By Maddie Jostol, Marketing Manager
Our friends over at Flipt are doing some big things. They’re revamping lead generation for real estate, giving agents a unique advantage.
What does this mean for you? You should have your eyes on predictive analytics. It’s making big waves in real estate, particularly as it relates to lead generation. The vast majority of homeowners end up working with the first agent who contacts them. So, how do you get to someone first? That’s where the power of data comes in.
Flipt leverages predictive analytics to identify potential buyers and sellers, then strategically markets to them, generating high-quality leads. They have a network of carefully vetted advertising partners, including the likes of The Wall Street Journal, The New York Times, CNN, Spotify, and many more. The power of identifying buyers and sellers before they’ve taken any action. It enables agents to be the first to contact a prospect in the very early stages of their home buying or selling journey.
Homeowners value responsiveness, an expectation that Flipt allows agents to deliver on. Agents can claim their zip codes, which automatically launches locally targeted campaigns for you, reaching motivated sellers and prompting them to speak with an agent (you!). Ads are only shown to verified homeowners in your selected zip codes, ensuring your marketing dollars are spent wisely. Since Flipt is a MoxiWorks partner, those leads are immediately routed into your Moxi Engage account for easy follow-up and tracking.
We obviously love having Flipt as a partner, but even more than that, we love seeing the results agents have seen from using their service. Recently, Flipt took a closer look at The Keys Company, the largest independently-owned real estate company in Florida. With the goal of increasing transaction volume while decreasing marketing costs, they made recommended Flipt to their agents. Quickly, they saw high adoption and tracked the results.
They found that Flipt helped to strategically grow agents’ pipelines. The leads they received were nurtured, and filled the agents’ pipelines, becoming listings in the following weeks and months. Agents and Managing Brokers throughout the company immediately reported positive results. Several noted they saw an immediate impact on their business and many attributed successful sales to having used Flipt. After 12 months, Keys attributed $920,000 in profit to using Flipt. Download the full case study here.
If you’re an agent interested in trying out Flipt, click here.
By Tiana Baur
In case you hadn’t heard, we have a new partner! VoicePad builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country, so you can see why we wanted them on the Moxi Cloud open platform.
Like the Moxi Cloud, VoicePad is able to build a custom solution from their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity (and frankly, makes day-to-day life a little less stressful).
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
On our end, we also had quite a bit to say about why we’re so excited about this particular partnership, but we’ll just give you the highlight. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
VoicePad has a lot to offer, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the Moxi Cloud open platform with the rest of their unique ecosystem! For more info on each of these offerings, see below.
Tools and Services available on VoicePad:
Real Estate mobile lead generation…at its best!
Put your brand in their hand. Your brand is one of the most powerful tools you have.
Mobile-friendly, buffer-free property tours with bilingual narration.
Your property videos are automatically created and updated from your listing data.
Meet “Eve.” She narrates your tours, handles your property inquiries and routes calls to the right people.
Listing data updates and triggers auto-posts to your Facebook, Twitter and Google+ accounts.
Search + Share via text.
Innovative website accessibility solutions.
Position your mortgage offering within your curbside lead-gen. Smart.
VoicePad counts what you don’t, such as text and call property inquiry analytics. Better insights = Better decisions.
Many tools…One data source.
“Eve” handles rental inquiries by phone that you can’t. She’s bilingual and works 24/7.
1. Choose Design. 2. Hit Print. 3. That’s it.
By Tiana Baur
The Swanepoel Mega 1000 just came out and we are thrilled to see so many of our amazing clients on it! Of course, we couldn’t pass up an opportunity to give everyone a special shout out (and we mean everyone). After all, 45 of our 55 clients made the list!
For those of you who may not be familiar, this is the annual analysis of brokerages, franchisors and real estate holding companies that Swanepoel kicks out – and because of that, it’s kind of a big deal. So, without further ado… here are our lovely clients that made the Swanepoel Mega 1000 this year.
