Real Estate 2.0: Broker Turns to MoxiWorks for Creating Integrated Solution

As seen in RISMedia’s online magazine. 

 

By Jameson Doris

eAgent RealtyAs principal broker/owner of Mississippi-based eAgent Realty, Justin Allen is intimately aware of the main problems agents regularly face in this ever-changing real estate landscape. Being in the industry for some 17 years, those issues have changed, but Allen notes three main struggles agents are facing today.

The first two are that the 6% commission is on the chopping block since the listing agent’s tasks can now be largely automated with new options for sellers arriving every day, and the fact that developing your own brand as an agent is harder than ever.

Thirdly, many agents have to do double data entry since the technology on the brokerage level is often subpar and not integrated. In order to be more efficient, many agents end up purchasing their own tools for lead generation, CRM, CMAs, websites, transaction management—the list goes on and on.

These unwanted expenses all add up, which led Allen to take a step back. After much consideration, he determined that what the industry needed was a much more efficient model where the agent could strike out on their own and develop their own brand without the burdensome costs associated with doing so.

“Within a short period of time we had this new model figured out, but needed a software company to help build the intranet that it would take to roll out this new, non-traditional partnership between ourselves and entrepreneurial-minded agents,” says Allen.

That’s when he found MoxiWorks, a company that already had an excellent handle on the integration issue that many agents face. Thanks to the MoxiCloud, real estate professionals are able to integrate various tech partners so all of their tools seamlessly work together. This also lets folks use a single sign-on (SSO) for access, saving time and limiting double data entry.

Justin Allen and Darlene Allen

eAgent Realty Owners, Justin Allen and Darlene Allen

“The service from MoxiWorks was amazing and in just a few short months, we had an intranet that could act like a network where we could easily connect different vendors,” says Allen. “Having a weekly conference call with our dedicated account manager from MoxiWorks made it easy to stay on task and get a lot accomplished.”

With MoxiWorks on board, Allen was able to face the other two issues agents deal with head on. Allen repurposed his office into what he calls a “Synergy Office” where other brokers have access for a low monthly fee—which took care of the need for their own office space. And for branding, to remove the guesswork, he came up with two different branding options that brokers can choose from.

“Incorporating a partner like MoxiWorks gave us the ability to create something new for the industry and launch an evolution for the next generation of entrepreneurs who have staked their claim in this new world we call Real Estate 2.0,” Allen says. “More importantly, our new partnership with MoxiWorks has changed the team dynamic within our new evolved office.”

He adds that the support his office has received from MoxiWorks through regular phone calls and webinars for the entire brokerage with his local account manager, Melissa Anderson, has been integral to his brokerage’s innovation, enthusiasm and overall growth.

“MoxiWorks has not only exceeded our needs and expectations, but was the only company we could find that even came close to being able to assist us in achieving our vision,” says Allen.

For more information, please visit www.moxiworks.com.

Posted on September 13, 2019 at 7:48 am
Tiana Baur | Category: MoxiWorks, Productivity | Tagged , , ,

MoxiWorks Secures Vector Capital Funding to Accelerate Growth

SEATTLE, September 12, 2019 – MoxiWorks, the leading real estate technology platform, today announced that Vector Capital, a private equity firm with more than $4 billion under management that specializes in transformational investments in technology businesses, has made a meaningful growth equity investment in the company. Vector Capital, along with existing shareholder-customers Windermere Real Estate, Howard Hanna Real Estate Services, and Long & Foster Real Estate, plan to leverage the MoxiWorks platform to accelerate growth and pursue acquisitions.

MoxiWorks is a comprehensive open platform that serves over 80 of the country’s largest residential real estate brokerages representing over 130,000 agents nationwide and accounting for more than 13% of real estate transactions in the U.S. The company’s SaaS products include its sphere-based CRM, MoxiEngage, leading CMA product, MoxiPresent, a recruiting system, marketing suite, websites, intranet, and the renowned MoxiCloud open platform. MoxiWorks’ products help brokers, agents, and teams increase productivity, lower costs, and better manage the home buying and selling process.

“We are thrilled to be adding Vector Capital, an experienced investor and premier financial partner, to our unique blend of existing shareholders, partners, and clients as we enter this monumental phase of growth,” said York Baur, CEO of MoxiWorks. “We look forward to using this funding to accelerate development in our industry-leading products, scale sales and marketing efforts, and selectively pursue attractive acquisition opportunities that further fuel our innovation and commitment to remain an independent, open platform for the entire market.”

“We have spent considerable time diligencing the real estate technology sector, looking for an enterprise-grade SaaS platform capable of serving the needs of top brokerages,” said Robert Amen, Managing Director of Vector Capital. “After meeting with dozens of companies, we determined that MoxiWorks was best positioned to capture this growing market. The company has distinguished itself through a relentless focus on its customers, resulting in extraordinary client satisfaction and deep, cross-industry relationships. We are honored to partner with York and MoxiWorks’ foundational investors to accelerate technology adoption in real estate.”

