25 Tips for Winning Real Estate Listing Presentations

By Jessie Trapp, Marketing Coordinator 

tips for winning real estate listing presentations

Coffee snob or not, I bet you’d admit there isn’t really that much fundamentally different between the offering of your favorite local coffee shop and that of the Starbucks around the corner. You can count on them both having coffee, tea, a selection of cookies, and maybe even a croissant or two. So, what is it that makes you favor the local shop day in and day out? Odds are, it’s the customer experience it provides you with from the moment you arrive until the second you leave.

The barista at the local shop knows your name, the chairs are comfy, your favorite band is playing through the speakers and the coffee mugs fit in your hand just right. Sure, you could go to a Starbucks and leave with a (debatably) comparable cup of coffee, but you won’t get the warm fuzzy feeling that the local shop provides – that sense of connection that we’re all searching for in the crowded consumer space we’re faced with today.

We’d argue that your real estate listing presentations serve as your first major chance to set yourself apart from the generic “Starbucks” of the real estate world. This requires that you not only show sellers what services you offer (as any agent can do that), but that you give them a glimpse into what the entire home selling experience will look like with you from start to finish, warm fuzzy feeling and all.

Here are our top tips for creating real estate listing presentations that will give you an edge and convince sellers to list with you time and time again:

 

Personalize.

1. Start from scratch. No two clients are alike. Each has their own wants, needs, and dreams, making it essential that you tailor your listing presentations to them accordingly. Instead of using the same presentation outline over and over again, start fresh. Sure, it’s probably efficient to add in a few of your pre-made slides that are relevant cross-clients, however striving to build the majority of your presentations from scratch will force you to do so with your specific clients in mind.

2. Snap a pic of the home. If the house hasn’t been listed on the MLS in the past few years, it’s your time to shine. Hire your go-to professional photographer to grab a snap of their home ahead of time. Not only will including it in your presentation add a nice personal touch, but it’s also an opportunity for you to give your prospects a glimpse into the high-quality resources you’ll utilize to sell their home.

3. Add rich media. Record a video for your clients detailing what you love about their listing and why you’re so excited to work with them. Pop it into your listing presentation before sending it/presenting it to them to give them a personalized experience from the very moment they open the prez.

4. Don’t use real estate lingo. The real estate industry tends to use a lot of acronyms – CMA, FSBO, MLS, FMV – the list could go on and on. Chances are, the majority of the population has no clue what these mean, which makes using them a great way to make your clients feel more like they’re sitting in a chemistry lecture rather than a listing presentation. Avoid this industry jargon in your presentations and instead use common language that even someone completely new to the world of real estate will understand, at least at first.

5. Know the home. Find out as much as you possibly can about the property prior to giving a listing presentation. This should include info such as:

  • The square footage of the home
  • Total acreage
  • The room and bathroom totals
  • Any notable history about the home
  • The most popular restaurants/parks nearby

6. Do your research. Familiarize yourself with the market. Consider going beyond the data and physically visiting a few of the comparable properties in the area to better prepare yourself to answer any related questions your clients may have.

 

Make the best first impression.

7. Show up early. The best way to make a bad first impression is by showing up to the presentation appearing frazzled and rushed. Instead, show up at least 15 minutes early and wait in your car. This will give you time to breathe, gather your thoughts, give yourself a pep talk, and enter the house feeling ready to win business.

8. Dress like a winner. Love it or hate it, your personal brand and how you present yourself is closely correlated to your ability to win listings. Dress professionally, modern, and maybe even add a little flare such as bright dress socks or fun earrings to help you stand out.

9. Smile. You might be nervous, and your mind might be going in a million different directions, but do your best not to show it. Smile so you come across as calm and accessible.

10. Project confidence. Even if you’re asked a question that totally catches you off guard, don’t let it hinder your ability to appear confident.

11. Be honest. Sometimes when you’re put on the spot, it can be tempting to sugarcoat things in order to please or impress the people sitting across from you. This usually doesn’t end well, so make sure to be honest and upfront about everything. Share the good and the bad, and be productive with your advice.

12. Be positive. Don’t talk poorly about your fellow agents. Keep it positive, and you’ll likely receive the same respect in return.

13. Use the right title. Don’t refer to yourself as a Salesman, as the first thing clients will think of is their local car dealership. Instead, refer to yourself as a trusted consultant. This will imply that you are there to assist, guide, and inform them.

 

Come prepared.

14. Ask questions. Sellers want to feel heard by you. Come with a list of thoughtful questions to ask them in order to demonstrate that you truly care about their personal wants and needs.

