By York Baur, MoxiWorks CEO
2018 is looking to be the year of the mic drop. With the LeadingRE’s Cloud announcement recently behind us, subsequently comes another. RE/MAX acquired technology company, booj, in order to future-proof their stake in the industry. First of all, congrats to booj for this epic announcement and sale, it’s what every entrepreneur dreams about. I’d also like to congratulate the other end of the deal, RE/MAX, for embracing a great technology solution for their vast number of agents.
Now, for all the existing booj customers out there that are independent brokerages…
Chances are, you might not like that your technology is now controlled by someone perceived as your competition. There’s no way to sugar coat it. You may, as a result of this, want to change out all or part of the technology you have from booj, because you don’t know that you’ll continue to get everything you need from them. However, you still need to compete.
The truth is, an open platform is the only way to future-proof your brokerage against the rapidly-evolving technology space, especially when not everyone out there can afford to make investments into technology like SoftBank, Keller Williams, and RE/MAX can. The MoxiCloud not only future-proofs your brokerage, but it also gives you the next most important thing: Choice. It allows you to plug in the tools you already love and unplug the tools you no longer want – like a power strip. MoxiCloud can help you more so than any single-source product from a franchisor.
The MoxiCloud open platform, for example, now has over 40 integrated tools and services – DocuSign, Imprev, Intuit, Buyside, Offrs, Flipt – to name a few. Our brokerage clients get to pick any and all they wish to, and all their data, tools and services live in one place, working seamlessly with their roster, brokerage assets, CRM contacts, MLS data, and more. Our cloud grows every single day, since our existing and new brokerage clients are wanting to plug in more of the great tools that already work for them, allowing them to retain their current investments. A true win-win.
In the end, our goal is very specific: Make brokerages more profitable, by making their agents more productive.
We have and always will have the backs of the brokerage. Plain and simple. And we understand the need for their existence in the future, no matter how advanced technology becomes. There will never be a greater replacement than that of the human connection and the safety one feels when working with their trusted advisor: their real estate agent.
I hope all you independent brokerages out there reading this will take it to heart and not only consider what I’m saying, but pick up the phone and call us (the number is at the bottom of our site). Maybe you want some questions answered that you feel you won’t get candid answers for elsewhere. Maybe you want some more info on the MoxiCloud. Maybe you just want to know the lay of the land in all this tech mumbo jumbo. Whichever it is, we’re happy to take your call, no strings attached.
By Maddie Jostol
Yes, chatbots. It’s a question every brokerage owner should be asking themselves. It’s not as intimidating as it may sound, but it is necessary. The world of real estate is changing rapidly. What are you doing to stay ahead of the game and ensure your brokerage survives?
By 2020, over 80% of businesses are expected to have some sort of chatbot automation implemented. (Business Insider, 2016)
You don’t have to be a technology company or specialize in artificial intelligence to be smart about your business tech. Look at the shifts happening in our industry and consider solutions for combatting competition and adapting with the market.
Here at Moxi Works, we’re declaring 2018 the year of the chatbot. Massive investments are being made to develop chatbots, and chatbots are gaining familiarity with consumers. As they become more widely available and used, chatbots are becoming more commonplace. When backed by powerful AI (artificial intelligence), consumers often expect, and sometimes even prefer chatbots when it comes to customer service and support.
40% of consumers do not care whether a chatbot or a real human helps them, as long as they are getting the help they need. (HubSpot, 2017)
21% of consumers see chatbots as the easiest way to contact a business. (ubisend, 2017)
Chatbots are transforming consumer interactions. The way in which consumers access personalized information and get their questions answered has changed drastically. Consumer expectations have shifted and the only way to meet and exceed those expectations is to have smart efficiency tools backing up your sales process.
Realogy, a global leader in real estate with agents in affiliated brokerages totaling almost 300,000, has recently joined the chatbot trend. In September, they announced an agreement with OJO, an AI-powered chatbot that specializes in talking real estate with consumers. OJO Labs, Inc. focuses on the union of machine and human intelligence to positively transform the home buying and selling process. The AI-powered personal assistance holds two-way conversations, providing property information and answering client questions. OJO nurtures leads until they’re ready to speak with an agent, saving both the agent and the consumer time. With the addition of OJO, Realogy brokerages will improve their customer experience, see increased productivity in agents and improve retention, and see a positive impact on their bottom line. Realogy is just one example of organizations in real estate that are adapting and embracing technology and innovation in order to stay relevant through industry changes.
