Data Drives MoxiWorks and Sisu to Align in Strategic Partnership

CLICK HERE TO READ THE FULL ARTICLE  SILICON SLOPES, UT — Feb 13, 2018 – The real estate market is booming, and there’s never been more people competing for a slice of the profits. Smooth talking and likeability used to be the secret weapons of top producing agents and teams in the industry. Now, top producers are using tech solutions to give them the edge, all of them relying on one key component – data.

As real estate teams and agents move towards more data driven sales processes, software companies Moxi Works and Sisu have partnered up to provide brokerages, teams, and agents with massive amounts of data and analytics to create a competitive edge.

Posted on February 16, 2018 at 5:58 pm
Tam Nguyen | Category: In The News | Tagged ,

5 Tips to Generating More Leads on Facebook

lead generation on facebookBy Maddie Jostol

Homeowners now expect social media and digital marketing to be a part of an agent’s marketing plan. Yes, expect. We live in a digital world and with tools like social media, agents can up their marketing game and expose a listing to a massive audience with the click of a button. Digital marketing, particularly on Facebook, is now often a cornerstone to lead generation for real estate agents.

Here’s the deal: we understand that Facebook advertising can be a huge pain. It’s a tedious, time consuming process that feels like a burden to manage. The team here at MoxiWorks has become very familiar with the benefits and challenges of Facebook lead generation for realtors with the launch of Advertise Your Listing, so we compiled a handful of tips to help you generate more leads on Facebook.

1. Target

Reach the right people at the right time. When setting up your ad (through Facebook or through Advertise Your Listing), you have the option to select your audience, targeting specific groups of people. When it comes to real estate, geography and income are the two most important parameters. Select a geographic area where you’ll reach your indented audience – both those looking to purchase the home, and those who might share the post because it’s in their neighborhood. Similarly, selecting an income range will help to reach an audience applicable for the listed home.

2. Select imagery

Think about what your audience is looking for and display those features in the imagery. The more eye-catching the better. These ads will be seen as people scroll quickly through their Facebook feeds, so the imagery should speak for itself and prompt people to stop and learn more.

3. Report

Deliver on and exceed client expectations by showing them the effort you’re putting in through reports. Offering reports display your effort and give your client something tangible to remind them of the level of service they’re receiving. You don’t need to show them how much you spent, just that you got thousands of eyes on their listing. The goal here is to win more listings down the road by marketing your current listings. When you impress your clients, you grow your repeat and referral business.

4. Engage

This one is for those of you who advertise under your personal Facebook account (which isn’t necessary when you use Advertise Your Listing). When people engage with your ad, keep that momentum going. When your ads get comments, like those comments or respond. Begin a dialogue and get your audience engaged.

5. Automate

The good news is that the frustration and time commitment that typically accompanies digital marketing doesn’t have to apply to you. Try using a system like Advertise Your Listing, which will do the heavy lifting for you. All you need to do is select your budget and adjust the auto-filled parameters as necessary. Automate these efforts and put your marketing on autopilot, so you can impress your clients and generate leads without the hassle.

Interested in taking your marketing efforts up a notch? Advertise Your Listing allows agents to advertise a listing on Facebook in just three easy steps, directly from their MoxiWorks account. Learn more about Advertise Your Listing here.

Posted on February 14, 2018 at 4:20 pm
Tam Nguyen | Category: Real Estate Marketing | Tagged , , , , , ,

Introducing: Sisu, Accountability Software for Real Estate Agents

sisu logoOn the heels of our latest exciting announcement that MoxiWorks is powering LeadingRE’s new initiative, the LeadingRE Cloud, we’re now thrilled to welcome a new best-in-class tool the Moxi Cloud: Sisu – an accountability software solution for real estate agents.

Like MoxiWorks, Sisu isn’t just another tech company, its real estate roots run deep. Sisu began a few years ago when a team of real estate agents in Salt Lake City leveraged a system of disciplined tracking and analysis of agent activities to more than double their sales numbers. Recognizing the power of the system they had created, Sisu Founder and CEO, Brian Charlesworth, developed the system of accountability into full-fledged software that gamifies and visualizes the data to increase the top line revenue of agents.

Sisu is built to track sales performance and coach agents to success through powerful data. This data needs to be connected to contacts within a CRM, so agents can use it to grow their relationships. Enter Moxi Engage. The partnership between Sisu and Moxi creates a single point of entry and collaboration between the services. This way the data will be more clean, accurate, and easy to maintain.

