By Jessie Trapp, Marketing Coordinator
Marketing is a major part of what you do as a real estate agent, and you have to be somewhat of a marketing wiz to stand out amongst the overwhelming amount of content floating around these days.
Not everyone has the time to master everything there is to know about marketing, which can often sound like a language entirely of its own, so here are a few important real estate marketing terms and definitions (in no particular order) that will come in handy as an agent:
Marketers are completely obsessed with them, to put it lightly. They are the key to analyzing the effectiveness of your marketing efforts and help determine what changes need to be made in order to see the ROI you need. As an agent, analytics will help you determine whether you’re running the right kinds of ads and content, for the right kind of people, at the perfect time.
Most of the tools that you are likely using (Facebook, Instagram, etc.) will have their own analytics systems built in. The key is to not only look at what the numbers are, but to look further into what they really mean for your business and what you can do to strengthen them.
Clearly, we are massive fans of the strategy here at MoxiWorks. A blog is a website or web page that is consistently updated with fresh new content. The latest pieces usually appear first, and the oldest last. Blogs can be authored by one person writing all of the content, or large groups of people all contributing different pieces and types of content. The main point of having a blog is to create a platform for you to communicate directly with your target audience in creative and engaging ways. With social media being so essential in today’s business world, blogs also serve as rich content to share across all of your channels, meaning much more bang for your buck.
Being successful at marketing requires you to have some idea of what your target client base or audience looks like. For example, if you’re selling luxury real estate, your audience is going to be much more specific and focused than if you are selling the typical middle-class neighborhood home.
Knowing who you should be targeting will help guide your entire business in the right direction. Not only will it help you create content that will be more relevant to the people that count, but it will also make all the difference in the level of success your ads experience.
If you’ve ever posted an ad on Facebook (if you haven’t, better start ASAP), you are likely familiar with the options it gives you to specify who you want your ads to reach. It usually asks for things like age and what types of keywords might be associated with the people you are wanting to reach. Having an accurate picture of your target audience will help you target these ads correctly and increase the amount of leads they generate.
They are the heartbreakers and the game makers of your website. Put simply, your bounce rate is the percentage of visitors that leave your site after only viewing one page, as opposed to browsing through multiple pages. it’s an important stat to keep your eye on, as it can tell you a lot about where you should focus your efforts when it comes to optimizing your site. Although it can be disappointing to see a high bounce rate, don’t let it get you down. Especially as an agent, your clients may only need what is on the one page that they visit. For example, if they are simply looking for your email address, which happens to be front and center on the first page, it isn’t necessarily a bad thing for them to leave after quickly jotting it down.
The explosion of the internet has made content marketing the norm for most successful businesses. Instead of simply marketing your product or service, content marketing allows you to go deeper and actually build value and brand loyalty in the minds of your clients. Not only does this create more reliable and sustainable business, but it gives your brand an opportunity to have a much more significant and defined voice. This may include using content such as blogs, the Moxi Neighborhood News tool, and newsletters.
Cost per lead.
Every marketing activity that you put time and effort into costs you in some way. Cost per lead is the amount you pay to generate a new lead. If it is organic marketing (non-paid), then the cost is the time that you spend creating the content that you could be spending doing something else for your business.
And just like that, you’re on your way to becoming a marketing aficionado. Trial and error will be your best friend, but make sure to use data to guide your decisions and keep the error minimal.
Keep checking the Moxi Blog for more marketing tips and tricks you’ll want to know to stay ahead and keep up your tech savvy image.
By Maddie Jostol, Senior Marketing Manager
The customer service that you provide to your clients is what sets you apart during, and long after, a transaction. Consumer expectations are rising, which means that real estate agents are pressured to adopt new ways of delivering on these expectations. Think about how you could make the home buying or selling process a breeze for your clients from the moment you reach out to them to the time they receive their ‘welcome home’ gift from you.
For those of you with a MoxiInsights subscription, you’ve taken an important first step. MoxiInsights provides agents with aggregated public data on everyone in your sphere, right there in your MoxiEngage account. You instantly have valuable insights for every contact, for you can use to create a better experience, and you’ll be notified when someone in your sphere is likely to list.
So, how do you use data like this to your advantage? Here’s how you can up your game and deliver unforgettable customer service.
