Facebook Best Practices 2018

By Andrew Eberting, Senior Marketing Manager

As seen in Mile 62 eMagazine


Keeping pace with social media can feel exciting and overwhelming at the same time. Why does it seem like some posts get a lot of responses from people, and others not so much?

Trying to figure out the levers that generate these higher levels of engagement from your followers doesn’t need to feel like learning a foreign language; especially if you know how the in ands outs of how Facebook ranks your posts.

Show Don’t Tell

Facebook favors certain types of posts over others. Specifically, Facebook wants you to show it content vs. talking at it.
When you post something on Facebook it typically falls into one of three buckets:

  • Photos and videos
  • Status Updates
  • Links/URLs

Facebook wants you to post more videos and pictures over everything else. Why? Videos and photos are more captivating which leads to encouraging your friends/family/followers to actively engage with your posts vs. passively engage (more on this later.)

Facebook Best Practices 2018

Think of posting on Facebook like telling a story; in order to tell a great story, you need to capture the imagination of those in the audience. The quickest way to accomplishing this goal is with pictures and videos.

Interactions 101: Active Engagement vs. Passive Engagement

Facebook has two categories for the types of engagement any post can fall into: Active or Passive Engagement. Active engagement is where a person takes an action with a given post and can be potentially seen by the people in their network. Passive engagement is where a person takes an action with a post, but their followers won’t be knowledgeable of or be able to see it.

Finding the Sweet Spot

One of the things we’re all guilty of is checking ‘how many likes’ or ‘shares’ something received. Fun fact: Facebook is also waiting to see how many times people actively engage with your content. When one of your content-rich (photos/videos) posts receives a lot of active engagement, Facebook interprets that post as being important and possibly interesting for your follower’s followers.

 

facebook best practices 2018

The more your direct followers engage, the more Facebook prioritizes or ‘rewards’ your post as being important, thus exposing it to the networks of your followers, and their followers, etc.

Be Genuine: Tell Stories and Share Insights, Not Engagement Bait

Now that you know how to stack-rank your content in Facebook for your posts, don’t set yourself backwards by creating engagement bait.

What is engagement bait? These types of posts are where you, a Facebook page, or someone else, in an attempt to get posts viewed by more people, either askes to have people tagged in or comment with a specific keyword (yes, being the most commonly used one) to said post.

Facebook strongly dislikes these types of posts. Why? Because the type of engagement it generates is viewed as being artificial, or disingenuous. When Facebook identifies these types of posts in newsfeeds, the person or page posting can see a demotion in all of their future posts.

Posted on May 31, 2018 at 6:04 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , ,

Goal-Hitting: Top 5 Ways to Hold Yourself Accountable

By Maddie Jostol

Here we are heading into spring when the market heats up again and the leads start flowing. We started the year strong, setting goals for ourselves – maybe you want to grow your business, organize your business finances, or find better work/life balance – whatever it is, we started the year off with high hopes. Life gets busy, though, and as the market ramps up, it’s easy to get caught in the weeds and lose sight of your overarching goals. How do you plan to hold yourself accountable throughout the year to ensure you reach those goals? Here are a few tips.

1. Make those goals SMART

First step is to review your goals. Revisit those goals you set at the beginning of the year and make sure they’re defined enough to follow through on. Make sure they’re SMART:

• Specific – Outline specifically what you’re hoping to accomplish.
• Measurable – Attach metrics to your goals. How will you know if the goal has been met?
• Achievable – Make sure the goal is realistic. Being ambitious is a good thing, that’s how we take our businesses to the next level. But make sure your goals are do-able.
• Relevant – How does the goal relate to the direction you want your life and your business to take?
• Time-bound – Set a deadline for the goal. When are you hoping to achieve this by?

2. Make a plan

Without a plan, the path to your goals is undefined, making it easy to get off track and lose sight of the finish line. Make sure you have a plan that gets you from point A to point B. Set a few milestones you hope to achieve along the way and outline a few things you know you have to do to get there. Having this plan mapped out (even if it’s high-level) will make your life much easier as you navigate toward those goals throughout the year.

For more, check out this article is the latest Mile 62 e-Magazine, built specifically for real estate agents!

Posted on April 20, 2018 at 5:18 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , ,

The Ultimate Guide to Email Security

email security header imageBy Andrew E.

How to protect your email account from getting hacked or phished

Equifax. Target. Uber. LinkedIn. Yahoo. If there is one thing we have all learned, it is that nothing is safe these days, these companies – and others – clearly cannot be counted on to safeguard you from the dangers of hackers. In 2016 alone over 4 billion data records were stolen across the world.

Your email account should be treated as one the most closely guarded personal effects in your life. What were to happen if your email account were compromised and all the escrow money or their social security numbers your client had entrusted to you vanished due to you clicking on a suspect email link? That is a scenario none of us want.

To help safeguard you, and the interests of those you represent, use these five stages of email password security to protect your email account.

Level #1: “Uh, duh.”

The first stage is all about covering the basic best practices of email security.

Don’t use password, abcedfg or 1234567 as your email password

The best thing you can do today is to not use the things like “password,” abcdefg or 1234567 as your email passwords. According to Betterbuys.com these types of passwords can take a hacker just 0.29 milliseconds to hack and compromise your account.

0.29 Milliseconds: The amount of time it takes a hacker to crack a generic password.

Don’t believe me? Betterbuys.com has this nifty tool you can use to test the strength of your password (don’t worry they don’t keep the passwords.)

