SEATTLE, January 17, 2019 – Leading real estate technology company, MoxiWorks, announced today that their alternative to Upstream is available to enterprise brokerage customers nationwide. The MoxiCloud open platform provides brokerages with a comprehensive suite of data management services designed to protect and enable the broker to fully control the distribution, licensing and use of the brokerage’s listing, agent and consumer data.
For years, brokerages waited patiently for Upstream to deliver a solution, but their recent announcement of an unresolved technology provider shift has made the future uncertain. “Brokerages need to take control of the data that powers their business, period. Own your data! It’s high time, and brokerages have waited long enough for this to be delayed any longer,” said York Baur, CEO of MoxiWorks.
MoxiWorks has evolved the MoxiCloud for three years to have the majority of the data and functionality originally envisioned by Upstream. Highlights of the MoxiCloud’s capabilities include:
- 4.5 million sold listings in 2018 from 300 MLSs representing over 90% of the home sale footprint in the U.S.
- Agent data for over 120,000 agents
- Brokerage branding and roster for over 70 of the largest brokerages in the country
- Over 20 million consumer names synchronized in real time with the Google and Microsoft clouds
- Proven enterprise scale – in 2018 alone, MoxiWorks customers transacted 13% of U.S. residential real estate representing $267 billion in volume using the MoxiCloud
- The industry’s first open platform with more than 40 real estate technology and data partnerships that use and contribute to data in the MoxiCloud, including DocuSign, SkySlope, QuantumDigital, Imprev, RealScout, Buyside, MoveEasy, and LeadTrax
- 500,000 listings syndicated daily to publishers, including Zillow, Trulia, Realtor.com, and Juwai
- Complete brokerage control over all third-party data access
“The MoxiCloud is already doing most of what Upstream intended,” stated Baur. In an article from 2017, Baur had actually mentioned the possible solution, saying, “Brokerages funded Upstream with the goal of gaining control of their data… Brokers must realize that the vendor community and the open platform MoxiWorks provides, aka the MoxiCloud, has already solved this problem.”
Baur made one other very important point clear: MoxiWorks does not intend to replace or change the MLS industry. MoxiWorks has enjoyed and continues to expand on their current MLS relationships. However, MoxiWorks does contract directly with brokers to assume the full responsibility of securing, distributing and managing the brokerage’s own data. “MoxiWorks has always taken the security and the permitted use of the brokerage’s data assets with great seriousness,” Baur added, “and we intend to take that already high standard of care to the next level in this industry with the MoxiCloud.”
Learn more about the MoxiCloud open platform here.
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 72 brokerages and 120,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at email@example.com.
MoxiWorks is honored to have York Baur, our CEO, be recognized as an industry leader in the 2019 Swanepoel Power 200, which “ranks the most powerful leaders in the residential real estate brokerage industry,” as published by T360. Along with MoxiWorks, many of our brilliant clients and partners were featured on the list as well. We want to give them all a shout out – it is a privilege to work with all of these amazing people!
- Windermere Real Estate: OB Jacobi, Jill Jacobi Wood, Geoff Wood – Managing Principals
- Long & Foster Real Estate: Wesley “Wes” Foster – Chairman & CEO, Jeff Detwiler – President & CEO, and Cindy Ariosa – SVP
- Hanna Holdings: Howard “Hoddy” Hannah and Helen Hanna Casey – Chairman & CEO
- Howard Hanna: Howard “Hoby” Hanna IV – President
- Coldwell Banker Real Estate: Charlie Young – President & CEO
- Coldwell Banker Residential Brokerage: Jamie Duran – President, Orange County, Desert Region & San Diego Companies
- William Raveis Real Estate: Christopher “Chris” Raveis and Ryan Raveis – Co-Presidents
- Lyon Real Estate: Pat Shea – President
- Realty One Group: Kuba Jewgieniew – Founder & CEO, and Vinnie Tracey – President
- Crye-Leike Realtors: Harold E. Crye – President & CEO
- Michael Saunders & Company: Michael Saunders – Founder & CEO
- Intero Real Estate Services: Tom Tognoli – President & CEO
- Realty Austin: Jonathan and Yvette Boatwright – Co-Owners
Along with our wonderful clients, we also have some truly amazing partners. In fact, MoxiWorks has a growing list of over 40 integrated partnerships as part of the MoxiCloud open platform. Not surprisingly, many of our world-class partners made the 2019 Swanepoel Power 200 with us:
- QuantumDigital: Eric Cosway – EVP, and Freddie Baird – President
- Skyslope: Tyler Smith – Founder & CEO
- DocuSign: Georg Gerstenfeld – General Manager of Global Real Estate Solutions
- LeadingRE: Paul Boomsma – CEO
- Buyside: Charles Williams – CEO
- RealScout: Andrew Flachner – CEO
By Tiana Baur, Content Marketing Manager
Recently, we announced one of our newest members of the MoxiCloud: HomeKeepr. HomeKeepr is a full suite of fully branded home maintenance and management tools that is redefining how real estate agents drive value for clients and engage with their communities. Real estate agents use HomeKeepr’s mobile apps and website widgets to unlock the power of their network by connecting clients with their most trusted home service pro relationships — everyone from landscapers to lenders. They’ve joined the MoxiCloud to help agents stay in touch with and remain valuable to past and prospective home-buying clients, generating more repeat and referral business.
