20 Questions: The Wonder Woman Leading our Sales

georgia perez, VP of business development at moxiworks headshot20 Questions with Georgia Perez, VP of Business Development and Product Evangelism at MoxiWorks

Our MoxiWorks Business Development Team is led by an insanely brilliant and vivacious women, Georgia Perez. With 10 years and counting as a Licensed Real Estate Broker and Manager, and more than 25 years in the land of tech, she couldn’t be a more perfect fit for her role. Her understanding of what it takes to be successful in the real estate world, combined with profound technical acumen, give her unique insights into the needs and challenges of our brokerage clients. She is a vital piece in the creation of our products and we can without a doubt say MoxiWorks wouldn’t be where it is today without her!

Want to find out more about Georgia? You’re in luck because we got her to sit down for a 20 questions session!

 

1. How long have you been at MoxiWorks?

Six plus years.

2. How many employees do you manage?

I have a team of 4 at the moment but am excited to announce we’ll be growing by several (so let me know if you know someone wonderful who should join us!).

3. What has been your favorite product and why?

That’s like asking a parent to pick their favorite child! MoxiPresent launched the company and is without question the “best in class” CMA and presentation platform in the industry (we were voted so by an independent review and not just our clients!). There is so much you can do with it; I still get excited about it every day. MoxiEngage is my favorite for accelerating our brokerage and agent’s business by huge leaps, by giving them the road map to success, and coaching them, and their company on how to get them to their goals. I wish I had had something like it when I was building my Real Estate career.

Recently, we’ve added MoxiTalent, and having been a manager – I never had such an outstanding system to help me in recruiting and retention, offering a plan developed by 20+ of the leading recruiters in the nation, combined with the data to track performance, and suggest best matches for your recruiting. Before MoxiTalent, I had to go get a giant data dump from the MLS, or other expensive data products, and then try to read the tea leaves on who to talk to; now, the system tells me who is a high match to my needs, and takes me step-by-step through a sophisticated recruiting plan, while also helping me “re-recruit” my existing agents every day. All of these products are mobile ready, so I can do my job from whatever device I am using in the moment.

SEE – it’s impossible to choose!

4. What makes you feel accomplished?

I’ll let you know when I get there, lol. Seriously, I am super hard on myself, and very driven; I don’t ever feel I have arrived – I just keep moving the goal out. That said, I feel amazing when I see our clients, and their agents truly succeed with us! Living up to our promises every day is a worthy accomplishment!

5. Window seat or aisle seat?

Window. Mostly because I don’t want people hitting me with their bags as they go down the aisle. I typically fly around 100,000 miles a year – so these things matter!

6. What’s your favorite thing about MoxiWorks?

It sounds so trite, but honestly, everything! I love our mission, our culture, and I work with some of the best and brightest people in the industry! I feel lucky everyday (even the hard days)!

7. How long have you held your real estate license?

10 years and counting!

georgia perez headshot disney8. What energizes you and brings you excitement?

Professionally: I love being in the field with our clients, or speaking at industry events, helping to shed light on what’s going on with technology, and firing up their businesses.
Personally: I am a Disney nut, so I get excited when I can step into a Disney park and have a little time in the “happiest place on earth!”

9. If you could be famous for anything, what would it be?

To be remembered for being a kind person, that helped others in their lifetime. I have a favorite song by Nicole Nordeman that says, “I want to leave a legacy. How will they remember me? Did I choose to love? Did I point to you enough?” I think that is more important than “fame.”

10. What keeps you at MoxiWorks?

It comes back to the people. It’s called “work” for a reason; when you can do it with people you enjoy and respect, and you are growing every day, it is so worth it. I also really believe in what we are doing for brokerages and their agents. Our systems really do work – so it can literally change the lives of our clients, by helping them make a great living, and achieve their goals! What’s not to love about that?!

11. Who is your favorite Disney character?

It’s like that favorite child question again! I love Mickey, always – but Tinkerbell is also a fav (though my hubbie would say that it is because her color is green, and it’s my favorite color)!

12. What is your most used emoji?

Smiley face for the rest of the world, but for my husband the heart eyes or the kissy one!

13. What was your first job?

Other than the typical babysitting I did as an early teen, my first formal job was at Prospero Mushroom Market in Santa Cruz, California. It was a vegetable market with a delicatessen and ice cream parlor. My job was the ice cream scooper and deli clerk. The owners were friends of our family, and it was a great first experience! My brothers best friend worked in the veggie market side and kept an eye on me (this was all before I was old enough to drive).

14. What interested you about MoxiWorks in the first place?

I felt this was meant for me. I had been in tech for more than 20 years, and for personal reasons changed my career to become a Realtor at Windermere Real Estate. Several years later, after building a successful RE biz, I learned they were launching an independent tech company, building real estate technology. It just seemed like my two careers came uniquely together! I have deep respect and understanding of the Real Estate Industry, and deep roots in the tech industry.

15. What do you do when you’re not working?

Sometimes it seems I am never not working; except for when I’m sleeping, (and even then, I think I dream of Moxi)! That said, my husband and I are actively involved in our church and social causes. On occasion, you can also find me at a Disney Park, and at least twice a year I run in Disney races, and also, when travel allows, dozens of other races throughout the year.

