By Jessie Trapp, Marketing Coordinator
It’s a cut-throat market out there. Inventory seems to become increasingly scarce by the day, and sellers continue to hold tight to their reign as the power players of the real estate world. With agents scrambling to find a competitive edge, it’s no surprise that some of the tactics being used are stirring up serious controversy within the industry.
Enter: pocket listings. The actual usage of the term “pocket listing” can be somewhat confusing, as it is often used to describe multiple types of property listings that agents have different intentions for. Put simply, a pocket listing is a signed property that an agent has acquired but hasn’t listed on the MLS (Multiple Listing Service). In some cases, the agent intends to list it but simply hasn’t yet, however, for the most part it means that they have a property and intend to sell it to someone in their sphere without ever even placing it on the MLS at all. If you haven’t already, now is the perfect time to put this method on your radar because the secrets out – and clients are asking about it.
The topic of pocket listings is a fiery one among agents because it tends to walk on a fine line between tactical and, arguably, unethical. Agents are, in compliance with the Code of Ethics, required to do everything in their power to ensure that they get the best offer for their client. Those against the practice claim that withholding a pocket listing from the MLS presents the risk of missing out on higher offers that could result from making it accessible to the general public, therefore failing to act in the best interest of the client. Transactions for pocket listings also generally remain in the hands of the listing agent, as they often represent the both the seller and the buyer. Some opposed to the practice also express concern that some agents are too biased in favor of it due to the potentially higher commission in it for them, and fear that clients might not always be well educated on the ramifications associated with the practice.
Although these risks likely account for why pocket listings are usually not considered to be the standard practice in real estate, sellers occasionally prefer it and it has the potential to give agents a notable advantage. Not only can the limited exposure component of the method offer a more private experience for the seller, but it can also simplify the offer process all together and speed up the transaction time. For sellers who are wanting a quick sell, this aspect can be a major incentive to sell their home as a pocket listing. By avoiding listing a property on the MLS you lower the amount of wide spread interest and walk-throughs but, in the right situation, you can also increase the quality and seriousness of the interest received. This brings it back to the agent- because pocket listings take the MLS exposure out of the equation, the quality and health of your CRM and overall sphere plays a major role in how successful you can actually be with this strategy. Not sure if your sphere is up to par? Take a look at this piece we wrote to help you gauge where you stand.
Buyers also occasionally prefer to make offers on pocket properties because less competition means that they are more likely to avoid the grueling bidding war process. Again, depending on the situation this can be negative for both buyers and sellers, but some continue to prefer its more simplistic approach and pursue it anyway. For the sake of transparency, some in the industry feel as though agents should always present pocket listings as an option on the table for their clients. This could be risky for both the client and the agent if handled improperly. As the agent, it’s your responsibility to make sure you’re practicing within the laws, which vary among states, and making the pros and cons associated with the method abundantly clear so that sellers can make informed decisions and you can cover yourself against any potential violations.
Like I said, this topic is complex, and people are all over the board in relation to how they feel about it. The practice is very unregulated, meaning there aren’t reliable statistics reflecting how many agents are actually engaging in it. It does, however, seem safe to say that it’s usage is significant considering tech companies, like this one, are viewing it as an opportunity to create a structured platform for it. Regardless of whether you believe this approach to be an epidemic or a tool, it’s important to analyze its effect on the market from all angles because let’s face it- you’re bound to run into it eventually, and you’re going to want backup.
By Tiana Baur, Content Marketing Manager
Blockchain, Bitcoin, cryptocurrencies…what’s the difference? Why does it matter? What does it mean for our future? It feels like the topic of the year regardless of the industry you’re in. Earlier in the year we wrote an article on cryptocurrencies in the real estate world; buying homes and paying rent with digital currency. While some are splitting up a transaction to use some cryptocurrencies, others are doing the entire transaction via cryptocurrency. There’s even a “Blockchain real estate platform” called ShelterZoom that just announced their application is live in over 10 states.
It’s all happening very quickly, but it’s important to make sure we’re all caught up on the basics. Let’s start here:
Cryptocurrency: Digital currency, exchanged and traded over the internet. They’re designed to create a more secure route for trading, and more secure documentation of who traded what, when.
Bitcoin: A decentralized cryptocurrency, that works without a central bank, allowing for less restrictions. It’s the most well-known cryptocurrency.