Real Referrals by Real People
HomeKeepr is the only tool where homeowners can discover home service pros powered entirely by real referrals from real people they know and trust – their real estate agent! Homeowners can confidently search for professionals knowing their home will be in the care of someone who’s earned their reputation. Say goodbye to hours and hours spent searching and reading reviews!
Your own Mobile App
Upload your own personal directory of trustworthy home service pros to a fully branded mobile app that clients will rely upon to manage their homes for years after a sale. But the HomeKeepr app is much more than that.
It’s also a fully digital representation of the home. Homeowners upload pictures of appliance ID tags and within 24 hours find a full library of user manuals and warranty documents. Upload pictures of receipts and they’ll have at their fingertips a transaction log of every dollar they’ve spent on your home. The best part is that all of it is branded to the agent.
Stay in Touch
HomeKeepr keeps real estate agents in touch with clients long after a transaction through custom-branded blog posts and valuable home maintenance tips. The HomeKeepr branded blogs can be easily shared on all social platforms.
Widgets for your Website
HomeKeepr Widgets are a white-label solutions that turn your website into a destination for clients to return to for years after a sale. With just a couple of lines of code, agents can embed these widgets to create Home Pro Search and Homeowner Blog pages on their own website.
The new integration with MoxiWorks, will allow agents to invite their clients to utilize HomeKeepr while the agent is working within their MoxiWorks account. Invited homeowners or prospective buyers will also receive agent-branded home maintenance tips and blog posts educating the homeowner on all things important for successful homeownership.
We’re thrilled to have HomeKeepr aboard! If you’re interested in getting this new tool added to your brokerage, simply contact your MoxiWorks Account Manager or if you’re new to MoxiWorks, you can contact us here.
By Tiana Baur, Content Marketing Manager
Being a part time real estate agent definitely has its pros and cons, but there are specific factors that may or may not persuade you to choose part-time over full-time. After all, throwing your whole self into something will often give you the better results, rather than trying to squeeze it into your already busy schedule. That being said, you have to start somewhere!
Here are five things to know as you start your journey as a part time real estate agent:
1. Keeping in touch with your sphere is even more important.
Since you don’t have time for farming and working leads, staying top of mind for those people you already know and talk to is essential. They’ll be your bread and butter for your real estate business. Make time for coffee/lunches and make sure to interact with them on social media, at the gym, your kid’s soccer practices, auctions, etc., etc.
2. Create a schedule and stick to it.
As a part time real estate agent, you have fewer hours to get things done than your colleagues, so making the MOST of that time is key. Being part time in anything means you have to be more purposeful about the hours you have in a day that are dedicated to that part of your life, and real estate is no different. In order to stay sane, try sticking to a very specific schedule. Pick three days a week you can show homes. Reserve two mornings for coffee meetings with past clients. Plan an hour or two each week for marketing. Whatever you do, make sure it works with your schedule so you can stay consistent with it and don’t burn out.
3. Collaboration is a necessary evil.
Since it’s not your primary business, you may have to share your commission with others. If you know you don’t have the time, pass the prospect or client along to a colleague you trust. It’s not ideal, but it’s better than only giving it partial attention and getting a less-than-desirable review that will live on the internet forever. Plus, let’s be honest, getting that referral fee is still a pretty nice pay day if this is just your side hustle.
4. Say goodbye to time off.
As with anything, having multiple jobs means less time off. However, in the world of real estate, this is true for pretty much everyone. Real estate has no “weekends,” so keep that in mind when you decide to take the plunge.
5. Plan on transitioning to full time.
Real estate isn’t really meant to be a part time gig – at least not by today’s standards, especially when you consider consumer expectations and how competitive being an agent is. Chances are you’re trying on the glass slipper to see if this new career is a perfect fit. If you love it and think it’s for you, plan on transitioning to it full time because you’ll: A. Be able to grow your business faster, B. Build a solid brand that keeps you top of mind, and C. Make more money.
