16 Ways to Make Your CMA Presentations Pop

By Tiana Baur

listing presentations

When it comes to presentations, you have to put your best foot forward. Every other agent out there (more or less) are doing them digitally too, so in order to stand out, you have to do more. Chances are your presentation tool (such as Moxi Present) auto-generates them based off the MLS number you plug in and voila, a perfect presentation with no editing needed. While that’s already a powerful tool, some customization is important in making you stand out above the rest.

We’ve got you covered with tips on seller, buyer, open house, and all other presentation types. Try these to stand out:

 

Seller Presentations

1. Staging approach
Do you stage every home you list? Do you partner with a staging company? Do you have your photographer work closely with your staging expert to showcase the listing in its best light? Make sure you put your staging methodology, so your prospects/clients can get the whole picture.

2. Marketing strategy
Lay it all out there. Show them stats on the reach and results you’ve gotten on previous marketing efforts for other clients. You can even show them the auto-sent reports they’ll receive when you use Advertise Your Listing.

3. Listing photos
If you’ve done it before you can do it again. Show your expertise and earn credibility by showing recent listings you’ve sold. Chances are if they like the photos from the past listing, they’ll get excited to see the ones you get done for them.

4. Pricing strategy
Even though you’ll likely be explaining the reasons behind your suggested listing price, it’s good to put a few into the presentation as well, so when they are flipping through it after the fact they can refer back to them.

 

Buyer/Open House Presentations

5. Neighborhood Info
It’s fun for people to picture themselves in a given place. Showcase some favorite restaurants, parks, and activities in the neighborhood they’re looking to buy.

6. School district
Where their kids will be going to school is sometimes the deciding factor in the home buying process. Put some stats and links to the school district’s website so they know you’re thinking about it too.

7. Negotiation stats: “on average, I win 80% of offer negotiations”
You might not have exact numbers but give your prospects and clients an idea of your negotiation skills.

 

All Presentations  

8. Video
It doesn’t matter what kind of presentation you’re creating, you must use video somewhere in it. It can be of the property, of yourself, your past clients, the neighborhood of the subject property – whatever you see fit.

9. Catch eyes with short testimonials
A MUST. While a video testimonial is ideal, some short quotes along WITH video will provide added value and set the tone for the video they’re about to watch. Plus if they’re scanning and don’t have time for the video, the quotes will be easy to digest.

10. Supply online and high-end printed version
Having a digital and a printed copy covers all the bases. Maybe they like to take notes while you’re there presenting to them via the digital copy. Maybe they like to take notes after the fact with their spouse on something more tangible. Provide both to make sure they have what they need.

11. Quantify: “My listings, on average, sell within 20 days”
Similar to negotiation, it’s important to quantify your general real estate skills. How long are your listings typically on the market? What’s your satisfaction rating? What percentage of your sphere are repeat and referral clients? Extremely powerful, extremely necessary.

12. Local market data
You want to set expectations right away. If the market has slowed a bit, explain the time on market may be a week or so longer than your average. If there’s super low inventory, tell them patience will be key in finding the right home for said client. Show this in local market data from your provider.

13. Ask questions
At the end of the day, it’s all about them. Show how committed you are by asking them questions and maybe even throwing in a questionnaire or survey into your presentation.

14. The power of your brokerage
Your presentation is probably already brokerage branded, but it doesn’t hurt to add a little more information about the brokerage you’re with. A united front is always a good idea.

15. Personal brand
It’s important to show a strong personal brand with your brokerage brand. Think of your brokerage as the cake and your personal brand as the frosting. It adds some flavor and sets you apart from other agents out there.

16. Consistency
It might seem like a no brainer, but make sure all the fonts and colors match throughout. If you upload any content or screenshots, try to make sure they fit style-wise. It will help you look more professional and put together.

We hope these tips will help your prospects turn into listings and buyers during this busy season. If you’re looking for more tips and tricks on your presentation tool, visit our support site.

