Open Platform May 22, 2018

Why an Open Platform Is the Total Package for Your Brokerage

By Maddie Jostol, Senior Marketing Manager

header imageThere are a few common pain points for brokerages throughout the industry: they’re having trouble keeping their tech stack updated, agents are experiencing tool fatigue, and it’s becoming increasingly difficult to recruit and retain agents. Brokers are being challenged to think ahead, putting systems in place that will ensure their relevancy and competitiveness in the future. Change is hard in any situation, but it’s particularly challenging when the future is uncertain.

New technology is being developed rapidly, making the vetting and onboarding of new tools daunting. Yet, maintaining a winning tech stack is how you’re going to recruit and keep the best performing team of agents.

Integration is vital to a brokerage’s ability to future-proof its business. If you’re able to plug and play tools and services as needed, without completely starting over or losing data, you gain the ability to easily change along with the market. When brokerages have an open platform, they’re able to do this, because their data lives in the cloud and tools can be swapped out on an as-needed basis.

What is an open platform? It’s the system that connects all of your brokerage technology solutions. All of your tech tools and services live in the MoxiCloud, where they integrate and share data. Flexibility will be vital to your success moving forward. The market is transforming so quickly, we have to be adaptive to changes in client expectations and available technology.

When you have an open platform in place, this data integration makes it easy to plug and play different tools as needed, offering flexibility as your business grows. It’s not only about the ability to plug and play, but the speed as well. With a sophisticated open platform, new tools and services can be up and running in no time. For example, we have an entire partner program filled with 40+ technology solutions that are integrated with the MoxiCloud. Brokerages can pick and choose which ones they want and it’s as easy as flipping a switch. It removes the burden of managing manual integrations and messy databases. Instead, everything is already there and available and it’s up to the brokerage to identify which tools work best for their business. Additionally, agents are looking to work for brokerages that offer holistic, simple solutions where they can find everything they need quickly and easily.

In February, Leading Real Estate Companies of the World announced our partnership – if you haven’t heard, they launched the LeadingRE Cloud, powered by MoxiWorks. The LeadingRE Cloud offers LeadingRE brokerages the opportunity to benefit from cloud technology no matter their in-house technology solutions.

Our partnership with LeadingRE was born out of innovation. Both organizations strive to progress the real estate industry forward, enabling brokerages to remain competitive in a quickly advancing industry. Offering the LeadingRE Cloud as a member benefit, LeadingRE has truly shown its commitment to technology and we’re ecstatic to be a part of it.

Interested in learning more about the MoxiCloud open platform? Learn more here, or contact our team for a consultation.

Moxi Partners May 18, 2018

Why We’re Flippin’ Ecstatic About Predictive Analytics

By Maddie Jostol, Marketing Manager

flipt blog header imageOur friends over at Flipt are doing some big things. They’re revamping lead generation for real estate, giving agents a unique advantage.

What does this mean for you? You should have your eyes on predictive analytics. It’s making big waves in real estate, particularly as it relates to lead generation. The vast majority of homeowners end up working with the first agent who contacts them. So, how do you get to someone first? That’s where the power of data comes in.

Flipt leverages predictive analytics to identify potential buyers and sellers, then strategically markets to them, generating high-quality leads. They have a network of carefully vetted advertising partners, including the likes of The Wall Street Journal, The New York Times, CNN, Spotify, and many more. The power of identifying buyers and sellers before they’ve taken any action. It enables agents to be the first to contact a prospect in the very early stages of their home buying or selling journey.

Homeowners value responsiveness, an expectation that Flipt allows agents to deliver on. Agents can claim their zip codes, which automatically launches locally targeted campaigns for you, reaching motivated sellers and prompting them to speak with an agent (you!). Ads are only shown to verified homeowners in your selected zip codes, ensuring your marketing dollars are spent wisely. Since Flipt is a MoxiWorks partner, those leads are immediately routed into your Moxi Engage account for easy follow-up and tracking.flipt

We obviously love having Flipt as a partner, but even more than that, we love seeing the results agents have seen from using their service. Recently, Flipt took a closer look at The Keys Company, the largest independently-owned real estate company in Florida. With the goal of increasing transaction volume while decreasing marketing costs, they made recommended Flipt to their agents. Quickly, they saw high adoption and tracked the results.

