By Tiana Baur
It’s hard to keep a house clean, but it’s even harder to keep contacts clean. People get married, get divorced, move away; life happens. For all these reasons, it’s extremely important to keep an up-to-date client database so you know you’re putting the right focus and marketing efforts on the right people.
The best way to put it: living with a dirty database is a lot like living with termites. At the beginning it’s not a big deal; there’s not many of them and you probably haven’t even noticed their existence yet. Then, all of a sudden, they creep up on you and before you know it, you have to re-do your basement. As time passes, one out of date contact quickly turns into dozens of contacts. If you could do something today to prevent the flood of bad sphere marketing, would you?
The Solution: Get your contacts cleaned with Concierge.
Concierge is our new-ish MoxiWorks Support offering. One of the ways our MoxiWorks Concierge team helps you is by scrubbing your database of contacts and appending them with the most current data available today. Once it’s been scrubbed, you can choose between uploading the final list yourself or have us do it for you.
Here are the highlights:
- Identify and merge duplicate records
- Consolidate contact data for seamless upload and search inside of Moxi Engage
- + Guaranteed turnaround of two business days
Whether you have us clean your contacts for you or you DIY, these are some marketing tools you’ll be able to use more effectively when that database of yours is squeaky clean:
Neighborhood News sends automated market snapshots and overviews, personalized for each subscribed contact in an agent’s Moxi Engage account. These monthly emails keep your sphere up-to-date on market happenings in their part of town. It’s a must-do for all Moxi Engage CRM users as a vital touchpoint.
Insights is like concierge, but for extra data you don’t currently have access to, and it lives inside your Moxi Engage CRM. It instantly supplies your database with extensive public data on your sphere. With the subscription of Moxi Insights, you can “set-and-forget,” while it always updates you with the most recent available information out there. Expect to get data from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, drive certain cars, or if they’re a value shopper. With the help of notifications and badges signaling if they’re highly likely to buy or sell, it’s easy to know how to best conquer your precious (and newly-CLEAN) sphere!
Without a clean database, you’re not able to properly use the powerful tools you have at your disposal. All of this dramatically affects your ability to market to your sphere, the bread and butter of a well-run real estate business. Don’t believe us? See what Matthew Ferrara has to say about it.
Day-to-day life for a real estate agent is hectic to say the very least. Work/life balance is a hard thing to come by when you decide to plunge into the world of real estate and start your own sphere-based business. Having to juggle clients, leads, business growth, family, friends, and often children, means real estate agents could use a few more minutes in the day, everyday. Agent marketing automation can get those minutes back. Here are some easy ways to go about using agent marketing automation.
Marketing automation comes in various shapes and sizes. It can be something as simple as planning and scheduling out your social posts for the week or a monthly postcard you pre-planned at the beginning of the season or year. But wait, it can be even simpler. You can click a button that allows you to stay in flow with all of your clients and leads every month. Yes, all you have to do hit the (easy) button one time, and your clients are forever in flow.
Do you use Moxi Engage CRM? Then you’re in luck. Neighborhood News sends automated market snapshots and overviews, personalized for each subscribed contact in an agent’s Moxi Engage account. These monthly emails keep your sphere up-to-date on market happenings in their neck of the woods – or wherever they’d like updates for. Clients can even change the area they get each month by putting in a new zip code. You can even see when they make these changes as well. #Winning.
Just Listed/Just Sold
Gently let your sphere and prospects know when you list and sell. Just-Listed & Just-Sold is another Moxi Engage feature that automates notifications to select members of your sphere to keep them in the loop. Automated email updates as you close transactions are a great way to keep your sphere (or those you want) in the loop. Manage all of the subscriptions directly in Moxi Engage CRM.
Besides saving extremely valuable time, these are some other key benefits of exercising agent marketing automation:
Be more effective. Having an email that your clients can expect and look forward to each month is much more effective than emailing them something random when you find the time to do so. Consider the market snapshot, you “checking in” with them, while providing them valuable content.
Know exactly when to call. If someone changes the zip code on their market emails, chances are they’re thinking of moving. Looks like it’s time to pick of the phone!
Automatically follow-up with leads. A study on the Harvard Business Review suggests that you’re 60x more likely to qualify a lead if you follow up within one hour, compared to waiting 24 hours. Set it up so all of your leads are instantly signed up to Neighborhood News.
Agent marketing automation is one of the easiest, most effective way for real estate agents to have a little extra time, with a lot less stress weighing them down.