16. Did you choose this career path, or did it choose you?

It definitely chose me. I could never have foreseen that my strange hop from tech to real estate would have opened the door for a Real Estate Tech career.

17. What advice would you give to other real estate agents?

Seek help and push yourself outside of your comfort zone. The real estate business is wonderful but can be hard. Being self-employed is not for everyone, and if you have never run your own business, can get you out over your skis pretty quickly. As humans, we are naturally resistant to change, so even when we go take classes, attend a conference and get all jazzed up about new ideas – as soon as we have to implement, people tend to revert to “old habits” pretty quickly.

I read a blog from Seth Godin today (love him!), it said:

Just because you don’t understand it:

  • Doesn’t mean it isn’t true
  • Doesn’t mean it isn’t important
  • If we spend our days ignoring the things we don’t understand (because they must not be true and they must not be important) all we’re left with is explored territory with little chance of improvement

Allow yourself to feel uncomfortable, without allowing yourself to quit! It’s like going to the gym, and starting to work out for the first time. It may feel awkward (heck it might even make you sore for a bit!), but when you start to see results, it’s easier to build upon that success, and keep growing!

Keep in mind, the only one you hurt when you don’t seek to learn and implement great systems, is yourself. It’s your business, your income, and your life! Seek experts who can guide you on the right path.

18. How would you describe your management style?

Intense, but loving, lol. My role in the company is driving revenue. It’s not something one can afford to fail at; our clients, co-workers and investors are counting on me and my team. I take that commitment very seriously, and I do drive to results. That said, my philosophy is to be the “wind in the sails” of my team. All boats rise together, and we are a team (along with the rest of the Moxi team). I truly want better for my team than I want for myself. We work long hours together, so it’s great when we can genuinely enjoy, respect, and support one another.

19. What do you feel is the biggest barrier to agent tech adoption?

A few things:

  • Being overwhelmed! Self-employment is no joke, and agents are very busy taking care of their clients, while simultaneously needing to do everything required to build a consistent business, and take care of all of the things people who have a steady paycheck, vacation pay and benefits take for granted. Pausing long enough to learn anything new, can feel impossible to squeeze in.
  • Fear – fear of change, fear of the unknown, even fear of tech. Many agents look a lot like me (a middle-aged woman!), they tell themselves they won’t be able to figure it out. I know, at least with Moxi technology, you can’t break it! So, come on in, the water is fine. You don’t have to jump into the deep end, you can wade in, and gradually find your swim lane.
  • Disappointed expectations. Many think that tech, in and of itself, is the proverbial “eat all you want and stay slim pill.” The tech is going to do it all for you, and business will just magically pour in and happen. While technology can definitely automate a lot of functions, contribute to lead generation, and keep you focused on the right things, Real Estate is a relationship business, and there will still be work you must do to build genuine relationships. Our sphere is the greatest asset we have, and some focus and effort here will pay off in big ways – but it requires tech and work.

20. What is one of your 2019 goals for MoxiWorks?

Continued growth and continuing to be thought leaders in the industry – by helping to make the businesses and lives of our brokerages and agents better. I want to accomplish something so big, that we can celebrate with something crazy, like a company trip to Disney!

Want to chat with Georgia about your brokerage 2019 goals? No prob. She’s happy to chat with you!

Posted on November 27, 2018 at 4:43 pm
Tiana Baur | Category: Working at Moxi | Tagged , , , ,

20 Questions: Our Director of Making Magic Happen

Get to know Regina Kelley, Director of Program Management at MoxiWorks!

 

regina kelley header image

Regina Kelley is like our coach and our cheerleader. She keeps us on time, helps decide which plan of action to take, and helps us execute all while rooting us on along the way. She’s our Director of Program Management, and she gives a whole new meaning to “efficiency.” But she’s also much more than her job at MoxiWorks and we wanted to get to know her a little better. Basically, she’s the perfect victim for our next 20 Questions!

Drum roll please…

 

1. How long have you been at MoxiWorks?

Five and a half years.

2. What do you do at MoxiWorks?

I help plan and manage the company’s large strategic initiatives and projects.

3. What’s your favorite MoxiWorks product and why?

I like them all! Our Moxi Engage product specifically though because when we came up with the concept of an “all-in-one” CRM (that could also help agents manage their transactions and be more productive and make more money) it was something no one else had done or thought of up to that point and it was really exciting to be a part of from the beginning.

4. What’s your philosophy in life?

It’s corny but it’s “have fun and be yourself.” No matter what situation you’re in, whether it’s at work, home, relationships, or with family, and you can be yourself in it, then the rest just falls into place.

5. What’s your favorite movie?

Anything Disney! Right now, it’s Tangled. My husband’s right now is Moana.

6. What’s your favorite thing about MoxiWorks?

Uhm, everything! The people obviously. From day one five and half years ago when people asked me the same question, it’s always been the people. We just have really fantastic people at not only at what they do, but they also care and support each other and at the end of the day that’s the most important thing. It makes it so much better.