15. Let them ask questions. Instead of breezing through your presentation, pause and give them chances to interject and ask questions throughout.

16. Bring the value from the get-go. Arrive at the meeting with a list of low-cost repairs that will quickly increase the value of the home. These suggestions might include:

  • Painting over small flaws in the current paint
  • Replacing any outdated light fixtures
  • Cleaning out any cluttered areas
  • Staging the main living areas

17. Be informative, not aggressive. We’ve all experienced a sales agent so pushy that we left the interaction no longer wanting to purchase a product or service simply because of that negative experience. Be helpful, kind, and informative, but don’t lay on the pressure. Let your work and preparedness speak for itself to win clients over.

18. Illustrate your qualifications. Love it or hate it, prospects care about your reputation so be sure to show up prepared with visuals that demonstrate it. From testimonials, to awards that you’ve won at your brokerage, make sure to let clients know you’re the real deal.

19. Prepare for objections. If you’ve done real estate listing presentations before, you know things don’t always go as planned. There’s no way to know exactly what sellers are going to ask, and what kind of information they’re going to want to know from you. This is where the importance of having a reliable real estate CMA tool comes into play. Make sure your tool is one that allows you to respond to questions and objections on-the-fly and provides your clients with reliable data.

20. Give them a process overview. Particularly for clients who have never sold a home before, the entire process can be confusing and a bit daunting. Make a list complete with an overview of what the experience will look like, and what kinds of strategies you like to use. Having a general idea of what to expect can quickly calm the nerves of sellers.

21. Give them an overview of your business. Do you often volunteer within the local community? Does your business sponsor the high school soccer team? Share it all with your clients, as every bit of good counts for something.

22. Bring a leave-behind. Bring along a few quality brochures or a printout version of the presentation to leave behind.

 

Post real estate listing presentations.

23. Follow up. Send them a handwritten note immediately after your presentation thanking them for meeting with you.

24. Gift. Including a small gift with your note definitely couldn’t do any harm, but be thoughtful about it. Do they have a dog? Get them a fancy dog biscuit. Are they total foodies? Get them a gift card to the newest local bakery.

25. Wait. While it can be tempting to call prospects the next morning after a presentation, sit tight and give them some more time to mull things over – but not too much time, as you want to stay top-of-mind. Consider checking in with them two days after the presentation to achieve both.

Real estate listing presentations are your time to shine. Looking for a best-of-breed CMA tool to help you make the most of it? We have a recommendation. Already using MoxiPresent? Learn how to make the most of it.

Posted on July 18, 2019 at 9:45 am
Tiana Baur | Category: Tips and Tricks | Tagged , , , , ,

MoxiWorks Technology Company Hires Real Estate Leaders from Zillow, National Association of REALTORS®

SEATTLE, July 16, 2019 – MoxiWorks, a leading real estate technology company, welcomes two key new hires to their business development team: Kirsten “Kiki” Wanshura and Heather Glass, each of whom bring an impressive background and significant industry experience to MoxiWorks.

York Baur, CEO of MoxiWorks weighed in on the notable hires, saying, “We’re excited to further add depth and experience to the fold of our business development team. Both Heather and Kiki bring years of real estate experience with them that will no doubt drive our goals both for the team and MoxiWorks as a whole.” MoxiWorks, founded in 2012, has grown significantly over the past several years, now reaching almost 100 full-time employees.

Kirsten “Kiki” Wanshura, Director of Business Development at MoxiWorks, has an impressive history with over 20 years in the industry, including positions as Regional VP at Obeo Inc. and Regional Director at Realtors Property Resource (a wholly owned subsidiary of the National Association of REALTORS®), time spent as a certified real estate instructor, and almost a decade holding her own real estate license.

“It’s exciting to be rounding out our team with extremely seasoned women in the industry, both that come with impressive backgrounds and highly recommended from many brokerages that we work with and the real estate community,” said Georgia Perez, VP of Business Development and Product Evangelism at MoxiWorks. “It’s also great to be adding more women to work with in tech!”

Heather Glass, Director of Business Development at MoxiWorks, holds over 18 years of experience in real estate technology and marketing solutions including e-mail marketing, display advertising, lead generation, and SaaS solutions. Notable positions include Director of Broker Engagement at the Zillow Group, Regional Sales Manager at Connecting Neighbors, and Sales Manager at Homescape.com.

“MoxiWorks is enjoying significant growth, not only with these notable hires for sales territory expansions, but with new positions like Technical Account Managers as well. The growth that our business development team has delivered has also required two new hires for customer success roles. We are looking forward to continued growth in the years to come,” said Ring Nishioka, VP of Human Resources and Operations at MoxiWorks.