Posted on May 1, 2018 at 4:28 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , ,

Heat Up Your Listing Presentations with INRIX Drive Time

By Tiana Baur 

inrix blog header image

I think we can all agree traffic is the absolute worst. Nothing puts us (or our clients) in a worse mood than leaving ourselves more than enough time to get somewhere, only to find out that we’re still walking through the door late. Which is why, when it comes to buying a home, the potential commute to work and back can make or break the transaction. That’s where INRIX Drive Time comes in.

It’s no secret that INRIX Drive Time wins business. It allows agents to be the trusted advisor they’re meant to be. Our products Moxi Present and Moxi Websites include the Drive Time feature so agents can give their clients and prospects the full picture of a potential home.

INRIX recently came out with their 2017 Traffic Scorecard, which “is the largest and most detailed study of congestion to date. It includes data on 1,360 cities in 38 countries covering more than 100,000 square miles (250,000 square kilometers) of road and focuses on congestion across all times of the day and week.” It also shows the top 10 most congested areas in the U.S., which Los Angeles still holds the top spot for, which cost LA drivers $2,828 in 2017. For our home town, Seattle, coming in at number nine, it cost our drivers $1,853.

INRIX Drive Time

Here’s some other fun facts from the 2017 Traffic Scorecard:

  • Los Angeles commuters spent over 100 hours in traffic jams in 2017. Let that settle in a little bit.
  • On average, Americans spent one hour a week stuck in traffic on their commutes in 2017. That may not seem like a lot but think about how that’s the average for ALL of America, not just the cities. Even then, one hour a week is 52 hours per year. Think about what else you could do with that time!

Here’s the thing. An agent not only has the duty to find their clients the perfect home, but they also have the duty to find them the perfect situation. It’s their purpose; what gets them out of bed every morning and what makes them so passionate about the work they do.

Of course, the perfect situation, includes the best commute possible (or at least one that doesn’t completely ruin their day to day life). This fantastic tool – with the most accurate traffic data – helps them do just that.

If you want to see INRIX Drive Time in action, we have it in our sample presentations on our website.

You can find out more about INRIX here.

Posted on April 2, 2018 at 3:58 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , ,

How INRIX Drive Time® Wins Business

inrix drive time in moxi presentBy Maddie Jostol

We dedicate a huge portion of our lives to commuting. Commutes continue to get longer, hugely affecting where people choose to live.

The average American commutes over 25 minutes each way to and from work, according to Business Insider. This is the longest it’s been since the Census began tracking commute time in 1980, having grown 20% since then, as reported by Washington Post.

Agents are challenged to take this into consideration when finding a client their perfect home. Buyers need to know what their commute will be before putting in an offer on a house. The good news? This is really easy for those of you who are Moxi Present users. Every MLS listing on a client’s list can be shown with the actual driving commute time to any location.

Where is the property in comparison to my office? My kids’ school? Using data integration, Moxi Present’s Drive Time feature shows the buyer what their commute will be like during the home search process. Each Moxi Present presentation is powered with MLS data integration, delivering information to your client and updated in real-time. This integration means that each and every time your client opens the presentation, the property information is up-to-date, no matter when you created it. This feature is in addition to functions that allow agents to add rich media, such as video, customize pages, show financial comparisons, and much more.

inrix drive time with moxi present\

When looking for a new home, it’s important for homeowners to be able to imagine themselves there – how will their furniture look in the home? What’s the community like? What school district is it in? And, of course, what will their everyday commute be like? Offering presentations with Drive Time lends a personal touch that achieves this. Your client is automatically given context regarding what their life would be like living in a given home.

Trust us… Your clients will love it. Moxi Present is built to enable agents to give their clients a personalized, unique experience. Agents can deliver data to their clients that is continually up-to-date and a user experience that is unsurpassed.

Having Drive Time in your presentation gives it a personal touch, which is key during this process. These are the details that add up and make for happy clients. The better experience your clients have working with you, the more likely they are to generate referral business for you. Growing your repeat and referral business and strengthening your sphere means you’ll be able to rely less on low quality purchased leads. Exceeding expectations is vital in today’s competitive market – use tools that will not only meet client expectations, but will blow them away.