They found that Flipt helped to strategically grow agents’ pipelines. The leads they received were nurtured, and filled the agents’ pipelines, becoming listings in the following weeks and months. Agents and Managing Brokers throughout the company immediately reported positive results. Several noted they saw an immediate impact on their business and many attributed successful sales to having used Flipt. After 12 months, Keys attributed $920,000 in profit to using Flipt. Download the full case study here.

If you’re an agent interested in trying out Flipt, click here.

Moxi PartnersOpen Platform May 17, 2018

New Partner Alert! Moxi Cloud Welcomes VoicePad

By Tiana Baur 

voicepad lead genIn case you hadn’t heard, we have a new partner! VoicePad builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country, so you can see why we wanted them on the Moxi Cloud open platform.

Like the Moxi Cloud, VoicePad is able to build a custom solution from their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity (and frankly, makes day-to-day life a little less stressful).

Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”

On our end, we also had quite a bit to say about why we’re so excited about this particular partnership, but we’ll just give you the highlight. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”

VoicePad has a lot to offer, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the Moxi Cloud open platform with the rest of their unique ecosystem! For more info on each of these offerings, see below.

Tools and Services available on VoicePad:

Curbside Lead-Gen
Real Estate mobile lead generation…at its best!

Mobile Sites
Put your brand in their hand. Your brand is one of the most powerful tools you have.

Virtual Tours
Mobile-friendly, buffer-free property tours with bilingual narration.

Video
Your property videos are automatically created and updated from your listing data.

Virtual Reception
Meet “Eve.” She narrates your tours, handles your property inquiries and routes calls to the right people.

Social
Listing data updates and triggers auto-posts to your Facebook, Twitter and Google+ accounts.

Text
Search + Share via text.

Audiostream
Innovative website accessibility solutions.

Mortgage Lead-Gen
Position your mortgage offering within your curbside lead-gen. Smart.

Intelligence
VoicePad counts what you don’t, such as text and call property inquiry analytics. Better insights = Better decisions.

MLS Automation
Many tools…One data source.

Rental Marketing
“Eve” handles rental inquiries by phone that you can’t. She’s bilingual and works 24/7.

Flyer
1. Choose Design. 2. Hit Print. 3. That’s it.

More info on the Moxi Cloud Open Platform here and you can learn more about our newest addition to the Cloud here.

In The News April 24, 2018

News: MoxiWorks Adds VoicePad to Cloud Open Platform

Links of the coverage:
Press Releases April 24, 2018

Moxi Cloud Welcomes VoicePad Lead Gen Service as Newest Partner

April 24, 2018 – Seattle, WA – The MoxiWorks partner program signed its latest partner, VoicePad, to their platform. The Moxi Cloud differs as an open platform, making it the first of its kind in the real estate industry. The Moxi Cloud’s latest addition, VoicePad, builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country.

Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”

Like the Moxi Cloud, VoicePad is able to build a custom solution of their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity.

Mike McHenry, VP of Moxi Cloud Partnerships & Integrationsat MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”

There are a wide variety of tools and services available from VoicePad, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the open platform with the rest of their unique ecosystem.

Kylah Searing, Director of Moxi Cloud Partnerships & Integrations mentioned, “Moxi is thrilled to see VoicePad join the Moxi Cloud! Adding a quality lead generation provider that focuses on a mobile strategy is unique to our industry and we believe many brokerages will find it highly valuable.” With their unique positioning, VoicePad is the leading provider of mobile search solutions for the world of real estate.

About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, MoxiWorks make brokerages more profitable by enabling their agents to be more productive, earning the highest adoption rates in the industry. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. The open platform, known as the Moxi Cloud, has tools from more than 40 partners that plug and play to create unique brokerage solutions. More information at moxiworks.com.