Here’s how it works:

Visualize what is achievable

Sisu’s accountability software solution “doubles production with intuitive performance tracking, monitoring, leaderboards, and dashboards, and eliminates duplicate entry with real-time, real estate CRM data sharing.” According to Sisu, real estate agents that consistently track and know their daily sales activities and KPI’s increase sales by at LEAST 100%. As we like to say, the numbers will set you free.

See more, sell more

Sisu also has a mobile app that provides a competitive edge with contact, and appointment tracking and viewing, conversion ratio calculation, pipeline overview, and real-time GCI reporting. This means agents are constantly in the know and reminded of there they stand the steps they need to take to increase their bottom line.

Accountability through visibility

sisu dashboard

With a simple to use interface, and robust and dynamic sales performance dashboards, Sisu enforces accountability, which we all know is a key aspect when it comes to adoption. It displays real-time scoreboards and leaderboards throughout your brokerage and on your real estate agent’s phones, accelerating competition, creating a fun sales environment, and producing outstanding results.

Motivate, play, win

Inspire increased levels of team performance with a seamlessly linked, online community of peers while empowering them to track, analyze, compare, and filter their leaderboards to measure results. Sisu makes selling competitive, visual, fun and more importantly, highly productive.

With the sales competition in place, agents will be motivated to go out and drive results. With the data stored in the Moxi Cloud and across other brokerage plug and play tools and services solutions, they’ll have all the data they need to be effective. They’ll be able to track down expired listings and previous clients, and the software will automagically log all of their efforts and update the scoreboard.

We’ve said over and over again how powerful data is to your brokerage and your agents. Data is now the most sought-after and powerful commodity in the world. If you’re not using your brokerage data to the fullest, you’re missing out on higher productivity and of course, more profit.

We’re ecstatic to add another like-minded partner to our Moxi Cloud open platform that knows the importance of data. If you’re interested in adding Sisu to your brokerage power strip of tools and services, please contact your dedicated Moxi Account Manager and they’ll get you set up. Want to meet the brains behind Sisu? You can set that up here

Read more about this new partnership here. 

Posted on February 13, 2018 at 4:09 pm
Tam Nguyen | Category: Open Platform | Tagged , , , , , , , , , ,

Data Drives MoxiWorks and Sisu to Align in Strategic Partnership

CLICK HERE TO READ THE FULL ARTICLE  SILICON SLOPES, UT — Feb 13, 2018 – The real estate market is booming, and there’s never been more people competing for a slice of the profits. Smooth talking and likeability used to be the secret weapons of top producing agents and teams in the industry. Now, top producers are using tech solutions to give them the edge, all of them relying on one key component – data.

As real estate teams and agents move towards more data driven sales processes, software companies Moxi Works and Sisu have partnered up to provide brokerages, teams, and agents with massive amounts of data and analytics to create a competitive edge.

Posted on February 13, 2018 at 3:58 pm
Tam Nguyen | Category: In The News | Tagged ,

Five Steps to Ultimate Success in 2018

header image - find success in 2018

By Tiana Baur

It’s the first quarter of 2018, which means it’s time to #GetShitDone (did you know that’s MoxiWorks’ company motto?!). Right here and now is the time to check off all the items that will soar you into your most successful and self-fulfilling year yet. And let’s face it, the one thing on everyone’s mind in Q1, is getting listings lined up to sell in Q2. Everyone is working as diligently and quickly as humanly possible but working hard and working smart can be two very different things. Because of that, we’ve put together a list of the five steps you need to take that will pay more dividends this year than anything else.

One: Do something that makes you feel good about yourself at least once a week

Maybe it’s standing in front of the mirror each morning and giving yourself a pep talk. Maybe it’s getting your nails done to look more polished in front of your clients. Maybe it’s taking language lessons to broaden your prospect scope. Little things can make a world of difference and it’s important you feel good about yourself, because you are your business. Mental health is incredibly important, don’t let yourself slip to the bottom of the priority list.

Two: Know who you are targeting with Moxi Insights

If you don’t know who you’re targeting, you’re basically taking shots in the dark. Wouldn’t it be amazing if there was some magic tool out there that could tell you who would be likely to list soon? Well, there is! If you haven’t heard, we have a new tool called Moxi Insights that is part of our Moxi Marketing suite. It aggregates public data for your entire sphere and auto-updates it for you too. There are even badges that identify those in your sphere that are likely to list and the reasons why they are likely to list.

Check it out – you won’t regret it.

