By Tiana Baur, Marketing Manager
Let’s talk MoxiMarketing and Facebook Audience Network. What they are, what they do, and why they matter to your business.
MoxiMarketing, the ever-growing marketing arm of the MoxiCloud, includes digital marketing tools for agents at no added cost to our client brokerage. The heart of MoxiMarketing is Promote, an integrated advertising tool that makes marketing simple for busy agents. Promote has various options for both agents, and at the brokerage level.
Promote for agents
Promote gives agents the ability to engage in easy-to-use digital marketing via their existing MoxiWorks account. This leading advertising tool enables agents to promote their listings or their business, in three easy steps, typically taking less than five minutes to complete.
Essentially, we wanted to take the pain out of online advertising for real estate agents, so we built a tool that lives within the technology they use every single day – a ‘one stop shop’ for their advertising needs if you will. They can create eye-catching ads in mere minutes to promote things like open houses, just listed, just sold, and more.
Promote for brokerages
We know that brokerages are constantly looking for new, innovative ways to support their agents, specifically their listings. Promote for brokerages now has a co-marketing tool for brokerages to boost their recruiting and retention efforts, without adding more work on for their services members.
With co-marketing, brokerages can spread their brand further. They simply select a budget and parameters, and cover part of the ad cost for their agents’ listings. For example, they can pick up the tab for 20% of the spend on all listing ads. Every time one of their agents opts to promote their new listing, they then cover 20% of the cost. Brokerages can choose to set one listing ad per agent for the month or for a set duration. They’ll soon even be able to select certain offices, price points, or specific agents to whom you’d like to extend more support. Basically, the power stays with them!
Plus, coming soon are Automated Listing Ads, which lets you automate all of your brokerages ads, pick your own price, and increase your brand awareness in just a few steps. Automated Listing Ads give your brokerage the ability to promote your business, brand, and of course, your listings independently from your agents – quickly, easily, and all without extra staff time.
Facebook Audience Network
This is the latest addition to Promote. The Facebook Audience Network is exactly what it sounds like, a giant network of hundreds of websites that ads push to. Here’s a short list of some of the websites included:
- Men’s Health
- Business Insider
- Food Network
- New York Post
- Fox News
- TV Guide
- CBS News
- New York Times
- Vice News
- Golf Digest
- Huffington Post
Now when an agent or brokerage uses Promote, the ads automatically go to Facebook, Instagram, and the Facebook Audience Network, expanding their reach, getting more eyes on their brand and listings, and of course, wowing more clients along the way.
Interested in getting this powerful tool for your agents and/or your brokerage? Fill out the form on this page (which takes less than a minute!) and we’ll be in touch shortly after.
By Jessie Trapp, Marketing Coordinator
As a leader at a real estate brokerage, you consider your brand to be your bread and butter. It’s what gives you the power to successfully recruit and retain the agents you need, and establish the killer reputation required to thrive within this bustling industry.
Creating a powerful brand that makes agents want to work for you, and clients want to work with you, requires that you both give your agents what they need to succeed and market your brand in ways that can’t be overlooked.
There’s already a lot on your plate, so the more of this you can accomplish with the least amount of maintenance, the better.
Hint: We have you covered.
Competition for top producers is hot. Brokerages are pulling out all the stops, leveraging every trick in the book to build a powerful team of agents that has what it takes to survive any market condition that might come their way.
The point? Support agent listings.
You, too, need to be smart about how you’re bringing valuable support to your agents, including investing in paid advertising. And luckily, thanks to the feedback and requests from our clients, you now have the perfect tool to enable you to do just that – sitting, just waiting to be used – right inside of your MoxiMarketing suite.
It’s simple, doesn’t require heavy lifting from your brokerage team, boosts your brand recognition big-time, and results in a major win-win for both you and your agents.
How it works.
The latest update to MoxiMarketing gives brokerages the ability to sponsor agents’ ads, boosting the initial number of eyes on their listings and your brand, without the agents having to spend any of their own cash. It will jump-start their marketing efforts. And then, when that ad times out, the agent has the option to pay to continue the promotion if they so choose.
Why it’s important.
The level of support you offer your rock star agents plays a huge part in your ability to keep them on your team. Although the topic of recruiting new agents is a massive one among brokerages in today’s market, retention plays an equally important (if not more important) role in leading your brokerage to success.
Using this feature to take on the initial cost associated with advertising listings will benefit your brokerage in a variety of ways, including:
- Taking on the initial cost will encourage your agents to continue marketing that listing, increasing the engagement they have with the tools you provide them with.
- It will make your agents feel as though you’re a team, and that you support their success and have their backs when it comes to winning listings and remaining competitive.
- You will build brand recognition by encouraging the promotion of all listings associated with your brokerage.
Click here for more information on how to start boosting your agents’ ads (and your personal brand) today!