About VoicePad
VoicePad serves 60,000 agents within 150 brokerage relationships. As a recognized leader in quality real estate lead-generation, VoicePad is uniquely positioned to provide a variety of cutting-edge property marketing solutions from a single login, on a single platform; requiring only a brokerage’s listing data to operate autonomously. This includes VoicePad’s most popular solution which uses MLS automated speech to handle property inquiries and route phone calls via our cloud-based automated assistant, “Eve.” Discover more at voicepad.com.

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For more information on this topic and other press inquiries, please contact Tiana Baur at tiana@moxiworks.com.

Press Releases April 17, 2018

MoxiWorks Real Estate Tech Startup Captivates Employees from Industry Leaders

April 17, 2018 – Seattle, WA – MoxiWorks, a Seattle-based real estate technology startup, has seen extreme growth in the past couple years due to their unique cloud-based, open platform concept, and best-in-class tools and services. Because of this success, MoxiWorks has been able to attract and hire business development Directors who have worked for major industry leaders, namely CoreLogic, Lone Wolf, Realtor.com, and Market Leader.

“MoxiWorks provides the perfect package for me. Great leadership and a shared vision for helping to connect the industry, a great team with a customer-first mentality, and a strong platform with lots of new innovations and rapid development cycles,” said Alex Jacobs, Director of Business Development at MoxiWorks. Jacobs came from Lone Wolf, and prior to that was part of the First American Corporation, that was then spun off into what is known today as CoreLogic. “The open platform that MoxiWorks has created allows clients to connect whatever partners they need, which creates the best possible environment for their agents. It’s why we’re so passionate about what we do here.”

MoxiWorks recently turned heads when they announced Hanna Holdings’ investment in their startup, now being owned by the three largest regional real estate companies in the nation, along with Windermere Real Estate and Long and Foster Real Estate. They also power the LeadingRE Cloud, announced at the LeadingRE annual conference at the beginning of 2018.

Georgia Perez, VP of Business Development at MoxiWorks, said, “Alex, Nick, and Bennett all came from other large, well-known tech companies in real estate, and are able to act as trusted advisers. With a truly open platform in the Moxi Cloud, brokerages can assemble all of the best-in-class products they need, having confidence that they will all work together, regardless of who the provider is. Having these three experienced and dedicated sales professionals on our team to help brokerages navigate the sea of choices is a real gift to our clients.” Perez leads the business development team at MoxiWorks not only with years of technology experience in the industry, but also as a real estate agent herself, bringing a unique perspective to the decision-making efforts behind the company’s offerings.

Bennett Hutt, whom formerly worked at Realtor.com, is one of MoxiWorks’ most recent recruits. He joins Alex Jacobs and Nick Van Valkenberg, all Directors of Business Development. Hutt said, “MoxiWorks has had a progressive trajectory in terms of where they’re taking their technology and, most importantly, the Moxi Cloud open platform concept they’ve brought to life is transforming the industry as we know it.”

Like his peers, Van Valkenberg came from a competitor. He mentioned, “Other industries that rely on technology have all moved to the cloud, use API integrations, and strive to make the lives of its users easier. While I enjoyed working for other industry leaders, I’ve always strived to be with the innovators and MoxiWorks absolutely checked that box for me. I mean have you seen the product?”

Perez added, “There is a lot of talk about technology in real estate these days, and a lot of shiny objects that glitter for a moment and become unadopted shelf ware soon thereafter. By providing a truly open platform that integrates, streamlines brokerage operations, and drives agent productivity, the MoxiWorks Sales team is able to serve brokerages actual needs in ways not previously available in the industry.”

About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, MoxiWorks make brokerages more profitable by enabling their agents to be more productive, earning the highest adoption rates in the industry. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. The open platform, known as the Moxi Cloud, has tools from more than 40 partners that plug and play to create unique brokerage solutions. More information at moxiworks.com.

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For more information on this topic and other press inquiries, please contact Tiana Baur at tiana@moxiworks.com.

In The News April 16, 2018

10 Best Cloud Solution Providers of 2018

Links of the coverage:
Open Platform April 4, 2018

Introducing Knack, the newest gifting solution in the Moxi Cloud

knack gifting service header image

Curate, customize, and delight your clients with the help of Knack.