For the Top 20 Franchisors category, four (20%) are our clients, including:
– Windermere Real Estate
– Realty ONE Group
– Howard Hanna Real Estate
In the Top 20 Holding Companies category, eight (40%) are our clients, including:
– Windermere Real Estate Services
– HomeServices of America
– Realogy Holdings Corp
– Realty ONE Group
– Hanna Holdings
– Pacific Union International
– William Raveis Real Estate
In the top 150 of the Mega 1000, 22 (40%) of our 55 clients made the list, including:
2. HomeServices of America
3. Howard Hanna Real Estate
4. Realty ONE Group
5. Pacific Union International
6. William Raveis Real Estate
8. Crye-Leike Realtors
9. Sereno Group
10. Watson Realty
11. Daniel Gale Sotheby’s Realty
12. Lyon Real Estate
13. Michael Saunders & Company
14. Realty Austin
15. J. Rockcliff Realtors
16. Zephyr Real Estate
17. Paragon Real Estate Group
18. Century 21 M&M and Associates
19. Better Homes & Gardens Rand Realty
20. Michael Bean Group
21. Carrington Real Estate Services
22. Gibson Sotheby’s Realty
And included in the Mega 1000 in total, 45 (82%) of our 55 clients made the list!
23. Better Homes & Gardens Reliance Partners
24. RE/MAX of Boulder
25. Berkshire Hathaway HS Verani Realty
26. Chase International Real Estate
27. Willis Allen Real Estate
28. McGuire Real Estate
29. J.B. Goodwin
30. Podley Properties
31. RE/MAX Metro
32. John Greene Enterprises
33. Realty ONE Group Complete
34. Keller Williams Sacramento
35. Berkshire Hathaway HS Verani Realty
36. Keller Williams Santa Rosa
37. Four Seasons Sotheby’s Realty
38. Jim Maloof
39. Kinlin Grover, Page Taft, & Randall Realtors
40. Coldwell Banker Kappel Gateway Realty
41. Phyllis Browning Company
42. Weidel Real Estate
43. Cressy & Everett
44. RE/MAX Direct
45. Terra Firma Global Partners
Congrats to all of these amazing companies! It’s a pleasure to work with you and evolve real estate technology together. We can’t wait to see what the future has in store for each and every one of you!
By Tiana Baur
It’s hard to keep a house clean, but it’s even harder to keep contacts clean. People get married, get divorced, move away; life happens. For all these reasons, it’s extremely important to keep an up-to-date client database so you know you’re putting the right focus and marketing efforts on the right people.
The best way to put it: living with a dirty database is a lot like living with termites. At the beginning it’s not a big deal; there’s not many of them and you probably haven’t even noticed their existence yet. Then, all of a sudden, they creep up on you and before you know it, you have to re-do your basement. As time passes, one out of date contact quickly turns into dozens of contacts. If you could do something today to prevent the flood of bad sphere marketing, would you?
The Solution: Get your contacts cleaned with Concierge.
Concierge is our new-ish MoxiWorks Support offering. One of the ways our MoxiWorks Concierge team helps you is by scrubbing your database of contacts and appending them with the most current data available today. Once it’s been scrubbed, you can choose between uploading the final list yourself or have us do it for you.
Here are the highlights:
- Identify and merge duplicate records
- Consolidate contact data for seamless upload and search inside of Moxi Engage
- + Guaranteed turnaround of two business days
Whether you have us clean your contacts for you or you DIY, these are some marketing tools you’ll be able to use more effectively when that database of yours is squeaky clean:
Neighborhood News sends automated market snapshots and overviews, personalized for each subscribed contact in an agent’s Moxi Engage account. These monthly emails keep your sphere up-to-date on market happenings in their part of town. It’s a must-do for all Moxi Engage CRM users as a vital touchpoint.
