By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager
There are officially only five months left in 2019. Woah. Every time we write another #ICYMI, we feel like we blinked, and it became a new month! So far this year we’ve seen tons of positive and growth within our industry. It’s definitely an exciting time to be a part of it! Are you keeping up with everything that’s been happening?
In case you missed it, here are the top five July 2019 real estate news stories to know:
1. Women moving into real estate leadership roles
RISMedia recently wrote that, “Women are taking on leadership positions at a steadier pace than ever before, according to the Pew Research Center.” Also saying that, “Majority female leadership in real estate is becoming more commonplace, as exemplified by a recent leadership restructuring at Title Alliance, a family of full-service title insurance and escrow agencies.”
We can add to this narrative even further with our own recent announcement: adding two powerful women leaders to our Business Development Team.
2. Amazon moves into the real estate industry
So, yeah, this happened. Here’s the breakdown from REALTOR Magazine: “Home buyers who select a real estate agent through Amazon’s new homebuying program can receive thousands of dollars’ worth of free smart-home tech and home service credits for move-in day. Amazon has partnered with Realogy to launch a new program called TurnKey in 15 cities.”
Are we super surprised? Honestly, no, it was bound to happen eventually. Is it really THAT big of news? Yes and no. We’ll let you and their stock price be the judge.
3. Realogy sues Compass
According to Inman, “Realogy, the nation’s largest real estate holding company, filed a lawsuit Wednesday in the Supreme Court of New York against the well-funded upstart real estate brokerage Compass over ‘unfair business practices and illegal schemes to gain market share at all costs.’”
Inman also pointed out that this isn’t the first lawsuit against Compass. Zillow, Zephyr Real Estate, and Modern Spaces, all have previously filed lawsuits against them. Oh, and this isn’t the first lawsuit filed against them by Realogy either. Yikes.
4. Inman Connect Las Vegas
Last week, many of us in the industry gathered in the scorching inferno that was Las Vegas to attend Inman Connect 2019. We learned that agent marketing right now is all about video, video, and more video. Also, that Amazon is taking over, and you might as well jump on the bandwagon (hint, hint: create your own Alexa flash briefing to get ahead of the trend and wow your clients/sphere/consumers in general). We learned that despite the number of vendors serving real estate, there are still many exciting new vendors popping up on the scene (thanks, Vendor Alley!). We also learned to stay indoors.
5. New ad calls out fakeness in home search
A new campaign from realtor.com® was just launched, making fun of Instagram-perfect homes and their unrealistic nature to many home buyers out there. According to REALTOR Magazine, realtor.com® said, “Our new campaign serves as a humorous reminder to not be discouraged by unattainable stereotypes, and that realtor.com® is here to help you find a real home that matters to you.”
We love the vibe! But to all the grammers out there: please don’t stop posting major mouth-watering real estate eye candy, our feeds wouldn’t be the same without it!
We hope you enjoyed our breakdown of July 2019 real estate news. As always, thanks for reading and stay tuned for another #ICYMI next month! In the meantime, catch up on the latest industry trends and talk via our podcast, REAL with MoxiWorks!