Lead Nurturing: Don’t Let Your Brokerage Database Go to Waste

By Tiana Baur, Marketing Manager 

October 29, 2019

 

lead nurturing from your databaseContrary to popular belief, your brokerage’s property data isn’t your most valuable asset, nor is your brokerage/agent data. The greatest, most valuable asset you possess is actually your consumer data. Your consumer data should be treasured and protected and be paid the utmost attention to because that’s where your biggest potential moneymaker comes in: leads.

Ugh, leads… seriously?!

We know that your eyes probably just rolled to the back of your head. Let’s face it, leads get a bad rap in our industry and with a less than one percent average conversion rate (according to T3 Sixty), it’s not hard to imagine why. However, most of that poor conversation rate is due to the fact that the vast majority of leads aren’t followed up with within five minutes, dropping the percentage of conversion by a whopping 400% or aren’t followed up with at all. Sounds like a self-fulfilling prophecy, no?

With so few extra minutes in the day, we can’t blame agents or brokerage staff considering they have a million other things to do than follow up with cold leads. However, we can offer a solution. What if we told you that instead of getting all of the leads gathered up from all of your various sources, nurturing them, calling them to see if they’re ready to transact, and then handing them off to agents, that it could all be outsourced to us? If that all sounds sweeter than cream puffs, that’s because it is.

Making the most out of the leads you already have

This magic little service is called Intros and it’s reinventing the way brokerages deal with leads. We’ll take all of your leads, nurture them until they’re ready to transact, and hand them off to your agents via a live phone call. That’s right, we’re delivering referrals over to your agents like warm pizza pies. All they have to do is take them off our hands.

Plus, even if you’re using other lead services (or if you aren’t) you can still use Intros, and you can even send your existing database though the Intros system and generate business from leads you already have.

Outsource your call center without losing the branded experience

What’s better than a dedicated call center? A dedicated call center in the U.S. of course. And what’s better than a dedicated call center in the U.S.? A dedicated call center in the U.S. WITH on-brand messaging tailored to your brokerage. It’s important to introduce your brand early in the lead nurturing process, tying your brand identity to the future transaction.

Our Intros dedicated call center has trained staff that know exactly when to talk to leads and exactly which questions to ask to make sure they’re ready to transact when they raise their hands. Once this happens, these warm hot leads are handed off to an agent via a live phone call.

The craziest part about all of this

You’re probably thinking, “okay yeah, this sounds pretty great, but it probably costs an arm and a leg for these juicy, hot referrals, right?”

Wrong.

Because fundamentality, our mantra is “let’s sell more homes together,” we want to do just that. We don’t charge for any of the referrals Intros hands over to your agents. We only get a small piece of the pie if and when the transaction closes. As a brokerage, it’s a no risk, all reward way to bring more value to your agents. Expect more closed transactions, higher lead conversation rates, and less wasted time chasing after cold leads.

If this all still sounds great to you, why don’t you hop on over here and learn more about our latest brokerage offering, Intros.

Posted on October 29, 2019 at 7:00 am
Tiana Baur | Category: Productivity | Tagged , ,

MoxiWorks Launches New Real Estate Referrals System, Intros

SEATTLE, September 24, 2019 – MoxiWorks, the leading real estate technology platform, announced they have launched a real estate referrals system for their MoxiEngage CRM called Intros. Intros is an innovative, refreshed approach to leads, providing an end-to-end referral generation and management system.

Intros takes leads generated on brokerage websites, purchased from a lead provider, generated by MoxiWorks partners, or from existing databases that need to be revisited. All leads are qualified and nurtured by real humans until they’re ready for a friendly introduction to an agent. After the personal introductions are made between the agent and future client, Intros routes the referrals directly into the agent’s MoxiEngage CRM account for follow-up.

York Baur, CEO of MoxiWorks said, “It’s no secret that, as T3 Sixty estimates, lead conversion rate sits sub one percent in our industry. However, when leads are processed carefully, and relationships are cultivated through nurturing them, conversion rates rise and brokerages can expect much happier agents, a better consumer experience, and more closed transactions.”

“We are very excited about the new MoxiWorks Intros referral program! Our agents are extremely productive and a focus on the most important income generation activities is a high priority. With Intros, we rest easy knowing that our online leads are taken care of. From a speedy response to regular follow-ups, we are seeing increased opportunities and building stronger relationships with our clients. Thank you to the Moxi team! We are looking forward to continued success,” said Marcus Martin, VP of Brokerage Operations at RE/MAX Metro.

MoxiWorks is also deepening integrations with partners, such as QuantumDigital, who is enhancing lead generation through digital media and print marketing efforts. “The new MoxiWorks Intros service is a well thought out lead qualification model that provides an excellent and consistent experience for both the participating agents and consumers.  Our integrated and automated Just Listed and Just Sold geo-targeting Facebook lead ads and smart direct mailers help Intros target local neighborhood seller listing leads. We’re very excited to be the advertising and lead generation engine for this new innovative service and a component of the current overall MoxiWorks platform!” said Eric Cosway, EVP and CMO of QuantumDigital.

Unlike typical lead providers, MoxiWorks will only charge a referral fee when a transaction actually occurs to ensure high quality introductions. There is no minimum lead volume requirement.

Treves Hokama, VP of Strategic Initiatives at MoxiWorks said, “Leads need love. Cold internet leads require an agent to contact, qualify, and nurture many leads to discover one customer. Intros accomplishes this. We provide high-activity agents with personal introductions to people who are ready to work with a real estate professional. This will transform an agent’s day, focusing more on people and less on prospecting. This fulfills MoxiWorks’ vision of collaborating with brokers and agents – let’s sell more homes together!”

To find out more, please visit go.moxiworks.com/intros.

 

About MoxiWorks

MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 80 brokerages and 130,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ customer retention over the past seven years stands proudly at 96%. Their integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that integrate to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.

 

###

  

For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at tiana@moxiworks.com.

Posted on September 24, 2019 at 7:00 am
Tiana Baur | Category: Press Releases | Tagged , , ,