By Maddie Jostol
If you aren’t already, get on Facebook now. Agent ads are what is going to drive your business and doing so on the largest social media platform is key. We understand it seems like a time consuming and overwhelming undertaking, but it doesn’t have to be. Use the right tools that help you work smarter, not harder.
The number one reason you need to advertise on Facebook: exposure. This may seem obvious, but its importance is often overlooked. Growing your sphere is the number one way you’ll be able to sustain and grow your real estate business in such a competitive market. What role do Facebook ads play? To put it simply, you’re getting your personal brand in front of a massive, targeted audience, with the click of a button.
Facebook not only has a huge pool of people, with 1.15 billion daily users, but it’s also the perfect platform for real estate. Facebook is visual, but informative. What’s that mean? Content that is successful on Facebook is eye-catching, yet informative, meaning a beautiful picture of a home (with some information and details on the listing available) does really well on Facebook. Consumers don’t only appreciate it, but they now expect digital marketing to be a part of an agents’ offering. Agent ads on Facebook are a simple way to impress your clients with the ability to show them how many eyes you got on their listings.
We recently expanded our Moxi Marketing suite, adding Advertise Your Services, which allows agents to promote themselves and their business quickly and easily. You just log into your MoxiWorks account, follow three guided steps, and voila! You can have promotions up and running in five minutes.
One concern we commonly hear from agents is that they know they need digital marketing, but they don’t want social media ads linked to their personal account. Use a system like Advertise Your Services, which doesn’t require your personal Facebook account to be linked. In fact, you can run agent ads without having a Facebook account at all.
Promote both yourself and what you do. Agent ads promoting both the service the agent offers and their success (active listings, recently sold listings), demonstrate that agents’ expertise. Gain exposure by marketing yourself – get in front of potential clients and make your name known in your area. Then, each time you win a new listing, boost it on Facebook. Not only will this win over your clients as they’ll be able to see the effort you’re putting in to market their home, but it will also generate leads for you as an active and successful agent.
Here’s the key: don’t wait. Get your marketing ramped up now. Gaining exposure through agent ads is a vital piece of ramping up for the busy season. You want your name to be well-known in your area as those listings start rolling in.
Advertise Your Listing Allows Agents to Create Facebook Ads in Under Five Minutes
Social media advertising has become a major player in real estate marketing. With over 1.94 billion active users on Facebook, it’s a channel that consumers expect agents to capitalize on.
The problem is, there’s a big barrier to entry. Since the system was built for digital marketers, a significant number of agents find it intimidating and cumbersome, and therefore never get around to trying it. And although they are expected to be doing great and consistent social media marketing, rarely do they find time in their busy days to do so. That’s why Moxi Works stepped in.
Advertise Your Listing allows agents who just won a listing to create a Facebook ad for said listing in under five minutes. Not only that, but it sends reports directly to their clients with the click of a button.
Greg Sundberg, VP of Marketing, said, “It’s important to be a digital savvy agent to compete and win business. Facebook is an obvious choice for us to help agents to do that. We believe this is the absolute easiest way to advertise online.”
By simplifying the ad creation process, we are able to offer an easier, better way for agents to delve into Facebook ads. “We have high quality brokers as our clients and they get a disproportionate share of listings, but in an ever-competitive environment it’s critical that they demonstrate value to their sellers. Advertise Your Listing helps them do that, while also being a big agent convenience,” said York Baur, CEO of Moxi Works. “The Moxi Cloud already has all of the info we need – listing info, brokerage info and brand, agent info, photos and a landing page, all of which are automatically created in the Moxi Cloud – so literally with the click of a button and a credit card, an agent can deliver value back to their seller.”
Homeowners want to know that you’re taking a competitive approach and actively reaching new prospects. Advertise Your Listing helps agents show clients that they are willing to go the extra mile for them, and can be another reason for referral and repeat business.
Here’s the thing. We know that many professionals are hesitant to use their personal Facebook profile, we would be too. That’s why we made sure they wouldn’t need to. Any agent can use Advertise Your Listing, regardless if they have a Facebook account or not. So now, there’s nothing standing in their way!
Advertise Your Listing is set to launch next month, July 2017.
Find out more about Advertise Your Listing, other products, and the Moxi Work’s open platform known as the Moxi Cloud, here & watch the video below!