SEATTLE, September 18, 2018 – reeazily, a real estate back-office and accounting solution, has recently partnered with MoxiWorks, a fast-growing real estate technology company. reeazily joins over 40 other best-in-class brokerage solutions that live on the MoxiWorks open platform, known as the Moxi Cloud.
reeazily is a cloud-based solution that makes transaction accounting and agent billing easy. Through its intuitive interface and strategic integrations, the technology eliminates duplicate entry and streamlines processing deals.“There was immediate synergy with MoxiWorks, as they are passionate about delivering quality solutions for brokerages. Connecting Moxi Cloud’s innovative data platform to reeazily’s automated workflow engine will provide mutual clients an efficient and modern back office,” said co-founder, Casey Reagan.
In 2005, reeazily developed a SaaS solution for real estate franchise membership management, billing, and reporting, which serviced a network of 160 offices. In 2016 they launched broker.EZ, a full brokerage back office solution built on the same platform. The brokerage back office solution, broker.EZ™, integrates with QuickBooks Online for accounting and DocuSign for transaction management, which are already integrated with the Moxi Cloud.
“There are limited and outdated options for broker back office tools. MoxiWorks is excited to partner with reeazily, who understands the real estate industry needs and is committed to providing a great solution,” said Kylah Searing, Director of Moxi Cloud Partnerships and Integrations. reeazily will integrate and leverage data from the Moxi Cloud, streamlining day-to-day processes.
MoxiWorks plans on continuing to grow their open platform, adding more best-in-class technology solutions in the industry. With their 40+ partners, MoxiWorks also has their suite of tools they build in-house, including a CRM, interactive CMA tool, recruiting system, websites, intranet, and a series of marketing tools.
Created as a solution for RE/MAX Northern Illinois in 2005 to manage their franchisor operation, it supported a network of independent offices closing with as much as $380 million in commission. reeazily was spun off in 2018 to focus on delivering a better brokerage back office. reeazily is real estate workflow made EaZy. More information at reeazily.com.
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 110,000 agents and 60 brokerages nationwide. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, the open platform known as the Moxi Cloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. More information at moxiworks.com.
For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at email@example.com. For more info on reeazily, please contact Casey Reagan at firstname.lastname@example.org.
By Jessie Trapp, Marketing Coordinator
California has long been known as a trendsetter within the realm of green energy, but it recently had a “mic drop” moment that could set the tone for the future of renewable energy integration in homes.
That moment took place during May of 2018, when the Golden State became the first to pass a requirement for newly built homes to have solar panels on their roofs. The new standards are part of a major step towards California’s goal to make renewable energy the producer of a whopping 50% of its overall electricity by 2030, which was set in 2015.
Although the mandate issued by the California Energy Commission won’t go into effect until 2020, it’s likely at the top of minds of many who are considering buying a house in the not-so-distant future.
What does solar power currently look like in California? An article by The New York Times regarding the new requirement states that, as of the end of 2017, solar power makes up “almost 16 percent of the state’s electricity, and the industry employs more than 86,000 workers”. This makes California the undisputed leader in the realm of solar power energy in the US.
How will the requirement affect home prices? The addition of solar panels is expected to add $8,000 to $12,000 to the initial cost of participating homes. Not to worry – the California Energy Commission claims that “based on a 30-year mortgage, (it is estimated that) the standards will add about $40 to an average monthly payment, but save consumers $80 on monthly heating, cooling and lighting bills”. That being said, what may seem like a hefty chunk of change in the minds of your clients at first is really a massive money saver in the long-run.
How does this affect you, the agent? As renewable energy sources such as solar power slowly become the norm, they will likely become increasingly expected by homeowners. For now, you can utilize the coming changes as an opportunity to highlight existing solar power features in homes as being ahead of the game. If you want to emphasize the cost saving benefits they can provide to clients, visit a site like Project Sunroof to get accurate estimates of their solar power savings potential.
What about the other states? California may be the first to make groundbreaking moves when it comes to solar power, but it is unlikely to be the last. California will serve an experiment for other states to observe and study before they attempt to implement rules and requirements of their own towards the adoption of renewable energy.