Today, MoxiWorks supports over 72 brokerage clients across the United States that account for over 120,000 agents on the MoxiCloud open platform, which aims to help real estate brokerages and agents sell more homes together with technology that makes their lives easier. The MoxiCloud partners with over 40 real estate tools and services, such as RealScout, DocuSign, Imprev, Buyside, QuantumDigital, MoveEasy, and more.

 

About MoxiWorks

MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 72 brokerages and 120,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.

 

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For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at tiana@moxiworks.com.

Posted on July 16, 2019 at 7:30 am
Tiana Baur | Category: Press Releases | Tagged , , , , , ,

5 Tips for Boosting Your Confidence

By Jessie Trapp, Marketing Coordinator 

 

tips for boosting your confidenceWe’ve all been blessed with their presence – the Fredrik Eklund’s of the world who walk into a room standing tall with annoyingly perfect posture, captivate their audience by simply existing, and project attention-demanding confidence to everyone surrounding them. Having this kind of presence comes natural for some but for others, it’s SO much easier said than done.

The importance of portraying yourself with confidence applies to all facets of life, however it’s especially important within the realm of real estate where your ability to do so holds the power to make-or-break your entire career. Whether you’re giving a listing presentation or hosting an open house, it’s essential that prospects and clients perceive you as being confident in yourself for them to even consider placing their own trust in you to buy or sell their home.

It’s difficult to convince others of your confidence if you, yourself don’t actually feel it. With some help from Jen Sincero, the confidence-oozing author of the book You Are a Badass: How to Stop Doubting Your Greatness and Start Living and Awesome Life, we’ve compiled five tips for boosting your confidence and obtaining that amazing posture, pronto.

One: Put yourself first.

“Take care of yourself as if you’re the most awesome person you’ve ever met.” ― Jen Sincero

In order for you to appear confident to others, you take care of yourself in every way possible.

Eat food that makes you feel good inside. Get outside. Move your body. Buy clothes that make you feel like a winner. Take personal days when you need them. Pet tons of dogs. Take luxurious baths. Listen to music that makes you feel happy.

Whatever it is, do it because it makes you feel like the best version of yourself.

Two: Embrace a growth mindset.

“The only failure is quitting. Everything else is just gathering information.” – Jen Sincero

Perfection (if there’s even such a thing) doesn’t come to fruition overnight. It takes time, practice, trial, and error to perfect your craft. Instead of giving into your natural instinct to be afraid of failure, learn to embrace it. Each failure presents you with an opportunity to grow and learn how to improve your performance the next time around. The more you can enter situations feeling sure that – failures and all – you’ll come out on the other end feeling stronger and more successful, the more you’ll be able to achieve and the more confident you’ll feel.

Three: Take risks.

“Nobody who ever accomplished anything big or new or worth raising a celebratory fist in the air did it from their comfort zone. They risked ridicule and failure” – Jen Sincero

The more you expose yourself to new situations and experiences, the more you’ll be forced to push through the unknown and uncomfortable feelings that come along with them and prove to yourself that you’re capable.

Never been a seller’s agent? Go for it. Never experimented with social media marketing? Definitely try that.

The more you push yourself, the more you’ll grow and succeed in ways that far surpass those who stay within the confining boundaries of the comfort zone they’ve built for themselves. Be bold, try new things, and allow yourself to be confident in the risks you take.

Four: Don’t worry too much about what others think of you.

“What other people think about you has nothing to do with you and everything to do with them.” ― Jen Sincero

The harm that comes from spending your time worrying about what others think about you extends much further than wrinkles. People who lack confidence tend to worry a lot about what others think of them, but here’s the deal – those people that you’re worrying about are in the exact same boat. They, too, may very well be stressing over what you think of them. And if we all start spending our precious time worrying about what everyone else thinks of us, we would become the least productive and innovative society EVER, so let’s not let that happen.

Stop spending your time looking for other people’s approval and start setting your own expectations and goals for yourself, they’ll take you much farther.

Five: Form the right habits.

