By Tiana Baur, Marketing Manager
Motivation is hard to build in insolation. Only the extremely driven and ambitious people are able to perfect it and keep the fire burning over long periods of time. In reality, most of us don’t feel motivated all of the time and you know what? That’s OK. Motivation, like other feelings, comes in ebbs and flows and because of that, we need to act when we’re feeling it.
The keys to staying motivated when it comes to your real estate goals.
I could really go on and on about the importance of setting and writing down goals, but you already know that – that’s the easy part. The hard part is actually achieving them and taking the million steps to get there. Remember, Rome wasn’t built in a day. Neither was Amazon, Starbucks, or the empire that is Fredrik Eklund. So, without further ado, here are a handful of tips to keep you on the path to success when it comes to achieving your real estate goals.
1. Make sure they’re YOUR goals.
It’s hard to stay motivated regardless, but it will be downright impossible to achieve goals that you don’t want deep down. Make sure you are the one in control of where your business life is leading. At the end of the day it’s up to you to see it through, so don’t let others force you into goals that don’t align with your own.
2. Let go of what you can’t control.
Whether it’s a tough-to-handle coworker, particularly frustrating client, or home inspection gone wrong, don’t let these get to you and affect your daily life. As humans, we only have so much brainpower and only so much energy to care about things. If you’re putting all of that brainpower and energy into mulling over things again and again in your head, how is that helping you achieve your real estate goals? What energy are you taking away from your productivity and putting towards something you have no control over? Not only is this an unhealthy business practice, but it’s an unhealthy life practice.
Sometimes all we can do is try our very best and move on. That’s the important piece: moving forward despite obstacles. If you haven’t read this particular book, it dives deep into this topic, and I very much recommend it.
3. Reward yourself (within reason) for progress made.
I had this roommate in college. She used to do something that I thought to be pretty silly while studying, but looking back on it, maybe she was onto something. As a student of the sciences, she had tons of reading material and studying to get through. The textbooks were massive and to reward herself for finishing a page, she’d put a skittle or M&M at the bottom of it. See I told you, strange, right? But it worked for her.
Now, I’m not saying you play with candy at work, but I am saying rewarding yourself is an important piece to motivation. Here are some ideas that come to mind:
– Treat yourself to your favorite restaurant when you’re 25%, 50%, and 75% towards your GCI goal
– Win a new client? Go buy yourself that extra sugary drink from Starbucks that you normally feel guilty about
– After a big home closing, take a day off to rest and reset
4. It’s about bite-sized chunks.
You can’t keep envisioning all of the work you have to do in order to achieve your goal, it will drive you insane. Or, to the Valley of Despair, which is very much a real thing. Essentially, the Valley of Despair is where you find yourself once you realize all of the work, blood, sweat, and tears that it will take to achieve your goal – it’s the bottom of an inverted bell curve. You can also think of it as your fork in the road: either keep going or quit now.
The way to push through is to ignore the momentous amount of work ahead and instead focus on what you have to do today, and maybe tomorrow, in order to push through and continue climbing. If you do that, your mindset will shift, and you’ll be able to continue chipping away at your real estate goals until you achieve them.
I sincerely hope these tips help, or if nothing else, allow you to think outside the box a little bit in what is going to help you stay motivated and keep going when the going gets tough. Your real estate goals may seem lofty at times, but they’re definitely achievable! If you’d like other tips for your real estate business, checkout our blog here.
By Tiana Baur
The year is coming to an end and it’s time for a moment of reflection. How close are you to hitting your goal this year and where were you this time last year? Are you guilty of setting lame, mediocre goals? There is a right way and a wrong way to set your business goals. Matthew Ferrara, real estate mogul, keynote speaker, and consultant, has some serious tips for how to go about and set your business goals. These best practices for goal-setting will help get you to where you envision yourself and your business to be, because when you care, you succeed.
First, take time to clarify your goals.
Matthew says, “Don’t start with a dollar figure. But, instead ask yourself, ‘What is the reward for all of your hard work?’ Maybe there are personal goals like saving for your retirement or putting your kids through college. Maybe it’s a professional goal such as being the best in your market place. Whatever those goals are, and they might change over time, you need to sit down and clarify those goals.” Focus on rewards first.
Next: What will it take to reach that goal?
This is where your numbers start to come in. How much revenue do you need to generate? What about in units? How many sellers/buyers does that mean? What’s the price point? Once you’d figured these out, you can find the system that helps make them a reality. As Matthew says, “The right system will go to work for you.”
The right system will…
- Take a look at historical data
- Analyze your current pipeline of contacts and prospects
- Give you a current status
- Help you build out a plan for success
You can expect some of the plans for success to include how many people you need to add to your sphere or actions the system can take care of for you like automated emailing or creating marketing tools. “The best systems don’t just organize your information. They need to activate them and help you work through that information using a process that is aimed at your goals.
Bring focus: Accountability starts with you
You need to be able to see your goal every single day. You need to see how the actions you’re making are generating the results necessary to reach the goal. Also, the technology you use should show other steps needed in order to attain said goal if you aren’t doing enough as is. This kind of information helps you with: Budgeting and planning, managing expenses, highlighting gaps in your projections, comparing current performance to previous time periods, and focus on tasks and goals.
- Goals are critical.
- Focus on the rewards then determine revenue necessary. Then take a look at the work required to generate the revenue.
- Connect your goals to your systems. Make sure your plan is driven by the right data that guides you step by step to the goal.
- Always be measuring progress. Make sure your system helps you keep an eye on your own progress, not just daily tasks.
If you’d like, you can watch the entire video below on how to set your business goals for 2018:
For those Moxi Engage users reading this, you can now review your previous years’ goals in Moxi Engage and compare and contrast how things are going in your business. This enables you to better choose your goals for the future.
If it’s financial guidance you’re seeking, we have a recorded webinar for you to watch here.
So, what are you waiting for? Hit the ground running in 2018 with goals and grit beside you! Trust us, your future self will thank you for doing this.