And the Moxi Cloud just keeps growing. Now with gifting services from KNACKSHOPS.COM available! We’re stoked to announce Knack as a preferred brokerage solution, giving agents more ability to customize their client gifts.

One of the reasons the Moxi Cloud is growing at such a fast rate (40+ tools and services!) is because we encourage our brokerage clients to integrate the existing tools and services they already know and love. Part owner and client of MoxiWorks, Windermere Real Estate, is the brokerage that brought Knack to our attention, and we’re very thankful they did!

Knack is a modern gift-giving solution for agents who wants to give thoughtful gifts but can’t take time out of their already busy-as-can-be schedule to find them. Knack carefully curates artisan products that tell a story, then allows agents to combine items in a way that is meaningful to them. Gifts are hand-packed, and each gift includes a custom booklet that tells the story of each item in the gift, making the experience enjoyable and unique. Shoppers may choose from already made gift sets, customize those to their liking, or choose from over 1,000 products on the site to curate their own unique gift set.

“We’re excited to add Knack to the cloud. Giving gifts and in doing so, staying in touch with your sphere is crucial for agents. Knack is special in that it allows the agent to customize a gift set or build one from scratch, and have it delivered in beautiful packaging to their clients. We want brokerages and agents to have choice, and this helps to accomplish that,” said Kylah Searing, Director of Moxi Cloud Partnerships and Integrations at MoxiWorks. “It was great having the introduction to Knack come from Windermere. Since they already use and love this service, it made the decision to add them to the cloud an easy one.”

This integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember. The gifts are easily curated and if agents need help with inspiration, they can speak to an expert concierge.

We also love Knack for their giving back mentality. Knack partners with merchants who support a wide range of causes and donates a percentage of their sales to philanthropic causes as well. For instance, with Windermere, agents can give and give back: Knack donates five percent of each purchase made by a Windermere agent to the much-admired Windermere Foundation. Our Moxi Fund was actually born from the Windermere Foundation, so we love working with like-minded companies.

You can find more information on our new partnership in our press release here and have a look at the marvelous KNACKSHOPS.COM while you’re at it!

If your brokerage is interested in adding Knack as a brokerage solution, please contact your dedicated Account Manager and they’ll get the ball rolling.

MoxiWorksWorking at Moxi March 28, 2018

Why MoxiWorks is growing FAST

By Ring Nishioka, VP of Operations at MoxiWorks

employee referral blog header

I joined MoxiWorks about 18 months ago and when I joined, the company had just under 50 employees and an office space of about 5000 square feet. The Little Engine that could has come a long way in the past 18 months. The doubling of our agent count has included 25 new employees and the doubling of our office space square footage.

As one of the HR folks in the company, it has been my responsibility to hire these last 25 employees along with our HR Specialist, Emily “HRSavage” Sherwood. We have hired 13 employees since the beginning of 2018 and we’re not looking to slow it down anytime soon.

MoxiWorks is based in Seattle, Washington and the market for technology talent is very similar to the real estate market – there are more buyers than there are sellers/inventory. All of the large tech companies have created more job openings than there are candidates. So recruiting quality candidates can be tough.

In the same way that the market has driven up the price of homes in Seattle, the market has driven the starting salaries for technologists through the roof. Graduates from good schools with computer science degrees and zero experience are making more than their parents. While that might sound absurd, it’s the truth. Supply and demand at its finest.

The multiple offices of Amazon, Facebook, Microsoft, Google, and the numerous startups including Uber, Lyft, and CHEF, to name just a few of the more recognizable names, is putting a squeeze on the little engine MoxiWorks.

So, what is a non-Microsoft sized tech company to do when it needs to fill openings? Like most brokerages, we try to entice candidates by creating a cool place to work and creating a strong brand in the marketplace, but the best thing we have done to recruit new talent is the use of our employee referral program and the use of social media.