OB Jacobi, President of Windermere Real Estate said, “When we spun out MoxiWorks from Windermere over seven years ago, we had a grand vision of advancing the use of technology in real estate, specifically under the idea that a rising tide lifts all boats. MoxiWorks has already accomplished so much as an independent company, and with Vector Capital as a value-added financial partner, the company is poised for its next chapter of growth.”

When asked about this announcement, Hoby Hanna, President of Howard Hanna Real Estate Services, mentioned, “When we backed MoxiWorks, we knew we wanted to be a long-term partner. We’re ecstatic Vector Capital shares our vision and look forward to watching MoxiWorks out-innovate the competition.”

“I have no doubt that MoxiWorks will maximize the benefit of Vector Capital joining the ownership group and accomplish great things! We’re excited to partner with MoxiWorks and the three other firms to continue to grow and deliver high value technology products to the real estate market,” said Jeff Detwiler, President and CEO of Long & Foster Companies.

 

About MoxiWorks

MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 80 brokerages and 130,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.

 

About Vector Capital

Vector Capital is a leading global private equity firm specializing in transformational investments in technology businesses. With more than $4 billion of capital under management, Vector actively partners with management teams to devise and execute new financial and business strategies that materially improve the competitive standing of businesses and enhance value for employees, customers, and all stakeholders. For more information, visit vectorcapital.com.

 

 

 

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MoxiWorks Media Contact:

Tiana Baur

Marketing Manager

tiana@moxiworks.com

425-443-4473

 

 

Vector Capital Media Contact:

Gasthalter & Co.

Nathaniel Garnick

(212) 257-4170

 

Posted on September 12, 2019 at 7:15 am
Tiana Baur | Category: Press Releases | Tagged , , ,

Real Estate Presentation: 16 Ways to Use MoxiPresent

By Tiana Baur, Marketing Manager

 

Real Estate PresentationThe word “iconic” is defined by Merriam-Webster as: “widely recognized and well-established” or “widely known and acknowledged especially for distinctive excellence.” Based off the fact that over 130,000 agents nationwide use MoxiPresent (a powerful tool for creating any real estate presentation) and on average, agents who use it enjoy 43% more business, it’s safe to say this presentation tool is iconic.

But if you’re skeptical and those jaw-dropping statistics aren’t enough to wow you, then we’re going to show you exactly why this tool is so loved and used industry-wide. And it all centers around the fact that this tool can be used for real estate presentations in an infinite number of ways, with ease.

For starters, here are 16 different ways to use this insanely awesome real estate presentation tool, known as MoxiPresent:

  1. Listing presentations

    This one is obvious, but of course, it makes the list! A vital component to any real estate presentation tool.

  2. Neighborhood tours

    The look and feel of a house is just as important as the neighborhood it lives in. Help your clients explore their potential new neighborhood and life in a creative way.

  3. Relocation presentations

    Similar to above, but for those clients and prospects that are trying to get a feel for their new town, city, or neighborhood, it’s a great way to help clients already feel at home!

  4. Open houses

    Your open house deserves a dedicated presentation, don’t you think? MoxiPresent makes it super easy with eye-catching layouts and easily added interactive content like video, gifs, and more.

  5. Buyer presentations

    A “given,” but nonetheless, just as important!

  6. Buyer tours

    With MoxiPresent you can also easily create dynamic buyer tour presentations that guide clients along a curated buyer tour, enabling them to rate and comment on properties along the way, offering agents immediate feedback that won’t be forgotten once you hit the coffee shop!

  7. Airserver them

    Airserver your presentation on to the home’s TV at an open house. This will not only show how tech-savvy you are, but it will keep passer byers at the open house that much longer.

  8. Get hyper-local

    Agents can create a market report for specific areas, kind of like our Neighborhood News features in MoxiEngage if you’ve heard of that, to serve up super hyper-local content. It’s a great way to take a snapshot and send it to folks in that area.

  9. Calculate actual commute times

    Thanks to our integration with Inrix, the Drive Time feature of MoxiPresent allows agents to visually demonstrate any commute-related questions clients may have, as well as highlight speedy routes as major selling points during listing presentations.

  10. Listing flyers

    MoxiPresent allows agents to easily make on-brand listing flyers with a few simple clicks. With listing data already available, agents simply select what to include and choose from a variety of eye-catching templates.

  11. Advertise yourself

    So, all of the great types of presentations we’ve listed so far can all be used in your online advertising efforts. How about if you’re trying to advertise an open house or a new listing, try linking the ad to your perfectly curated online presentation!? This is a great way to get some new leads and new buyers through the door. Don’t forget, if you need to update your presentations and already have it included in an ad campaign, it’s no issue. If you need to update it, the link stays live!

  12. All reviews, all day long

    Compile every single review you have – we’re talking written and video – into a presentation you can easily send along to those interested. Better yet, send it to your friends so they can help you network!

  13. Make it your intro

    Finding ways to differentiate yourself, your brand, your bio, etc. are hurdles every real estate agent must face. Instead of a traditional bio, create a mini “get to know me!” presentation. Include your work experience, some fun facts, your amazing client testimonials, and a little video introducing yourself.