“Our thoughts become our words, our words become our beliefs, our beliefs become our actions, our actions become our habits, and our habits become our realities.”
― Jen Sincero

We all tend to get stuck in our ways. We listen to the same radio stations, watch the same TV channels, and turn to the same news sources for the latest buzz. Prospective clients are looking to work with an agent who’s cutting edge, innovative, and known as the crème de la crème in their neighborhood – something that’s hard to become if you’re creating a box for yourself. Be confident that you’re on the track to becoming the best agent you can be by opening your mind and choosing to be a sponge for any bit of helpful information you can soak up. A few tips for achieving this:

Tip 1: Actively devote time to keeping up with the latest methods, tools, and trends. Get in the habit of checking (different) news outlets while in line for your morning coffee and turning on notifications for the #realestate hashtag so that you’re always up to date on the current industry happenings.
Tip 2: Dedicate time to studying the newest successful agents to the game, see what’s working well for them, and emulate some of their practices in your own business. You’ll never know if you could be even more efficient and productive than you are now if you never try new things.

Following these 5 tips for boosting your confidence will help refine your craft, grow your expertise, and improve your mindset, all while boosting your confidence in your ability to deliver as a real estate agent. Walk tall and proud – you’ve got this!

Posted on July 15, 2019 at 8:16 am
Tiana Baur | Category: Open Platform | Tagged , ,

How to Write the Perfect Real Estate Closing Thank You Letter

By Maddie Jostol, Senior Marketing Manager

 

real estate closing thank you letter

We might be living in a digital age, but a handwritten note goes a long way. No matter what generation your buyer or seller clients falls into, when you close a real estate sale, make sure you take the extra effort to put together a nicely written real estate closing thank you letter delivered via snail mail.

Remember, for you the sale is one of many as it’s something you walk people through regularly, but for your client, it’s likely something they’ll only experience a few times in their life. Buying or selling a home is one of the most significant financial moves people will make in their lives, so treating the closing process as such is important to ensure they feel taken care of.

For many, buying or selling a home is an emotional process in which the guidance of a real estate agent makes all the difference. Particularly for first time buyers, a little extra TLC can go a long way. In real estate, a closing thank you letter is a great way to remind your clients how much you care, show your professionalism, and foster loyalty amongst your clients in addition to generating referral business.

First, a few general tips:

  • Deliver the thank you note via snail mail and send it to their new address as a welcome message to their new home.
  • Make it personal. Add in specifics for why you enjoyed working with them and why you’re excited they found their dream home.
  • Not one with words? Don’t worry, it can be short and sweet. It’s the gesture that matters.
  • Don’t be afraid to remind them you’re available to help their friends and family as a way of generating referral business.

 

Real estate closing thank you letter for buyers:

Here’s the gist:

  • Acknowledge how happy you are for them
  • Wish them well in their new home
  • Extend an offer to help them with anything else or answer questions

And here’s the template (buyers):

Dear xx,

It has been such a joy helping you find your dream home! I wish you and your family a joyful future making memories in this home.

Please feel free to reach out with any additional questions or concerns and know that I am happy to help should you or family or friends have any real estate needs in the future.

Looking forward to keeping in touch as you settle into your new home.

Congratulations!

xx

 

Real estate closing thank you letter for sellers:

Here’s the gist:

  • Thank them for trusting you to help them through the process
  • Wish them well in their next move
  • Extend an offer to help them with any questions or additional real estate needs

And here’s the template (sellers):

Dear xx,

Thank you for trusting me to help guide you through the sale of your home. I understand what a big step this is and I’m so thankful we were able to get you a great result.

It’s been such a pleasure working with you and I wish you all the best in your next move. Please know that I’m still available to answer any questions and help in any way, and I hope you’ll think of me next time you or your friends or family have any real estate needs that I can help with.

Best,

xx

 

Sending a personalized thank you note when you close a real estate transaction is a small act that will go a long way. Your real estate business is dependent on relationships, so actions like this are important, but don’t forget to keep in touch past the sale. Follow up again on their housiversary and keep them in the loop with real estate news and local market updates.

Posted on July 9, 2019 at 7:00 am
Tiana Baur | Category: Sphere Marketing | Tagged ,

Berkshire Hathaway HomeServices Fox & Roach Picks MoxiWorks’ Best-in-Class CMA

SEATTLE, July 8, 2019 – Berkshire Hathaway HomeServices Fox & Roach has partnered with MoxiWorks, a Seattle-based technology company, to deliver their agents the best-in-class MoxiPresent CMA tool that will provide a competitive edge and bolster productivity.

“Our vision has always been to find the best products to provide to our Sales Associates so they can be productive and offer the best to their clients. MoxiPresent CMA offers that to us,” said Rajeev Sajja, VP of Digital Innovation at Fox & Roach.

The best-in-class interactive CMA presentation tool, MoxiPresent (formerly known as TouchCMA), has delighted the industry for years as the utmost powerhouse for CMAs. It includes always up-to-date MLS data, on-the-fly editing, rich media, beautiful listing flyers, interactive buyer tours, commute times, and much more. The performance statistics MoxiPresent shows speak for themselves, with agents doing 43% more business on average after adopting the powerful tool, and the average adoption rate standing at 75% on average.