Blockchain: The network and ecosystem in which bitcoin sends and transfers money on. It’s the foundation that powers Bitcoin and the other cryptocurrencies.
The gist, is that this network is public and can be used to transact anywhere in the world without a bank or “middleman.” It’s also cheaper to do the transaction on Blockchain compared to the traditional way. Our favorite way description of how it all works:
“Imagine that you and your best friend Bob are standing on a stage in an auditorium, and there are 1,000 people in the audience. In front of these 1,000 people, you hand your car keys to Bob, and Bob hands you his Rolex. You declare, “Bob, you now own my car.”
Bob declares back to you, “You now own my Rolex.” There are 1,000 witnesses who can each declare, without doubt, that your car now belongs to Bob, and the Rolex belongs to you. If anyone in the audience later tells a conflicting account of who owns the car or the Rolex, the other 999 people will refute it. And, if you take a spare set of your keys and try to give that same car to someone else, the 1,000 audience members will confirm that Bob owns the car, as each of them witnessed the “transaction.”’ (Forbes, 2018)
While some may say they don’t feel comfortable using Bitcoin or other cryptocurrencies, or don’t trust the network Blockchain itself, others will swear by its innovation in security. The thing is, if you buy a house with bitcoin, you’re technically still buying it in cash, it’s just being converted into a cryptocurrency first. So, how will Blockchain affect the industry as we know it?
Before you write it off, real estate transactions could get a whole lot easier. Not only that, but they could get a lot more secure as well. With accurate data and efficiency as its strengths, Blockchain will eliminate the need for a third party; no more waiting for bank wires and checks to clear. On Blockchain, every user has a unique identity via cryptocurrency, meaning financial info can be shared securely to other parties, making the Escrow process a walk in the park.
As we all know, the MLSs across the nation are tremendously scattered and fragmented. Each one has different restrictions, making it hard to compare data and find trends. While others in the industry, such as Upstream, are trying to solve this issue, Blockchain technology could be the single point of truth that fixes the MLS problem. Secure, nationwide data, with real-time access to property information, what’s not to love?
Titles can be hard to access. Blockchain is starting to change this, with its ability to be a record-keeper for any kind of transaction out there. Smart contracts, personal records and credit history, trademarks, elections, titles – you name it. That means it could also provide a central database for all property titles, saying goodbye to paper titles for good.
In the future where Blockchain rules the land, real estate professionals will actually thrive in it. This technology will only improve the industry and lives of those in it; it’s not a technology you need to be afraid of. We say, learn as much as you can on the topic, stay up-to-date, and get involved hands-on as early as you can. For every one person who is against a decentralized currency, there are two more who are about to hop on the bandwagon.
By Tiana Baur
The next time you purchase a car, it very well might be a self-driving one. It’s a headline our eyes now only glance at because we’ve seen it so many times and it’s only a matter of time before it comes to fruition. We’re not only okay with that technology, we’re jazzed about it. We’ll all be able to work, read, and relax during our commutes and trust that we’ll get to our destination timely and in one piece. There’s foreshadowing of another technology too. One that would not only upset our industry, but would tear it to pieces, and that’s the tease of robots as real estate agents. It’s a viable conjecture, especially given how technology is now paving the way for the future of our industry. The problem is, the home buying journey has a very different barrier to trust and breaking down that wall will be close to impossible.
People got their heads out of the sand (some didn’t) and we’ve seen rapid change in the past couple of years. VR (virtual reality) tours are a “thing” homebuyers now expect when they’re house hunting. You can even pay your rent with bitcoin (crazy, right?). The one constant that our industry has always had, though, is that homebuyers choose an agent. That agent happens to be in the form of a human. And that will never change. The CEO of Compass even agrees with that.
Sure, some will be interested in a robot agent. We imagine Elon Musk himself would be eager to try out a robot instead of a human agent for his next transaction. The problem is, most of us are not Elon Musk. We have a comfort zone and although we step out of it more often than before, we stick to it when it comes to the biggest financial transaction we do in our entire lifetime. Robots may charge two percent commission instead of the typical five or six, but guess what? Consumers don’t care. Or, they don’t care enough to risk it. If they cared enough about that five or six percent, they’d be listing their homes by themselves or using Instant Offers (which, I’ve never heard of an actual situation where someone did).