Get the timing right for you and your clients. With a system that keeps you in the loop with your sphere, you’ll have an idea as to who has kids heading off to college in the next few years, who recently got married, and who may have seen career success and is looking for a bigger place. This will nudge you to get back in touch with that person, anticipating what changes might be coming in their life so you can be prepared with resources and start helping them right when they’re ready to make a move. Why does this matter to the client? They don’t have to look around. You’re there right when they need a real estate agent, and you’re ready to help them find their next home.
Make it personal. As with any predictive analytics tool, some people feel as though leveraging data in this way makes them less “human” as if they’ll come across robot-like to their sphere. If it feels this way, then you’re using the data incorrectly. Agents who are focused on delivering the highest level of customer service use tools like this as a prompt. It’s for their own workflow, to make sure they don’t miss a beat. The agents who are on top of their game are leveraging such data to deliver superior customer service by letting the technology do the busy work, so you can take those insights and build stronger relationships. At the end of the day, you’ll know your sphere better and you’ll be able to offer them a memorable experience and leave a lasting impression.
Leveraging consumer data allows you to deliver the right content at the right time. Being able to segment your database based on the information you now have available will increase the effectiveness of your marketing campaigns. You’ll know who to invite to your charity golf tournament, and who to send your spring gardening tips to. Without calling people out specifically, you’ll have a much better chance of getting the right information to the right people. You will be delivering them with a tailored, personal experience before they even reach out saying they’re ready to sell.
You might be hesitant to begin using consumer data because of the fear you’ll come across as ‘knowing too much,’ but the truth is, when used correctly, it simply gives you the background information you need to build stronger relationships. It’s become common practice to look prospects up on Facebook, Google, and LinkedIn before engaging with them. Tools offering this data for you are no different, except for the fact that it’s all in one place, it’s easy to consume, and you don’t have to spend hours aggregating it yourself. It’s out there for the taking, and it is sure to heighten your level of customer service, so who wants it?
By Jessie Trapp, Marketing Coordinator
Agent adoption of brokerage tech is one of the major obstacles facing virtually every brokerage out there, it’s just part of the industry we’re in. You work hard to carefully choose and curate the perfect tech stack for your brokerage, so I personally would understand if a lack of adoption stings a little – or a whole freaking lot. Don’t let your confidence take a hit from it, as it likely has nothing to do with you, or your quality of choice.
Every agent has their own system and methods for completing their tasks, making it completely understandable for them to be hesitant about starting from scratch with new tools. In today’s world, it’s one of the biggest ways that you can leverage your data, so it’s important not to give up on it. The more your agents utilize your tech, the better it is for everyone.
Here are three steps to consider taking in order to increase agent adoption rates and get your agents hooked on your tech:
1. Choose easy to use tech.
If your technology is extremely confusing, hard to use, and doesn’t offer onboarding and training support – run. Once agents get comfortable with the tech they use, it can take a whole lot to convince them that it’s worth it to make a switch. Once they do decide to make the move, you want it to be easy-as-pie for them to adopt your tech.
That means it’s important that you choose technology that is connected. And yes, we’re talking about an open-platform! The more your tech tools talk to each other and share data, the more value there will be for you and your agents, and the less work it will require in order to get it. That will be a major plus in the minds of your agents, as efficiency and productivity are the keys to being successful at what they do. Also, make sure that your tech provider has an amazing support team – you want your agents to have access to the assistance they need, when they need it the most. If agents are finding understanding your tech to be a road block preventing them from reaching the productivity levels they are used to, they will have no problem dropping it, and understandably so.
2. Host educational training events.
Agents are busy, which is why you need to make sure it’s ridiculously easy for them to get training. Hosting events is a great opportunity for you to get your agents in a room together and give them the info they need to succeed with your tech. Bribery will likely be necessary, but it will be worth it in the long run. Whether it takes buying them cookies or offering up a raffle for tickets to the ball game, we’d suggest that you provide some kind of incentive to at least get them in the door.
Once they arrive, make it interesting. The last thing you want is for them to be trapped in a room for an hour, bored out of their minds, wishing they had never showed up in the first place – we’ve all been there. Create an exciting and interactive experience that gets them involved and allows them to interact with the product. We’ve seen trivia and jeopardy games among the many creative activities our awesome clients have whipped-up to make the training process more enjoyable and, dare I say, fun.
Use these events as an opportunity to explain why your tech is so valuable to their sphere of influence, their data, and to the health of their work-life balance. Don’t just focus on the “how,” focus on the “why” too! Building value in the minds of your agents is essential in order for them to see the benefits that it will bring to them, therefore increasing the likelihood that they actually invest the time into adopting it.
