By Melissa Anderson, Tech Support Team Leader
As seen in Mile 62 eMagazine.
We want you to be successful in your business. That’s why we design world class tools that will help you be productive and do what you do best. Having the tools is one thing but using them effectively to help your business is another. We’ve seen these three mistakes creep up on agents, and we want to let you know how you can avoid them.
1. Mistake: Not marketing to the people you already know
“80% of your company’s future revenue will come from just 20% of your existing customers.” (Forbes). Agents are always looking for new leads. While some leads may turn into a sale, it’s important to focus on the people already in your sphere. Forgetting to foster the relationships you already have is a huge mistake. Let me set the scene. You meet a friend for coffee and they tell you they recently bought a house. You didn’t even know they were looking and they are surprised to learn you are still in the business! Does this sound familiar? Don’t let this be your story. You want to be top of mind when your friends, family and acquaintances need someone to help them buy or sell their home.
SOLUTION: In a matter of a few clicks, you can set up your whole sphere to receive a monthly market snapshot with Neighborhood News. Tailor it to their specific zip code and once you set it, it will be a regular monthly touch point, with very little effort on your part. Make sure you don’t get overlooked because your friend didn’t know you were in the business anymore, subscribe your database today.
2. Mistake: Not using your expertise
Don’t go with the default! Buying or selling a house is a big deal. It’s important to give your clients all of the information they need to make an informed decision. Do you think your client will trust someone that leaves out important details? The listing agent wants to sell their client’s home. They therefore might leave out some important information in the comments they input at the MLS. They may fail to mention that there’s a toxic waste dump across the street. Extreme example, I know, but you get the idea. You know your client’s needs and what they are looking for. You also know your area, so make sure you don’t just show them the information that was input at the MLS.
SOLUTION: Customize and add your personal touch. Moxi Present allows you to customize the comments for each comparable that you have hand selected for your client. You can also add adjustments to your comps to give them an apples-to-apples comparison. Let your expertise shine through by adding a personal touch to every CMA or Buyer Tour that you put together. Any agent can pull together information from the MLS, but adding your own comments and adjustments goes the extra mile to show your client you know your stuff and you’ve got their back.
3. Mistake: Not paying attention to or updating your website
You have your website set up and you chose the perfect domain. You are good to go, and you can forget about your website now, right? Wrong! It is a mistake to neglect your website. Forgetting about your site could mean leaving dated information and links to sites that no longer exist. Nobody wants to see a 404 error when they are expecting to see valuable and interesting information. This represents you and your business, make sure it is giving visitors the right impression.
SOLUTION: Check your site regularly. Set aside some time once a week to create a blog post, add a new article, or check that any links you added previously still work. Taking this step will help avoid broken links and dated information. Your website is your brand. Make sure to provide visitors valuable and current information. It could be an interesting article on how the market is doing, or some tips for sellers on how best to stage their home. Whatever content you choose, make sure you don’t forget about your site. Taking this step will mean you are putting your best foot forward when it comes to your web presence, and more importantly your brand and reputation. Remember, your site might be the first thing a potential new client sees.