Want to see how your state stacks up in the ranks of solar power integration ranks? Find the rankings here.
CLICK HERE TO READ THE FULL ARTICLE. These leaders told us about a wide spectrum of innovations such as Artificial Intelligence (AI), Machine Learning, Big Data Analytics, 3D Cameras & Augmented Reality, Chatbots, Social Media, Mobile Technology, CRM and so on. Each of these elements has multiple applications that are enabling residential and commercial real estate professionals and their clients to achieve their goals faster.
Life isn’t like a crystal ball where you instantly see all of the answers. It’s more like a magic eight ball that we’re all constantly shaking until we get the answer we’re hoping will appear. Frankly, it’s kind of like how we’re always reaching out to our spheres, hoping someone will stick their hand up and say they’re ready to buy or list their home with us. It takes endless amounts of effort and can grow discouraging rather quickly.
But, what if there was a way you could at least get pointed in the right direction? Something to tell you when someone in your sphere is getting ready to move for a variety of life reasons. Well, it exists. It’s called Moxi Insights and here’s what it will tell you:
Below are a variety of client milestones that will appear as badges in your Moxi Engage CRM when you have a Moxi Insights subscription, next to anyone and everyone that they apply to. How? Moxi Engage has the technology to pull in loads of public data and make it digestible for users that opt into Moxi Insights. It’s basically information we could all go out and research or pay for and eventually find, since it is public, but it would take days, weeks, months, even years to gather it all up. Moxi Insights does it for your entire sphere within minutes.
Let’s go over the milestones:
Starting a Family
Baby on the way? Chances are, people are looking to either get their first home, or might be looking to upgrade if they have more little ones than rooms. When one of the hundreds of people in your sphere are growing their family (that has to be quite a few people in one year’s time, right?), you’ll see it right in your CRM. That’s right – you’ll see a bright colored badge next to every person this applies to. Use it as an opportunity to reach out, check in, and remind them you got their back.
What does graduation mean? You guessed it – downsizing! When the little ones leave the nest, the nest wants to get smaller. Write them and remind them that you’re around when they feel they’re ready to sell said nest – especially because selling a home with that many memories in it can be tough. Tell them you’re there for them and, if they confirm their kids are leaving for college, send the kid a graduation present. It might go farther than you think! Aka that kid might use you as their agent when they’re ready to get into homeownership.
Living “Below Their Means”
Plot twist: not a client milestone per say, but something you should know nonetheless. When someone is living well below their means it could be because they’ve been saving up to purchase that dream home or they’re looking at getting a vacation home or cabin somewhere. Don’t miss out on the opportunity to help them move locally, but also get that referral fee if they buy out of city or out of state.
Throw down the magic eight ball and stop driving yourself crazy over guessing when people may or may not be looking to move. Real estate is based off many life events and knowing when someone in your sphere is going through one can make all the difference in the world. Not only will it look like you genuinely care and are keeping up with them, it also places you at the top-of-mind peak at the most opportune time.
Find out more about this insane tool here.
CLICK HERE TO READ THE FULL ARTICLE. Edward Tull, director of Technology and Process Management at JB Goodwin REALTORS® in San Antonio, Texas, has worked in the industry for the past 10 years, a career based around his commitment to help people above all else. To truly support his agent base, Tull sought out technology products that could solve the brokerage’s most debilitating challenges: a lack of automation, nonexistent user experience, and slow or unreliable connectivity.
By Maddie Jostol, Marketing Manager
With new marketing tools hitting the market daily, it’s up to you to navigate the changing market, putting in place a marketing strategy that works for you. There are so many marketing trends buzzing – Snapchat, live video, search engine optimization, hyper-local, drones, and more. Drones? Yes, drones. In fact, it’s estimated that by 2020, the real estate industry will account for approximately 22% of commercial drone use (source). That’s right, crazy things are happening. Regardless of what’s trendy at the moment, we’ve outlined the do’s and don’ts of agent marketing to help guide your strategy.