“Estimating Password-Cracking Times” by BetterBuys

Use at least 12 characters when creating a password

The longer your password, the longer it takes hackers to crack your accounts and access sensitive information. On average, passwords with at least 12 characters can potentially take two centuries to crack.

Use Lowercase, Uppercase, numeric and special characters

Just how you construct, your password is just as important as a character count. The more thought you put into how your passwords are constructed, the more time it can take hackers to crack your account.

Level #2: “So you’re telling me there’s a chance.” – Lloyd Christmas

Even with a strong password, your chances of being compromised are still high. Hackers and phishers use a variety of programs and tactics to bilk people out of the personal information and other valuables (Mr. Robot anyone?)

At stage two it is about adding extra protection.

Use two-factor verification

The short version: When you use two-factor verification should someone have your password, they should not be able to login to your account(s) without first entering a security code sent via SMS text or through the use of an authentication app. The thinking behind this is “prove whom you say you are” especially if you are attempting to log in from a new phone or laptop.

Increase your phishing detection skills

Phishing occurs when a nefarious entity falsely represents themselves under the guise of being a legitimate company. Their end goal: tricking you into providing sensitive personal information, erroneously sending them money, and the list goes on.

To help you get better at recognizing fake websites and not giving up the proverbial farm, LifeHacker has some great tips, tricks, and tools you can use to protect you from phishing attempts.

Level #3: “That’s interesting, man.” – The Dude

Proactively monitoring your email account can be a great tool for keeping yourself safe and it is easy to set up. At this stage, it is all about keeping yourself informed about what is going on with your account(s) and making sure nothing funny is going on.

Turn on recent event monitoring

If you use notification messages for any apps on your smartphone or tablet, recent event notifications work in a similar way. This type of security helps you to know the exact time, place, and device that was used each time to access your account. Each email provider has different ways of customizing this type of security, so check with your email provider which options are available. I use both email and text notifications for my Gmail account to make sure I am not potentially missing out on any suspicious activity.

Level #4: “I’m putting it in the vault.” – Jerry Seinfeld

With the new layers of security for your email account (and, hopefully, your other important accounts) it can feel overwhelming trying to manage all the new changes. Fortunately, there’s an app for that.

Invest in a password manager vault app

It may seem counterproductive to stage one, but, utilizing a highly encrypted third-party solution for managing all of your passwords can be a lifesaver both for your sanity and time. The concept is simple: enter your login credentials for an account and utilize this as your single source of truth for managing all your accounts including your email account.

There are a lot of great options out on the market. To help you pick the one that is the best fit for you, LifeHacker has put together a great article highlighting the top five options ranked by consumers (I use LastPass).

Level #5: “You will lose.” – Ivan Drago

This stage is not for the lighthearted. If you want to have the highest level of protection against hacking, then read on.

Invest in a YubiKey

A Yubikey is the ultimate last line of defense in email security. Yubikey is a small thumb drive about the size of a quarter, fits on your keychain, and acts as a physical password vault. Translation: if you do not stick the Yubikey into your device, you can not access your email account.

You might be skeptical, but I can personally attest that this is one of my top three best personal investments of 2017. After experiencing my email account being hacked this year, I swore never to let it happen again, thus stumbling upon Yubikey. You can also have multiple Yubikeys tied to your accounts, so, just like your keys, if it happens to get misplaced, you can use a spare until finding your primary one. There is a variety of Yubikey options, so choose the one that best fits your needs.

Posted on January 24, 2018 at 6:16 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , ,

Announcing Mile 62: The Real Estate Agent’s Toolbox

Real Estate & Technology Insights

We’d like to announce our new e-Magazine, built specifically for agents.

 

We wanted to find a way to give agents a set of monthly tools and information that helps them become more productive, more tech-savvy agents, without having to spend a lot of time to do so. Because we know they are short for time as it is. That’s why Mile 62 is made with agents in mind, period.

This e-Magazine, or real estate agent’s toolbox, will be distributed digitally on a monthly basis. Click, cruise, resume day. Your one-way ticket to being a trusted advisor! 

 

 

 

 

What’s in it

Here’s what you can expect from the real estate agent’s toolbox, Mile 62:

Actionable tools and tips to increase productivity on topics such as,

  • Social Media
  • Advertising
  • Marketing to your Sphere
  • Client Gifting
  • Etc.Learn about Facebook advertising best practices

Resources such as training videos and webinars

  • Sign up for them live or watch them pre-recorded
  • Watch videos in the magazine without having to click to a new tab

Industry Happenings

  • Stay in the know
  • Have topics always tucked away in your back pocket that you can use to showcase yourself as a trusted advisor Tips & Tricks

 

 

Expected Outcome: More knowledge, more time.

 

This not only helps agents be more successful with their own business, but it helps office managers stay in tune with the agent’s needs, wants, and hot discussion topics. It prepares them for the future of their brokerage and the future of the industry as a whole.

Why Mile 62?

 

Space is 62 miles (100 km) away. At Moxi, we truly believe the sky’s the limit and we want to help agents get there and achieve the goals they set for themselves. Every day is a good day to be a step ahead of the competition and be more knowledgeable, tech-savvy agents, that can position oneself as the go-to advisor for both clients and entire sphere. View Mile 62 while in line at Starbucks or waiting for an open house to begin! There’s no bad time to read and digest the real estate agent’s toolbox. 

What would you do to reach the sky? Without further ado: Here’s the first edition of Mile 62!

 

Posted on July 12, 2017 at 6:04 pm
Tam Nguyen | Category: Sphere Marketing, Tips and Tricks | Tagged , , , , , ,