Good Investments Prepare You for Disruption
Hoby Hanna, President of Howard Hanna Real Estate Services, brings his passion and insights to the REAL with MoxiWorks podcast discussing how we can turn fear into action. This episode highlights the value of investing in your technology stack to be prepared for any sort of disruption (not just COVID-19), and why it’s important to streamline processes in a legacy industry and at a legacy company.
By Maddie Jostol, Senior Marketing Manager
There are a few common pain points for brokerages throughout the industry: they’re having trouble keeping their tech stack updated, agents are experiencing tool fatigue, and it’s becoming increasingly difficult to recruit and retain agents. Brokers are being challenged to think ahead, putting systems in place that will ensure their relevancy and competitiveness in the future. Change is hard in any situation, but it’s particularly challenging when the future is uncertain.
New technology is being developed rapidly, making the vetting and onboarding of new tools daunting. Yet, maintaining a winning tech stack is how you’re going to recruit and keep the best performing team of agents.
Integration is vital to a brokerage’s ability to future-proof its business. If you’re able to plug and play tools and services as needed, without completely starting over or losing data, you gain the ability to easily change along with the market. When brokerages have an open platform, they’re able to do this, because their data lives in the cloud and tools can be swapped out on an as-needed basis.
What is an open platform? It’s the system that connects all of your brokerage technology solutions. All of your tech tools and services live in the MoxiCloud, where they integrate and share data. Flexibility will be vital to your success moving forward. The market is transforming so quickly, we have to be adaptive to changes in client expectations and available technology.
When you have an open platform in place, this data integration makes it easy to plug and play different tools as needed, offering flexibility as your business grows. It’s not only about the ability to plug and play, but the speed as well. With a sophisticated open platform, new tools and services can be up and running in no time. For example, we have an entire partner program filled with 40+ technology solutions that are integrated with the MoxiCloud. Brokerages can pick and choose which ones they want and it’s as easy as flipping a switch. It removes the burden of managing manual integrations and messy databases. Instead, everything is already there and available and it’s up to the brokerage to identify which tools work best for their business. Additionally, agents are looking to work for brokerages that offer holistic, simple solutions where they can find everything they need quickly and easily.
In February, Leading Real Estate Companies of the World announced our partnership – if you haven’t heard, they launched the LeadingRE Cloud, powered by MoxiWorks. The LeadingRE Cloud offers LeadingRE brokerages the opportunity to benefit from cloud technology no matter their in-house technology solutions.
Our partnership with LeadingRE was born out of innovation. Both organizations strive to progress the real estate industry forward, enabling brokerages to remain competitive in a quickly advancing industry. Offering the LeadingRE Cloud as a member benefit, LeadingRE has truly shown its commitment to technology and we’re ecstatic to be a part of it.
Program ensures independent brokerages have easy access to latest technologies.
CHICAGO – (February 7, 2018) – Leading Real Estate Companies of the World® announced at its Annual Conference in Las Vegas last week that it is rolling out the LeadingRE Cloud to give its 565 member brokerages in 65 countries an easy way to implement a wide range of the most innovative technology solutions available today.
The initiative is part of strategic relationships with DocuSign and MoxiWorks to deliver a new platform with integrated technology for agent productivity, marketing resources, back office solutions and more. The LeadingRE Cloud will offer options ranging from marketing tools – like real-time CMA (Comparative Market Analysis) presentations, virtual tours, custom print solutions and CRM (Customer Relationship Management) – to transaction management systems.
The LeadingRE Cloud is an open platform, allowing member brokerages to choose the service providers with whom they engage. “Our culture has always been one of choice, and that philosophy is integral to this initiative,” said LeadingRE COO Paul Boomsma. “Our members can choose the technologies that work best for their companies and within their markets, while benefiting from the power of this system to streamline implementation and day-to-day use.”
While choice will be offered in all product areas, DocuSign has been selected as the preferred eSignature and transaction management provider, based on the company’s ability to transact in 40+ languages, which complements LeadingRE’s global scope.
“We’re excited to be aligned with LeadingRE to further strategic integrations with multiple technology providers. Together, our goal is to streamline and accelerate the transaction so brokers can fully achieve the benefits of our Lead to Close vision,” said Georg Gerstenfeld, vice president and general manager of DocuSign’s Global Real Estate business. “And we’re doing it in a way that guarantees brokers maintain ownership and control of their data.”