Want to see for yourself? Check out a sample presentation here.

Posted on December 19, 2017 at 4:49 pm
Tam Nguyen | Category: Integration, Real Estate Marketing | Tagged , , , ,

This Brokerage Does Onboarding the Right Way

onboarding

By Tiana Baur

Some brokerages just get it. They embrace change. They prepare; they future-proof their brokerage. And they totally rock agent onboarding. William Raveis is a shining example of just that.

William Raveis was founded in 1974, and is the No. 1 family-owned real estate company in the Northeast, and No. 9 real estate company in the country, according to REAL trends. They have 120 offices in nine states, with 4,000 agents that account for $9 billion in sales volume annually.

We recently held a webinar with RE Technology and were lucky to have a special guest, Bill Gamelli, COO at William Raveis. We asked him what drove him to MoxiWorks and he answered by saying, “When we started looking at MoxiWorks, one of the things that got me really excited and got my team really excited, was the simplicity and the open platform that MoxiWorks provided as well.” He went on to say, “The simplicity and the focus on SOI were things that were really, really important to us. And increasing the agents’ productivity.”

From our end, Daniel Bailey, Senior Account Manager at MoxiWorks, added, “The Moxi rollout at Raveis was by far one of the best rollouts I’ve participated in. The team followed the success recipe in our engagement cookbook to a tee, but really made it their own. They went the extra mile to make sure agents were prepped for launch by getting started with engage materials to build excitement though constant communication. They understood agents need extra help adopting new technology, so the rollout team lead by the COO himself visited every office in their org to make sure agents were trained and ready to go!  Not only that, they invested in other tech to help agents get their databases into Engage without the headache.”

The Raveis launch was carefully coordinated on both ends, but what made it so smooth, was their step-by-step training program. Brokerages can give their agents tools, but if they don’t train them, the adoption rate is low and the ROI is nonexistent. We’re lucky at MoxiWorks to have clients like Raveis that understand the importance of onboarding their agents the right way.

So, did the simplicity factor of Moxi and training agents pay off? Bill said, “Getting agents to understand the power and simplicity of what MoxiWorks does, creates an adoption rate that far surpasses our expectations. As of September, we had already reached our adoption rate that we had hoped for by year end. The simplicity factor is critically important.”

Raveis also understands the importance of keeping up with technology and embracing technology that has an open platform with an API that allows the pieces of their ecosystem to share data with one another. Bill said, “When you talk about the future, much of what we’re doing now is to look at how we can integrate other technologies as well. Let’s face it, we have suffered in this industry with disbarred data sets.”

If you’d like to hear more about William Raveis and their MoxiWorks onboarding journey, you can watch the recorded webinar below.

Posted on November 3, 2017 at 4:13 pm
Tam Nguyen | Category: Integration | Tagged , , , ,

This Presentation Tool Wins More Business

The presentation tool that wins more business

By Tiana Baur

Moxi Works recently conducted a case study on our popular presentation and CMA product. Why? Well, we were curious to see how agents performed when they used the product vs. how they performed when they didn’t. To do this, we chose Windermere Real Estate agents in Western Washington as the sample for the case study. There are roughly 2,700 Windermere agents in the Western Washington region. We looked at their agent activity for the 2016 calendar year and found some seriously insane results. But before we reveal them, you deserve some background info first.

Who is Windermere?

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,000 agents in 11 Western states. Founded in 1972, Windermere has been family owned and operated since. They are based in Seattle, Washington and are heavily involved in the communities their offices are in. You can learn more about Windermere and what they’re all about here.

What is Moxi Present?

Moxi Present is a tool that allows agents to easily create seller, buyer, and open house presentations. They are MLS-connected, updated to the minute and every property can be shown with the actual driving commute time to any location. This presentation and CMA tool also allows agents to include video and other rich media right into their presentation and enables agents to create listing flyers in a snap.

What did we find out?

Seller-Side Transactions
Seller agents who used Moxi Present averaged 6.4 sales in the 2016 year, while those that didn’t only averaged 4.17 sales, meaning that seller agents using Moxi Present had 53% more listing sales.