  14. Put it on your postcards

    Similar to our recommendation on online advertising, you can also create a custom link through Bitly or another source and track clicks to your listing presentations. This will help you see the ROI on your print materials and give your presentations one more outlet for having time to shine.

  15. “Link in bio”

    Update the link in your social media profiles to your latest open house or listing presentation so you’re constantly driving clicks and traffic!

  16. Curate some case studies

    Want to have an online magazine of sorts that shows all of your success studies? Show off your amazing track record and previous listings while showcasing your commitment with beautifully staged listing photos, videos, and more.

Posted on September 10, 2019 at 8:26 am
Tiana Baur | Category: Tips and Tricks | Tagged , ,

Grow Market Share by Turning Your Recruiting Process Upside Down

By Maddie Jostol-Heye, Senior Marketing Manager 

 

recruiting process

We could talk in circles for days about the recruiting process in the real estate world. What agents want, what differentiates your brokerage from your competition, and what will prompt agents to make a move. All of these things are vitally important, but only effective when approached intentionally and handled with care. How do you win in a world where everyone is desperately trying to out-recruit each other in order to grab market share before the brokerage next door does?

What’s not working in your recruiting process.

It’s hectic out there. Everyone is attempting to talk to the most agents, get as many as possible to sign on with their brokerage, and push them to sell a maximum number of homes. At its root, this strategy isn’t bad; it’s the implementation that’s the problem. Well-intentioned businesses are blanketing the marketplace with their value prop in hopes of catching the attention of the masses. With market share pressure, there’s a tendency to go for quantity over quality.

Turning your strategy on its head.

There is no magic bullet, but instead, there needs to be a shift in mindset. Rather than taking such a wide-spread approach, try more targeted recruiting process. What if you targeted agents t

hat are productive, a great culture fit, and looking for exactly what your brokerage has to offer? You’ll find those agents to bring a lot more value than attracting twice as many that aren’t a good fit culturally, leave after a year, or don’t agree with your recommended practices.

According to WAV Group, it costs between $5,000-10,000 to recruit an agent. That’s right, just because real estate agents are independent contractors, doesn’t mean turnover isn’t expensive. Not to mention the added value that strong office culture, agent referrals, investment in coaching and training, and positive brand perception that retention brings. It’s in the best interest of your bottom line to recruit agents who will be happy and successful at your brokerage so that they’ll be valuable contributors and stick with you for the foreseeable future.

Leverage data to identify top recruits.

The first step is identifying who to recruit. Sure, there are certain professions that are great to recruit new agents from, and there might be competing brokerages in your market that you tend to get agents from, but those are still fairly general parameters. We’re talking about identifying exactly which individuals you should be actively recruiting.

Here’s what’s missing: the data.

Let the data take the guesswork out of it, enable you to more closely target your efforts, and to be more intentional in how you attract those top recruits. Data such as historical sales trends will help your managers and recruiters assess who is a good fit and base action and effort on that data. Identify the best recruits for your unique business, assess them based on sales data, cultural fit, and goals, and bring onboard those who are going to find success at your brokerage.

Establishing a recruiting process that directly impacts your bottom line.

real estate recruiting process

Once you identify the best recruits for your brokerage, how will you win them over? The reality is, everyone is trying to recruit the same agents. So, what’s your competitive advantage? How will you cut through the noise? Build a consistent and repeatable hiring process that guides your managers to success.

Build a process that automates, or prompts actions based on stage in the recruiting cycle in order to deliver relevant content at the right time to the right individuals. Think about the combination of recruiting drip campaigns, in-person meetings, recruiting presentations, handwritten notes, and other touchpoints that it takes to get the right people to join your brokerage. Leverage technology to manage this process for you. Utilizing the right tools and establishing a process will help your managers know what steps to take when, prompt them when it’s time to follow up, serve up suggested content, and much more. Establish the process at the brokerage level, enabling each manager to make it their own, while still ensuring a consistent experience and, more importantly, results.

Finally, your recruiting strategy should not only be data-driven in identifying recruits, but also in tracking success. Recruiting efforts should map directly to revenue goals. At the end of the day, you want to grow your brokerage business, so your recruiting efforts need to directly contribute to your progress toward those growth goals. Start with your specific growth and revenue goals and track progress toward those goals, using sales projections for each new recruit to report on your recruiting success. (A good real estate recruiting system, such as MoxiTalent, should do this for you).

Time to rethink your plan for grabbing up market share by turning your recruiting process and strategy upside down and winning over the right agents, at the right time, in order to boost your brokerage’s growth.

Posted on September 4, 2019 at 7:00 am
Tiana Baur | Category: Recruiting & Retention | Tagged , , ,

#ICYMI: August 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

amazon's echo: august 2019 real estate newsPumpkin-spiced lattes, pumpkin pie, pumpkin patches, really all things orange colored and pumpkin flavored are right around the corner. That’s right, summer is coming to an end! I know we sound excited and that might sound weird to some people, but we live in Seattle and were literally born in the rain so give us a break.