Visit the MoxiWorks blog for more tips & tricks!
By Maddie Jostol, Senior Marketing Manager
In the world of real estate, flyers can be a necessary evil. They take time to create, maintain, and distribute, and it’s tough to set yours apart from the rest. After all, it’s just a flyer. How do you make them stand out? How can you make sure creating them isn’t a huge time-suck? How can you clearly and concisely communicate exactly what a potential buyer wants to see?
Here are a few tips for creating attention-grabbing real estate flyers that will drive business:
Put your best brand forward.
Your brokerage gives you credibility and trustworthiness in the eyes of consumers. Before they know you, all they know (most likely) is the brand you represent. Use this to your advantage and leverage your brokerage’s brand to establish yourself as a trusted expert in the eyes of someone who has only seen a flyer. Let your brokerage brand shine through those real estate flyers, giving them a level of professionalism.
Use content you already have.
Use your existing CMA content for the flyer. Save yourself some time and use what you already have so that you don’t duplicate work for yourself. You likely already have all of the property data, images, comparable properties, and supporting information available in a presentation, so let the technology do the heavy lifting and convert it into a flyer directly from your CMA tool. If you use MoxiPresent, you can create a beautiful, ready-to-use flyer from a presentation literally with the click of a button. This also ensures your brokerage branding is there and formatting is a breeze, all you need to do is select a template and it’ll auto-create your flyer.
Focus on the information they really care about.
Sure, there’s the basic ‘must have’ info that will always be there. After all, anyone is going to expect to see general property stats on a listing flyer. When it comes to the extras, though, make sure you tailor them towards your likely buyer. Consider the neighborhood, size of house, property characteristics, and unique features. Then, think about who is most likely to purchase the house. What are they looking for? What are their non-negotiables? When they pick up a real estate flyer, what is going to stand out and make them want to take action? Promote the features that make the property unique and focus on the things that will appeal to the ideal buyer of that specific home.
Real estate flyers should be beautifully branded, professional, and informative. Use your CMA tool to your advantage and save time by leveraging property data and images already available. Create flyers that are visually appealing, showcase the brand behind you, highlight what’s really important, and make it easy for eager buyers to contact you. Oh, and don’t forget to let your personal brand and personality shine through as well.
By Jessie Trapp, Marketing Coordinator & Tiana Baur, Content Marketing Manager
Does anyone else feel like they blinked, and an entire year passed? It’s hard to believe another year has come and gone, but we’re excited for all sorts of fun new products and good Moxi stuff to hit the market in 2019! However, we can’t move forward without taking a quick glimpse back at the last month in 2018.
In case you missed it, here are the top five December 2018 real estate news stories to know:
1. Look Who’s Sharing Now: Airbnb Moves Into Construction and Real Estate Markets
Airbnb is coming in hot to the real estate development industry. According to RISMedia, “Airbnb is looking to leave its imprint in a more concrete way: designing, building and sharing homes based on contemporary lifestyles.” They’re gearing up to test prototype units as early as fall 2019. While construction completion dates aren’t exactly set in stone, there’s one thing that’s certain: this initiative is just the beginning for Airbnb.
2. Amazon to Spark Massive Real Estate Shift in NYC and D.C. Markets
Amazon is shaking things up… not that that’s news. However, their new headquarters in NYC and D.C. are sparking fear and anxiety with residents. Why? They’re worried about being priced out of metro areas. If Seattle’s market history is any indication, the outlook is less than ideal. In fact, in our home city of Seattle, the “median home value has increased dramatically by 73 percent to $739,600 over the past five years,” according to Zillow. East Coast friends, we have our fingers crossed for you.
3. Portland real estate offices targeted with violent graffiti
According to Inman News, “Vandals spray-painted threatening words including ‘die,’ ‘gentrification’ and ‘get out’ on the windows of two Portland, Oregon real estate brokerage offices over the holiday weekend.” Apparently, the talk of gentrification in Portland has grown a lot, and unfortunately, someone stooped to this level to be heard.
4. RE/MAX hires Under Armour vet, tech founder as new execs
RE/MAX hired Kerry McGovern, from Under Armour, as its new VP of Communications, overseeing all of RE/MAX and Motto Mortgage’s (their fast-growing franchise) internal and external communications and social media. We’re wondering if the dramatic change has anything to do with Under Armour’s lack of performance this year, but who really knows.
Jerry Modes was hired as RE/MAX’s new Senior VP of Information Technology. He is known for co-founding tech companies Teradata and HyperParallel.
