROI and lasting results.
MoxiWorks Selected as Berkshire Hathaway HomeServices Georgia Properties Strategic Technology Partner
SEATTLE, WA, December 17, 2019 – Berkshire Hathaway HomeServices Georgia Properties has chosen MoxiWorks, the leading real estate technology platform, as their technology partner, launching January 2020. This partnership will provide the Berkshire Hathaway HomeServices Georgia Properties with MoxiWorks’ best-in-class MoxiPresent CMA, MoxiEngage CRM, MoxiHub intranet, and MoxiTalent.
“After careful consideration, we have chosen to begin 2020 partnering with MoxiWorks, to empower our sales associates with a best-in-class real estate CRM and suite of solutions,” said Dan Forsman, President and CEO, Berkshire Hathaway HomeServices Georgia Properties. “It is clear that MoxiWorks is the most effective platform to help real estate agents increase their per-person productivity and that is why we have chosen them as our partner.”
With its recent acquisition of Imprev, MoxiWorks supports 260 brokerages and 340,000 agents with its suite of technology. With the highest agent adoption rate in the industry, agents on average see a 54% increase in repeat and referral business using the MoxiCloud.
“We’re thrilled to be working with Berkshire Hathaway HomeServices Georgia Properties to adopt the MoxiCloud for their agents,” said York Baur, CEO of MoxiWorks. “With our ultimate goal to enable agents to spend more time nurturing client relationships, we know this will be a meaningful partnership all around and we can’t wait to get started.”
Berkshire Hathaway HomeServices Georgia Properties joins several other sister companies in the industry already seeing success with MoxiWorks including Long & Foster Real Estate, Berkshire Hathaway HomeServices Chicago (formerly KoenigRubloff), Intero Real Estate Services, Ebby Halliday Realtors, and Chase International to name a few.
About Berkshire Hathaway HomeServices Georgia Properties
Berkshire Hathaway HomeServices Georgia Properties has over 1,650 associates and 26 locations across the Greater Metro Atlanta and North Georgia area. The company generated over $4 Billion in sales volume and 12,016 transaction sides in 2018. Trendgraphix reports that Berkshire Hathaway HomeServices Georgia Properties is ranked #1 in home sales for the Greater Metro Atlanta area. Led by President and CEO Dan Forsman, the organization offers a full suite of real estate services including residential real estate, luxury real estate, new homes services, condo/ high-rise services, commercial real estate, corporate relocation, property management, mortgage lending, title and settlement services, home warranties and insurance. Equal Housing Opportunity. Visit www.BHHSGA.com.
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 260 brokerages and 340,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
MoxiWorks – Let’s sell more homes together
For more information on this topic and other press inquiries at MoxiWorks, please contact Jordan Barrish at Jordan.email@example.com.
SEATTLE, December 3, 2019 – MoxiWorks, the leading real estate technology platform, today welcomes thought leader Bret Calltharp to its business development powerhouse. Calltharp previously served as Zillow Group’s Industry Outreach Director and brings over 15 years of extensive real estate knowledge to the team.
“My greatest joy over the years has been connecting with incredible broker and agent entrepreneurs and helping them improve strategy, systems, and bottom lines,” said Calltharp, now Director of Business Development at MoxiWorks. “I knew I wanted to get back into the trenches and work more closely with the people that are the heart of this industry, so over the past few months, I met with a wide array of franchises and PropTech firms searching for the right opportunity.”
“After meeting with York, Georgia, and the rest of the team, I felt right away that MoxiWorks was my new home,” continued Calltharp. “MoxiWorks’ people, products, and most of all, passion, made it feel like the perfect fit. They’re in amazing growth mode, especially with the recent acquisition of Imprev, and I feel incredibly aligned with the vision of helping brokerages and agents via real estate tools that agents actually want to use.”
A Kansas native, Calltharp entered the real estate industry in Southwest Florida, first in luxury property management before moving to residential real estate in 2004. He worked driving business development and talent attraction at RE/MAX franchise groups in the U.S. and Canada, later joining Realogy/Better Homes and Gardens Real Estate as Director of Talent Attraction and Consulting before moving to Zillow Group in 2018.