7. What’s the best part of your job?

It’s working with the teams of people who are working on the products and initiatives we’re working on as a company and helping them find new ways to do things. I just love it when the light bulb turns on and they discover that new way. I see their excitement in what they do and helping them do that is the best part of my job.

8. Disney World or Disney Land?

Plot twist: Tokyo Disneyland!

9. Do you consider yourself an introvert or an extrovert?

A balance. I’m a libra, so I’m very balanced. I can be very introverted and very shy, but I also have this extrovert side in social situations or at work.

10. Where did you grow up?

I was born in New Hampshire and lived in Northern Maine for 10 years and then moved to Idaho.

11. What’s the next place on your travel bucket list?

Africa!

12. What’s your favorite part of the day?

Going home at the end of the day and hanging out with my husband and our pets.

13. What was your first job?

I worked at Domino’s making pizzas and answering phones. I was 18 and they let me manage a store when I was home during the summers.

14. What keeps you at MoxiWorks?

So many things! The people. And just how exciting the industry is right now and our part that we’re playing in that.

15. What do you do when you’re not working?

Disneyland! Traveling to exotic destinations occasionally and hanging out with my husband.

16. Did you choose this career path, or did it choose you?

I definitely chose it. I clearly can remember being in Junior High and we had a family computer that we always used, and my sister and I would stay up all night long building NSYNC and Justin Timberlake pages. When people asked what I wanted to do when I grew up I’d say I wanted to be a CEO of a software company. I was always drawn to the software industry from a really young age.

17. You win the lottery. What’s the first thing you do?

Go to Disneyland Paris!

18. If you could meet anyone dead or alive (or animated) who would it be?

My mom’s mom! My parents named me Regina Theresa after her. She passed away when my mom was only 18, three years before I was born, I wish I could have known her. I would love to be able to do that!

19. What is the most interesting part about working in the real estate industry?

All of it. I guess that it’s so personal. Agents are helping their clients buy and sell homes. That’s where you raise a family and live and it’s very personal to clients and I think that’s what is the most interesting is that it’s the most special. It’s a unique industry and there’s not that many things that personal to people.

20. What is your biggest challenge right now?

My biggest challenge right now is helping MoxiWorks scale, because we’re growing so much, and our customer base is growing and the number of products we have are growing. Helping us find new ways to do things to continue moving at our current or a faster pace is my main priority.

 

Thanks for letting us sit down with you, Regina! Not only have you shaped MoxiWorks into the machine it is today, but you’re continuously making us better for the future. We can’t wait to see how things evolve next! Also, please take me to Disneyland Paris with you. I’ll be practicing my French on the off chance you feel like putting me in your suitcase.

 

By Tiana Baur, Content Marketing Manager

Posted on October 8, 2018 at 5:01 pm
Tiana Baur | Category: Working at Moxi | Tagged , , , ,

In Case You Missed It: September 2018

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Content Marketing Manager

September 2019 real estate newsLadies and gentlemen, it’s finally Fall. That means we can spend more time focusing on hitting our Q4 goals and less time sitting in our own sweat – hooray! September was chalk-full of events and news stories that impacted the real estate industry, so without further ado, here are the top five stories to know:

1. RISMedia’s 2018 Real Estate CEO Exchange

RISMedia held their 2018 Real Estate CEO Exchange. Our CEO had some takeaways. Leading Real Estate Companies of the World® CEO/President, Paul Boomsma, totally rocked the keynote – to say the least.

A couple key quotes from Boomsma via RISMedia:

“There are 350 languages spoken in the U.S., and 22 percent of the country now speaks something other than English at home,” added Boomsma. “We need to be thinking about inclusivity, and be inclusive of all groups,” citing the growing influence of the Asian American, Hispanic and LGBTQ segments.

“The world, in my opinion, is so filled with noise,” said Boomsma. “I think part of our job is to provide a certain amount of peace. Being gracious is something that’s been overlooked, and I think it’s something we have an opportunity as leaders to instill in our organizations. Gracious people are kind and their behavior is characterized by tact. Graciousness may be superficial, but sometimes what’s on the surface is good enough.”

Paul – thank you.

2. “Hurricane Florence: 42 Deaths, Housing Shortages and Increasing Flooding Dangers”

As we all know, Hurricane Florence hit the Carolinas and wreaked havoc on the entire region. Over 42 people lost their lives to the hurricane. There has been over $22 billion in damage done. RISMedia said that, “According to realtor.com, the hurricane could create a months-long stall in home sales and construction.” If you would like to donate to The South Carolina REALTORS® Foundation for disaster relief efforts, please do so here.

3. “Zillow breaks into lead referral business”

Inman News says that Zillow is “testing a new referral service in Florida that could shake up how it does business, and for the first time in the company’s history, earn a piece of the real estate commission pie.” No word on how big that piece will be, but the program will fall under their Premier Broker lead-gen umbrella.

4. “Compass rolls out ‘Coming Soon’ pre-marketing blitz nationwide”

Compass Coming Soon” allows agents to market their properties before they are listed on the MLS. Some are saying this is shady, others are saying that this is by no means in the same category as whisper listings, especially since they don’t appear to anyone and everyone on the brokerage’s site. Makes sense to us.