Insights is like concierge, but for extra data you don’t currently have access to, and it lives inside your Moxi Engage CRM. It instantly supplies your database with extensive public data on your sphere. With the subscription of Moxi Insights, you can “set-and-forget,” while it always updates you with the most recent available information out there. Expect to get data from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, drive certain cars, or if they’re a value shopper. With the help of notifications and badges signaling if they’re highly likely to buy or sell, it’s easy to know how to best conquer your precious (and newly-CLEAN) sphere!
Without a clean database, you’re not able to properly use the powerful tools you have at your disposal. All of this dramatically affects your ability to market to your sphere, the bread and butter of a well-run real estate business. Don’t believe us? See what Matthew Ferrara has to say about it.
By Tom Shively
What attracted me to MoxiWorks was the level of collaboration that’s expected from every department. Upon first starting, I was asked how I felt about working with many, if not all, of the other teams here and if working as a part of a dynamic fast-paced team was something I could excel at doing. Fast forward two years and I can honestly say this experience has lived up to the promise.
One of the greatest parts about working at Moxi is if you have a fun, creative idea, it is encouraged you run with it. I have been at a number of tech companies and nowhere else has had an atmosphere of not only collaboration, but encouragement to think outside the box, outside the building, and outside your comfort zone.
It had been about five months after I started as Moxi’s trainer that I was sent across the country to host a series of talks teaching agents about our products. The event went spectacularly well, in no small part because of the teamwork our office has. On this trip I was joined by Senior Account Manager, Daniel Bailey, and our Manager of Product, Jillian Igarashi and the strengths of these two became obvious very quickly. Daniel can talk to anyone, about anything, at any time, and Jillian has an encyclopedic knowledge of our products and what’s coming! It was because of these two that this conference went so well.
Before I left I realized many people don’t know what happens when we travel into the field to present. So, I decided to bring my camera and film what happened, so I could create a recap video for the rest of the office to see what we accomplished. While on the trip I filmed all the different aspects of a Real Estate conference from our booth to the classes we taught and the travel from coast to coast. When I got home, I was able to piece together a story I thought would be interesting for the rest of the company to see.
The response I got was nothing like I could have imagined. I first sent the video to the executive team who asked if they could show it at our “All Hands” meeting later that day so the whole company could see it. The rest of the company seemed excited to see what happens when we go into the field and the response the industry has to our products. It was because of this positive response, I have continued to create videos for the company.
You see, our company has a mantra. “Think outside the building,” and nowhere is this more apparent than our community service day each year. Moxi shuts down for an entire day, takes all 70 techies and rolls up our collective sleeves to help Ryther. Before we made our way over, I was asked if I could bring my camera to capture some of the day. I agreed without hesitation and began shooting the moment we got there. Being able to speak with the staff and tour the facility to see what impact Moxi can make in helping the lives of the people in our community can only be described as extraordinary.
Making the video for this day was one of the most rewarding projects I have had the pleasure of creating. None of this would be possible without the support of Moxi as a whole, and the ability to accept a mentality that doesn’t just focus on what comes across your desk but is limited only by your creativity. Moxi empowers its employees to do better, follow your goals, and think outside the building, where ever that may be.
Watch Tom’s Community Service Day video below!
By Matthew Ferrara, renowned Philosopher & Speaker
Remember the days when you kept a few business cards of influential people in your wallet or purse? Perhaps they were friends, advisors, peers so important to your career, you never wanted to be without their information handy. Today you store hundreds of these contacts in your smartphone, but it’s still the same: What’s in your database are your keys to success.
Most of us have a database, filled to overflowing with everyone and anyone we’ve met over the years. If you were to scroll through that list today, you might be surprised to find you recognize only a small percentage of the records. Much like social media accounts, we’ve collected more than we’ve connected with in a meaningful way. Perhaps it’s time for a little housekeeping.