Calltharp is an Inman News Contributor and has been featured in the National Association of REALTORS® REALTOR® Magazine, REAL Trends LORE Magazine, and the Huffington Post. He is a five-time Inman Ambassador selection and has spoken at multiple RE/MAX, Better Homes and Gardens Real Estate, and other Realogy-brand conferences, as well as Inman Connect.
“I’m so thrilled to have Bret join the MoxiWorks family,” shared Georgia Perez, VP of Business Development and Product Evangelism at MoxiWorks. “Bret will be adding his considerable talents and deep knowledge of the Real Estate industry to the Moxi sales team. In Bret’s prior roles at both Zillow and BHG, his primary focus was developing productivity, profitability and success strategies for their affiliates. This is exactly what we do at Moxi, and we are delighted to have Bret. His experience in the industry allows him to understand the challenges
that brokers, and agents face every day and recommend flexible solutions that are tailored exactly to their needs. He’s going to accomplish amazing things.”
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 260 brokerages and 340,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners such as RealScout, DocuSign, Buyside, QuantumDigital, MoveEasy, and more that create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
MoxiWorks – Let’s sell more homes together
For more information on this topic and other press inquiries at MoxiWorks, please contact Jordan Barrish at firstname.lastname@example.org.
SEATTLE, November 12, 2019 – MoxiWorks, the leading real estate technology platform, today announced it has acquired Imprev, the best-in-class provider of real estate marketing automation services. Financial terms of the transaction were not disclosed. This follows the recent addition of Vector Capital as a significant financial investor.
Imprev’s marketing service fully automates the creation of digital, social media, and print property marketing materials throughout the lifecycle of a brokerage’s listings, ensuring optimum marketing practices and brand consistency across the brokerage. Imprev and MoxiWorks already share a deep integration and will now operate as one entity.
York Baur, CEO of MoxiWorks, said, “This unique partnership is highly strategic and benefits Imprev and MoxiWorks’ employees, and most importantly, our collective customers. It is in the truest sense, a win-win for everyone.”
This acquisition furthers MoxiWorks’ mission to become the premier open platform for the entire real estate industry. Customers of both companies should expect to enjoy all current services without disruption.
“Imprev has always put brokers and agents first. Our focus on customers has been the key to Imprev’s success and was an absolute requirement when selecting the team to take Imprev into the future. In MoxiWorks we found the same entrepreneurial and customer centric DNA as Imprev and we look forward to seeing our technology continue to scale with the full support of MoxiWorks and Vector Capital,” said Renwick Congdon, founder and CEO of Imprev.
Robert Amen, Managing Director of Vector Capital, said, “We are pleased to support MoxiWorks’ acquisition of Imprev as it continues its relentless focus on its customers, client satisfaction, and deep, cross-industry relationships. Imprev enhances MoxiWorks’ technology and product offering and furthers the company’s ongoing mission to make real estate technology more automated.”
Adding Imprev’s marketing automation to MoxiWorks’ sphere-based CRM, MoxiEngage, leading CMA interactive presentation product, MoxiPresent, recruiting system, marketing suite, websites, intranet, and the renowned MoxiCloud open platform, will continue efforts to help brokers, agents, and teams increase productivity, lower costs, and better manage the home buying and selling processes.
Baur added, “We are thrilled to welcome each and every member of the Imprev team to MoxiWorks (as Moxians!) and are excited to start 2020 with all engines roaring. We are looking forward to seeing all that we can accomplish together.”
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 80 brokerages and 130,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
Many of the most respected brands in real estate trust Imprev’s Marketing Automation Services to set themselves apart from their competition. With Imprev, brokerages automatically create and continually update fully-branded print, digital, and social media marketing packages for all their agents’ listings, giving them a recruiting edge and driving unprecedented brand consistency. Launched in 2001 and constantly updated, the Imprev platform powers the marketing centers for hundreds of brokerages and franchises—representing over 20% of real estate agents in North America—including franchises RE/MAX, LLC, Coldwell Banker® Real Estate, Corcoran Group, and NextHome, as well as top brokerages including Douglas Elliman Real Estate, Berkshire Hathaway HomeServices Fox & Roach, Edina Realty, and Hunt Real Estate. Imprev also powers marketing automation for Homes.com. Discover more at www.imprev.com.
For more information on this topic and other press inquiries at MoxiWorks, please contact Marc Chouaniere at email@example.com.