1. Use video
It’s all about video right now, and video isn’t going anywhere. It’s become the easiest way for consumers to consume content and gives marketers the opportunity to engage with their audience on an entirely new level. As an agent, video is a major opportunity for you. With the outstanding quality of smartphone cameras and the simple online tools offered inexpensively, it’s easy for anyone to create video content without high production costs or know-how.
Use video to add variation to your website, to engage with followers on social media, to showcase your expertise of the local area, to make your CMAs more engaging, and to thank your clients. The possibilities are endless.
2. Make it personal
This is where you will stand out from the crowd. What makes you an outstanding agent in a sea of good agents is providing your clients with a personalized, exceptional experience. Begin this experience with your marketing. Your CMAs should be personally tailored, your follow-up with leads should be specific to their request, and your communications should be personalized. Think about ways in which you can add a personal touch to your existing process. Consider adding a welcome video to your presentations, sending a meaningful closing gift, and leveraging your tech tools to remember when clients’ house-versaries are so you can send a card.
3. Appeal to millennials
Millennials are now the largest group of home buyers in the US. While this doesn’t mean you should shift your strategy solely to attracting a millennial audience, it does mean you should keep your eyes peeled for trending strategies that appeal to those 37 and younger. Keep in mind millennials currently make up about 36% of home buyers, and 65% of those are first-time home buyers (NAR). Think about what resources you offer for first-time home buyers and how you could better attract them through sharable content and events.
1. Forget about old clients
Remember: your past clients are your core source for repeat and referral business. These are the keepers of the highest quality leads. Making sure they’re taken care of should be a primary strategy. While it’s easy to close a transaction, thank the clients, and move onto the next, that’s where many agents go wrong. It’s vital that you keep in touch with those clients in the long-run, staying top of mind so that whenever real estate is mentioned, you’re their go-to expert. Yes, this can be time-consuming, so our recommendation is to find ways to automate these touchpoints. Subscribe them to newsletters so you remain relevant, make sure they follow you on social media so you appear on their feeds, and thoroughly thank them for any referrals they send your way.
2. Think social media is overrated
Social media is still an important component of your digital marketing strategy. Instagram is a key platform for people to consume visual content. It’s gaining popularity, meaning Facebook isn’t the only platform you should be focused on anymore. Instagram is a great place for you to share pictures of your listings, walk-though videos, testimonials from happy clients, and day-in-the-life snapshots of being a real estate agent. Facebook is a great place for you to share blogs and other content from your website, and promote new listings by advertising them and sharing reports with clients.
3. Manually track your leads
Rely on a CRM. Now more than ever, we are expected to be on top of our game at all times, knowing exactly where we left off with every lead and client. Let a CRM do the heavy lifting. Save yourself time and effort so you can focus on the things that really matter.
Keep these do’s and don’ts in mind as you craft a marketing strategy that fits your business. While successful tactics vary by agent, there are some fundamentals that are universal. The life of a real estate agent is a busy one, so make sure your marketing efforts are truly impactful on your business.
20 Questions with Mark Carlson, VP of Software Engineering at MoxiWorks
Picture Mark Carlson as the person we all strive to be: hardworking, kind, (tall), and somehow making it to the office before anyone else does, every single day. If you see him he’ll surely have coffee in hand, running off to build bada$$ technology for brokerages and agents across the nation.
Since he is the man behind the machine that is MoxiWorks and because he doesn’t get nearly enough of the credit he deserves (even though he’d rather not have it – sorry Mark!), we thought we’d shed some light on him and what makes him tick – besides coffee that is.
Here it goes:
1. How long have you been at MoxiWorks?
Almost 8 years.
2. How many employees do you manage?
3. What has been your favorite product to build and why?
Moxi Talent because we spent a lot of time talking to potential users and learning about the problems they face and came up with a really new and interesting way to help them do their jobs more effectively.
4. What’s your philosophy in life?
Shortcuts rarely are.
5. How do you take your coffee?
6. What’s your favorite thing about MoxiWorks?
7. What does the future hold for MoxiWorks’ tech?
Continued innovation in both our product and how we get work done.