A well curated database should focus on the people who are most influential to your success. The people you’d take a call from at 2am in the morning; or could rely on to answer your email in the same day. Are you developing a list worth more than any other data you could download? If not, start by reducing it to a group of relationships that matter most. Move everything else into a separate address book.
As a salesperson, your sphere of influence is the heart of your business. Every system, tool and technique at your disposal should be aimed at strengthening relationships with this core group of connections. Every part of your growth strategy should start from your clean database of key people: The clients who work with you repeatedly. The friends who refer you regularly. The peers who help you solve problems and delight clients reliably. Only a painstakingly-nurtured database makes this kind of difference in your success.
High performing individuals know the difference between quality and noise. You get noise every day – filtering through dozens of half-baked emails that make it impossible to connect with a real person – when you would have been better off a quality conversation with one past client. It’s not volume, but deepness that matters in a database. Your database should help you recall what’s important to each individual: The depth of their lives, the context of their needs, the details of their last transaction, and their hopes and dreams.
In so many ways, a well-appointed database fuels your prospecting performance. How to reach them is just the beginning: What to say, and why, matters. Whatever the tool – an email, a call, an online ad – your database drives decisions around content and message. The higher the quality, the better the results of every engagement. Strong data goes beyond purchase history: it’s a matter of personal history. It helps you stay connected so strongly, you’re beyond the reaches of any competitor.
A deep database is a powerful asset; it helps build business today. It’s also something to sell in the future. When the time comes for an exit strategy, selling your business will depend upon the value in your database. Potential buyers of your database – a new agent, a growing team – won’t want a mere address book. They will pay for insights, reflections and recommendations on how to transfer your relationships to them. Any artificial intelligence could tell salespeople how to call your people, for a few pennies per contact. But your well-maintained database filled with stories – your human intelligence – will be a priceless ticket to retirement.
If you doubt how important your database is, consider this story: In 2010, the creator of Star Trek Gene Roddenberry’s rolodex sold at auction for about $1200. It contained contact cards for William Shatner, Leonard Nimoy and others from the now-famous series. And yet it didn’t do very well at auction because it was just a list of disconnected phone numbers. Nowadays people can connect directly with Shatner and Takei in an instant: They can forge their own relationships for free. A database of contact information is meaningless.
And yet if Shatner were to write a book about those relationships, fans would spend millions to get a copy. A book is just another kind of deep database – one in which context matters more than contacts – chapters more than the index. So, consider your database today. Is it full of clean, deep and high-quality content about the people you consider most important to your business? If so, you’re well on your way to taking your career where few have gone before.
By Maddie Jostol
Marketing can feel like a necessary evil. It’s easy to get overly stressed, especially for new agents just getting into the real estate game. Being an agent is already a busy routine and it’s easy to feel overwhelmed by the endless options when it comes to marketing. Which strategies should you actually put effort into, and more importantly, how can you keep the cost down?
Here are five affordable ways to market yourself and your listings so you can continue to grow your business, without sacrificing a ton of cash.
1. Go digital
Don’t get us wrong, traditional practices such as hand-written notes can never be replaced. For your larger-scale marketing initiatives, however, keep your cost down by going digital. Leverage automation tools for sphere touches online rather than spending on printing and shipping, which can be very costly.
For example, when you create digital presentations for lead generation, it costs you nothing. Printing these presentations can get very costly (think $50-100 each), especially if you have them bound. Plus, if it’s digital, it’s always up to date and easy to edit.
2. Make your marketing efforts go further
Get more out of your marketing efforts through by targeting the right messages to the right people. When you have detailed insights about your contacts and you take care in updating your CRM, your life will be much easier come time to market.
This person likes to golf? Invite them to your charity tournament. That person prefers to communicate via email? Only use that medium. This group of contacts all have young children? Keep them in the loop with regards to family-related news and events in the neighborhood.