Here’s why people choose people:
Extremely. Real estate agents serve as a sounding board and a therapist just as much as they do a trusted advisor. People want someone who will answer phone calls at midnight when the home seller is crying and stressed because something unforeseen went wrong last minute during the transaction. They want someone to send a bottle of champagne to congratulate them on their great home sale with a heartfelt note because they got through it together as a team. Robots don’t promise to hold their hand from the very beginning, all the way until they’ve moved and settled into their new home.
Buyers and sellers want to sit across from someone in a coffee shop and talk face-to-face. They want something tangible. They want to shake someone’s hand and know that person actually cares about them and their family and that they have feelings and blood running in their veins like they do theirs. Because that is how emotional a home transaction is.
First time buyers all the way through home buying veterans use agents. Why? Because there is always a new situation, a new question, a new issue that pops up that they haven’t seen or dealt with before. Maybe it’s an issue with the mortgage company or maybe there was an issue with escrow. Maybe you just want some advice on what color to paint your living room before the house is listed. Whatever it is, the agent is prepared to handle it.
Let’s back up. AI probably has a place in real estate when it comes to scheduling, answering simple questions, etc. But it will never, ever replace the human connection that is found between a trusted advisor and their beloved clients.
By Maddie Jostol
It’s something you likely only update if you’re thinking about changing brokerages or you get a new website. If you’ve been in the game a while, but haven’t updated your bio – now is the time.
Your bio is your opportunity to tell someone who you are and what you’re about before you meet. It’s a first impression, in a way. The start of a new year is the perfect time to review your online presence and get those websites and LinkedIn profiles updated, so we’ve compiled a list of tips to help guide you to a winning agent bio.
Don’t sound like a robot – Make it human. Use language that reads similarly to how you would speak while remaining professional. Someone is reading your bio to get to know you, not to see a standard agent boilerplate. Start building a human connection when they read your bio.
Don’t write a novel – Keep it short and sweet. Provide the reader with just enough information to make them decide they want to work with you, without telling your entire life story. 200-350 words is plenty.
Don’t look like everybody else – Focus on unique expertise. Do you know a lot about housing for veterans? Do you speak a second language? Are you well-connected in a particular community? Play up your strengths and set yourself apart.
Don’t start from the beginning – Start with what makes you the best now, and then support that with your past experience.
Don’t be a stranger – Real estate is all about community. People take pride in where they live, so use that to your advantage. Talk about your local area as if you love it there and people will respond positively.
Don’t start with how many years you’ve been in the biz – “I’ve been in real estate for 25 years” doesn’t make me want to keep reading. Experience absolutely matters, but because of what you’ve accomplished and the service you provide your clients, not in the number of years. Not to mention, starting your bio this way will sound generic and unimaginative.
Don’t limit yourself to text – Try a video bio. Video gives you the opportunity to show your personality and resonate with viewers as a true consultant.
Don’t use gibberish – We’ve all seen those bios with so many designations following the author’s name that you can’t decipher it all. By all means, note your qualifications and don’t shy away from sharing your designations, just don’t make it look like your cat sat on the keyboard while you were typing. Include your professional experience in a thoughtful, selective way.
Don’t advertise – There’s a time and a place for advertising. Maybe they clicked on an ad to get to your website where they’re reading your bio. However, your bio is an opportunity for someone to get to know you. Sure, the end goal is to win a listing, but that’ll happen because they want to work with YOU.
By Tiana Baur
Redfin’s stock dropped 5.45 percent last week when Compass announced their plan of world domination. Although, it was primarily due to their poor Q3 earnings release, falling short of analyst estimates, and we’ll go ahead and mention the fact they currently only serve 0.71 percent of the U.S. housing market… BUT they’re still Redfin. They’re still a shark in a sea of minnows, constantly posing a threat.
In real estate, agent teams are becoming kind of a big deal. In fact, there are now 35,000 to 50,000 agent teams across the U.S., with the majority of them having two to nine team members belonging to them. These numbers are only growing, with 37 percent of teams formed one to three years ago and 26 percent of teams formed one year ago.
Working in teams is way more productive and provides additional benefits, such as:
- Extra lead generation
- Process and vision to building a bigger brand and operations that can scale
- Mentoring new agents in the market
- Collaboration and communication through the different roles
- Combining different talents and skills
- A more diversified client demography and audience
What does this have to do with Redfin? Well, they’re basically a GIANT agent team. Instead of having a bunch of independent contractors on their hands, they have agents on staff and have a website that generates lots of leads for their agents. They built a website with tons of cool, shiny technology and features to attract lots of eyeballs and leads. Sometimes, they even give leads to agents at other brokerages, like a team that generates leads and distributes them to their team members.