According to Inman News, “Indeed, early or exclusive listings are extremely common, particularly among high-end clients who expect to know about a property before it hits the market. Some of the properties currently listed in Compass’ off-market category include a $3.95 million mountain villa in Aspen and a $5.3 million home in the Hamptons.” We’ll let you be the judge.

5. “Hamptons agent serenades buyers with original country song about $2M property”

Capping off this month’s #ICYMI is a story that should give you a bit of laugh. Apparently when life gives you lemons – and a great voice – you write a country song about your listing. Why not, right? After watching that video it’s clear this Douglas Elliman agent, Telly Karoussos, is definitely not afraid to break out the guitar and do something quirky to sell a home. While the Hamptons home has gotten its moment in the spotlight, the listing is still on the market with plenty (too many) photos of said guitar with it.

What do you think October has in store for us? I have a feeling some people out there will make headlines for questionable Halloween costume choices. Which reminds me, take a moment to think before you decide to wear costumes to work! If even a teeny tiny part of you is thinking, “hmm don’t know if this is appropriate,” then it’s not appropriate. I guess what I’m saying is, don’t give us more to write about!

Thanks for reading. Stay tuned for another #ICYMI!

Posted on October 1, 2018 at 3:11 pm
Tiana Baur | Category: News | Tagged , , , , , ,

20 Questions: Get to Know Your Account Manager

20 Questions with Katie Shibale, Account Manager at MoxiWorks

katie shibale header imageKatie Shibale is on the front lines of MoxiWorks, always working hard to delight clients, making sure they are well taken care of from all angles: training, materials, integration… the list goes on! Being an Account Manager is a tough job, and we’re thankful Katie and her awesome teammates are here to do it.

We thought it’d be fun to sit down with Katie and get to know her just a little bit better. If you’re reading this and happen to be one of our clients, there’s a good chance you’ve experienced Katie’s brilliant work ethic, communication, and determination to deliver the best to your brokerage.

Without further ado, here’s 20 questions with Katie:

1. How long have you been at MoxiWorks?

1 year this month!

2. Best and worst thing about living in the Seattle area?

The traffic, of course, is the worst.

The views are by far the best. Between the mountains, the water, and the trees, it is breathtaking here.

3. What has been your favorite achievement so far at MoxiWorks?

There are two in particular.

The first, is creating and implementing a training process for incoming Account Managers. I took experiences from my career and was able to create a manual that made the transition to being an Account Manager at MoxiWorks more seamless. In doing so, I was able to watch a fellow Account Manager go through that and become a kickass AM quickly.

The second, is completing my first official onboarding with a well-known brokerage in the industry. I created a successful launch and relationship with them, and that’s a great feeling.

4. What’s your philosophy in life?

Do what you love, love what you do.

5. What would you eat for your last meal?

Really good authentic Mexican food (and some whiskey).

6. What’s your favorite thing about MoxiWorks?

The culture, honestly. Looking at how we all work together… and I love the fact that we are a name versus a number (like you tend to be in big companies). Each department actually works together versus everyone just working on their own path.

7. What’s the best part about working with your clients?

There are so many, so I’ll try to keep it short. First, building strong, trusting relationships that allow us to truly partner with one another. I love when they have that “ah-ha” moment once they truly find the value in what we do here. That’s the moment they begin truly promoting the products, helping us (MoxiWorks) further innovate, and agents become more productive. Finally, when I get to meet the agents in person. Watching them get excited about the different tools and how easy they are to use is rewarding.

8. NFL or MLS?

That’s a mean question, but NFL had my heart first!

9. Do you consider yourself an introvert or an extrovert?

Introvert – or maybe the one in-between (ambivert). I think I come off as an introvert, but when you get to know me you can’t shut me up.

10. What keeps you at MoxiWorks?

My team for sure. I love the collaboration between us. I know this may sound corny, but we’re like a family. We’re constantly joking around, supporting one another, and really challenging each other to become better (all around people) each day.

11. Cats or dogs?

Definitely, dogs!

12. What’s your favorite part of the day?

The evening because I get to spend time with my son.

13. What was your first job?

I was a Nike sales associate.

14. What interested you about MoxiWorks in the first place?

I was originally in the mobile apps industry, so getting into the software industry sounded interesting. After I talked to Kylah (Director of Integrations and Partnerships at Moxi), I realized the culture was exactly what I was looking for. Ultimately, I knew this was going to really stretch me, challenge me, and allow me to grow in all areas.

15. What do you do when you’re not working?

I’m on the sidelines at my son’s football, soccer, or basketball games cheering him on.

16. Did you choose this career path, or did it choose you?

It definitely chose me. I started in the education field, that’s what my degree is in. I had a friend who worked at a mobile app company and had an opportunity to work for them too, but as a remote employee. It worked great since I could work from home as a mom. From there, I got into software. I never expected to be here, but grateful that others saw my potential and took a chance on me.

17. What does your ideal Saturday look like?

Start out with a cup of coffee for sure, and then either watch my son play sports (or play sports myself). And if my son is at his dad’s, then hanging out with girlfriends with a nice bottle of wine and a good movie.

18. How would you describe your communication style?

I’m kind of an over communicator and can be assertive, especially if I’m confident in what I am saying. I prefer going up to someone and verbally talking things through, as it is really important in understanding exactly what’s happening to help avoid any confusion.