3. Leverage existing relationships
When you start your marketing efforts with those who already know you, it spurs word-of-mouth marketing. Those who know and trust you will keep you top of mind and are most likely to share your content and spread the word. We aren’t just saying this because we’re huge fans of the sphere marketing methodology, but because it’ll actually make your marketing dollars go further. When you market to someone in your sphere (invite them to an event, send them a piece of content, etc.), those efforts will be amplified as they go out and interact with people in their own sphere.
4. See what tools you already have
We know… you like to pick and choose your own tools. However, you end up training yourself and don’t have any integration between those tools. Consider the marketing tools your brokerage already offers you. You might be surprised at the tools you have at your fingertips that you never even knew about. They were hand selected for a reason, and you’re more likely to have access to resources and support if those tools are offered by your brokerage.
5. Reach the masses where it matters
Market to your audience in groups. For example, host casual community events, where you can connect with a large number of people in one fell swoop. This will keep your costs down and enable you to grow your sphere, all while positioning you as the real estate expert in your area.
If you’re looking to cast a wider net, try marketing on social media. Meet consumers where they already are. Get in the rhythm of advertising each new listing you win, then promote your business when you’re in need of some new leads. On social media, you can reach a massive audience with just a little spend.
For example, you might spend $79 to reach 3,000-4,000 people (depending on your audience and geographic area) on Facebook. Reaching that same audience with postcards would be very costly (think 10-20x the cost).
Then, the more you decide to spend, the wider net you cast – it’s that simple. Make sure you report back to your clients, that’s where the real value is. It’s an inexpensive way to exceed their expectations and show them you went above and beyond.
CLICK HERE TO READ THE FULL ARTICLE DENVER, May 1, 2018 /PRNewswire/ — At its sold-out Spring Technology Summit in Denver this week, Real Estate Standards Organization, or RESO, showcased the two winners of its Innovation Competition and honored more two dozen of its members and leaders. Being held at the Curtis hotel April 24-26, the real estate tech summit has attracted more than 275 real estate technology leaders from real estate brokerages, Multiple Listing Services (MLSs) and technology firms gathering to plan the next generation of data standards that will continue to streamline real estate transactions globally.
By Tiana Baur
When it comes to presentations, you have to put your best foot forward. Every other agent out there (more or less) are doing them digitally too, so in order to stand out, you have to do more. Chances are your presentation tool (such as Moxi Present) auto-generates them based off the MLS number you plug in and voila, a perfect presentation with no editing needed. While that’s already a powerful tool, some customization is important in making you stand out above the rest.
We’ve got you covered with tips on seller, buyer, open house, and all other presentation types. Try these to stand out:
1. Staging approach
Do you stage every home you list? Do you partner with a staging company? Do you have your photographer work closely with your staging expert to showcase the listing in its best light? Make sure you put your staging methodology, so your prospects/clients can get the whole picture.
2. Marketing strategy
Lay it all out there. Show them stats on the reach and results you’ve gotten on previous marketing efforts for other clients. You can even show them the auto-sent reports they’ll receive when you use Advertise Your Listing.
3. Listing photos
If you’ve done it before you can do it again. Show your expertise and earn credibility by showing recent listings you’ve sold. Chances are if they like the photos from the past listing, they’ll get excited to see the ones you get done for them.
4. Pricing strategy
Even though you’ll likely be explaining the reasons behind your suggested listing price, it’s good to put a few into the presentation as well, so when they are flipping through it after the fact they can refer back to them.
Buyer/Open House Presentations
5. Neighborhood Info
It’s fun for people to picture themselves in a given place. Showcase some favorite restaurants, parks, and activities in the neighborhood they’re looking to buy.
6. School district
Where their kids will be going to school is sometimes the deciding factor in the home buying process. Put some stats and links to the school district’s website so they know you’re thinking about it too.
7. Negotiation stats: “on average, I win 80% of offer negotiations”
You might not have exact numbers but give your prospects and clients an idea of your negotiation skills.