Buyer-Side Transactions
Buyer agents that used Moxi Present averaged 5.71 sales, while those who didn’t averaged 4.30 sales, helping those that took advantage of the tool average 34% more buyer-side transactions.

Total Transactions
When adding those numbers up, that’s 12.08 sides for agents who used Moxi Present and only 8.42 for those who did not. Windermere agents who used Moxi Present enjoyed 43% MORE business in 2016! We probably don’t need to point out the fact that this is a huge change to an agent’s bottom line.

As you can probably guess, we were elated when we figured out the results. We are founded on the goal to make agents more productive and brokerages more profitable. The numbers from this case study speak for themselves. Agents that use Moxi Present, a tool their brokerage provides for them, do more business than those that don’t.

 

Download the full case study here. 

Posted on October 3, 2017 at 4:32 pm
Tam Nguyen | Category: Productivity | Tagged , , , , ,

Agents Using Moxi Present Enjoyed 43% More Business in 2016

Moxi Present users enjoyed 43% more business in 201643?! No way. That number may come as a shock to some, but we can prove it.

Moxi Present is an industry-leading CMA and presentation tool with a very high adoption rate. It’s a tool that allows agents to easily create seller, buyer, and open house presentations. They are MLS-connected, updated to the minute and every property can be shown with the actual driving commute time to any location. This CMA tool also allows agents to include video and other rich media right into their presentation and enables agents to create listing flyers in a snap.

We were curious what results agents were seeing from using it, so we conducted an analysis. We used Windermere Real Estate agents in Western Washington as the sample for the case study. There are roughly 2,700 Windermere agents in the Western Washington region. We looked at their agent activity for the 2016 calendar and here’s what we found:

Seller-Side Transactions seller agents had 53% more listings with Moxi Present in 2016

Seller agents who used Moxi Present averaged 6.4 sales in the 2016 year, while those that didn’t only averaged 4.17 sales, meaning that seller agents using Moxi Present had 53% more listing sales. 

Buyer-Side Transactions

Buyer agents that used Moxi Present averaged 5.71 sales, while those who didn’t averaged 4.30 sales, helping those that took advantage of the tool average 34% more buyer-side transactions.

Total Transactions

When adding those numbers up, that’s 12.08 sides for agents who used Moxi Present and only 8.42 for those who did not. Windermere agents who used Moxi Present enjoyed 43% MORE business in 2016! We probably don’t need to point out the fact that this is a huge change to an agent’s bottom line.

York Baur, CEO of Moxi Works said, “This is the power of Moxi Present. The agents that embrace technology and the tools their brokerages are providing them, are the ones that are winning. The numbers don’t lie.”  

One last fun fact: over half-a-million Moxi Present presentations have been created to date. That’s a LOT of presentations. Find out more at moxiworks.com and download the case study here  to see exactly what we found!

Prefer to see than read? Catch this video below.

Posted on September 21, 2017 at 2:25 pm
Tam Nguyen | Category: News | Tagged , , , , ,

Using Neighborhood Recaps for Lead Generation

As a real estate agent, you’re always looking for lead generation tips that produce high-quality leads while remaining cost-effective. Staying relevant and reaching new audiences can be challenging. It’s easy to get caught up using the same methods, even if they aren’t working for you. So, why not mix it up and try something new?

Try this: Put together a thorough neighborhood recap and promote it via your go-to channels.

 

Listing Averages

 

Create a neighborhood recap of the transactions in a given area over the past quarter or year to date. The best part? This can all be done quickly and easily for those agents using Moxi Present. All you need to do is create a new presentation, fill in the parameters, and the MLS data will auto-fill. Select a handful of home sales that happened within your chosen area and timeframe to give a market snapshot, comparing properties and showing trends. This ease is what makes neighborhood recaps possible as an efficient lead generation source.

Check out this neighborhood recap presentation to get an idea of what you could include for your local area.