19. What stands out to you about real estate technology since you’ve joined the industry?

Since I’m newer to the real estate industry, I’d say understanding how technology has increased at such a rapid pace. It’s also fascinating how a lot of real estate agents embrace it, but there are way more who wish it never came to real estate. Being able to create something really simple and professional is essential to technology adoption.

20. What is your biggest challenge right now?

I would say that each brokerage/each client that I work with has different needs, especially based on the market they are in. Trying to create a product or tool that really satisfies each of their needs is challenging and then trying to find a workaround that they’re pleased with has its own challenges as well.

Thanks, Katie for letting us ask you these questions! But more importantly, thank you for contributing to Moxi and our amazing culture! #ItTakesMoxi

Posted on September 27, 2018 at 4:25 pm
Tiana Baur | Category: Working at Moxi | Tagged , , ,

The Man Behind Our Technology

20 Questions with Mark Carlson, VP of Software Engineering at MoxiWorks

 

mark carlson header image

Picture Mark Carlson as the person we all strive to be: hardworking, kind, (tall), and somehow making it to the office before anyone else does, every single day. If you see him he’ll surely have coffee in hand, running off to build bada$$ technology for brokerages and agents across the nation.

Since he is the man behind the machine that is MoxiWorks and because he doesn’t get nearly enough of the credit he deserves (even though he’d rather not have it – sorry Mark!), we thought we’d shed some light on him and what makes him tick – besides coffee that is.

 

Here it goes:

1. How long have you been at MoxiWorks?

Almost 8 years.

2. How many employees do you manage?

43

3. What has been your favorite product to build and why?

Moxi Talent because we spent a lot of time talking to potential users and learning about the problems they face and came up with a really new and interesting way to help them do their jobs more effectively.

4. What’s your philosophy in life?

Shortcuts rarely are.

5. How do you take your coffee?

Black

6. What’s your favorite thing about MoxiWorks?

The culture.

7. What does the future hold for MoxiWorks’ tech?

Continued innovation in both our product and how we get work done.

8. You were just on vacation. Where did you go?

Scotland

9. Do you consider yourself an introvert or an extrovert?

Introvert

10. What keeps you at MoxiWorks?

The people, the culture, and the work.

11. Apple or android?

Apple, barely.

12. What’s your favorite part of the day?

Early morning.

13. What was your first job?

Worked at a Baskin Robbins ice cream store.

Edit: His favorite flavor was Jamoca Almond Fudge

14. What interested you about MoxiWorks in the first place?

I really wanted to work for a small, innovative, growing company.

15. What do you do when you’re not working?

I play golf as often as possible and hang out with my wife and kids.

16. Did you choose this career path, or did it choose you?

I chose it.

17. What is your biggest pet peeve with modern technology?

Passwords.

18. How would you describe your management style?

Helping people focus on the most important things first.

19. What do you think has been really innovative in real estate in the past 5 years?

Cross-product integration.

*Insert pitch for Moxi Cloud here.*

20. What is your biggest challenge right now?

Transforming MoxiWorks from a small to medium sized company while maintaining nimbleness and drive toward innovation.

 

Yes, Mark is a man of few words. Yes, he’s a genius. And yes, we approve of his favorite ice cream flavor. Agility and productivity are two must-haves in our world and we mean it when we say – Mark brings it. We can’t wait to see how he helps MoxiWorks continue to grow, evolve, and deliver the ultimate experience to our clients.

Posted on September 6, 2018 at 3:59 pm
Tam Nguyen | Category: Working at Moxi | Tagged , ,

How Data Can Change Your Real Estate Recruiting Game

By Tiana Baur, Content Marketing Manager 

real estate recruiting header imageAt MoxiWorks, we’re pretty vocal about data and how important it is for all aspects of business. So vocal in fact, we called out Compass on their recent embellishments with plenty of data to set the record straight for our industry. But that’s a story for a different day. My point is, data is everything. Without data, we’d all be wandering around the office all day with no real direction.

When it comes to real estate recruiting, data can make or break your recruiting game. It’s so much more than what people give it credit for, and once you see how powerful it is, you’ll never want to go back. Here’s how data helps you recruit, retain, and grow:

Data makes your business goals easier to define.

The amazing thing about data is that it tells you what your goal should be in order to get to where you want to go. Want to be pulling in $1 million more next year? Data will tell you exactly how many agents you need to recruit to get there.

Data shows you what you need to be doing when.

Data calculates everything, including what your daily tasks should be to get you moving towards your goal. It guides you through the entire recruiting pipeline, resulting in more hires than you would have otherwise – saving time and precious energy.

Data tells you which agents are most appropriate for your office.

Data helps you find agents that fit your business and your goals. Okay, okay we don’t mean in terms of personality or culture, data can’t fully tell you that, but it can tell you who fits the bill when it comes to their sales volume. Data allows you to quickly and effectively narrow search criteria, spitting out the high-valued recruits you want sitting in your office. Powerful data can show you an agent’s ability to perform, and at the end of the day, that’s what recruiters need.