So, August was scorching hot when it came to random, weird news stories and, as always, we’re here to tell you about it! In case you missed it, here are the top five August 2019 real estate news stories to know:

 

1. iOi Summit in our hometown

The NAR iOi Summit happened last week in our very own backyard (well, downtown Seattle), and we had SUCH a great time! Curbio won the iOi Summit Pitch Battle, the food was unusually amazing for a conference, and our fearless leader and CEO, York Baur spoke on an interesting new topic: how agents and brokerages can drive more transactions, grow their business, and ultimately, grow the entire economy! Checkout a little snippet here.

 

2. Kanye West’s Affordable Housing Under Scrutiny

So, yeah… this is a very real headline, we promise we didn’t fabricate it. Here’s the lowdown via NAR: “West broke ground last month for an affordable housing community in Calabasas, Calif. But state authorities are reportedly threatening to demolish the village if West doesn’t bring it into compliance with construction permits by Sept. 13.” Honestly, it’s really incredible seeing someone as high profile as Kanye West use his fame for good. The need for affordable housing has skyrocketed and if he wants to get involved, we are here for it.

However, the jury is still out on his architecture design skills. Apparently, these homes are described as “igloos,” “beehives,” and Star Wars dome-like structures. West has about 30 days left to make the homes compliant with city requirements. Fingers crossed they can sort it out in time.

 

3. AgentNEO Rolls Out Alexa Skills for Brokerages

Déjà vu? Earlier this summer we noted the announcement of Realogy’s Agent X, an Amazon Alexa voice assistant for real estate agents. Now, we’re recognizing the fact that Amazon is literally taking over the world growing deeper into the real estate space, with the first large brokerage deploying a voice skill on Amazon’s echo. According to Inman, AgentNEO is “a voice-activated internet (VAI) software company for real estate agents. It helps them create branded apps so customers can ask Alexa about home valuations, finding listings and booking showings. The agent is permanently linked to the user’s device.”

And now they’ve announced a brokerage option as well, which means any franchise or independent brokerage with more than 20 agents can play the game. May the odds be ever in your favor.

 

4. In Race for Tech Talent, Compass Swoops in After Uber Lays off 400

Okay first of all, Uber… ouch. Second of all… very misleading headline. Hard to know if Compass actually hired anyone from Uber (or if anyone from Uber took them up on it), but regardless, this all boils down to a Tweet. There, you’re welcome. #SlowNewsWeek

 

5. The U.S. Is Going Green: The Top 10 States With LEED-Certified Residential Homes

Saved the best for last! Can we get a “whoop, whoop!” for eco-friendly living? According to RISMedia, green homes (aka LEED-certified homes or Leadership in Energy and Environmental Design certified homes) have “increased by 19 percent since 2017, currently at a historic high. Over 400,000 units in the U.S. and almost 500,000 single-family, multifamily and affordable housing properties are certified.”

 

The top 10 states with these homes are California, Texas, New York, Washington, Colorado, New Jersey, Ohio, Oregon, Maryland and Georgia. Read more about this topic here.

Thank you for reading our snapshot of August 2019 real estate news and stay tuned for another #ICYMI in September! In the meantime, catch up on the latest industry trends and talk via our AMAZING podcast, REAL with MoxiWorks! If you haven’t started tuning into that, you’re definitely missing out.

Posted on August 30, 2019 at 6:47 am
Tiana Baur | Category: News | Tagged , ,

5 Ways Our New Integration with Buyside Will Rock Your World

By Jessie Trapp, Marketing Coordinator 

 

Buyside IntegrationLooking for another way to gain a competitive edge? Always. Thanks to our latest integration, users of Buyside and MoxiPresent will have the capability to impress clients, appear tech savvy, transact more often, and one-up competition every step of the way.

The award-winning presentation builder, MoxiPresent, is already helping agents across the country do 43% more transactions per year. And now, we’re combining our superpowers with Buyside to do something no one else in the industry is doing – adding innovative Buyer Market Analysis report functionality to a powerhouse presentation builder.

Here are five ways our deepened integration with our certified partner, Buyside, will rock your real estate world:

1. Create on-the-fly Buyer Market Analysis reports.

Gone are the days of copying & pasting Buyer Market Analysis (BMA) reports into your listing presentations. This new integration allows you to include a powerful, real-time BMA report directly in your MoxiPresent presentation the moment you have a seller interested in your services.

2. Facilitate meaningful discussions.

Buyer Market Analysis reports allow you to answer two major questions each and every one of your sellers has:

  1. What is my home worth?
  2. Are you confident you’ll be able to find buyers for it?

With the data provided in these reports, you’ll be able to have meaningful discussions surrounding these questions with your clients during listing presentations using up-to-date, local data.

3. Introduce your clients to qualified buyers.

Don’t just tell your clients you have buyers interested in their listing, show them. Go above and beyond by handing your clients a list of unique, qualified buyers actively looking for a home like theirs in the area.