5. Compass hiring 100 more engineers for Seattle tech hub
Saved the best for last. Compass announced they are launching a Seattle-based campus, hiring 100 more engineers (although, a little birdie told us it was hundreds). Their CTO stated that, “Seattle is home to some of the best visionary technology leaders and engineers in the world,” and honestly, how could we disagree with that?!
We hope you all have an incredible (and safe) New Years! See you in 2019.
Thanks for reading. Stay tuned for another #ICYMI!
By Jessie Trapp, Marketing Coordinator
There are two types of real estate agents out there:
- Agents that like cold calling.
- Agents that don’t.
Along with the stair stepper and brussels sprouts, cold calling is simply one of those things that people either love or hate. And, unfortunately for those who are fans of cold calling (and fortunately for the rest of us), the practice appears to be going out of style.
Here are three reasons why the strategy of lead generation known as cold calling is likely to become a thing of the past in the not-so-distant future:
1. Phones are losing popularity.
Times are changing and phone calls are simply no longer the most desired form of communication. While you may immediately feel inclined to blame this on the millennial generation, according to NAR, real estate agents themselves (whose average age is 54) now prefer to communicate with clients over email as opposed to over the phone.
It may have been the go-to selling strategy in 1995, but there are now much more efficient (and far less annoying) forms of lead generation that will make prospects more inclined to work with you, and far less likely to hang up on you.
2. People hate getting caught off guard.
Social media advertising and email marketing are among the strategies putting cold calling out of business, and for good reason. Cold calling tends to involve lots of interrupted dinners, awkward convos, and frustrated humans – all things that go against everything we love about, and expect from, the tech savvy marketing world that we find ourselves in today.
Today’s culture is also very averse to forced conversations, meaning we like to receive messages/emails/texts and have the ability to respond to them at our own leisure, as opposed to the very second a stranger decides to contact us.
3. Not worth your time
If you’re going to put your precious time and effort into engaging with your sphere, it’s important to choose activities that will actually result in an ROI which, according to a recent study, is most definitely not the case when it comes to cold calling. In fact, findings show that:
- “Less than 2% of cold calls result in an appointment.”
- “Cold calling costs 62% more per lead than inbound marketing.”
Just those two stats alone should be enough to convince you that calling every stranger in a phone book probably isn’t the best use of your time.
To be clear, we aren’t saying that you shouldn’t call your clients, because you definitely should, but they key is that they’re your clients – not just some random person that was unfortunate enough to have you get your hands on their number. And, if you’re in need of lead generation tools that will help you engage with your sphere and actually give you a massive boost in business, we have you covered.
READ THE FULL ARTICLE HERE. A flexible, open platform for brokerages to manage agents and their business, MoxiWorks is ready to help you win 2019
For Moxians, 2018 was filled with many successes, both inside and outside the office. Specifically, it was a year where we all had the opportunity to give back to our community and make an impact.
We have a proud history of the “give back” attitude. Over the years, we’ve raised over $100K for local charities. For example, this year we released $15,000 to the Pike Place Market Foundation and $2,900 to Ryther House. And of course, we have our own holiday traditions as well. Each year we put up the Moxi Giving Tree to give local families what they need most this season.
In addition, we recently expanded our volunteer program beyond our annual all-company volunteer days to include small team events so our employees can get out into the community more often. Here’s an excerpt from our latest Moxi volunteering event at Northwest Harvest Cherry Street Food Bank from our Senior Payroll/HR Specialist, William Linafelter:
“One of the coolest facts about Northwest Harvest, is that they do not require people to show any ID to receive food, which we were told during our initial briefing. If you’re hungry, you get fed. No questions asked. The line for food sometimes goes up the block and around the corner, so the goal in 2019 is to provide enough meals to feed every seat in CenturyLink Field 27 times.
The weather was pretty chilly the day we volunteered, and our team was stationed outside. (Thank goodness for jackets!) Skyler Garrison (Quality Assurance Engineer) was in charge of onions and the most essential of human needs, toilet paper. Jennifer Williams (UX Designer) was in command of celery, turnips and other vegetables. Leading the most popular station of all (apples and pears) was Jessie Trapp (Marketing Coordinator). Ali Lundberg (Data Analyst) helped the packaging team bag oatmeal. I was standing at the very end of the line with the acorn squash and the kale, which tended to have more of a “take as much as you need” mentality.
All in all, an eventful morning as we tried to help our neighbors!”
If you’d like to support Northwest Harvest financially, they are conducting a Home Team Harvest in the month of December. Stop by your local Safeway or Albertsons and purchase one of their hunger bags of groceries!