And don’t forget, recruiting doesn’t just mean new agents. Data can help you stay focused on recruiting your current highly-valued agents as well, raising your retention numbers within your office and taking a little pressure off finding newbies.

Data will get you past the finish line.

Data, specifically from the MLS, helps identify agents who match whatever criteria your recruiter stipulates. Once specific recruits have been identified, they are added to your pipeline as recommendations. With built-in goal-setting and tracking for recruiting, it’s easy to ensure recruiters keep their eyes on the prize, crossing that finish line and reaching that goal they set for themselves.

Data keeps you from making silly mistakes.

Without reporting and insights, it can be hard to know where time is best spent. Let’s say you knew an agent’s sales volume over the past year, but not previous years. They talked a big game and you trusted their references, so you signed them anyways. Turns out this past year was more luck than work ethic, and now you have an agent not contributing to the office’s goals. That means you might’ve wasted countless hours you could’ve been spending on high-valued recruits, whether that’s recruiting new ones or focusing your efforts to agents in-house that you really don’t want to lose.

Data is knowledge. Knowledge is power.

Data makes things more efficient. It puts tangible facts behind a solid recruiting foundation that enables recruiters and office managers to do their jobs better, faster, and with more conviction. It’s what our new recruiting system, Moxi Talent, was built for. It helps you by providing you with all this data, direction, and so much more.

Posted on August 2, 2018 at 4:55 pm
Tam Nguyen | Category: Recruiting & Retention | Tagged , ,

The July Roundup: News to Know

By Jessie Trapp, Marketing Coordinator & Tiana Baur, Content Marketing Manager 

This month has been a bit of a whirlwind. In just several weeks we’ve had Inman Connect, tons of tech news, and some announcements that continue to elevate industry pressures on a very real level. A lot of the news has been “hype” and had enough fluff to fill a million build-a-bears, but what are the main headlines we should all be focusing on? We put a little list together of the important news stories that came out in July and recapped them for you.

Here are the top five bites to know in the July Roundup:

1. “Cryptocurrency, Cyber Fraud Focus of Trump Task Force”

Don’t worry, we’re not getting all political. With a new-found focus on cyber fraud in the U.S., real estate will hopefully see less cyber-crime events, especially with cryptocurrency coming into the industry from all angles. Fraud in general, whether that be banks or cyber-related, has heavily impacted the industry. “According to an RISMedia survey, 27 percent of agents and brokers are ‘not sure’ if their brokerage has a cybersecurity policy, and 19 percent have no policy at all. The most common crime is phishing/wire fraud, in which buyers are duped out of their funds.” Hopefully this new focus will find a way to combat it.

2. “Gary Keller Slams Real Estate Startups, Refuses to Sit Down”

Gary Keller made moves at this year’s Inman Connect and made his agents across the nation extremely proud to be with his brokerage. He argued that many real estate tech companies, such as Redfin, Opendoor, etc. would get rid of agents if they could. Agree with his stance or not, he made it very clear and now everyone knows about it. Well played, sir.

3. “The ‘For Sale’ sign gets a modern update”

Well, it’s pretty obvious how we feel about Compass, but putting all that aside for a few moments, they had a major-ish announcement at Inman Connect and it deserves a spot as a top headline. Not only did they turn a rectangle into a circle, but they also illuminated the sign and added a connection to the internet so smart phones can connect. Sort of feels unnecessary for our industry, sort of feels like teenagers are going to go around vandalizing them, but who knows. To each their own.

4. “Overstock is making a push into real estate”

So, this is one we might have all overlooked. While July mostly focused on Inman, Compass, and other industry related news, this should’ve been a main discussion topic. The big boys are getting into real estate. Overstock announced they they’re relaunching Houserie, a property management website focusing on background checks, that basically helps landlords out. The juicy plot twist? It’s going to become a giant real estate platform in September for buying, renting, and managing properties. Alright, alright, alright Overstock.

5. Redfin announces $240M stock offering for potential acquisitions

Looks like Redfin has hopped into the dating pool. In their press release, the company stated that “it may choose to use a portion of the proceeds to invest in or acquire third-party businesses, products, services, technologies or other assets.” With this news, they’ll be looking for potential acquisitions, swiping right on dime piece businesses that catch their eye.

Posted on August 1, 2018 at 4:01 pm
Tam Nguyen | Category: News | Tagged , , , , , ,

A Moxian Life: A Tale of Adversity and the Will to Succeed

By Mavis Chi, Staff Accountant

mavis chi article header imageI was an intern at MoxiWorks 10 months ago and recently became a full-time employee. I landed an internship here through a presentation that York Baur, the CEO, gave at my finance class at University of Washington Bothell. At the beginning of his presentation, I wasn’t interested in the real estate industry and hardly remember what was on the PowerPoint. My primary focus was York’s personality as a CEO; he was funny, friendly, and approachable. I thought it would be fun to work for a company that provides a relaxing and flexible environment, yet always encouraging its employees to take a step further.

So, I approached York at the end of his presentation and earned an internship with Moxi. Also, who doesn’t want to work for a company that has a motto “Get shit done,” right? But this isn’t one of the stories where I tell you how awesome it is to work at Moxi even though it is pretty awesome. This is my story of how I was a non-English speaking immigrant who became a first-generation college graduate and landed an entry level position as a Staff Accountant.