4. Illustrate the demand.

Ease any worries your sellers have about factors such as transaction speed and price with the help of the a clear, easily digestible buyer heat map. This will illustrate where the buyer demand is concentrated in their area in relation to their home and add context to any related estimations you provide them with.

5. Demonstrate the power behind you and your brokerage.

Sending potential clients these BMA reports will demonstrate the abundance of potential buyers that are actively engaging with your brokerage. Having this confidence as they begin working with you will ease many of the fears associated with selling a home, particularly for first-time sellers.

6. Offer something competing agents can’t.

The average person knows approximately ten real estate agents. Chances you become the agent they choose to work with after sending an informational, data-driven report enabled by this integration are high. The more pain-free and simple you’re able to paint the picture of selling a home, the more clients will feel inclined to work with you!

There are countless benefits that come with being part of an open platform, including the ability to grow and innovate over time. This deepened integration with Buyside is a perfect example of how partnering with other best-of-breed vendors allows us to set the bar high and keep our clients competitive in the long-run, regardless of what changes come our way.

Want to see more on our Buyside + MoxiPresent integration? Checkout the video below!

Posted on August 28, 2019 at 7:00 am
Tiana Baur | Category: Moxi Partners, Open Platform | Tagged , , ,

MoxiWorks and Buyside Launch Powerful Integration for Best-in-Class CMA

SEATTLE, August 22, 2019 – MoxiWorks, a leading real estate technology company, has announced a deeper integration with Buyside, adding even more power behind the industry’s best-in-class CMA, MoxiPresent with powerful buyer data analytics.

“We’re excited to partner with MoxiWorks,” said Charles Williams IV, Founder and CEO of Buyside. “Our partnership provides sales professionals easier access to valuable insights about their market and an innovative new way to better serve their customers.”

Now, real estate agents can add the power of Buyside’s intel on real-time buyer demand to their MoxiPresent listing presentations. With the click of a button, agents can now show actual buyers working with agents inside their network that are a match for the seller’s home. Agents can also add Buyside heatmaps, which helps facilitate a conversation with sellers around pricing strategy and be an indicator of how quickly their home may sell. This additional content makes the agent look professional, competent, and ultimately, is a huge differentiator as they will be able to come to the table with buyers on day one.

“We’re beyond excited to add this integration to MoxiPresent. Not only does this provide more oomph for the agent when trying to win a listing, but these buyer profiles that are generated are hooked into an actual buyer in the Buyside system, which means that an agent can directly contact the buyer or the buyer’s agent and get a listing in front of them immediately,” said Bryan Link, Product Manager at MoxiWorks.

The best-in-class interactive CMA presentation tool, MoxiPresent, has delighted the industry for years as the utmost powerhouse for CMAs. Users of MoxiPresent see 43% more business on average than those not leveraging it, and the average adoption rate stands proudly at 75%. This tool includes always up-to-date MLS data and enables on-the-fly editing, rich media, beautiful listing flyers, interactive buyer tours, commute times, and now, this advanced Buyside integration.

“Partner integrations that are deeply connected to streamline agent workflows is what the MoxiCloud partner program is striving for, which is why we’re so excited about the MoxiPresent and Buyside integration.” said Kylah Searing, Director of Partnerships and Integrations at MoxiWorks. “The ability for agents to get their buyer market analysis without ever leaving MoxiPresent, and have it displayed seamlessly in the presentation, is going to be a major win for them. Our brokerage clients have been asking for this and I’m thrilled to deliver it!”

 

About Buyside

Buyside is a data analytics & marketing company on a mission to help real estate brokers profit from their largest untapped asset: data. Buyside aggregates buyer activity from a variety of sources, using it to power actionable insights and intelligent marketing tools that help brokers: generate and capture seller leads, win more listings, and close more transaction sides in house. For more information, visit getbuyside.com.

 

About MoxiWorks

MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 72 brokerages and 120,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com. 

 

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For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at tiana@moxiworks.com.

Posted on August 22, 2019 at 7:15 am
Tiana Baur | Category: Press Releases | Tagged , , ,

How to Get Better Real Estate Listing Photos

By Jessie Trapp, Marketing Coordinator 

 

tips for better real estate listing photosYou know the golden rule “don’t judge a book by its cover?” By the looks of it, the world of real estate definitely missed that memo. The culture surrounding buying and selling homes closely resembles that of Beverly Hills, and with 51 percent of buyers purchasing a home that they found online, it’s up to you to give your listing the Botox, image, and runway-approved style that will get it sold in record time and at the highest price possible, starting with your real estate listing photos!

Here are our top tips for producing eye-catching real estate listing photos:

Hire a pro.

Yes, smartphone cameras are getting better (shout out to portrait mode) and suddenly we’re all ready to start charging for our snaps, but that doesn’t mean you should use your phone to capture the images you’re depending on to get your listings sold.

Think about it – your listing images will show up in places like the MLS, Zillow, Facebook, your brokerage’s website, listing flyers – the list could go on & on! They need to scream quality. Find a few go-to photographers in your area that you know have mastered the important factors like angles and lighting, and that you can count on to consistently produce beautiful images.