It doesn’t matter what kind of presentation you’re creating, you must use video somewhere in it. It can be of the property, of yourself, your past clients, the neighborhood of the subject property – whatever you see fit.
9. Catch eyes with short testimonials
A MUST. While a video testimonial is ideal, some short quotes along WITH video will provide added value and set the tone for the video they’re about to watch. Plus if they’re scanning and don’t have time for the video, the quotes will be easy to digest.
10. Supply online and high-end printed version
Having a digital and a printed copy covers all the bases. Maybe they like to take notes while you’re there presenting to them via the digital copy. Maybe they like to take notes after the fact with their spouse on something more tangible. Provide both to make sure they have what they need.
11. Quantify: “My listings, on average, sell within 20 days”
Similar to negotiation, it’s important to quantify your general real estate skills. How long are your listings typically on the market? What’s your satisfaction rating? What percentage of your sphere are repeat and referral clients? Extremely powerful, extremely necessary.
12. Local market data
You want to set expectations right away. If the market has slowed a bit, explain the time on market may be a week or so longer than your average. If there’s super low inventory, tell them patience will be key in finding the right home for said client. Show this in local market data from your provider.
13. Ask questions
At the end of the day, it’s all about them. Show how committed you are by asking them questions and maybe even throwing in a questionnaire or survey into your presentation.
14. The power of your brokerage
Your presentation is probably already brokerage branded, but it doesn’t hurt to add a little more information about the brokerage you’re with. A united front is always a good idea.
15. Personal brand
It’s important to show a strong personal brand with your brokerage brand. Think of your brokerage as the cake and your personal brand as the frosting. It adds some flavor and sets you apart from other agents out there.
It might seem like a no brainer, but make sure all the fonts and colors match throughout. If you upload any content or screenshots, try to make sure they fit style-wise. It will help you look more professional and put together.
We hope these tips will help your prospects turn into listings and buyers during this busy season. If you’re looking for more tips and tricks on your presentation tool, visit our support site.
By Tiana Baur
Your current and past clients are what gave and continues to give you the entirety of your real estate business, which is why your sphere – or database – is the make or break of your success. It’s the meat and the potatoes, the wheels and the gasoline, the peanut butter and the jelly… you get the point.
The data to back it up
In fact, according to our data, those who converted people in their Moxi Engage CRM, did 40% more business than those who didn’t. To clarify, conversions simply mean moving people through your sales flow in your CRM, from marketing, to prospect, to active, and into pending. Because of this, not having your database be clean and up-to-date, with no duplicates, can mean kissing that 40% goodbye. Let that sink in. Using your CRM is such a simple daily task, that can completely transform your real estate business and put lots more money in your pocket.
Clean up your database by doing nothing
The worst part about this, is that cleaning a database sounds extremely daunting. With everything else going on, it gets pushed down the to-do list time and time again. What if we told you that you could get a clean database in 48 hours by doing practically nothing?
Welcome to Concierge – our new offering to help agents with the busy work. We want to do the heavy lifting, so you can hit the ground running and take full advantage of your MoxiWorks products. Saving time and LOTS of potential frustration.
The MoxiWorks Concierge team helps you by scrubbing your database of contacts and appending them with the most current data available today. Once it’s been scrubbed, you can choose between uploading the final list yourself or have us do it for you. The concierge database clean-up will:
• Identify and merge duplicate records
• Consolidate contact data for seamless upload and search inside of Moxi Engage
• + Guaranteed turnaround of two business days
And guess what. Until the end of April, it’s $50 off.
We’re offering $50 off of either concierge service through the end of April. Simply use the promo code: CleanDataApril at checkout. For reference, the regular contact database clean-up is $150, while the premium contact database clean-up is $300. Our Premium service includes dedicated phone support throughout the process.
What are you waiting for? Click here to get $50 off! Save time, enhance the accuracy of your contacts in Moxi Engage, and get that 40% more business you deserve by converting contacts through your sales flow!