By Tiana Baur, Content Marketing Manager
It’s open house season! It’s exciting and traumatizing all at once. So much to do, so many shoe covers to put on. It also means it’s time to think outside the box when drawing people in and forcing them to stay. And by forcing we don’t mean tying them to the chairs, that would be illegal. We mean enticing them to stay so well they’ll want to buy the home and stay forever.
Here are 10 wacky, awesome ideas for your next open house:
One. Speaking of shoe covers… I think we’re all tired of bending over to pick them up. Think about not keeping them in a little basket on the floor and instead putting them in a nice display on a table. Sore backs everywhere will thank you.
You know what would be even better? Custom shoe covers. We did a quick search and yes, it’s possible to get some booties with your logo and everything. It’s not groundbreaking, but hey, everything makes a difference.
Two. While we’re on the topic, get some cookies with your logo and maybe even your phone number on it! It’ll look so good, open house guests will never want to eat ‘em. Get them individually wrapped so everyone can easily take one with them and have your number on hand. We recommend this place. We’ve used them before and they’re delicious. In fact, we’re kind of obsessed! Your open house guests will be too.
Three. Fill the bath (if there is one) with bubble bath, some rose petals, and champagne flutes filled on the side. I don’t care who you are or what kind of house you’re looking at, everyone loves to kick back and relax. Help them imagine themselves in the home by staging some relaxing spots.
Four. If it has a beautiful garden, pick a few flowers and put them in the entryway and kitchen. Put a cute little sign showing that they’re from their future garden. It’s all about the vibes, people!
Five. Buy some poo-pourri. Yes, you read that right. It’s not very expensive and it could save your open house from a nightmare situation. An open house is a great time, especially when it’s packed with people constantly coming and going. It turns into a bad time when someone decides to go, and the paint starts peeling off the walls. Avoid at all costs. Invest in this.
Six. Buy a cake. Buy a huge, delicious cake, with the listing photo as the top. It’s possible, pretty much every bakery can put an image on one. It’ll make your guests feel like they’re already celebrating (even though you’re about to get them into a bidding war and get over the asking price for your clients – ayoo!)
Seven. I’m going to make this one short and sweet. If it’s a family home with a backyard, buy a bubble maker and stick it back there. Kids love that stuff. Adults do too, but we’re not allowed to admit it.
Eight. Pay an ice cream truck to stop by during the open house’s hours. It will draw major attention and have people running from all directions. Alternatively, a food truck works great too! There will be more options if you go that route, but it just depends who your target audience is.
Nine. Have everyone enter their names into a raffle that is drawn the following week. Don’t make the raffle lame, though. We’re talking a very, very nice bottle of wine, a $100 Amazon gift card, maybe even an iWatch! It’ll keep you top of mind for the following days, which means the house you’re selling will be too.
Ten. Last but not least, if you’re looking to really show your guests who the real estate boss it, get a valet. Obviously if there’s plentiful parking, it’s not an issue, but there are lots of neighborhoods and situations where parking can be rough. Simply hire a valet to wow them, but also make it easier to get to the house itself.
There you have it. We hope you try at least one of these at your next open house! And that this selling season is bountiful for your real estate business. Just don’t forget the poo-pourri.
Open house presentations are the new standard. Gone are the days when you could put out a plate of cookies, sit back, and reap the benefits. Markets are crazier than ever and the competition couldn’t be vaster. Stepping up your open house game will ensure success and help beat out the competition.
Here’s why you need to use open house presentations moving forward:
Better Chances of Converting
Open house presentations allow you to have a better chance of converting a buyer for your listing. How come? With automated marketing sending out your presentations to open house guests, you’re reminding them of the house they saw, and why they loved it.
Since home buying is the largest and most emotional purchase in a client’s lifetime, chances are they’re going to need constant cues and reassurance of why they should take the leap. Open house presentations remind them it’s there and allows them to fall in love with the home over and over again.
Check this page out for open house presentation samples so you can get an idea of what agents are providing to potential buyers.
There’s a new way to “Open House” and it involves killer lead generation, tying into buyer conversion. Spacio is a lead catcher tool that allows agents to host paperless open houses and turns them into powerful sales opportunities. They do this with a few simple strategies.
Simple and Paperless Lead Capture: A modern and inviting sign-in form collects visitor information and leaves them with an unforgettable first impression. Spacio verifies the accuracy of visitors’ contact information so agents can focus their efforts on the highest quality leads.
Follow Up: Spacio automatically sends a follow-up email to prospects after they sign in. Through our CMA tool, Moxi Present, the follow-up email can include agent’s customized interactive presentations for the listing. Spacio also gives agents access to all the open house leads in their Moxi Engage CRM.
Get Insights on Your Most Likely Customers: Spacio gathers social insights on visitors and surfaces the most likely customers based on the agent’s Ideal Customer Profile. Lead Quality Scores are based on the agent’s preferences and a variety of factors, including how visitors answer questions on the sign-in form and public data available on leads.
Learn more about Spacio and how they’re changing the game.
If those aren’t good enough reasons to convince you why open house presentations are a must, then how about this. Millennials, who are now the largest generation buying homes, are a different animal. In fact, millennials represented 45% of all purchase loans in 2016.
They’re not the only ones that expect more from real estate agents these days either. With articles like this coming out all the time, it’s getting more and more vital for agents to have an indisputable value proposition. Older, tech savvy generations expect more now as well, and you can make your worth obvious with your expert open house. But still, don’t forget the cookies.