Three: Prepare for those pesky taxes with QuickBooks

The worst part about tax season is being a 1099 independent contractor. It makes everything ten times more complicated. Finding all the receipts from the entire year and trying to ballpark your mileage is enough to drive someone mad. And even then, it’s easy to forget all the other stuff you can deduct, so by the end of it, after pure exhaustion and frustration, you throw your hands up and say, “whatever.” Well, it’s time to take the stress out of your taxes!!! QuickBooks Self-Employed was created just for independent contractors like real estate agents. It simplifies everything and does most of the heavy lifting, PLUS it saves people an average of $4,340 on their taxes. What’s not to love? More on QuickBooks Self-Employed and try it for cheap here.

Four: Try something new

Einstein’s definition of insanity is doing the same thing over and over and expecting different results. If you’re not happy with your current results and the shape your business is in, it’s time to try something new. It can be scary and nerve-racking to take the first step, you’ll hit roadblocks and some things will go smoothly while others won’t. Whether it’s as simple as trying a new marketing method or hosting your first party, it’ll be worth it!

Five: Get as many eyes on your listing as possible with Advertise Your Listing

It’s a digital age and if you’re not advertising on Facebook, are you really getting the most optimal reach for your listing? The answer is no. But I do realize not everyone is a Facebook pro and not everyone has the time to create and analyze their Facebook Ads, let alone have enough time to even eat lunch. That’s why we created Advertise Your Listing. It’s all the Facebook goods and glory you need to show your clients (including automagically sent client reports *cough cough*) that you’re a marketing genius and you deserve their repeat business. Also, it only takes you five minutes to set up, and we do all the heavy lifting.

Find out more about Advertise Your Listing here.

If you do these five steps, we promise you your success will be much greater than if you hadn’t. Whether you do these because your resolutions are calling your name or you’re always looking for ways to grow, these will make you more productive and increase your repeat and referral business. Regardless of the reason, it’s a #GetShitDone kind of attitude that lights the fire within and turns the mediocre into real estate legends. What are you doing today to help yourself tomorrow?

Posted on February 12, 2018 at 5:02 pm
Tam Nguyen | Category: Productivity | Tagged , , , , , , , , ,

LeadingRE Announces New Cloud Initiative

CLICK HERE TO READ THE FULL ARTICLE  Leading Real Estate Companies of the World® (LeadingRE) has announced a cloud initiative, LeadingRE Cloud, to give its members an easy way to implement a range of the technology solutions. The initiative, announced during LeadingRE Conference Week, is part of strategic relationships with DocuSign and MoxiWorks to deliver a new platform with integrated technology for agent productivity, marketing resources, back office solutions and more. The LeadingRE Cloud will offer options ranging from marketing tools—like real-time CMA (Comparative Market Analysis) presentations, virtual tours, custom print solutions and CRM (Customer Relationship Management)—to transaction management systems.

Posted on February 9, 2018 at 7:26 pm
Tam Nguyen | Category: In The News | Tagged ,

MoxiWorks to deliver LeadingRE Cloud Data Services Ahead of Big Franchises

CLICK HERE TO READ THE FULL ARTICLE  In an announcement made to their membership, Leading Real Estate Companies of the World® (LeadingRE) have entered into a definitive agreement with MoxiWorks® to provide LeadingRE Cloud™ to their 565+ brokerage members. The solution is called LeadingRE Cloud.

Posted on February 8, 2018 at 5:14 pm
Tam Nguyen | Category: In The News | Tagged ,

LeadingRE Announces New Cloud Initiative

 

 

LeadingRE Announces New Cloud Initiative

– Program ensures independent brokerages have easy access to latest technologies. –

CHICAGO – (February 7, 2018) – Leading Real Estate Companies of the World® announced at its Annual Conference in Las Vegas last week that it is rolling out the LeadingRE Cloud to give its 565 member brokerages in 65 countries an easy way to implement a wide range of the most innovative technology solutions available today.

The initiative is part of strategic relationships with DocuSign and MoxiWorks to deliver a new platform with integrated technology for agent productivity, marketing resources, back office solutions and more. The LeadingRE Cloud will offer options ranging from marketing tools – like real-time CMA (Comparative Market Analysis) presentations, virtual tours, custom print solutions and CRM (Customer Relationship Management) – to transaction management systems.

The LeadingRE Cloud is an open platform, allowing member brokerages to choose the service providers with whom they engage. “Our culture has always been one of choice, and that philosophy is integral to this initiative,” said LeadingRE COO Paul Boomsma. “Our members can choose the technologies that work best for their companies and within their markets, while benefiting from the power of this system to streamline implementation and day-to-day use.”