8. You were just on vacation. Where did you go?
9. Do you consider yourself an introvert or an extrovert?
10. What keeps you at MoxiWorks?
The people, the culture, and the work.
11. Apple or android?
12. What’s your favorite part of the day?
13. What was your first job?
Worked at a Baskin Robbins ice cream store.
Edit: His favorite flavor was Jamoca Almond Fudge
14. What interested you about MoxiWorks in the first place?
I really wanted to work for a small, innovative, growing company.
15. What do you do when you’re not working?
I play golf as often as possible and hang out with my wife and kids.
16. Did you choose this career path, or did it choose you?
I chose it.
17. What is your biggest pet peeve with modern technology?
18. How would you describe your management style?
Helping people focus on the most important things first.
19. What do you think has been really innovative in real estate in the past 5 years?
*Insert pitch for Moxi Cloud here.*
20. What is your biggest challenge right now?
Transforming MoxiWorks from a small to medium sized company while maintaining nimbleness and drive toward innovation.
Yes, Mark is a man of few words. Yes, he’s a genius. And yes, we approve of his favorite ice cream flavor. Agility and productivity are two must-haves in our world and we mean it when we say – Mark brings it. We can’t wait to see how he helps MoxiWorks continue to grow, evolve, and deliver the ultimate experience to our clients.
By Jessie Trapp, Marketing Coordinator
In case you aren’t already aware, you, the agents, are the real deal superheroes of the real estate market. Not only do your clients look to you for advice, guidance, and as someone to save the day when they get lost in the process, but they also expect you to seamlessly guide them into the next phase in their life (no pressure). In return, you look to your clients for clarity when it comes to what they are looking to gain from your relationship and what they are expecting from you specifically as their chosen agent. Clearly, real estate is one giant tango.
These expectations can vary greatly depending on whether your clients are in the process of buying a new home or selling their current one. Buyers, for instance, expect you to be a miracle worker, taking all of their Pinterest inspired must-have lists and miraculously finding the home they have been dreaming of, all for a price far below the budget they seem incapable of agreeing upon. Sellers, on the other hand, are focused on the cold, hard cash. They expect you to not only make their neglected home look like a million dollars (more like several million these days), but to also be the expert hardball negotiator that will pull the necessary strings in order to get them an offer that is well over the listing price you initially prepared them for.
These differences between buyers vs sellers require you to constantly adjust how you go about your role as an agent. Below are a few ideas for ensuring your sales strategy truly delivers on your client’s expectations.
When working with buyers:
Be helpful. The task of buying a home is clearly daunting enough as is, which is why buyers depend on you to provide them with information that will help them make the important decisions – not attempt to make decisions for them. Avoid applying too much pressure, and instead prioritize being a source for them to turn to for guidance. Keep in mind that the word “helpful” has been found to be a leading phrase found in 5 star agent reviews, and who doesn’t want one of those to tout?
Remain calm. The median home price in the US has risen to a record high of $206,300, although values are significantly higher in urban markets like San Jose, where the median home value is a whopping $1,171,800. Buyers are very aware that they are about to drop some serious cash, which understandably leads them to become stressed, indecisive, and severely sleep deprived. Even if you, yourself are eating copious amounts of ice cream to ease the stress, your communications with clients should reflect a state calm, cool, and collected. Put the ice cream aside, you’ve got this.
Be the fire extinguisher. Inventory has reportedly decreased by 10% in the last year, meaning competition between buyers is on the rise. If bidding wars are heating up, send them a bouquet of flowers or a certificate to a dinner out to put a smile on their face and reassure them that it will all work out.
Stay in touch. We know that your personal lives are important, but the last thing you want is to watch your clients dream home slip away in front of your eyes simply because your response time wasn’t up to par. This requires you to remain constantly available to them, as well as those selling the prospective homes. 94% of agents say they prefer to communicate with their clients through email. If that percentage includes you, make sure that your notifications are turned on to ensure that you don’t miss out on an opportunity to impress them with a quick response.
When working with sellers:
Show and tell. It is quite obvious in today’s market that sellers are in the driver’s seat, and you bet your clients will be fully aware of it. Remaining transparent with them throughout the process regarding your marketing efforts and outreach strategies will ensure that they remain confident in your determination to get them the highest price possible.