Do you remember the last time you achieved a long-term goal? Do you remember that incredible force that over-pumped your endorphins that made you jump up and down and shout out, “I did it?” Well, you may only see that reaction in a 21-year-old or younger, but you get my point. I had a similar feeling a month ago at my first college graduation. For some people, a bachelor’s degree may not be a phenomenal achievement but rather a necessity, an expectation because everything is planned for. For others, like me, achieving a bachelor’s degree is almost as hard as finding a needle in a haystack. It’s not because of the lack of intelligence but the lack of encouragement.

I was raised in a traditional Vietnamese culture, where boys are more valuable than girls. My mother was forced to quit school when she was 13 years old to get into the workforce – yes, child labor was not regulated in Vietnam – to help finance for my uncles/her brothers’ tuitions. All my older female’s cousins quit school after high school because they didn’t think they could make it through college. When I first came to the United States seven years ago, my primary drive was to get a college degree. A close relative told me that, “You hardly speak any English, it will be a waste of time and money trying to catch up with other people your age. I think you’d be better off marrying someone here, so you are taken care of.” As wrong as it sounded, he was right about my English ability. I pushed my goal aside and focused on improving my English. During that period, my “English instructors” were the customers that came into my cousin’s nail salon, movies with subtitles, newspapers; I even sacrificed my chances to make friends who are from my country so that I could practice English with the native speakers.

Six months later, I moved to Kentucky to stay with my brother hoping that he could help me get into a local community college. I was staying with my sister-in-law and her family at that time, they didn’t like the idea of me going to college because they wanted me to work for them in return for my free stay, and I couldn’t afford the tuition on my own. My brother doesn’t have a say in his immediate family, so I had to hold off my college again. After a few months of working 10 hours a day scrubbing people’s feet and other chores at my sister-in-law’s nails salon, I discovered the tuition reimbursement program at UPS from a regular customer at the salon. I applied and was hired as a warehouse loader working from 10pm to 3am (Mon – Fri) – it was the only shift that qualifies for tuition reimbursement program. With the benefits that I received from UPS, I finally applied to a few English as a Second Language (ESL) classes at a local community college.

Growing up in a city (Ho Chi Minh city, Vietnam) makes it difficult for me to adapt to the country living, so I moved to Seattle once I completed my ESL classes. Seattle opened a new path for my education journey. I discovered a local college (Bellevue College) where it accepted my high school transcript from Vietnam and converted the classes into usable college credits. With the result from the assessment test, I only needed two more English classes to start taking courses for an Associate degree in Business Administration. Pell grant Financial Aids and scholarship helped me get through the AA’s program, but the living standard in Seattle prolonged the process. With the high cost of living, I couldn’t be a full-time student and worker, so I had to take one or two classes at a time in the first two years of college. After four years of on and off with courses, I finally finished my AA with a 3.79 GPA and applied to a business school at UW Bothell and got accepted. One and a half years later, I become the first generation in my family to graduate from college.

The feeling of an accomplishment that I described at the beginning isn’t just over-pumped endorphins. It is my pride for overcoming the discouragement and standing up for what I believe in. My story is only one of many stories where people encounter difficult obstacles that prevent them from achieving their dream, yet they conquer their hardships and punch the impossible in the face. One of my classmates that graduated with me was a lady who is 60+ years old, her story is that she had to push her education aside for her husband and children. Whenever in doubt, always remember: “No one can make you feel inferior without your consent.” – Eleanor Roosevelt.

You are probably thinking why is this relevant to the blog? And why is this girl talking about herself? Because I’m a Moxian and we have a saying that goes, “What got you here won’t get you there.” At Moxi, everyone is always evolving and pushing themselves to go above and beyond to create better products to benefit our customers. This is who we are! We “get shit done!”

Interested in a career at Moxi? We’re hiring.

Posted on July 11, 2018 at 4:58 pm
Tam Nguyen | Category: Working at Moxi | Tagged , , , ,

Artificial What? 4 Tips for Appealing to the Traditional Consumer

By Jessie Trapp, Marketing Coordinator 

traditional consumer header imageLet’s face it- the process of buying a home can be one giant migraine waiting to happen. From finding the right agent to closing the deal, the stressful decisions having to be made by buyers can often times overshadow the generally exciting event that it should be in one’s life. Although the notoriously tech-savvy millennials may appreciate your incorporation of technology, for the more traditional consumer who is not up to speed with the latest tech advances, facing them can be an experience that adds even more stress to this already exhausting process.

In order to help you, the agent, navigate the divide in capabilities and preferences, we are sharing a few tips that will likely make the process with the traditional consumer a more enjoyable and stress-free one from start to finish for both you, and your client.

Get back to the basics. The golden rule here – don’t assume that your clients can figure out how to use a program or website. To avoid anyone becoming overwhelmed, it would likely be worth your time to carefully walk more traditional clients through each program they will be using step-by-step. Don’t be afraid to ask them if they are familiar with certain systems at the beginning stage of your relationship, as clarifying this right from the start can help provide a smoother experience overall.