“We are so thrilled to have partnered with Berkshire Hathaway HomeServices Fox & Roach Realtors, the top brokerage in the Berkshire Hathaway HomeServices Network. It’s exciting to see MoxiPresent being offered in their ACE Marketing Technology Suite of Products for their agents,” said York Baur, CEO of MoxiWorks.

MoxiPresent is a unique real estate comparative market analysis (CMA) builder, which enables agents to be true consultants. The easy-to-use tool can be used to create CMAs, open house presentations, listing presentations, neighborhood tours, relocation presentations, as well as any other use an agent can imagine. Agents can use pre-made templates or the simple page builder to create these engaging presentations that drive business, win more listings, and keep referral and repeat business resilient and unending.

Baur added, “We’re eager to show the results that MoxiPresent will no doubt provide in the coming months. This tool will allow agents to save time, all while delighting their clients and showcasing their expertise.” MoxiWorks’ dedication to their clients is proven through their customer retention over the past seven years, which stands proudly at 96%.

About Berkshire Hathaway HomeServices Fox & Roach
Berkshire Hathaway HomeServices Fox & Roach, REALTORS® is part of HomeServices of America, the nation’s largest provider of total home services. The company’s market dominance is three times the market share of its nearest competitor. In 2018 the brokerage did more than 25,000 transactions. With 5,000 sales associates in more than 65 sales offices across the Tri-State area, the company was recently acknowledged as #1 throughout the entire Berkshire Hathaway HomeServices Network. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing, and title, property and casualty insurance. The company-sponsored charitable foundation, Fox & Roach/Trident Charities, is committed to addressing the needs of children and families in stressful life circumstances and has contributed over $6 million to more than 250 local organizations since its inception in 1995. Visit our website at www.foxroach.com.

About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 72 brokerages and 120,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.

 

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For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at tiana@moxiworks.com.

Posted on July 8, 2019 at 7:30 am
Tiana Baur | Category: Press Releases | Tagged , , , ,

#ICYMI: June 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

real estate pride monthJuly already?! Not to freak you out, but that means we’re now more than halfway through 2019.

In case you missed it, here are the top five June 2019 real estate news stories to know:

1. Real estate celebrates Pride Month

We just wrapped up Pride Month and this year, the real estate industry banded together to not only support LGBTQ Pride, but also to help fight for the Equality Act. For those that aren’t up to speed, the Equality Act would add gender identity and sexual orientation to the list of classes protected by the Civil Rights Act, including the Fair Housing Act, which makes it illegal to discriminate when offering housing services, such as sales, rental, mortgage lending, etc. (Inman)

Tons of brokerages, tech companies, and individuals also showed support via social media, special logos, and participating in their local cities’ pride parades. Here’s a closer look at some of the real estate companies that showed their Pride!

2. ‘Barndominiums’ are officially a thing? I dig it.

Yes, you read that right. Also, yes, they’re as amazing as they sound. Barndominiums are the latest and greatest trend in real estate and we are very much here for it. They’re barns (or other utility buildings) turned homes and their popularity has officially expanded outside of Texas. The appeal is largely that they’re typically low maintenance (is there really such thing as a low maintenance home, though, amiright?), energy efficient, and relatively inexpensive, especially for those living in remote areas.

If you go down a rabbit hole today looking at various Barndominiums and re-planning your future, we don’t blame you.

3. Andrew Flachner shares presentation that sparked massive buzz at recent events.

Andrew Flachner, Co-Founder and CEO of RealScout, recently delighted the industry with a presentation that showcased the patterns of market disruption. It focused on other industries and discussed a tipping point of sorts that unlocks “superpowers.” He recently shared it on Inman for the world to see.

Fun fact: we actually did a webinar with him several weeks ago on it. Check it out here.

4. Amazon’s Alexa is now a real estate assistant?

Well, we’ve made it everyone! We’re officially in the future. Say hello to Agent X by Realogy. Here’s the lowdown via RISMedia:
“With the Agent X assistant, affiliated agents with an Amazon Alexa device gain insight into their performance and schedule, with calendar and CRM integrations, as well as housing and industry news. In leveraging the tool, agents can cruise effectively through their to-dos, boosting productivity and saving time—and, are given the latest news in real estate, helping to inform their interactions.”

5. Mega smart city

Okay, we take that back. We’re *almost* in the future. Shocking no one, Canada is still very much one of the coolest places on Earth, having just announced a plan to make a smart community in Toronto.