3. Provide incentives.
In addition to the bribery previously mentioned to encourage agent attendance to your training events, you will also need some more of it to make sure that they consistently use your tech. As you know, adopting the tech in the first place is the first hurdle to tackle, but making sure that agents are continuing to keep up with the training and taking advantage of any shiny new features is another goal that can be tough to accomplish.
Reward agents who are using not only one feature of your tech stack, but all of the tools that it has to offer. Interview those agents about how it has impacted their professional lives and send it out to the other agents in your office. It’s one thing for you to tell your agents that your tech will better their lives, but it will be so much more impactful when they hear it directly from one of their own!
Real Estate Tech Leaders Partner to Increase Profitability, Recruitment, Retention, and Customer Service for Real Estate Brokers Nationwide
SEATTLE, WA — November 2, 2018 – MoxiWorks, a leading real estate technology company, and HomeKeepr®, the nation’s only online home services marketplace powered by a referral network of real estate agents, homeowners and home service professionals, today announced that HomeKeepr is joining the MoxiCloud to help agents stay in touch with and remain valuable to past and prospective home-buying clients, generating more repeat and referral business.
Specifically, HomeKeepr will join the MoxiCloud open platform to offer increased tools for marketing, content and lead generation to real estate agents nationwide. “We’re excited to welcome HomeKeepr to the MoxiCloud. Partners are the cornerstone of our open platform and it would be nothing without amazing, best-in-class services like HomeKeepr,” said York Baur, CEO of MoxiWorks.
HomeKeepr is a comprehensive application built for real estate professionals that enables them to connect clients with their most trusted home-service providers. The new integration with MoxiWorks, which is expected to go live nationally in mid-November, will allow agents to invite their clients to utilize HomeKeepr while the agent is working within their MoxiWorks account. Invited homeowners or prospective buyers will also receive agent-branded home maintenance tips and blog posts educating the homeowner on all things important for successful homeownership.
The MoxiCloud open platform, which allows for full integration and data exchange, includes MoxiWorks tools as well as other best-in-class tools & services. This empowers brokerages to pick and choose which solutions are best for their unique business. HomeKeepr will be integrated into the MoxiCloud, the first true open platform in the real estate industry as MoxiWorks continues to grow to be the biggest partner program across the industry.
“We are continuously inventing new technology tools to help real estate professionals enhance their reputation as trusted real estate experts and to make their marketing efforts seamless and convenient,” said Rob Morelli, CEO of HomeKeepr. “Integrating with the popular and effective MoxiWorks platform allows their national network of agents and brokers to get started quickly by creating a HomeKeepr profile and to begin inviting their clients to HomeKeepr when they are likely to need HomeKeepr most – around the time of a home move or relocation.”
Morelli added, “HomeKeepr will also work with MoxiWorks to install the very popular HomeKeepr Widgets on MoxiWebsites. Agents embed these content-rich widgets to keep visitors on their own websites longer and to make their website a post-transaction destination for home maintenance and management needs.”
HomeKeepr is the nation’s only home services online marketplace powered entirely by real referrals from real people. HomeKeepr achieves this by capturing the word-of-mouth recommendations that take place every day between real estate agents and their clients. Through partnerships with trusted companies like Keller Williams and eXp Realty, and now MoxiWorks, more than 130,000 agents nationwide use HomeKeepr to recommend professionals from painters and plumbers to lenders and lawyers. Based in New Jersey, HomeKeepr represents the quantum leap approach needed to connect and support local economies and to evolve the $400 billion U.S. home service sector, regenerate the livelihood of local real estate agents, and to help local communities thrive in the digital age. For more information, visit www.homekeepr.com.
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 120,000 agents and 72 brokerages nationwide. MoxiWorks’ integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, the open platform known as the MoxiCloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
Jody Privette Young
1 (415) 328-4700
By Tiana Baur, Content Marketing Manager
Meeting Prospects: Make it a Conversation, Not a Presentation
It’s hard to act as a trusted advisor when meeting with clients and prospects if you don’t know the answer to client questions or worse yet – can’t look them up (we can’t all know everything). And when you’re giving real estate presentations to potential clients, the trusted advisor perception becomes even more important.
That’s why the ability to change and update your real estate presentations on the fly is an absolute must. MoxiPresent, our interactive CMA and presentation tool allows you to do just that. Below are some of the many ways MoxiPresent allows you to be agile in front of clients – without the mad scramble.