Use drones!

The quickest way to make a buyer want to smash their head into a pillow? Post listing pics of corners and rooms without adding anything to illustrate the layout and flow of a home.

Drone footage is the perfect way to capture the beauty of your listing in its entirety, from top to bottom. Use the flexibility that a drone offers to give your clients a clear picture of what the acreage looks like, how the property is laid out, and how other major highlights play into the desirability of the property. Painting a clear picture of the home for buyers will help it sell faster – a whole 68% faster compared to those with standard pics according to RISMedia. But again, consider hiring a pro for this one – operating a drone is MUCH easier said than done!

Stage the listing.

There’s no greater crime when it comes to staging than doing it the same way for each listing you put on the market. Every listing is unique and needs to be staged with the specific style, theme, and décor that complements the space the most and helps your clients envision its potential. In fact, 83% of buyers’ agents surveyed said that staging a home made it easier for buyers to visualize the property as their future home (NAR).

Not only does it paint a pretty picture of the home but staging also makes a difference when it comes to the dollar signs. 22% of sellers agents reported an increase of 1-5 percent of the dollar value offered by buyers when a home is staged, in comparison to similar homes that aren’t.

Whether you’re working with a brand-new house or more of a fixer upper in need of some major love and care, hiring a professional stager who can turn a clean house into a masterpiece is non-negotiable.

Variety

Make sure that your photography inventory contains a wide variety of shots. We’ve all seen those listings that include one single image of the front of the home – that isn’t enough to inspire prospects to reach out. Make sure you find ways to mix it up, make your real estate pics interesting and produce content that keeps your audience engaged. Close-ups, portraits, landscapes – you’ll want to have them all!

The bottom line? When it comes to listing a home on the market, leave the real estate listing photos to the pros and focus on the bigger picture. Put your time and effort into what only you can do – building relationships!

Posted on August 21, 2019 at 7:00 am
Tiana Baur | Category: Tips and Tricks | Tagged , , ,

30 Day Real Estate Social Media Challenge

As seen in Mile 62 e-Magazine. 

By Jessie Trapp, Marketing Coordinator

 

real estate social mediaThe internet is chock-full of advice for what you should be doing with your social media accounts. With endless tips and conflicting strategies floating around the web, the results from a simple inquiry online can leave you in a far more overwhelmed state than you were prior to braving the Google search bar in the first place.

Our advice? Take it in small, bite-sized chunks.

Whether you’re hoping to get started from square-one with social media, or simply looking to refresh your existing accounts, take things one step at a time. This strategy will still result in lead generation and major growth for your business, without adding loads more stress to your hectic schedule.

To get things started, we’ve compiled 30 days’ worth of real estate social media to-dos that are sure to give your channels a major boost:

Day 1: Image makeover
If there’s one golden rule for social media success, it’s that your images need to be on-point. If your pics are uber outdated or blurry, it’s time for a refresh. Real estate agents use their headshots constantly so please, please spend the extra cash to get them done right by a professional.

Day 2: Bio redo
Write a new personal bio. Save the novel for the “about me” section of your website and keep your social media bio short and sweet – emphasis on the short. Make sure you add a healthy dose of personality to intrigue visitors, not bore them away to your competition’s account.

Day 3: Research #hashtags
Hashtags can play an important role in driving your posts and profile to reach a more robust audience. To set your content up for success from day-one, have a hashtag lineup ready to go the second you get your accounts up and running. For more info on hashtag best practices, take a look at this HubSpot article.

Day 4: Account setup
Now that you have the building blocks of a strong social media account, it’s time to sign up for at least one (if you haven’t already). Due to the visual nature of real estate, we’d recommend being on a minimum of Facebook and Instagram. To set up/refresh your account:

  • Create a username that can be used consistently across all of your social media accounts
  • Make one of your new gorgeous headshots your profile picture
  • Copy and paste your updated bio into the bio section of your new profile
  • Add your website URL to the link section provided

Day 5: Create & post a video of yourself
Although it might seem easier to start off by posting an image, most consumers prefer video content, so you might as well come out of the gate strong and make a splash. Making an introductory video for your social profile will help visitors get acquainted with you quickly, increasing your chances of getting a follow from them. It doesn’t have to be anything too fancy or high-tech, but it should still scream quality. Most smartphone cameras these days should do the trick.

This video should include info such as:

  • Who you are
  • What brokerage you’re with
  • What you love about working in real estate
  • How clients can contact you
  • Why you are excited about being on social media

Day 6: Post an image (or two)
Have any current listings that are especially beautiful? Show them off and real estate-ify your page by posting pictures of them. Get in the habit of posting these images as soon as you take on new listings. Again, don’t forget to add your #hashtags into a comment below your post!

Day 7: Follow 50 accounts
Now that you have some content on your pages for the world of social media to see, it’s time to get out there and start engaging.

