By Maddie Jostol
It’s no secret that Keller Williams is investing heavily in technology. With the unveiling of the Keller Cloud earlier this year followed by a recent announcement that they’re setting aside $1 billion to invest in technology development, they’re generating a lot of hype in the industry. As a brokerage with over 800 offices and 150,000+ associates worldwide, it’s hard not to be intimidated by these numbers.
The truth is, you don’t need $1 billion in spare cash to keep up. At the end of the day, it isn’t about having a fancy proprietary solution, it’s about investing in your agents, delivering a competitive experience, and meeting consumer expectations.
Consumer expectations are changing – they now expect agents to deliver fast, accurate information. Agents need an organized, integrated database in order to deliver on these expectations. It enables you to elevate your consumer experience in a scalable way.
Technology is woven into almost every part of an agent’s day-to-day life. They need tools that will enable them to work faster and smarter, so they can stay competitive while enjoying a healthy work/life balance. When you invest in your agents and their success, it rolls up into your brokerages’ success.
Keller Williams happens to be doing this through a platform, where the brokerage can run its entire business. We agree they’re onto something here as they’re jumping onboard with an important trend. The open platform is where the entire industry is heading as it helps brokerages integrate technologies across the entire organization, increasing efficiency and profits.
You need best-in-class tools to compete. You need a power strip to plug-and-play. But you don’t necessarily need to build this in-house. There are ways to keep up with the competition, even if you don’t have a spare $1B. After all, you are real estate experts, not a tech firm. That’s why MoxiWorks strives to complement brokerages, offering a comprehensive open platform, the Moxi Cloud, which integrates all their brokerages’ technology. We take care of your tech so you can place your focus on real estate. An open platform is the ecosystem for your brokerage technology. It’s where all of your tech tools live, sharing data and integrating your entire organization. You have the flexibility to change along with the industry. In fact, the beauty of the Moxi Cloud open platform is that you aren’t limited to MoxiWorks tools, but can plug and play the tech tools and services that best fit your brokerages’ culture and needs.
How does this help you compete? You can do everything they can do, and you don’t have to invest $1 billion to do it.
By Tiana Baur
Keller Williams recently announced that they have a one-billion-dollar budget to set aside for their technology. You read that correctly, a BILLION. The idea that a smaller brokerage could be able to invest that kind of money to create and maintain their own technology is absurd. Not every brokerage is a Keller Williams and we bet that billion they’re investing in their technology is just the beginning. How does any other brokerage compete with that? You can’t, not at this level of investment. However, you don’t have to sit back and let them bring you to a slow and painful death either.
What is the Keller Cloud?
The Keller Cloud is a fully-integrated cloud solution. That means it is a single platform for agents to run their entire business. Like most brokerages, they felt their agents were getting fatigue from constantly having to switch tools, so they took matters into their own hands. The Keller Cloud integrates all of their tools, CRM, lead generation, transaction management, etc. streamlining work for their agents. They have truly made technology their number one investment. If you’re curious or terrified (which you should be) or both, you can find out more about the Keller Cloud here.
Recruiting & Market Share
If you’ve been following Keller Williams at all lately then you also know they are growing their agent count like crazy by focusing a lot of their efforts on recruiting. In fact, we encourage you to look at the market share in your area. Chances are they have more than the last time you looked. Like a quiet cougar sneaking up on their prey. It’s really quite impressive what they’ve accomplished and the moves they continue to make in our industry. They get it, they embrace technology and change, and are better for it.
How you survive and thrive – open platform integration
So, how do you compete with this? How do you compete with their level of investment and their striking growth rate? Easy. You can future-proof your brokerage with an open platform.
The Moxi Cloud, for instance, is also a fully-integrated solution that can be modified to fit your unique brokerage, all for a much smaller price. The Moxi Cloud open platform keeps all your tools in one place, including data from your agent roster, property data from your MLS, brokerage assets, brokerage data, consumer data, agent CRM contacts, and an API that allows any tools you want to plug in and play nicely. Your CRM, lead generation, transaction management, literally everything.
There is so much change in our industry and the rate at which change occurs is only going to speed up. It’s the open platform integration that gives a brokerage business the flexibility to evolve and live on. Brokerages that ignore it or choose to go a traditional route won’t survive beyond 2020. Let the technology geeks handle the technology, stay competitive, and don’t let the Keller Cloud kill you.
It’s quite simple really, embrace the change and become stronger for it, or drown in a sea of tech-savvy brokerages.