Like most companies, we offer a referral bounty for employee referrals. We pay this bounty on the first day of the new hires employment. We don’t ask the employee who made the referral to wait three months before we pay out because it was the hiring manager and the interview loop that made the hiring decision.

Our bounty is $1500.00, which is modest by Seattle standards. We don’t want Moxians to quit their day jobs because the bounty on a referral is too high. We want to say “thank you” with a token of appreciation. Why do we want referrals so badly? We want referrals because our employees feel this is a great place to work and want to share the experience. Make the referral $10-$20K (yes, it is a thing) and folks will throw random candidates against the wall in the hopes of getting lucky.

Our employees are MoxiWorks BEST source of referrals and leveraged with Social media, we can make a serious dent in the list of open positions. And the same could be said for new agent recruits. Moxi employees know what our culture is, they know what success looks like, and they know the hiring managers. As an HR guy, what I like the most about employee referrals is that new hires that are referred by a current employee have a friend, ally, mentor and big brother / sister to watch their back. We know this is typical for brand new agents just getting into the real estate world. We all need someone to show us the ropes. These employees put their reputations on the line and are motivated to make sure their referral is successful.

To give you some perspective, the last three months at MoxiWorks looked like this:

  • Our Test Engineer referred TWO technologists.
  • Our Marketing Automation Manager referred our VP of Marketing
  • A new hire developer liked the interview process so much, he referred his developer friend BEFORE HIS FIRST DAY OF EMPLOYMENT.
  • Our CEO referred our CFO

If we went through a hiring agency using outside recruiters, we would have spent close to $170,000.00 in agency fees. We also would NOT have had organic relationships with these new hires.

We create a job posting and then our Content Marketing Manager, Tiana Baur, creates links that the employees can post on their persona LinkedIn, Facebook and Twitter feeds.

And just like that, we’re swimming in plenty of quality referrals from our employees we know and trust.

Yes, we are hiring, and currently looking for:

If you’re not currently a Moxian and want to refer a candidate that we hire, we would like to say “thank you” with a bottle of Johnny Walker Blue. Hit me up at Ring@moxiworks.com.

MoxiWorks March 16, 2018

This tool is revolutionizing the way managers recruit

By Tiana Baur

recruit blog header image

We recently announced the launch of Moxi Talent, our new tool for managers and recruiters, to help them do their jobs more efficiently, providing them with much more information right at their fingertips. It’s designed to execute based on goal-setting, automation, and a consistent methodology to attract and hire agents.

Built on Moxi Engage

Moxi Talent guides recruiters and managers through the recruiting process not unlike a CRM. In fact, Moxi Talent was built on the core of Moxi Engage, our CRM and productivity tool. Moxi Talent requires managers and recruiters to set their goals before taking any other action. The goals are used by the system to keep managers focused on a disciplined methodology, despite the noise of daily office life, especially for those with an open-door policy.

Engage, it’s foundation, increases agent production by an average of 38%, so the outlook for Moxi Talent is extremely promising. The task manager helps managers and recruiters take the correct action at the correct time. The tasks include anything from posting to the target agent’s LinkedIn profile or taking the time to attend a few more broker’s opens each month. For users that also have Moxi Present, it might suggest sending the agent an interactive CMA to show them the power of the tools your agents have access to, to do their jobs more efficiently and effectively.

moxi talent recruiting tool

Identify who to recruit

Not only does Talent walk you through successfully getting an all-star agent into your office, but it also tells you who these agents are, and which ones will help you reach your goals. It also prioritizes your tasks, so you’re focusing on the ones that could really count vs. ones you’d like to have in the fold.

And in the very near future, you can get even better insights. Let’s say you have a goal of $1M more in sales volume this year for your office. You’ll be able to see sales volume for the agents you’re going after, making it obvious who will get the job done.

Retain your existing agents

Recruiting is important, but it’s only a piece of the puzzle. Retention is just as important (as you know) for your brokerage as recruiting is. Moxi Talent will help you connect with all of your existing agents, making sure they’re happy and not looking elsewhere.

Although Moxi Talent is currently in Beta, you can get your brokerage signed up to be part of the early bird program here.