Know the right people. In most cases, sellers are motivated to do anything they can within reason (and budget) to increase the value of their homes. Taking initiative in providing them with suggestions and having trusted sources on hand to get the work done will let them know that you are knowledgeable and the person to look to for related advice.
Keep them in the loop. According to NAR, homes sold in 2017 were typically on the market for three weeks. That is likely three extremely stressful and life altering weeks for your sellers. As their agent, you should be sending them regular updates throughout regarding the status of prospective offers to keep worries minimal and ensure that everyone is on the same page.
Go above and beyond. Sellers want to work with agents who they are confident will get them the best offer, period. That’s likely why 67% of sellers claim that they would use an agent that they previously worked with again in the future. This means celebrating the closing in a memorable way is a must and staying in touch even after the sale is long over should be an ongoing priority.
Although your experience has likely already proven the importance of these points to you already, it can be easy to get caught up in the fast-paced industry that is real estate and forget that sales strategies are not one-size-fits-all. The “tomato, tom(ah)to” mindset isn’t one that works well when it comes to buyers vs sellers, so be sure to constantly be reminding yourself of the differences!
CLICK HERE TO READ THE FULL ARTICLE. The latest highlights and hottest startups from the GeekWire 200, our monthly ranking of Pacific Northwest tech companies. Click here for the full GeekWire 200 ranking.
By Jessie Trapp, Marketing Coordinator & Tiana Baur, Content Marketing Manager
Summer is coming to an end and I think most of us are excited for it to cool down (but also for the holidays, sweaters, and an excuse to go to bed a little bit earlier). August was another exciting month for all of us at MoxiWorks and for the industry as a whole. So as per usual, we wanted to sort through the weeds and deliver the most notable headline summaries for this month.
Here are the top five real estate news stories to know:
1. “Talk of the inventory drought easing up”
Pop a bottle of bubbly because apparently there’s some easing up on inventory shortages. However, on the unfortunate side of things, it’s mostly in the higher-priced tier of homes. According to RISMedia, “In July, the inventory of listings priced $350,000-plus was up 5.7 percent but inverted in the lower segment—dropping 15.6 percent at $200,000 and under. Inventory in the $200,000-$350,000 range slipped 0.6 percent.” Plus, they said that, “inventory is down 4 percent year-over-year, which is half the average 8 percent observed in the past year, and inventory in 16 of the largest markets has risen year-over-year.” That’s some good news.
2. “KW to launch virtual brokerages for expansion business owners”
Keller Williams is diving into virtual brokerages. When was this decided you ask? Keller Williams had a Mega Camp aka business retreat and announced it there. According to Inman, the “new business model will be available to 166 expansion businesses, representing 509 locations and 3,433 real estate agents.” Alright, alright, alright.
3. “NAHB: Affordability Hits Lowest in 10 Years”
In less thrilling news, things are getting seriously expensive and many of us can’t afford to hop into the housing market just yet. In fact, according to the National Association of Home Builders, affordability has hit its lowest in 10 years. And only “57 percent of homes sold in the second quarter were affordable based on income, down from roughly 62 percent in the first quarter.” #WhyTho
The most affordable major metro in the second quarter, based on income and local median price was Syracuse, New York.
4. “Deadly California Wildfires Claim Lives and Real Estate”
On a serious note, our heart goes out to all those in California who have had to deal with the wrath of the many fires burning, destroying, and devastating communities across the State. Just one fire in California alone burned “160,049 acres across Shasta and Trinity counties (at press time), as well as destroyed over 1,000 homes, 24 commercial buildings and 500 other structures.” To all the insanely brave firefighters out there, we salute you and thank you.
5. “Compass to acquire Pacific Union in blockbuster deal”
P.S. In other random real estate news, there’s a Men of Real Estate shirtless swimsuit calendar featuring Keller Williams agents in Chicago. Did not see that one coming.
Phew – what a month. Any guesses for the biggest headlines in September? Stay tuned for another #ICYMI!