8 Ideas to Make Your Real Estate Marketing Stand Out

MoxiWorks

By Tiana Baur, Content Marketing Manager

Your sphere is the lifeblood of your real estate business, but there’s only so much you can know about every client in it. Public data is the one thing that can make all the difference. Using public data can help your marketing efforts be more tailored to your sphere, and, in return, make you stand out above the rest. Instead of focusing on a given neighborhood, with public data you can drill down to personal interests, like where people like to invest and donate to and if they enjoy reading books or watching sports.

This is where Moxi Insights comes into play. It’s our public data offering for real estate agents to get the most out of their databases and to notify them when their clients are most likely to buy or sell. Moxi Insights gives quick and organized client information to agents through their CRM, from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, drive certain cars, or if they’re a value shopper.

Notifications and badges let you see when people in your sphere are looking to downsize or could afford a larger home, signaling if they’re highly likely to buy or sell. All of this makes it easier for agents to maintain control of their sphere, and of course, save them some precious time.

Here are eight ways to use public data to make your marketing shine:

1. Instead of hosting a party for everyone, host smaller get-togethers with people who have a mutual interest. Invite golfers out for a round, get a guide for your fisherman fiends, host a wine/tapas tasting evening for your foodies.

2. Know your audience. Send investment opportunities to investors and charity/donation drives to those that like to give their money to a good cause.

3. It’s the little things that count. If you know someone is a book lover, invite them for a coffee at a bookstore instead of at a random Starbucks.

4. Send soon-to-be empty nesters your “Downsizing tips from the pros” guide. Moxi Insights informs you when people are probably thinking of downsizing.

5. Buy a suite or even a few seats to the next game. Invite your sports fans or send the tickets to them as a special treat.

6. Send all the highly-likely-to-sell people your “How to list your home” guide. Moxi Insights lets you know when someone is highly-likely-to-sell. Maybe they just had another kid and are going to need more room, or maybe they are living well below their means and are looking for an upgrade.

7. You get internet leads and you don’t know anything about them. Having a little background info on them shows you’ve done your homework. Everyone does the same thing before they get interviewed for a job – this is no different.

8. If anyone has a badge (which many likely will), send an unsolicited CMA, a handwritten note, or text or Facebook message them for a coffee or cocktail date just to chat and catch up. Spend extra time with them – not necessarily talking about anything on the Insights report but reconnecting with them at the perfect time.

Customer data is an extremely powerful tool – it’s time to implement it into your marketing strategy. Remember, knowledge is power. If you need more ideas for how to use public data for your marketing and real estate business, we’ve put together a list of 100 ways to use Moxi Insights to make the most out of your marketing efforts. You can download the entire eBook here.

Posted on February 22, 2018 at 8:00 am
Tam Nguyen | Category: Sphere Marketing | Tagged , , , , , ,

How to Leverage Your Database for More Leads

how to get more leads from your database By Maddie Jostol

In today’s competitive market, everybody is thirsty for more leads. Lead generation is becoming increasingly challenging and expensive and it’s tough to know what lead quality you’re going to get. The truth is, a jackpot of leads might be right under your nose. Yes… you might have a goldmine and not even know it! Your sphere of influence could be chock-full of leads – both those who are thinking about buying or selling, and those who have friends who are thinking about buying or selling.

Always be growing that sphere.

As an agent, your sphere is your book of business moving forward. Those relationships will only become more valuable as lead generation gets more competitive. A strong sphere of influence will give you an instant leg-up against other agents because it’s a base of relationships that powers your business. When you meet people at PTA meetings, holiday parties, and community events who could be clients down the road, you’re growing your sphere, and in turn, your business.

Keep that database up-to-date.

As you do your farming, add those people to your database. Those connections are valuable, but only if you have a fighting chance of keeping in touch with them. That’s what your database is for. When the database of contacts in your CRM is up-to-date, you’re able to nurture those contacts as a lead source. Your CRM should guide your daily work routine. Who do I need to follow up with today? Where did I leave off with so-and-so? Use your CRM as a point of reference.

Stay in contact.

When you have a solid, growing sphere of influence organized into a database, you can nurture those contacts for sustainable business growth. The beautiful thing about having a well-organized database is that you can segment your database to stay in contact with certain people. Have a charity golf event you’d like to invite a handful of past clients to? Segment your database by golfers so you don’t miss a beat. Staying in contact with your sphere of influence will lead to an increase in repeat and referral business. These are the highest quality leads an agent can ask for, so don’t let them fall through the cracks. If you’re a Moxi Engage user, subscribe to Moxi Insights for consumer data that notifies you when someone in your database is likely to buy or sell.

Stay top-of-mind.

When it comes to your database, your goal is to be each contact’s go-to person when it comes to real estate. When their neighbor mentions they might take a job in another state: you know a great real estate agent. Or when their friend mentions they’re considering buying an investment property in the next year: you know the perfect person to help. The vast majority of people end up working with the agent who reached out to them first. Your goal: always be there first. If you’re present when they’re just toying with the idea of selling their home, there’s no doubt you’ll be top of mind when they’re actually ready to start the process. Lead generation happens by default when you’re top-of-mind for your sphere of influence.

Don’t discount the value of those already in your database. Rethink how you look at lead generation and start with the people you already have a relationship with. Instead of purchasing leads and attempting to win over strangers (sure, we all need to do some of that), start with your sphere and leverage your database.