According to Inman, “Sidewalk Labs, a subsidiary of Google’s parent company Alphabet, last released renderings and sketches of the project in August. At the time, the renderings showed innovations such as Google’s autonomous vehicles and heated pavement that could adjust to the seasons. But Monday’s proposal is vastly more detailed and runs more than 1,500 pages long.” They’re also supposed to include things like skyscrapers made entirely of “super wood,” adaptable buildings with flexible walls, and an entirely new transportation system. Woah.

As always, thanks for reading and stay tuned for another #ICYMI next month!

P.S. We’re feeling extra jolly this July, so we’re giving away FIVE series 4 Apple Watches! Find out more information on this Christmas in July promotion and how to enter here.

Posted on July 2, 2019 at 11:10 am
Tiana Baur | Category: News | Tagged ,

Real Estate Facebook Best Practices 2019: Part 2

By Jessie Trapp, Marketing Coordinator 

Real Estate Facebook best practices 2019 pat 2We’ve all been there – you share a post on Facebook one day and it generates tons of likes, comments, and shares, yet the very next day your next update gets zero engagement across the board. It’s incredibly confusing and frustrating, so much so that it can be tempting to throw in the towel altogether. So, how do we standardize and, better yet, GROW the amount of engagement we generate on the channel?

There are several factors that play into how Facebook ranks your content and, in turn, how much engagement your posts generate. Here are a few of the major guidelines you should be aware of:

Real Estate Facebook Best Practices 2019: Engagement types.

The Facebook algorithm sorts every action your posts receive into two different buckets: active engagement and passive engagement.

Active engagement: A person engages with a post in a way that others can see. This includes commenting on posts, sharing posts, and reacting to posts. This kind of engagement is great if your goal is to increase your post’s reach and overall engagement.

Passive engagement: A person engages with a post, but not in a way that can necessarily be seen by others. This includes clicking on links, watching videos, and hovering over/previewing content. This is good if your goal is to have people simply consume your content or to drive people to your website by clicking on the links in your posts.

We aren’t the only ones who keep tabs on how many likes, comments and shares a post gets, Facebook does too. Specifically, it focuses on how many times followers actively engage with your posts. The more your posts receive this kind of engagement, the more Facebook assumes the content is interesting and valuable, and the higher the posts will be ranked. The higher your posts are ranked, the more exposure they’ll gain among your followers, their followers, and their followers’ followers.

How to increase your levels of active engagement.

In order to generate higher levels of active engagement among your followers, think of your Facebook page as one giant storybook. The more pictures, videos and images there are, the easier it is for viewers to follow along with the story, leading them to be more likely to engage with it. This is why Facebook favors visual content as opposed to other kinds of content such as simple status updates and links.

A few more variables to keep in mind:

Authenticity. Although Facebook likes engagement, it doesn’t want any old engagement – it wants it to be authentic and organic. Facebook is smart and can recognize when content asks people to engage in a spam-like, misleading way and quickly bumps it down in its lineup. This includes activities such as repeating posts, click baiting, and like baiting, so keep things real and avoid these poor practices.

Keep it simple. According to Hubspot, 88 percent of people use Facebook on mobile devices. If you want to encourage followers to engage with your content, you need to make it easy for them to consume. In addition to using visuals, keep the copy in your posts short and sweet.

Know when to post. Facebook bases its News Feed off of an algorithm that recognizes the time of day that you post, which contributes to where the algorithm places your content. Utilize the insights Facebook provides to gauge when your followers are the most active and post accordingly.

Invest in Facebook ads. Strategizing around this algorithm can only take you so far. Facebook is so crowded these days that leveraging Facebook ads is essential in order to develop any kind of significant following on the channel. Find a tool that allows you to put your ads on autopilot so it doesn’t become a tedious task on your to-do list.

Hope you enjoyed more Facebook best practices 2019! Click here to review part 1.

Need more tips on making the most of your real estate marketing? We’re here to help.

Posted on June 24, 2019 at 7:47 am
Tiana Baur | Category: Real Estate Marketing, Tips and Tricks | Tagged , ,

MoxiWorks Community Service Day 2019

By Bryn Yasui, Customer Support Specialist 

MoxiWorks Community Service Day 2019

MoxiWorks is always hitting the ground running with brand new updates and innovative ways to help real estate agents. However, on one day of the year, we like to switch up the usual Wednesday office environment, ditch the computers, and lend our helping hands for community service day.