In real estate, it’s common for business owners to miss significant growth opportunities because they failed to embrace technology. While you don’t need to run out and choose a chatbot provider immediately, you should begin thinking about where one might fit in your business. Partner with technology companies that are considering these trends, ensuring you have the option to adopt artificial intelligence and chatbots down the road.
By Tiana Baur
Moxi Works is happy to announce our newest member of the Moxi Cloud open platform! FloorPlanOnline’s HomeDiary, a homeowner management platform that includes a free 3D space planner! HomeDiary enables agents to help their clients better keep track of everything going on in their homes; items, activities, and spaces.
A digital record of their home
With HomeDiary, your clients can log projects, photos, improvements, and documents for easy reference. They can upload photos and manuals, tagging items for a permanent record. They can clip images or upload snapshots of products or ideas, keeping a digital scrapbook. Finally, HomeDiary allows your clients to room plan and visualize their space in 2D and 3D.
Visualize & plan spaces in 3D
Draw a room or a whole floor plan! Design, plan, and view spaces in 2D and 3D. Plan furniture layouts, explore remodeling ideas, play with paint color palettes, and plan patio and landscaping ideas.
Store inventory & maintenance records
Find critical home information when you need it. Log paint colors and finally throw away those old cans. Find old receipts and purchase information, save and record every improvement, and easily story maintenance activities.
Clip ideas & create reminders
Save images from the web and upload or snap photos of products and ideas. Save purchase ideas, store decorating ideas, organize wish list items, and create maintenance reminders. Sort, filter, easily find!
HomeDiary helps agents stay connected to their sphere throughout the whole homeownership lifecycle. Through the Moxi integration, HomeDiary not only provides marketing tools for the listing side of the transaction, such as hands-free, automated, single-property websites and the free use of the advanced 3D floor plan engine, but it also enables agents to stay relevant with their sphere as they live in their home with the included HomeDiary sponsorship (for an unlimited number of clients). The HomeDiary system is extremely affordable—priced at less than the daily cost of a cup of coffee. Find out more on homediary.com!
By Maddie Jostol
There’s a digital transformation happening. Everything is moving to the cloud. On-premises servers are being replaced, data is constantly being uploaded, exchanged, and shared, and technological advancements are being made to the cloud daily.
First of all: What exactly is “the cloud?” Mashable defines the cloud as “a network of server.” Some servers provide an online service, like Adobe Creative Cloud, and others allow you to store and access data, like Instagram or Dropbox. New to the concept? Check out their cloud for beginners guide.
A few of the major clouds you might recognize include Amazon Web Services, Google, IBM, and Salesforce. Needless to say, with these powerhouses innovating, the cloud computing market is growing rapidly and you better believe the real estate industry is moving to the cloud as well. To put things in perspective, the global cloud computing market has grown from $5.8B in 2008 to $41B in 2012 to now over $128B in 2017. What’s that have to do with real estate? Let’s just say that the amount of money pouring into real estate tech is growing, with venture capitalists investing over $1.1B in real estate technology this year alone.
Yes, the cloud is taking over real estate as well. Let that be seen as an opportunity, however. Cloud migration is gaining rapid adoption for a reason – it’s good for business, and that’s especially true in real estate. Many brokerages feel pains derived from inefficiency, low agent retention, and industry changes. The best part about the cloud is, when it comes to an open platform, it gives you the flexibility to change out technology solutions as necessary, and your data will still be safe in the cloud, ready to integrate with the new solution.
The Moxi Cloud open platform was built to bring the benefits of a cloud-based platform to real estate, delivering brokerages higher flexibility, efficiency, and profitability. It isn’t just about convenience – cloud computing is having a serious impact on companies’ bottom lines. 74% of Tech Chief Financial Officers (CFOs) say cloud computing will have the most measurable impact on their business in 2017, according to Forbes. Companies are investing in the cloud for a reason. Forbes also revealed that 60-70% of all software, services, and technology spending will be cloud-based by 2020.
The power is in the data exchange. When you integrate your systems through data exchange, you find a smoother sales process, more value delivered your agents, increased productivity, and fewer mistakes from manual data entry. Cloud migration is an opportunity for you to get your brokerage’s technology solution up to par. The competition is heating up in real estate and it’s vital that you set your brokerage up for success with the right technology – not to mention, offering technology that will attract and retain agents. So… Got cloud?