Also integral to the LeadingRE Cloud is another long-time participant in LeadingRE’s Solutions Group program, MoxiWorks, which has already been embraced by a significant number of LeadingRE member firms and will power the LeadingRE cloud.
York Baur, CEO of MoxiWorks said, “The LeadingRE Cloud is a rare example of a network providing technology to independents. This new benefit delivers all the benefits of the MoxiCloud to LeadingRE members – more flexibility, digital lead to close, plug and play tools and services, to name a few.”
“The LeadingRE Cloud is only the latest in a series of investments we have made in technology on behalf of our members,” said LeadingRE President/CEO Pam O’Connor. “Other recent investments include Testimonial Tree, which gives our members a way to capture and share consumer reviews, and Moderne Ventures, an investment fund focused on technology companies innovating in the real estate space. We are excited about the role the LeadingRE Cloud will play in ensuring all of our members remain on the forefront with technology.”
Integration with the LeadingRE Cloud for both members and vendors will take place in the coming months.
Moxi Works is honored to have York Baur, our CEO, be recognized as an industry leader in the 2017 Swanepoel POWER 200. This is a big milestone for us as a company and we are thrilled for our fearless leader and Moxi Works team – a lot of hard work went into 2016 and we are thrilled to see it pay off!
Along with Moxi Works, many of our brilliant clients were featured on the list as well. We want to give them all a shout out – it is a privilege to work with all of these amazing people!
- Windermere Real Estate: OB Jacobi, Jill Jacobi Wood, Geoff Wood – Managing Principals
- Long & Foster Real Estate: Wesley “Wes” Foster – Chairman & CEO, and Jeff Detwiler – President & CEO, and Cindy Ariosa – SVP
- Howard Hanna: Howard “Hoddy” Hannah and Helen Hanna Casey – Chairman & CEO, and Howard “Hoby” Hanna, IV – President
- RE/MAX: David Liniger – Co-Founder, Chairman, and CEO, and Geoff Lewis – President
- Century 21 Real Estate: Rick Davidson – President & CEO
- Coldwell Banker Real Estate: Charlie Young – President & CEO
- Sotheby’s International Realty: Philip A. White, Jr. – President and CEO
- William Raveis Real Estate: Christopher “Chris” Raveis – President
- Lyon Real Estate: Pat Shea – President
Along with our wonderful clients, we also have some truly amazing partners. In fact, Moxi Works has over 30 integrated partnerships and is growing rapidly. These tools and services are leading industry players that are now being made available to Moxi Works brokerages. They use the Moxi Works platform API to exchange data and synchronize everything from roster and property data to personal records data. Not surprisingly, many of our world-class partners made the Swanepoel list with us:
- Dotloop: Austin Allison – Founder and General Manager
- Skyslope: Tyler Smith – Founder & CEO
- Imprev- Renwick Congdon – Founder & CEO
- DocuSign: Georg Gerstenfeld – General Manager of Global Real Estate Solutions
- Zillow: Spender Rascoff, CEO
- The Zillow Group: Amy Bohuntinsky – COO, and Greg Schwartz – Chief Business Offer, and Errol Samuelson – Chief Industry Development Officer, and Jeremy Wacksman – COO
- Trulia: Paul Levine – President
- LeadingRE: Pam O’Connor – President and CEO, and Paul Boomsma – President Luxury Portfolio International
Watch Cindy Ariosa, SVP from Long & Foster talk about why Moxi Works is the backbone of their brokerage.
*Photo courtesy Real Estate Trends
Today we’re very excited to announce that LeadingRE has named Moxi Works a preferred business solution provider!
LeadingRE is the largest network of top independent residential brokerage firms. The 500+ firms affiliated with LeadingRE are represented by 3,500 offices and 120,000 associates in over 50 countries worldwide. Collectively, LeadingRE affiliates produced over 1 million home sales valued at $321 billion in 2014.
VP of Marketing at LeadingRE, Robin LaSure said:
“We are impressed by how Moxi Works takes a proven, sphere-based selling methodology for real estate and combines it with highly effective tools designed to support an agent’s success. The fact that it also offers a manager dashboard and automated coaching makes it even more compelling for our member firms.”
Over the years Moxi Works has been working successfully with over a dozen LeadingRE brokerages. Now with this expanded partnership with LeadingRE, we are looking forward to helping even more top brokerages grow their profitability and attract more agents.