While choice will be offered in all product areas, DocuSign has been selected as the preferred eSignature and transaction management provider, based on the company’s ability to transact in 40+ languages, which complements LeadingRE’s global scope.

“We’re excited to be aligned with LeadingRE to further strategic integrations with multiple technology providers. Together, our goal is to streamline and accelerate the transaction so brokers can fully achieve the benefits of our Lead to Close vision,” said Georg Gerstenfeld, vice president and general manager of DocuSign’s Global Real Estate business. “And we’re doing it in a way that guarantees brokers maintain ownership and control of their data.”

Also integral to the LeadingRE Cloud is another long-time participant in LeadingRE’s Solutions Group program, MoxiWorks, which has already been embraced by a significant number of LeadingRE member firms and will power the LeadingRE cloud.

York Baur, CEO of MoxiWorks said, “The LeadingRE Cloud is a rare example of a network providing technology to independents. This new benefit delivers all the benefits of the MoxiCloud to LeadingRE members – more flexibility, digital lead to close, plug and play tools and services, to name a few.”

“The LeadingRE Cloud is only the latest in a series of investments we have made in technology on behalf of our members,” said LeadingRE President/CEO Pam O’Connor. “Other recent investments include Testimonial Tree, which gives our members a way to capture and share consumer reviews, and Moderne Ventures, an investment fund focused on technology companies innovating in the real estate space. We are excited about the role the LeadingRE Cloud will play in ensuring all of our members remain on the forefront with technology.”

Integration with the LeadingRE Cloud for both members and vendors will take place in the coming months.

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Posted on February 8, 2018 at 12:13 am
Tam Nguyen | Category: In The News | Tagged , , ,

How to survive tax season as an independent contractor

tax seasonBy Maddie Jostol

As an independent contractor, you’re running your own business – and you experience all of the perks and challenges that come with that. Tax season isn’t fun for anyone, but it’s particularly frustrating as a 1099 independent contractor.

We all experience the same thing year over year. Tax season arrives, and it’s all you can do to pull everything together to file, let alone do it in a way that will save you money. You work through the endless forms, attempting to find all of the information you need. You get to the part where you need to fill in your Schedule C deductions… and… nothing. Another year went by and you don’t have the necessary documentation to deduct most of your business expenses. “Oh well” you think to yourself, “it’s not worth the time anyway.”

Here’s the deal: real estate agents are losing serious cash by neglecting to take advantage of available deductions.

The truth is, it’s incredibly time consuming to track your expenses, mileage, and deductions all year-round. And guess what? It isn’t as difficult as it sounds if you start early in the year. Below are a few things you can do to help yourself survive tax season as an independent contractor.

1. Know what deductions you should be looking out for.

The first step is knowing what deductions are available to you – and there are more than you might think. Things like your home office or software subscriptions are deductible expenses that you shouldn’t let slip through the cracks. Know what you should be looking out for, so you can get a system in place to track them year-round.

For a comprehensive list of deductions and information about each, click here to download our Guide to Stress-Free Taxes for Agents.

2. Track your expenses as they happen.

Receipts are every independent contractor’s worst enemy. Paper or digital, they’re a pain to keep track of and they’re difficult to organize when it comes time to file those taxes.

Consider a simple personal accounting system like QuickBooks Self-Employed. This app lets you snap a pic of a receipt from directly within the app and it automatically categorizes and stores that receipt. It then matches the receipt with the expense when it comes through as a bank charge. When it comes time to file, all of those business expenses have been tracked, categorized for your Schedule C, and documented appropriately. You can officially say goodbye to that mismanaged shoebox of receipts.

Mileage tracking is one you definitely won’t want to miss. You’re always on the go. Some days it feels like you live in your car – you’re running errands before an open house, picking up signage, meeting with clients, and having coffee with prospective clients.

When you have the QuickBooks Self-Employed app, it tracks your mileage every time you get in your car (seriously!). You can then go into your app, view your recent trips, and swipe left or swipe right to designate those trips as business or personal. Yes, it can be that easy (we didn’t believe it until we tried it either). Easier than a dating app, even.

3. Don’t do it alone.

Get a reliable system in place. As much as we’d like to do it all ourselves, the reality is it takes time and energy that we’d rather put into closing sales. At the same time, there are thousands of dollars to be saved by efficiently managing your business finances. When you get technology on your side, it takes away the weight and frustration of accounting and tax filing.

The best part of this is that you don’t need a complex, expensive system, you just need one that is designed for 1099 independent contractors. That’s the key. Use an accounting system that fits your unique needs as a realtor and helps you run your business more smoothly.