Since 2012, MoxiWorks has volunteered at Ryther, a non-profit organization for at-risk children who are healing and finding hope from personal trauma. Ryther offers children and young adults’ guidance, emotional support, and enrichment at their on-site campus or through school visits. Ryther’s ultimate mission is for children who have faced some of life’s worst adversaries at such a young age to lead normal lives in the future.

MoxiWorks Community Service Day 2019

“Every year, we gather at Ryther to help out those in need,” CEO York Baur said. “In a broader perspective, this day reminds us

 that as Moxians, we are creating relationships beyond just software and business. By offering our help to Ryther, we help these children who have experienced horrible tragedies we can’t even begin to fathom gain the ability to relate to the world again.”

Within the past seven years, Ryther and MoxiWorks have grown together, creating a connection unlike that which most companies and non-profits share. Anyone who walks around the campus will notice paved sidewalks, assembled playground structures, and painted fences to name a few.

“We’ve been doing this for the past seven years and we are grateful that Ryther still asks us to return every time. MoxiWorks has built this place from the ground up together with the help of the foundation. It’s a tradition for us to take one day out of the office and make that difference,” said VP of Operations Ring Nishioka.

MoxiWorks donated supplies, and with these contributed materials, the employees split up into groups, each working on different task from painting fences to building a playground and even implementing the very sidewalks the children use every day.

Additionally, numerous employees from MoxiWorks generously put forth part of their earned wages for the day to support Ryther’s cause. Some employees donated their entire day’s pay and other employees even asked those at Ryther if they can come back on their own time to volunteer more.

MoxiWorks Community Service Day 2019

“This was my first year doing community service day with MoxiWorks and it gives me great pride to not only see how much 

MoxiWorks has accomplished for Ryther over the previous years, but also the genuine fun and excitement I witnessed from our company to participate in this event,” said Executive Assistant Zoey Lange.

Although she was in charge of organizing the highly anticipated event, Zoey wouldn’t consider the planning as work due to how much positive elation she felt from her fellow coworkers to serve those at Ryther.

“In my generation, it’s really important to give back because we are living in an age where we need more genuine philanthropic efforts,” said Lange. Employees of all age ranges worked side by side, combining experience with energy to enhance this institution, which MoxiWorks will continue to hold dear to their hearts.

For more articles and stories about what MoxiWorks is up to inside and outside of the office, visit moxiworks.com/blogs!

Posted on June 20, 2019 at 9:19 am
Tiana Baur | Category: Working at Moxi | Tagged , ,

MoxiWorks Agent Spotlight: Derrick Silvers

By Tiana Baur, Marketing Manager

 

Derrick Silvers, RE/MAX MetroDid someone say agent spotlight?! These might be our new favorite! Derrick Silvers, of RE/MAX Metro in Seminole, Florida is a superstar like no other. With tons of delighted clients and an outstanding level of productivity, he stands out far above the rest. Of course, we had to ask him what he thinks of our tools and if they play a part in his success and goals when it comes to his real estate business.

Here’s what Derrick Silvers had to say about life as a real estate agent and the tools that power it:

Why do you love being a real estate agent?
“The flexibility of having my own business makes me love real estate. I still work a ton, but now I am able to make time for family when needed.”

What is your fondest client memory?
“There’s been quite a few. So, let me answer by saying the people we have met, who have now become close friends is the fondest memories that keep giving.”

How has MoxiWorks helped your business?
“MoxiWorks is so robust, yet easy to use. When I show agents how easy MoxiPresent makes it to put together a listing presentation, they are blown away. Clients think I’ve worked on something for days, that can take me 5-10 minutes due to the power of the program!

What is your favorite MoxiWorks tool and why?
“MoxiPresent for sellers. You can copy and paste a previous MLS number and ‘boom’ a great looking listing presentation is born, all you have to do is pick the comps you want, which Moxi provides, as well as one of their state of the art templates they provide (which you can also customize). Did I mention the presentation looks amazing on a phone, which most people view things on these days?”

Would you recommend MoxiWorks to other agents? If so, why?
“Absolutely, no one else has a better all in one system. Listing presentations, CRM, buyer showings program with built-in map to easily navigate from home showing to the next.”

In what ways has MoxiWorks helped make you more productive?
“Like I stated before, the ease of doing a listing presentation within minutes is second to none and I can use the program on my computer, tablet and even phone!”

Any client stories about MoxiWorks?
“We met a client in a high-end home. We had the opportunity to compete for the listing. We ultimately signed the listing because the listing presentation was that much superior to any others!