To quote a popular interview done with an industry influencer this past summer, “Redfin is not a brokerage; it is an agent team. Let that sink in for a moment. Redfin is not in the recruiting and retention business like 99.99% of brokerages are today. They could care less about recruiting the superstar elite agents. Redfin is in the business of helping people buy and sell homes — just like an agent team. They have employee agents who must use Redfin’s systems, must follow Redfin’s procedures, and the people they work with are not their clients, but Redfin’s clients — just like an agent team. And just like an agent team must have a superstar lead-generation lead agent, Redfin has one… in its website and mobile app.”
If you didn’t think of Redfin this way before, now might be a good time to do so. Although they had less than fruitful earnings this quarter, according to GeekWire, they have pushed out a few new products and have a new speedy offer-writing software they’re going to start rolling out in select cities called Redfin Fast Offers. So, who knows what will happen. But a powerful giant like Redfin isn’t going to give up without a fight and your market share is hardly safe in an environment where Compass, Redfin, and others are constantly brewing up their next attack.
By Tiana Baur
There are some simple, yet essential ways to make sure your business is as profitable and thriving as it can be. These ten tips will hopefully serve as a check list for when tax season comes around, as well as the rest of the year in order to prepare and set your business up for the brightest possible future.
1. Remember to file quarterly taxes
This may seem obvious to most, but even though you know you need to do it, you don’t always remember to. Life gets busy. Filing quarterly taxes means avoiding penalties and additional interest owed. Not doing so can also raise a red flag with the IRS and hurt your business in the long run.
2. Home office deduction
Make sure you deduct for a home office, but make sure you don’t over exaggerate the size of the space. There’s a fine line with this one. Let’s say your home office is 250 square feet
of a 2,500-square foot home, the percentage of the deduction you can take is 10 percent. Remember you can only do this if you aren’t already deducting your office space at your brokerage’s office. Whatever you do, make sure you choose one to deduct so you don’t miss out on hard earned cash.
3. Mileage reporting
Don’t. Be. Sloppy. If you only remember to track miles on some days, you’re missing out. Tracking all your miles is the key to tax saving success. QuickBooks Self-Employed app auto tracks the mileage, so you don’t have to worry about remembering. With this program, you can deduct an average of over $7,000 dollars a year. Capture everything you need automatically, then categorize mileage with the click of a button.
4. Deduct your big purchases
Buying a laptop, phone, printer, furniture or anything else related to your business? Deduct! These big ones might get forgotten if you purchased them in the first two quarters of the year.
5. Coffee, lunches, dinners, cocktail hours
If you’re constantly taking your clients out for a bite or a coffee, make sure you keep your receipts. Scratch that. Snap a photo in your QuickBooks Self-Employed app. No more leaving receipts in boxes or in the glove box of your car. No more! Doing this correctly means saving agents an average of over $4,000 a year.
6. Avoid an audit
The more money you make, the more likely you’ll be audited. If your income is creeping up, it’s time to use a little extra paper to employ better tracking of receipts, donations to charitable causes, and mileage. Maybe also time to consider hiring a professional to keep an eye on your records, rather than trying to keep track of it all yourself. Maybe.
7. Deduct software
This one might surprise you. You can fully deduct any software needed to run your business, including accounting and lead generation software. QuickBooks Self-Employed for example, which automatically tracks your expenses and mileage, can be fully deducted. Win-win.
8. Further education
Lots of states require continued education to keep a real estate license, while in others, it’s not only required, but crucial to stay competitive. You are probably able to deduct registration costs, transportation, and accommodation costs for coaching, courses, etc. This goes for in-person and online courses.
9. Desk fees
Your desk fees are deductible regardless of your brokerage. With QuickBooks Self-Employed you can set a rule to automatically categorize this expense whenever you pay that desk fee. Keep in mind, you can only do this if you aren’t doing the home office deduction.
If you’re travelling to a conference, having QuickBooks Self-Employed makes life way easier. It allows agents to focus on networking and the purpose of their trip, by linking their bank account to the app. As soon as agents incur any expense associated with travel, all they do is tap a button to categorize it in one of the IRS approved categories.
Get started with QuickBooks Self-Employed today and start running a more profitable, professional business.