Posted on January 16, 2018 at 6:22 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , , , , ,

100 Ways to Use Moxi Insights

By Tiana Baur

Moxi Insights is a prospect tool sitting in your CRM that instantly supplies you with helpful information and prompts agents when to take action. With the help of this aggregated data, it’s easy to know when people are getting ready to sell and how to best conquer your precious sphere.

We’ve even made a list of 100 ways to use public data to better market to your sphere! Here’s a sneak peek at the first 20:

100 ways to use moxi insights1. Send investment opportunities to investors.
2. Invite all your sports fans to a night out at the ballpark. Buy ’em a ticket, a beer and a hotdog.
3. Send all the highly-likely-to-sell people your “How to list your home” guide. Moxi Insights lets you know when someone is highly-likely-to-sell.
4. Send about to be empty nesters your “Downsizing tips from the pros” guide. Moxi Insights informs you when people are probably thinking of downsizing.
5. Send invitations to the local gallery walk night to all the art fans. Do a meetup with them. Offer to buy them a glass of vino.
6. Got a boat and a bunch of boating fans? Invite them to a meet up on the lake. Have everyone tie up together and do a barbeque on your boat.
7. Quickly and easily learn more info about the internet leads you receive.
8. Learn the interests of your client or almost-client to buy them the perfect “thank you”, “happy birthday”, or closing gift.
9. Got a bunch of literature fans? Invite ’em to a local bookstore with a cafe and offer to buy ’em coffee and a scone.
10. If anyone has a Moxi Insights badge, send an unsolicited CMA, a handwritten note, text or Facebook message them for a coffee date just to chat and catch up. Spend extra time with them – not necessarily talking about anything on the Insights report, but reconnecting with them at the perfect time.
11. Save some money by taking them to a minor-league game (which are typically very fun and engaging BTW).
12. Invite them to join your team for charitable runs, walks, etc. 
13. Do they have children? Get them tickets to the state fair
14. A weekend of free dog boarding at a reputable place
15. Invite car lovers to a car show/new car unveiling
16. If they’re into a healthly lifestyle, get them a free month at the local gym
17. Host an outdoor movie night for those film lovers
18. Those that enjoy international travel, get them a customized passport holder with their name on it and your logo
19. Impress your seller by incorporating information from Moxi Insights to impress your seller on how you’re going to market their home to your sphere
20. Better relate to ALL of your clients with new found information you wouldn’t necessarily know otherwise

Download the full eBook here & find out 100 ways to segment, market, and master your sphere!

Posted on September 11, 2017 at 6:22 pm
Tam Nguyen | Category: Tips and Tricks | Tagged , , , , , ,

Ten Ways to Turn Public Data into Listings

An agent’s sphere is the lifeblood of their business, but staying on top of hundreds of clients and leads can be exhausting and time consuming. Wouldn’t it be great to immediately know details about their sphere and know when they are likely to list their homes? Public data can make all the difference.

Moxi Insights is a newly released feature of our Moxi Engage CRM and is no doubt changing the game for sphere marketing with the help of public data.

Enter Moxi Insights

Moxi Insights is a newly released feature of our Moxi Engage CRM and is no doubt changing the game for sphere marketing with the help of public data. Moxi Insights gives quick and organized client information to agents through their CRM, from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, certain cars, or if they’re a value shopper.

Notifications and badges let you see when people in your sphere are looking to downsize or could afford a larger home, and if they’re highly likely to buy or sell. All to make it easier for agents to maintain control of their sphere, and of course, save them some precious time.

Moxi Insights is a newly released feature of our Moxi Engage CRM and is no doubt changing the game for sphere marketing with the help of public data.

The public data is there, but how are you going to take full advantage of it?

We’ve put together a list of the top 10 ways to use Moxi Insights to its fullest:

1. Send investment opportunities to investors.

2. Invite all your sports fans to a night out at the ballpark. Buy ’em a ticket, a beer and a hotdog. Save some money by taking them to a minor-league game (which are typically very fun and engaging BTW).

3. Send all the highly-likely-to-sell people your “How to list your home” guide. Moxi Insights lets you know when someone is highly-likely-to-sell.

4. Send about to be empty nesters your “Downsizing tips from the pros” guide. Moxi Insights informs you when people are probably thinking of downsizing.

5. Send invitations to the local gallery walk night to all the art fans. Do a meetup with them. Offer to buy them a glass of vino.

6. Got a boat and a bunch of boating fans? Invite them to a meet up on the lake. Have everyone tie up together and do a barbeque on your boat.

7. Quickly and easily learn more info about the internet leads you receive.

8. Learn the interests of your client or almost-client to buy them the perfect “thank you”, “happy birthday”, or closing gift.

9. Got a bunch of literature fans? Invite ’em to a local bookstore with a cafe and offer to buy ’em coffee and a scone.

10. If anyone has a badge, send an unsolicited CMA, a handwritten note, text or Facebook message them for a coffee date just to chat and catch up. Spend extra time with them – not necessarily talking about anything on the Insights report, but reconnecting with them at the perfect time.

The goal is to keep it real and find the human connection when you are working to engage and convert new leads or keep in touch with your sphere. Moxi Insights helps you do just that with the use of public data.

Here’s another look at Moxi Insights:

Like all Moxi Works products, Moxi Insights is mobile optimized through the Moxi Engage CRM and can be accessed on any handheld device, laptop, or tablet.

Find out more about Moxi Insights, our other products, and what the Moxi Cloud is all about right here.

Posted on May 31, 2017 at 3:57 pm
Tam Nguyen | Category: Sphere Marketing | Tagged , , , , , , ,