 

Price & Size

 

Be strategic about the area you choose as this recap positions you as an expert. Homeowners appreciate the feeling that their realtor knows their aimed neighborhood like the back of their hand. It’s a token of comfort in a taxing process.

Once you’ve created a robust neighborhood recap, it’s time to promote it through multiple channels for lead generation. The presentation can serve as its own landing page using Moxi Present, or you can post it to a blog post. Then drive traffic to it through social media (both organic and paid), paid search ads, and email marketing. Different agents prefer different channels, so select which ones work for you and your audience. Find where your strengths are and where you generate leads most effectively, and leverage those channels with the valuable piece of content you’ve created. If you like more traditional marketing methods, you could also choose a local printer to print a handful of presentations onto fine paper and mail out hard copies.

If someone looking for a home in an area sees your neighborhood recap online, finds it valuable, and learns from it, you instantly become a trusted advisor. You are then someone who can guide them through a thoughtful, educated decision making process because you’ve already proven that you have the know-how and expertise that they need.

It’s a perfect scenario: they’ve been thinking about making a move, are entering a new stage in life, or have been chatting with their spouse about moving, you present the information they need to move the conversation forward. Who should they contact if they want more information? You, of course. So, you meet up with them to discuss the market, the neighborhood, and ultimately, the opportunity for you to find them their dream home.

Posted on July 18, 2017 at 5:20 pm
Tam Nguyen | Category: MoxiWorks, Tips and Tricks | Tagged , , , , , ,

Update: Moxi Present

Moxi PresentWe’re excited to announce that we’ve made some updates to Moxi Present, the presentation builder designed specifically for real estate agents. Moxi Present is unique in that it’s completely customizable and is integrated with the MLS, pulling property data directly into an agent’s presentation. It can be used to create any type of presentation, from CMAs, buyer presentations and open house presentations, to neighborhood tours and more.

 

This tool consistently earns high adoption rates, which is why making it available for all agents within client brokerages is of high importance to us. As of mid-December, we’ll be sun-setting the TouchCMA iPad app. Why? Because the web-based version of Moxi Present is completely responsive and even better. We’ve found it has a better user experience and better integrates with the other Moxi tools.

Don’t worry… the presentation builder you know and love isn’t going anywhere. In fact, it’s only improving.

If you currently have the app, it won’t be disrupted for the foreseeable future. The iPad app will still be available, but will no longer be updated or supported. Come December, the iPad app will no longer be available in the app store. This will inhibit any new downloads or updates, but will have no effect on existing installs.

For agents who currently use Moxi Present, they’ll still have the same Moxi Present tool, but only the web app version will be supported in the future. The tool is entirely responsive and can still be accessed on an iPad, but instead of having to download it through the App Store, agents can simply log in online.

Moxi Present Responsive

A few months ago, we officially changed the name of TouchCMA to Moxi Present. The product didn’t change, it just started coming in better packaging. Now, we’re streamlining the tool even further. In order to continue the necessary support and updates, it makes the most sense to focus on continuing to optimize the web-based app to be used by agents on any device.

It’s no secret that we’re committed to integration. These are just a few steps we’re taking to simplify and enhance the user experience for agents – making them more productive and successful.

Posted on July 17, 2017 at 4:07 pm
Tam Nguyen | Category: MoxiWorks | Tagged , , , , ,

Why You Must Use Video in Your Listing Presentations

With the rise of social media and digital marketing, video is becoming a consistently effective form of communication online. The real estate industry is buzzing with reasons why you shouldn’t skip video marketing, so how can you seamlessly add video to your current marketing routine? We decided to explore why and how agents can add video content to their listing presentations. Leveraging multimedia can create a much more engaging listing presentation and set you apart. Here are some listing presentation tips to get you started! 

 

Why should real estate agents be thinking about video?

85% of buyers & sellers want an agent who uses video marketing.
55% of people consume videos thoroughly – the highest of any content type.
43% of people want to see more video content in the future.

Agents are always looking for tips on how to make their listing presentations stand out. Differentiate the property by adding engaging video content highlighting the home’s unique selling features.