Start by following 50 accounts (give or take). Ideally, these would include accounts of friends, family, other agents in your brokerage, or local businesses. This will create a base following focused on quality, not simply quantity. The point of posting on social is to grow your brand recognition, your following, and ultimately, generate leads for your business. Having fake accounts follow you just to say that you have XX number of followers likely won’t help you reach that end goal.

Day 8: Create a “current listings” Instagram highlight story
Highlight stories are a great tool for posting content that you don’t need to stay long-term. Making a highlight story dedicated to your current listings is the perfect way to give your followers a source they know they can refer to for quick glimpses at all the listings you have on the market. Get in the habit of checking it regularly to make sure it’s always up-to-date.

To learn how to create a highlight story, go here.

Day 9: Get local
You are the real estate expert in your neighborhood, and it’s time to spread the word! Share your new favorite restaurant, boutique, or coffee spot. The more you position yourself as the go-to advisor for your neighborhood, the more your audience will trust what you say and look to you for advice.

Day 10: Engage, engage, and engage some more
One of the biggest keys to success with social media is continually engaging with your followers. Like, comment, and share their posts as often as possible. The more you do, the more likely they’ll be to repay the favor, so do your best to make engaging on social a small part of your daily routine.

Pro tip: This is a perfect way to pass the time while in line at the supermarket, “patiently” waiting for your morning coffee, or simply something to do while in the elevator.

Day 11: Highlight a client
Whether or not they’ll admit it, everyone loves a little time in the spotlight. Post a pic of recent clients who you’ve helped sell a home, preferably in front of said home. People in real estate LOVE those pics, so you’ll likely generate loads of engagement from it.

Day 12: Hit pause
Social media rocks, as long as it doesn’t encompass your entire life. Take a day to put the phone away, live in the moment, and enjoy the people around you without obsessing over your Instagram account.

Day 13: Share a real estate-related stat or fact
Sharing accurate statistics and facts can help build your credibility and demonstrate to your followers that you know your stuff. Use a content creation site like Canva to quickly make an intriguing visual for your stat. Make sure to cite your source when you post!

This stat/fact could be related to topics such as:

  • The housing market in your local neighborhood
  • The hottest design trends in the market
  • Tips for getting the highest ROI on a home

Day 14: Post something personal
Did you just complete a marathon? Make an apple pie that’s to-die-for? Whatever it is, post a pic of something personal to your life. Your followers want to feel as though they can relate to you and giving them glimpses into what you’re up to outside of the realm of real estate can help accomplish that.

Day 15: Share an event on Facebook
Take a gander over to the “Events” section on Facebook and look for a local event that you feel your followers would enjoy. Once you find the perfect one, share it on your page along with some commentary on why you’re excited about it.

Day 16: Share a new blog from your website
Share your latest blog from your agent website on all of your social media channels. Not only is this yet another way to spread the knowledge and solidify your role as an advisor, but it’s also an easy way to grow your sphere of influence via shares and drive traffic directly to your website.

Day 17: Testimonials
92% of buyers trust referrals from people they know, so the more testimonials you can get from happy clients, the better. If possible, post one in the form of a quick video.

Day 18: Ask a question
Questions are a great way to get people involved and engaging with your account. Post two images of different living rooms and ask which one your followers like the most. Ask which concert you should get tickets to for your next social media giveaway. Whatever it is, make sure it’s relevant to your audience.

Day 19: Help another biz
Have a favorite interior decorator or painter whose services may come in handy for your followers? Highlight them in your next post along with the link to their website.

Pro-tip: Try to coordinate a share-for-share where both brands post about one another. It’s an efficient way to spread the word about your business among an audience who’s already invested in some aspect of the housing market.

Day 20: Squeeze in some humor
No one likes a dry social media page. Squeeze in a light hearted video, quote, or a real estate meme to mix things up.

When it comes to humor on social media, we could honestly all probably learn a thing or two from these accounts.

Day 21: Have HGTV
If you’re not watching Million Dollar Listing or Fixer Upper in your free time, do you even like real estate? Engage with your followers over your shared love for housing-related shows by posting a quote from your favorite show, sharing one of their impressive remodels, or reposting something from a star in the show.

Day 22: Show your appreciation
Spread the love by letting some of your most engaged followers know how much you appreciate them via direct message or by tagging them in a post. If they know that them liking and commenting on your posts is making a positive difference for your business, they’ll likely be encouraged to keep it up.

real estate social media tips

Day 23: Host a contest
Boost engagement by purchasing tickets to a local event or concert and hosting a giveaway for them on your social accounts. Have your followers enter for a chance to win by leaving a comment under one of your posts!

Day 24: Start advertising
46% of Americans check their smartphones before getting out of bed in the morning. Yes, we’re addicted. Yes, it’s probably only going to get worse. And yes, it’s most definitely time for you to leverage it. Incorporating digital ads into your social media plan is a must in order to meet your clients where they’re already spending time – online. Create an ad for your hottest listing now.

Day 25: Share a pro tip
Have a killer piece of advice about the home buying process that your audience might find helpful? Share it on social media along with a link to your contact information so they can easily contact you with any follow-up questions if need be.