Make changes on the fly/add in new data
Did your prospects’ neighbor’s house just go on the market this morning, but you made the presentation yesterday? No problem. You can add in or take away homes on the fly while you’re sitting next to your potential clients. This is a great way to showcase how nimble you are as an agent and your presentation will become more of a conversation than a presentation, which is the ultimate goals.
Edit the remarks
Did you know you can edit the listing remarks in your presentations? While the normal remarks are most often just fine, that doesn’t mean they’re tailored to your prospective buyer or seller. If it’s a buyer presentation, edit the remarks towards what you know they’re looking to buy. Does it have enough bedrooms? Is it close to a school? Put all the info you want them to see first in the remarks, that way they’re front and center and your guidance becomes invaluable. If they’re a seller, edit to the remarks to showcase how their house ranks compared to others.
Up-to-date MLS data
Okay, this one is awesome because agents don’t actually have to make any changes here. With MoxiPresent, MLS data is always up-to-date. You never have to worry again when walking into a potential client meeting because all property data will be updated the second you click that presentation link.
In many ways, MoxiPresent is the shoes to your outfit. While it might feel like a great real estate presentation can make or break a meeting, what’s more vital is how you come across as a whole. MoxiPresent is special because it puts the agent in the spotlight, allowing them to be the star of the show, winning clients over time and time again. Honestly, what’s better than that?
Find out more about MoxiPresent here.
By Maddie Jostol, Senior Marketing Manager
Your database of contacts is only as good as the data you put in. It is absolutely vital for real estate agents to keep their database up-to-date, complete, and well segmented in order to get full value out of it. Segmentation enables you to group your contacts based on requirements that fit your sales process. Reach the right people, with the right message, at the right time.
In MoxiEngage, for example, we call them Groups. Associate your contacts with certain groups so that you can effectively filter your database, include groups in marketing campaigns, or reach out to certain segments.
Below are four efficient ways to organize clients contacts in order to keep your database neat and tidy and reap all of its benefits.
1. How you know them
Have a bunch of contacts from your son’s years of playing select soccer? Or from the charity auction you help plan every year? Or maybe from that sewing class you go to occasionally? Whatever it is, consider grouping contacts based on how you know them. Not only will this jog your memory and help you keep track of the hundreds of people in your sphere, but it will also enable you to plan events that gather these like-minded people together, since most of them will know each other as well.
When you group people based on common interests, you can keep them engaged in ways that matter to them. Group together your dog lovers, your baseball fanatics, and those who like to fish. This way, you can send them tailored content that is relevant to them and their lives. When you go to host meet-ups or local events, you’ll know exactly who to invite, by reaching out to your groups with relevant interests.
3. Likeliness to buy
If you want a more fluid system, organize client contacts based on where they are in your sales funnel. Most agents already have a system in place, whether it’s a 1-2-3, A-B-C, or hot-warm-cold system. The key here is that you have to be committed to keeping your database updated and squeaky clean. This type of system only works if you keep these groups updated, so you’re sending the right people the right information. Nobody wants to receive a “have you considered selling?” email from an agent they just purchased a house with.
4. Past clients
This is your starting lineup. These are the people who are in your camp. They’re your biggest fans, who you should take particularly good care of. When you purchase a table at a charity event and can invite six people – this is the group you go to first. Or, when you host a community event, you add these people to the Facebook event invite because you know they’ll get everyone else excited about it. When you need new testimonials for your website, these are the people who are more than willing to take a few minutes to talk about their experience working with you.
Keeping in touch with your past clients is a vital piece to growing your repeat and referral business. When you have a well-organized, up-to-date database, your life as a real estate agent becomes infinitely more simple. Your marketing efforts go further and you see more engagement from your sphere of influence. After all, your sphere is the future of your business, so make sure you show it some care.
By Jessie Trapp, Marketing Coordinator
Ah, fall. The time of the year when it suddenly becomes socially acceptable (if not encouraged) to drink pumpkin spiced lattes with virtually every meal as we all helplessly watch our timelines get taken over by “throwing leaves” pics.
Aside from the pumpkin overload and sweater weather, fall also brings tons of new opportunities to engage with your sphere. Here are a few fall inspired ideas to kick-start your sphere marketing this season!
Treat or treat. Leave out the tricks and go straight for the treats. Hosting an open house? Better serve up some pumpkin pies or leaf-shaped cookies to spice it up. We could pretend that we’re all talented enough at baking to pull this one off on our own, but we’re not, so here’s a Pinterest page for some quality fall dessert inspiration.