Any tips for other agents using MoxiWorks?
“Don’t be scared of technology and don’t think it will do your job. Embrace technology, be okay with making mistakes (in fact, try to make as many mistakes as possible to learn better and always send the first presentation to yourself or a friend to confirm everything is working the way you wanted) and let technology be a dynamite business partner that makes you work quicker, smarter and look better than the next agent!!”

Wow. Derrick, thank you so much for these fantastic insights and feedback! WE are the ones that are blown away. If you’re reading this and would like to learn more about the power of the tools Derrick mentioned above, you can do so here. Also, if you’re living in or around Seminole, Florida and looking for a great agent, looks like you found the perfect one!

Posted on June 19, 2019 at 7:00 am
Tiana Baur | Category: Real Estate Marketing | Tagged , ,

Recruit and Retain Real Estate Agents with More Than Just Cash

By Maddie Jostol, Senior Marketing Manager

 

Recruit and Retain Real Estate Agents with More Than Just CashThe market is competitive. No, not just the housing market, but the job market for real estate agents as well. More than ever, agents are being sought out and recruited by brokerages trying to swoop up market share and some are even going to greater lengths as offering massive signing bonuses to lure agents to make the leap. It’s a market where winning over agents, and then keeping them around, is becoming increasingly difficult. In fact, NAR estimates that the median tenure for REALTORS at their current brokerage is just four years. While some brokerages are using massive dollar figures to catch agents’ attention, there are things beyond cash that can win agents over time and time again.

Many agents join the real estate game in search of autonomy and flexibility. It’s a profession where you get to be your own boss, you’re able to set your own schedule and enjoy flexibility, and if you’re good and the market is right, the earning potential can be sky-high. Your recruiting and retention efforts should reflect your support of and investment in their business. Outside of financial compensation, consider what you’re doing to offer professional development opportunities, marketing support, easy-to-use technology, healthcare, mentoring programs, and beyond. Here, we touch on a few things you should be doing to recruit and retain real estate agents, without having to writing six-figure checks.

First, offer the support and training they want and need.
Agents are commonly attracted to the idea that life in the real estate profession means every day is different and you never stop learning. Education and development opportunities are highly valued and can go a long way as a value-add from your brokerage. Have a sales methodology to help guide your agents and put in place the training to back it up. This education is particularly important for new agents. If the support is there, new agents could be a secret weapon for your brokerage. Back up a proven sales methodology with training, tools, and resources so that your agents see sales results they know they won’t find elsewhere.

Next, get a truly valuable infrastructure in place.
Of course, a big piece of this conversation is technology. Probably not in the way you think, though. We aren’t going to say one tech tool will fix all of your retention woes because, well, offering a few one-off tools that don’t integrate with each other won’t necessarily make them stick around as they could easily replicate that on their own. However, turning that strategy on its head has some merit. Rather than a bunch of shiny tools, make sure you have a unified system that clearly improves your agents’ end-to-end workflow. The goal should always be helping them run a successful business. Not to have the trendiest thing or the shiniest thing, but to have a system of things that truly work. The idea of running your own business sounds glamorous and attracts many hopefuls to real estate – and don’t get us wrong, there are a lot of perks that come with that – but the reality can be tough.

When vetting technology tools to offer to your agents, consider how they fit into your agents’ workflow from a holistic standpoint. How do they integrate with other tools to ensure duplicate data entry isn’t required? Or so they have one, unified task list? Or to keep client records in one, consolidated place? Or to share property data across systems? Win agents over by assembling a tech stack that will make their lives easier through a simplified workflow of integrated systems that are proven to make them more successful. Those who are tempted by a big payday will also be confident staying put if they have a fruitful business running like a well-oiled machine.

Lastly, recruit and retain real estate agents with get a recruiting system that works.
At the root of it all, have a system in place to manage and drive your recruiting and retention efforts. A CRM-like real estate recruiting system will help your managers and recruiters identify who to recruit, guide them through the necessary steps to get that person on board, and ultimately, crush those recruiting goals. This methodical approach will help ensure you aren’t just recruiting productive agents, but that they’re a good culture fit as well. You want your agents to absolutely love working for your company because when they do, they’ll be more productive, they’ll emanate that passion when out in the community, and they’re more likely to stick with your brokerage in the long-run.

Because agents are independent contractors, it can be tough to win their loyalty. Plus, we’d all be lying if we said a massive signing bonus wouldn’t be enticing. Make sure the technology you select, the training programs you put in place, and the perks you offer roll up into a brokerage that agents will stick around for. Paint a bigger picture for them and show that your value proposition is focused on long-term success rather than a one-time check.

Posted on June 18, 2019 at 8:08 am
Tiana Baur | Category: Recruiting & Retention | Tagged , , ,