Testimonial Video

Here are four listing presentation tips for how to incorporate video:

1. Home Tour / Listing Videos

Create a listing video to add visual interest to your presentation. Focus on the property features and unique selling points of the house. If you don’t have a professional camera, no problem. Most smartphones have cameras that will produce videos with high enough quality and resolution for your presentation. You can add a voiceover, narrate the video, or edit it to play to music.

2. Neighborhood Tour

Consider that your clients aren’t just buying a house, they’re joining a community. A neighborhood tour video can put the neighborhood on display in an engaging, personal way. Talk about local businesses, local activities and events, and community amenities. Buying a house is an emotional decision, so giving clients a taste of what it will be like to live in their new neighborhood can add a lot of value to your listing presentation.

3. Testimonials (Client Interviews)

Use video to put a new spin on testimonials. Show client interviews, with clips of them talking about what it was like to work with you and what their experience was like. Hearing a testimonial straight from a past client can be incredibly valuable.

4. ‘About Me’ Introduction Video

Instead of a generic ‘about me’ overview or a list of bullet points, try out a bio video to add a personal touch. Introduce yourself and talk about what your process is like and what it’s like to work with you. It’s an opportunity to not only show off your experience, but also let your personality shine through.

These listing presentation tips for adding video are just the beginning. Video can be leveraged in buyer presentations, open house presentations, CMAs, and more. What type of video will you try out in your next presentation?

Moxi Present allows agents to include video, along with other rich media, into their presentations. Adding a little visual interest, personality and emotion helps agents win more business.

Posted on July 13, 2017 at 4:09 pm
Tam Nguyen | Category: Meeting with Clients, MoxiWorks | Tagged , , ,

Zestimate Accuracy Far Cry From Power of Professional Consultants

While the idea behind Zestimates® seemed awesome for homeowners, it’s entirely frustrating for agents and often ends up disappointing their clients with inaccurate pricing forecasts. Even though Zestimates know a home’s approximate size and location, there are many factors they don’t take into account. That is why homeowners need to hire a real estate agent that can be their trusted advisor through every step of the home selling process, because Zestimate accuracy doesn’t cut it.

Zestimate Accuracy Backlash

What happens when Zestimates are seen without proper context or guidance? A lawsuit. While this is the first lawsuit of this kind, we are not surprised to see it come to light. It states that, “Homeowners, realty agents and appraisers have been critical for years about the valuation tool, citing estimates that too often are far off the mark — sometimes 20 percent or 30 percent too low or too high — and misleading to consumers. Zillow itself acknowledges errors.” That’s why we empower agents on our platform to be true consultants.

The outcome of Zillow Accuracy issues

 

“The idea of an AVM (automated valuation model), an algorithm, that determines the price of a house is flawed from the very beginning,” said York Baur, CEO of Moxi Works. “There’s no such thing as standard housing product. If I buy a car, it comes off an assembly line, and they’re all the same. But every piece of property is different.”

Baur went on to say that, “Zillow has been very clever to give consumers a ballpark idea of what their house is worth, but it’s just that: A teaser to get them onto the website. So, why would anyone leave the most financially and emotionally charged transaction in someone’s life to a computer? You wouldn’t. Like with any large investment decision, you would seek professional advice, and that’s what realtors give you.”

The problem with Zestimate Accuracy

Empowering Agents

Our CMA presentation tool, Moxi Present, encapsulates the relevant information about a house and enables a professional agent to consult and advise their client with accurate information, and information that can give true context to a Zestimate. “A realtor using modern tools like Moxi Present, has access to a wealth of data beyond what some computer algorithm is using and in particular can access things that no algorithm can,” said Baur. He means things like the details of a home’s interior or the exact character of a given neighborhood, which only an agent, a human, can speak to.

The importance of using a trusted advisor cannot be overlooked. As we all well know, this is one of the most important and personal transactions in someone’s life, and it needs to be treated accordingly. If you were to get a surgery, would you consult a professional first?

Posted on June 12, 2017 at 7:52 pm
Tam Nguyen | Category: MoxiWorks, News | Tagged , , , , , , ,