Day 26: FAQ time
Is there a particular question that you’ve been asked multiple times by several different clients? Post the question along with the answer on social media. If multiple people have already asked, many more people are probably thinking about asking. Beat them to it and offer them the information they’re searching for proactively.

Day 27: Celebrate a holiday
Any excuse to celebrate with your sphere of influence is an opportunity worth taking on. If there aren’t any major holidays coming up, take a look at the #hashtag holiday calendar (yes, that’s officially a thing) and see if there are any worth celebrating on your social accounts.

Day 28: Research your competitors
It’s always valuable to have a grasp on what your competition is doing on social media and how you stack up against them. Take some time to browse through the social accounts of other local agents and see how they’re leveraging their channels. Who knows, you might even get some fresh new ideas for your own accounts!

Day 29: Look at your followers
Knowing your audience on social media is an essential step towards creating content that they’ll actually enjoy. Scroll through your followers on Instagram and Facebook and see who’s liked your Facebook page. If there are any names that you don’t recognize, check out their accounts and see what you can learn about them.

Take it a step further and look at the analytics provided by the social channels. This will provide information such as the gender, location, and activity trends of your followers.

Day 30: Plan out your next week
After a successful month of posting, engaging, and growing your biz, you should consider yourself a social media pro. Although managing real estate social media accounts requires constant love and care, if you do it right, it doesn’t need to become a source of stress in your life.

Sit down, open up your calendar, and plan out your next week of real estate social media posts. Get a system in place that allows you to think ahead, be thoughtful about your content, and avoid any last-minute scrambling. This will enable you to engage with your sphere of influence efficiently and effectively, while growing your unique real estate brand along the way.

Posted on August 12, 2019 at 7:15 am
Tiana Baur | Category: Real Estate Marketing | Tagged , , ,

#ICYMI: July 2019 Real Estate News

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager

 

july 2019 real estate newsThere are officially only five months left in 2019. Woah. Every time we write another #ICYMI, we feel like we blinked, and it became a new month! So far this year we’ve seen tons of positive and growth within our industry. It’s definitely an exciting time to be a part of it! Are you keeping up with everything that’s been happening?

In case you missed it, here are the top five July 2019 real estate news stories to know:

1. Women moving into real estate leadership roles

RISMedia recently wrote that, “Women are taking on leadership positions at a steadier pace than ever before, according to the Pew Research Center.” Also saying that, “Majority female leadership in real estate is becoming more commonplace, as exemplified by a recent leadership restructuring at Title Alliance, a family of full-service title insurance and escrow agencies.”

We can add to this narrative even further with our own recent announcement: adding two powerful women leaders to our Business Development Team.

2. Amazon moves into the real estate industry

So, yeah, this happened. Here’s the breakdown from REALTOR Magazine: “Home buyers who select a real estate agent through Amazon’s new homebuying program can receive thousands of dollars’ worth of free smart-home tech and home service credits for move-in day. Amazon has partnered with Realogy to launch a new program called TurnKey in 15 cities.”

Are we super surprised? Honestly, no, it was bound to happen eventually. Is it really THAT big of news? Yes and no. We’ll let you and their stock price be the judge.

3. Realogy sues Compass

According to Inman, “Realogy, the nation’s largest real estate holding company, filed a lawsuit Wednesday in the Supreme Court of New York against the well-funded upstart real estate brokerage Compass over ‘unfair business practices and illegal schemes to gain market share at all costs.’”

Inman also pointed out that this isn’t the first lawsuit against Compass. Zillow, Zephyr Real Estate, and Modern Spaces, all have previously filed lawsuits against them. Oh, and this isn’t the first lawsuit filed against them by Realogy either. Yikes.

4. Inman Connect Las Vegas

Last week, many of us in the industry gathered in the scorching inferno that was Las Vegas to attend Inman Connect 2019. We learned that agent marketing right now is all about video, video, and more video. Also, that Amazon is taking over, and you might as well jump on the bandwagon (hint, hint: create your own Alexa flash briefing to get ahead of the trend and wow your clients/sphere/consumers in general). We learned that despite the number of vendors serving real estate, there are still many exciting new vendors popping up on the scene (thanks, Vendor Alley!). We also learned to stay indoors.

5. New ad calls out fakeness in home search

A new campaign from realtor.com® was just launched, making fun of Instagram-perfect homes and their unrealistic nature to many home buyers out there. According to REALTOR Magazine, realtor.com® said, “Our new campaign serves as a humorous reminder to not be discouraged by unattainable stereotypes, and that realtor.com® is here to help you find a real home that matters to you.”

We love the vibe! But to all the grammers out there: please don’t stop posting major mouth-watering real estate eye candy, our feeds wouldn’t be the same without it!

 

We hope you enjoyed our breakdown of July 2019 real estate news. As always, thanks for reading and stay tuned for another #ICYMI next month! In the meantime, catch up on the latest industry trends and talk via our podcast, REAL with MoxiWorks!

Posted on July 31, 2019 at 7:00 am
Tiana Baur | Category: News | Tagged , ,