Provide the swag. Fall sports are in full swing, which means that parents are dropping some serious cash on new gear for their kids. Consider taking the edge off by sponsoring a children’s sports team and buying them some swag (sweatshirts, water bottles, after-game snacks, etc.) Take it a step further and purchase branded blankets for the parents who spend countless chilly fall nights sitting in the bleachers. It’s a great opportunity to grow your sphere while creating a positive association with your brand from the get-go.
Give the ugly pumpkins some love. People get strangely into pumpkins this time of year, so why not have some fun with it? Host a competition for who can find the funkiest looking pumpkin. Have them send you pictures and feature the winner on your social media! Not only is something fun and different, but it’s an excuse to drive engagement that goes both ways.
Do some good. Take on the cold weather by hosting your own event to collect warm coats, hats, and gloves for those in need. It’s a great way to give back to your community while also engaging with your sphere in a positive way. Don’t forget to spread the word about your event on your blog, social media and monthly newsletter!
Up your photography game. With fall comes beautiful landscapes and an abundance of vibrant colors. Highlight the season by hiring a local high school photographer to capture some fresh Insta-worthy images. It’s a great way to mix up your content with a seasonal vibe that your audience will love, without breaking the bank.
Share the DIYs. The world of DIY (Do it Yourself) goes absolutely bonkers during this time of year. If you try any DIY costume or decoration making, document it on your social media – even if it turns out to be a comedic DIY fail. Keep your eyes out for any sharable home decorating how-to articles that your clients will love!
By Jessie Trapp, Marketing Coordinator
Excuse the cliché analogy, but photography really is the jelly to your content’s peanut butter. Without it, your online presence would be dry and subpar at best.
With real estate being as dependent on visuals as it is, you’re practically expected to be a professional photographer (or at least be exceptional at pretending to be one) in order to produce the quality images that clients have come to expect.
These expectations make sense, as you want your clients to know the perfect home when they see it without poor photography getting in the way. Although hiring actual professional photographers is usually the norm when it comes to getting snaps of homes that you’re listing, the quality of your pics should be consistent across all of your channels. Here are a few ways to take real estate pics like the pros!
It’s a big deal. Bad lighting can cause graininess and take away the texture that would otherwise tell viewers a lot about the subject. As a general rule – let the light in! Open the shades and curtains in the homes you are listing to capture as much natural light as possible. We aren’t all professional photographers with loads of equipment, but investing in a simple and transportable lighting kit would likely be worth your while in case you find yourself in need of a lighting boost.
Take the time to define your subject
Although it can be tempting to take a quick snap, it’s usually a smart idea to slow things down and take a moment to plan out your image. Using grids can be a great way to make sure your photo is balanced and visually appealing. If you’ve ever taken a photography class, you’ve most definitely heard of the rule of thirds. There’s a feature on most smartphones that will allow you to bring up a grid and make sure you are abiding by the photography law (or at least getting the general idea of it).
Keep negative space in mind
Another element of the rule of thirds is referred to as “negative space”. Incorporating it into your images makes a huge difference when it comes to gravitating people’s eyes towards what you want them to see. Check out some examples for inspiration on how to integrate it into your real estate pics.
Keep symmetry in mind
People love symmetry – it’s why nose jobs are so popular. It’s hard to explain, but there’s this weird sense of accomplishment when you see an image that can be divided into two equal parts. Whether it is a vertical or horizontal line of symmetry, adjusting some of your real estate pics to have it is a great way to further enhance them.
Make sure that your photography inventory contains a wide variety of shots. We’ve all seen those accounts that seem to post the same image over and over again – we don’t usually follow those for long. Make sure you find ways to mix it up, make your real estate pics interesting and produce content that keeps your audience engaged. Close-ups, portraits, landscapes – you’ll want to have them all!
SEATTLE, October 23, 2018 – MoxiWorks, a leading real estate technology company, has recently partnered with RE/MAX SELECT to provide them with a variety of technology solutions for their prominent New Jersey franchise.
RE/MAX SELECT chose MoxiWorks to gain a stronger competitive offering within the marketplace to drive recruiting and retention efforts. RE/MAX SELECT is in the middle of implementing an aggressive growth strategy that has helped them expand to 13 office locations in New Jersey with more than 300 agents. This newfound strategy has also made them the largest RE/MAX franchise in the state. In order to continue progressing, they recently expanded to Parkland, Florida, and will be adding more locations within the coming months.