By Tiana Baur
2017 has brought a lot of change and disruption to the real estate industry; some good, others upsetting at the very least. In the spring, Zillow announced Instant Offers, allowing homeowners to potentially cut out the agent. This is one of many efforts to remove real estate agents from the transaction, but client satisfaction may say otherwise.
What is Instant Offers?
Instant Offers connects homeowners with investors, helping them receive multiple offers based on their “home details and comparative sales.” All the homeowner has to do is answer some questions, submit some photos, and pick an offer from a verified investor. They then schedule a free home inspection and close on the date they choose. It’s that simple.
What this means for agents
For obvious reasons, Instant Offers can seem very attractive to homeowners. There is little to no work needed and they get to do it all on their own schedule. Plus, they don’t have to pay any fees to an agent.
What these homeowners don’t take into account, is having someone they can depend on, call when they need help or advice, and trust what’s going to happen with the transaction. Given that Instant Offers is new, many homeowners will shy away from it because of fear of the unknown. Because we’re humans, right? We want security. We want to know the largest transactions of our entire life are going to go smoothly.
How agents and brokerages can combat this
People don’t buy luxury cars just for the car. They buy them because they also get incredible service and are never left stranded on the road, waiting for a tow truck they had to call themselves. They buy them for the unreal customer service, knowing they are in good hands. Real estate agents are that person for homeowners and homebuyers everywhere. You provide comfort, and most importantly, are someone to depend on.
Stay true to your clients. Your clients will choose you over Zillow again and again if you’ve earned their trust and confidence as their advisor. They know you, they’ve transacted with you, they want you to handle the transaction for them. Earn your client’s trust to get and keep their repeat and referral business.
Although the real estate world is turning to tech for just about everything, there is something to be said about the human element, which Instant Offers doesn’t provide. Never doubt your importance when it comes to couples, families, and loved ones going through a major transition in their lives.
We firmly believe brokerages and agents play a vital in real estate. Moxi Works helps agents be more productive, while making brokerages more profitable. Find out more at moxiworks.com.
By Maddie Jostol
The competition is heating up in real estate. Inventory is tight, agents are competitive, and brokerages are desperately trying to recruit. With a new generation of agents in the real estate world, the way in which successful brokerages approach recruiting has taken a significant turn.
Companies, such as Compass, have huge funding and they’re using it to recruit new agents. What happens to those aggressive brokers when the value prop was a signing bonus? Making agents more productive and making their lives easier with an integrated platform in the answer. Compass is offering agents with higher commission for their first year, serious signing bonuses, and offering managers significant salary bumps. Many concerns have been raised regarding their cash burn rate and the sustainability of this model long-term. Whether or not it’s a sustainable business practice, how are other brokerages supposed to compete with these massive cash offers?
Conversations around signing bonuses, commission splits, training, and culture are getting noisy and difficult to navigate, which means creating a recruitment strategy is that much more challenging. So, what do agents really want?
Put yourself in the agent’s shoes for a minute: What makes your brokerage unique? What is the brokerage doing to prepare for a prosperous future? What tools does your brokerage provide that will ensure you’re successful?
Offering a suite of technology tools is a great way to compete with these rising signing bonuses, while simultaneously benefitting your brokerage. When you offer agents the opportunity to be more successful through intuitive, easy-to-use productivity tools, thus having greater agent productivity, everyone benefits.
Millennials are now making their mark on the real estate industry. As a generation of experienced agents retires, it’s vital for brokerages to continue recruiting, developing, and retaining new agents. It’s no secret that millennial professionals care about more than just cash. While money can be motivating, your brokerage should be making offers competitive in other ways, such as technology. Offering agents an ecosystem of technology tools that encourage productivity and success is exceedingly powerful.
The Moxi Cloud open platform is an example of brokerage technology that attracts and retains agents. Why? Because it makes agents’ lives easier and brokerages more profitable, through agent productivity. The open platform is where all of your brokerage tools and services integrate and share data, creating a flexible technology ecosystem powering your business.
Now think about the future of your brokerage. What changes will you be experiencing in the next 10 years as the industry continues to evolve? Agents want to work with a brokerage that is prepared for change, arming their team with flexible tools and services to remain successful.
Whether you’re targeting new or experienced agents, they’ll want to work with a brokerage where they can find the most success. While you may not offer a massive signing bonus, you can still be competitive in a way that benefits both sides. Technology helps us get through our everyday lives, keeping us organized, on time, and efficient. Making their lives easier will make them more productive, making your brokerage more profitable. What technology does your brokerage provide that will attract the best agents?