Want to give QuickBooks Self-Employed a try? We’re offering 50% off your first 12 months (that makes it just $5/month!). Click here to try it out!

Posted on February 6, 2018 at 4:28 pm
Tam Nguyen | Category: Open Platform, Productivity | Tagged , , , , , , ,

What to look for in a CRM

moxi engage crm

By Maddie Jostol

First of all… yes, you need a CRM. If you haven’t onboarded a standard agent CRM for your brokerage, then 2018 is the year to do so. A CRM (customer relationship management system) is where all of your agents keep and nurture their contacts, market to their sphere, manage their sales flow, track their goals, and much more. The CRM glues everything together.

What impact could a CRM have on your business? Here are a few quick facts:

 

  • ” 74% of businesses using a CRM report improved customer relationships (Annuitas Group).
  • ” Conversion rates can improve by 300% with a CRM in place (Cloudswave).
  • ” Lead cost is reduced by 23% with a CRM in place (Cloudswave).

 

Vetting technologies can be challenging and complicated, especially a system as robust as a CRM. So, what should you be looking for in a CRM for your agents? Below are our recommendations for what you should consider when it comes to a CRM for your brokerage.

Your CRM should ‘understand’ the real estate business.

In general, CRMs should be intuitive. The system’s sales flow, prompts, and coaching should align with your business process. The home sales process is a unique one compared to other businesses. When considering an agent CRM, make sure the system makes sense for this sales process, taking into consideration sphere marketing, a long sales cycle, GCI goals, the transaction process, etc.

It must support your sphere-selling efforts.

The sphere-selling methodology is the way of the future. When agents strategically leverage their spheres of influence, their businesses grow in a sustainable way. In a competitive landscape, where all markets are thirsty for leads, an agent’s sphere is their power.

If you’ve invested in training and coaching to encourage your agents to leverage sphere-selling, they should be using a CRM that supports those efforts. What’s this look like? It means having your CRM integrated with your other contact databases, relevant segmentation options, and aggregated public data to keep up with the people in your sphere.

Integration will power your business.

Integration powers your business. In a sea of ad hoc tools, we’re all left attempting to remember passwords and experiencing tool fatigue. Select technology solutions for your brokerage that integrate with each other. This means that an agent can use all of their tools with a single sign-on and a cohesive flow.

Take lead generation, for example. When leads are generated – whether they’re from the agent’s website, or purchased from a lead provider, they should immediately appear in the agent’s CRM, and the agent should be prompted to follow up. This is bare minimum for a CRM. When it comes to sales enablement, guiding an agent through the necessary tasks from lead generation all the way through closing is key.

Integration goes far beyond lead generation. With Moxi Engage CRM, for example, an agents’ leads flow straight into their CRM, but they can also purchase client gifts, advertise on Facebook, execute print marketing campaigns, manage transactions, and much more, directly from their Engage account.

It must have live MLS data.

When it comes to a CRM in real estate, MLS integration is a must-have. When agents win listings, those listings automatically with their CRM, enabling them to truly manage the transaction from start to finish. It means agents never have to manually enter property data, saving time, and negating errors.

It should improve agent productivity.

When we talk about CRMs, we often talk about “tasks” and “actions” which, for some, can feel like the system is adding work. That’s just not true. The tasks that your CRM prompts should be actions that agents are already taking (and if they aren’t, then it’s even more reason to get a system in place). What the CRM does is streamline these tasks and remind the agent, so they don’t miss a beat.

Logging into your CRM and seeing everything you need to accomplish that day will change an agent’s workflow for the better. They always know what they need to do in order to reach their goals. They’ll be able to see who in their sphere they should reach out to, and be reminded to follow up with that one lead they talked to last week. They’ll be able to look back and see when they last spoke with so-and-so, and be reminded to send Mr. and Mrs. Smith a gift for their house-versary.

This increase in productivity all comes back to your business. Agents are not only able to accomplish more, closing more deals, but they also find better work/life balance, improving retention at your brokerage. Improved productivity adds up to revenue, having a nice effect on your business’ bottom line.

It’s a component of your open platform.

Your agent CRM is a (vital) piece of a larger puzzle. Your brokerage platform is the ecosystem where all of your technology tools and services live, integrate, and share data. Powering that is the CRM, hosting agent databases, consumer data, property data, and driving business results.

To learn more about the Moxi Engage CRM and the Moxi Cloud open platform, reach out to us to talk to a member of our team.

Posted on February 2, 2018 at 6:26 pm
Tam Nguyen | Category: Sphere Marketing | Tagged , , , , , ,