Put it all in one place. Remember, less is more. Instead of leaving it up to the client to navigate the web in search of information such as listings and drive time calculations, beat them to it and use a program like Moxi Present to create a one-stop shop for all the answers they are likely looking for.

Go the extra mile. Adding personalized elements to their buying experience will likely go far and make your clients all the more confident that you genuinely care about them finding the right home. Although listings often contain detailed information regarding the surrounding location, consider taking the time to set up dinners for clients near their top prospective homes to help them get more acquainted with the neighborhoods firsthand.

Visit the post office. Chances are, if you’re teaching a client how to google something they probably aren’t checking their email often enough for your marketing efforts to have a significant impact. Only 26% of real estate agents claim to use postal mail as a form of communication with clients, so what better way to set yourself apart then to get out your old stack of postcards? Send them notes while you’re working with them, as well as after you’ve closed a deal to celebrate events such as birthdays and house-iversaries. Have a blog? Send them paper copies of your posts every so often to keep them in the loop.

If you think about it, working with clients who aren’t familiar with technology can be a refreshing breath of fresh air. Technology allows us to operate on autopilot so much of the time, it’s likely healthy for all of us to have an opportunity to make things personal, show off our creative side, and take a little trip back to 1989.

Posted on July 10, 2018 at 3:25 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , , ,

Recruiting Trauma: Ghosting at Work

By Ringo Nishioka, VP of Human Resources & Operations

ghosting header imageYou met a great agent you would like to recruit or a potential home seller that you really like. For both of you, business and personal values align. You have a few great phone calls and face-to-face meetings. Suddenly, your colleague disappears and falls off the map. They don’t return your calls and may even miss a scheduled meeting with no heads up. Silence. Just a big echo chamber which leaves you wondering what you did wrong. We have all been there.

What happened? You were ghosted.

It’s happening in dating relationships, companies looking to hire new employees, and yes, in real estate, with both potential recruits and potential home sellers. Unanswered texts and phone calls that are not returned. It hurts. You have invested time, money and emotional energy into the relationship only to find it come to a very hard and dead end.

What is ghosting?

Ghosting refers to when someone in a relationship disappears without any warning sign. The term is a common one in our online world with the advent of dating apps, but we are hearing about it more and more in the professional world as well. We understand it might happen in potentially shorter term personal relationships, but in long term professional relationships?

“Dude, that candidate ghosted you? I can’t believe that. I thought for sure she would accept your offer.”

What are the signs you might be ghosted?

This isn’t our first rodeo here at MoxiWorks. We still get ghosted by candidates we are looking to recruit, but we know some of the signs to look out for. We are not surprised we are dropped like a hot potato when:

  • There is a lack of engagement between MoxiWorks (the hiring company) and the candidate.
  • When emails exchanges contain slow responses. When we email, we look for timely responses and hope to see a response by the end of the day.
  • We look for courteous follow ups and thank you. If we took the time to interview someone or show them around our office, we take a follow up thank you as a sign our candidate is engaged.

Why does it happen?

We have a number of theories, but these are just theories and ours alone.

Bad Communication/Unreal Expectations
We believe that ghosting happens when the communication and expectations between two parties doesn’t match up. Most of us would take the time and effort to talk these differences through, but in an age of immediate gratification, for some it is easier to just walk away.

Your Compass is our Amazon.
We are competing for tech talent in a town where there is a shortage of talent. Every brokerage out there is living in fear of Compass. They have deep pockets, endless perks, and are the shiny object right now in the real estate industry. What’s our version? Amazon. We know what it’s like competing against a giant with endless amounts of cash. When candidates feel like they have opportunity, they can act very differently. There are more tech jobs than tech candidates in Seattle. Consequently, the candidate doesn’t feel the urgency to respond as quickly or respond at all.

How to avoid being ghosted:

  • We explain what our interview process will look like in the very first interaction with a potential candidate. We explain how many interviews there might be, who the candidate will meet with and why we take it so seriously. I literally say the following: “Our process may be a little longer than others, but we want to learn what we can about you as the candidate and we want you the candidate to learn as much as you can about MoxiWorks. Ultimately, we are looking for a great fit for both parties because we want you to be as happy as we are with you.”
  • Keep the dialogue moving. Nothing creates engagement better than engagement. If your candidate or potential seller has to wait days for a response, they will assume you are not interested in them.
  • End your emails with a proposal to continue the dialogue. Give your seller something to respond to.
    • “I’d like to meet next week and talk about talk about X. Coffee is on me.”

We mentioned that ghosting happens more in economies where the candidates feel they have choices. The way to overcome this is to make the candidate feel like YOUR SERVICE IS A UNICORN. There may be a lot of agents in town, but YOUR BROKERAGE AND SERVICE IS DIFFERENT. THERE IS ONLY ONE OF YOU IN THIS TOWN!

Benefits of being ghosted:

Believe it or not, there are benefits of being ghosted. You know the candidate’s true colors earlier vs. later and you didn’t find this out after investing in them for six months of training or showing half a dozen homes. Time is money, and they just saved you a lot of it.

Posted on July 9, 2018 at 4:01 pm
Tam Nguyen | Category: Working at Moxi | Tagged , , , , , ,