Agents today have more options than ever of which brokerage they can take “their talents” to. The ability to attract, recruit, and retain top talent is more crucial than ever if your brokerage is going to dominate the competition in your market. What measures are you taking to ensure your business is the “it” place to work?
If it has been awhile since you reviewed your brokerage resources for agents, perhaps it is time to take an internal audit and reassess your value proposition. Questions to consider:
- Why would agents want to work here?
- What do I offer agents that the competition does not?
- How do I help agents be more productive and focused on selling?
If these answers are not immediately coming to you, chances are there is something dated with your brokerage process. To get back on track think two words: open platform.
An open real estate platform gives you the power to customize your brokerage to fit your brand and business needs. An open platform works like this: pick and choose, or, “plug and play” from a wide range of options to provide the types of solutions that best fit your needs. Just like a power strip, you can connect the things you want at your brokerage, and not the other stuff.
Competitive Advantage #1 of an Open Platform: Customization. Tools and services come and go all the time. With an open platform, choose the right combination of CRM, CMA, Leads Management, Print, Intranet, etc. that works best for you and your agents. In other words, keep the products that are used most plugged and sunset or unplug those that have fallen out of favor. The ability to customize your platform as needed empowers you to continuously providing best-in-class to your agents.
Competitive Advantage #2 of an Open Platform: Continuity. The power of having all of your tools plugged in and able to talk to one another in real-time should not be underestimated. If your agents know that their listing information will be shared and viewable from their CMA, to the CRM, and even to digital advertising solutions like Facebook advertisements, how much more productive does that make your agent’s time?
Competitive Advantage #3 of an Open Platform: Your Data. Why is data important? Think of brokerage data like digital currency; the more you have, the richer the intelligence and value proposition of your brokerage. If you can articulate both historical and current information data across property, brokerage, agent and consumers across all levels of your brokerage, the ability to identify new areas of business opportunity can be yours for the taking. Seriously.
Need help in determining your current brokerage proposition to agents? The first place to start: figure out which type of brokerage platform do you have.
Day-to-day life for a real estate agent is hectic to say the very least. Work/life balance is a hard thing to come by when you decide to plunge into the world of real estate and start your own sphere-based business. Having to juggle clients, leads, business growth, family, friends, and often children, means real estate agents could use a few more minutes in the day, everyday. Agent marketing automation can get those minutes back. Here are some easy ways to go about using agent marketing automation.
Marketing automation comes in various shapes and sizes. It can be something as simple as planning and scheduling out your social posts for the week or a monthly postcard you pre-planned at the beginning of the season or year. But wait, it can be even simpler. You can click a button that allows you to stay in flow with all of your clients and leads every month. Yes, all you have to do hit the (easy) button one time, and your clients are forever in flow.
Do you use Moxi Engage CRM? Then you’re in luck. Neighborhood News sends automated market snapshots and overviews, personalized for each subscribed contact in an agent’s Moxi Engage account. These monthly emails keep your sphere up-to-date on market happenings in their neck of the woods – or wherever they’d like updates for. Clients can even change the area they get each month by putting in a new zip code. You can even see when they make these changes as well. #Winning.
Just Listed/Just Sold
Gently let your sphere and prospects know when you list and sell. Just-Listed & Just-Sold is another Moxi Engage feature that automates notifications to select members of your sphere to keep them in the loop. Automated email updates as you close transactions are a great way to keep your sphere (or those you want) in the loop. Manage all of the subscriptions directly in Moxi Engage CRM.
Besides saving extremely valuable time, these are some other key benefits of exercising agent marketing automation:
Be more effective. Having an email that your clients can expect and look forward to each month is much more effective than emailing them something random when you find the time to do so. Consider the market snapshot, you “checking in” with them, while providing them valuable content.
Know exactly when to call. If someone changes the zip code on their market emails, chances are they’re thinking of moving. Looks like it’s time to pick of the phone!
Automatically follow-up with leads. A study on the Harvard Business Review suggests that you’re 60x more likely to qualify a lead if you follow up within one hour, compared to waiting 24 hours. Set it up so all of your leads are instantly signed up to Neighborhood News.
Agent marketing automation is one of the easiest, most effective way for real estate agents to have a little extra time, with a lot less stress weighing them down.