They have chosen a variety of MoxiWorks tools including MoxiPresent CMA (Comparative Market Analysis), MoxiHub intranet, and of course all of their data will be integrated with the MoxiCloud open platform providing single sign-on (SSO). “It’s nice to see another broker understand making agents good with the people in their spheres is essential, and we know we can help them do just that,” said York Baur, CEO of MoxiWorks. The CMA tool they chose, MoxiPresent, allows agents to act as true consultants, guiding their clients through the process with interactive, MLS-connected presentations. Real estate agents that use MoxiPresent complete 40% more transactions on average each year.
Cementing their position as the brokerage of choice within their market, RE/MAX SELECT is dedicated to providing best-in-class tools so their agents can provide the highest level of service to their clients. “We do not claim to be a ‘technology company!’ This is still a concierge-style service business where we need to provide our clients with accurate information and the knowledge to help them make a wise decision on the biggest purchase of their lives. As a team, we provide our agents with the best tools in the market to provide this service to their clients,” explained Brian Spicciatie, Director of Marketing for RE/MAX SELECT.
About RE/MAX SELECT
We create and deliver the most satisfying and successful real estate experiences possible to our clients. Knowledge, Experience, Dedication, Brand Awareness, and Customer Satisfaction is our secret sauce. This approach has made us one of the most successful real estate brokerages in New Jersey. Let the agents of RE/MAX SELECT make all of your real estate dreams come true. Contact us if you’d like more information on finding your dream home or on preparing to sell your home. You can view our listings at wesellnewjersey.com.
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 110,000 agents and 60 brokerages nationwide. MoxiWorks’ integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, the open platform known as the MoxiCloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at firstname.lastname@example.org.
By Maddie Jostol, Senior Marketing Manager
The kids are off to college and the big house just doesn’t make sense anymore. The cost, upkeep, and empty space is often what motivates empty nesters to think about downsizing.
As their real estate agent, it’s your job to guide them to the perfect downsized home. Below are a handful of tips for you to pass along to your clients. Take some of these tips and create your own guide to offer to clients. This is a great tactic for getting back in touch with someone you think might be a soon-to-be empty nester. If you’re using MoxiInsights, for example, and see that someone is flagged as ‘likely to list’ because they could have kids approaching an age where they’re likely to move out, it might be the perfect time to offer up your guide and get back in touch.
Here are a few tips to get you started when it comes to clients downsizing:
1. Look for space that truly matters
First and foremost, they need to find the right home. As you know, downsizing can be overwhelming for many homeowners as it’s likely they’ve spent their life growing into larger spaces.
As their agent, remember to help them look for the right space. Every family has different needs. When downsizing, the homeowners should consider what space is non-negotiable to figure out which homes make the most sense. Want to downsize, but you host Thanksgiving every year? Look for a home that still has a formal dining room, even if it means smaller bedrooms. Love to garden? Look for a smaller home that still sits on a decent sized lot where you can grow your veggies.
2. Get the location right
Location, location, location. It’s important with any home purchase, but when it comes time to downsize, this is a particularly important consideration.
Many homeowners will choose to downsize as a part of a move that gets them to their next phase in life. Whether that’s retiring on a farm or moving into the city, it’s important for these homeowners to think about their ideal lifestyle and match their new home’s location to that.
3. Take inventory
We often don’t even know what we have. Stuff accumulates over the years, and before we know it, we have closets and containers full of stuff that just gets shoved away, never to be seen again. Encourage your clients to take inventory of what they have during the home search process, so they have a realistic idea of how much space they need.
Then, once you help them find the perfect home, encourage them to purge. This will make their move easier and living in their new place more comfortable. This includes any storage units, sheds, or storage rooms. Taking inventory of it all to give them a clear picture of what they do and don’t have.
4. Get the right storage systems
Once the move is taking place, consider sending your client a list of your favorite storage systems. This is a small but powerful favor, as they’ll be trying to figure out how to get all of their stuff into their new, smaller home. Offer them suggestions for storage systems that have multiple uses and actually save space. Pinterest is a great resource for nifty storage systems that they likely don’t already have.
5. Out with the old
Garage sales are a lot of work, and we often don’t have enough stuff to warrant spending an entire Saturday hosting one. Here are a few ways your clients can get rid of the stuff they no longer need – whether they want to donate it or make a few bucks.
Clients downsizing is a difficult process, from the moment a family decides to make the move, to finding the perfect home, and all the way through the move. Help ease the pain of the process by offering valuable tips as your guide them through. Be the real estate agent they always think of when they tell their friends about how excited they are for this new phase in their life.