“Think global, act local” is an important mantra at MoxiWorks. Whether it’s payroll deductions that go to the MoxiFund or our community service days, we can’t wait to see how we can make a difference in 2019!
By Jessie Trapp, Marketing Coordinator
For most, buying a home is among the several major milestones in life – it’s a big deal. It seems to start out as a mere fantasy that you picture happening in the very, very distant future. And then suddenly, before you know it, you’re holding the keys to your shiny new home and taking a cheesy picture next to the for-sale sign.
As an agent, the home buyer’s journey shouldn’t be viewed so much as a blur, but instead as a series of steps that present you with specific actions to take. In order to reach your end goal of helping those in your sphere purchase a home, it’s important to use the tools available to you to guide them through your sales flow without missing an opportunity to act and make the right impression.
Read on for a quick refresher on the home buyer’s journey, and a few tips for what you should be doing, when.
“Wouldn’t it be cool if we bought a house someday?”
For most buyers, it’s probably safe to say that the actual idea of purchasing a home is formed a few years prior to the actual purchase. It’ll likely be something small – a casual mention while at a dinner party or exploring a new neighborhood. Regardless of where it happens, consider it a cue to start moving them through your sales flow.
Make sure that their contact information is imputed into your MoxiEngage (if they are someone you already know, they should already be there), and that you’ve filled in all the information you can gather about them. Although they may be far from ready to actually purchase a home, getting involved in the process from the get-go will increase the likelihood of them bringing you on board when it is, in fact, go time.
“I’m not ready to buy, I’m just looking for fun.”
It’s a classic phrase among home buyers that really means they are ready to be moved to the next step in your sales flow.
As the simple mention turns into a thought that keeps them up at night, future buyers will begin browsing the internet without necessarily having a conscious intention of taking things seriously. However, the more they search, the more they will become inundated with every ad related to homes, home listings, home loans, home design, and HGTV’s Fixer Upper that exists (thanks for that one, Internet). The more they see, the more excited they will get about the prospect of owning their own home.
This is a stage where it’s absolutely essential that they’re subscribed to your Neighborhood News snapshots. The more you are able to paint the process as being simple and painless, the more quickly they’ll decide it’s time to make the move.
“It couldn’t hurt to go to that open-house, right?”
As they begin to plan out every detail of their future home design, research the loan options and start playing around with the numbers, the idea of purchasing a home will quickly start to become a reality. This means it’s time to take your role as their trusted advisor to the next level.
They need to know that you are an expert in the area of town that they have their eye on, that you’re able and happy to work with their budget, and that you’ll be on their team throughout the entire process. It’s up to you to be proactive about conveying all of this to them, so that the thought of working with any competing agents never even crosses their mind. Use MoxiInsights to learn more about them and their interests to engage with them on a more personal level – they’ll appreciate the extra effort!
“I can’t decide.”
Some clients may know their dream house the second they see it, but for others it may take writing endless amounts of pro/con lists and comparisons to make the decision.
Using MoxiPresent to show them direct comparisons between their top contenders is a great way to support them and ensure they feel confident in the house they choose to be their home. As they ask you questions about things like commutes, neighborhood stats, and how their prospective homes compare to the ones up the street, edit the info on your end and the presentation will update automatically.
“I don’t know if this is such a good idea.”
Ah, the pre-purchase panic. It’s a common step among buyers, particularly if it’s their first time. It tends to set in once the paperwork comes out and the numbers begin to become more set in stone. Don’t panic, this is when all the nurturing you’ve done for your client relationships will really start to pay off. Do the little things that say big things, like getting them helpful gifts or sending encouraging notes to ease their worries. Shift the focus from the negatives (spending money) to the positives (reaching a major milestone and getting to decorate a new home), in order to make this phase as short-lived as possible.
“Where do I sign?”
They are past (most of) the jitters and questions and they are ready to dot the i’s and cross the t’s. They are ready for this stage to be over so they can dive into the fun stuff.
The actual transaction is when it’s time to really show them what you’ve got, as it’s a valuable opportunity to wow them with the amazing customer service and killer negotiation skills that will get you the repeat and referral business you need.
“Thanks for finding my dream home!”
It’s the stage that every agent looks forward to. The moment when your clients are thrilled about their new home and the service you provided them with. Although you deserve some good relaxation and “me” time, the work doesn’t stop here.
Nurturing your clients needs to continue long after you help them buy a house, as you want to remain top of mind in case, they, or someone in their personal sphere, finds themselves in need of a real estate agent (which they will).
Keep them in the loop through your social media, blogs, and newsletters. Oh, and don’t forget their house-iversary gift!